Spin Master appoints Marc De Vellis as EVP and president of its Digital Games Creative Centre

• De Vellis brings over 23 years of game development experience, including three in senior roles at Spin Master.
• His new remit includes creative development, talent and resource management, and driving strategic growth.
• De Vellis aims to build on the company’s creative foundation to deliver meaningful digital experiences for kids.

Entertainment company Spin Master has tapped Marc De Vellis as its new EVP and president of its Digital Games Creative Centre. 

De Vellis will lead all operations at the centre, overseeing Spin Master’s flagship platforms Toca Boca and PikNik, which together engage 58 million users worldwide.

He has spent over 23 years in game development - including the last three at Spin Master in senior roles and was most recently global head of studios.  

New experiences 

In his new role, he will lead creative development, manage talent and resources, and drive strategic growth across Spin Master’s digital games portfolio.

“I look forward to building on the strong foundation of creativity and trust we’ve established with the millions of kids that engage with Toca Boca and PikNik,” said Marc De Vellis.  

“Together, with our studio teams, we are delivering meaningful digital experiences and fostering the next generation of creators, thinkers and storytellers.”

Spin Masters CEO Christina Miller commented: “Marc has played a pivotal role in shaping the company’s digital games strategy, elevating our creative execution and overall player experience.

“His deep industry expertise and passion for play will further our vision to spark moments of connection and imagination through playful, inclusive experiences for kids globally.” 

We recently published our August 2025 jobs roundup, in which we highlighted key industry movers and shakers, including new COOs at Apple and Mattel163, Roblox appointing a director for its new Innovation Studio among other notable hires, promotions, and exits in the mobile games sector.