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About PocketGamer.biz regularly posts content from a variety of guest writers across the games industry. These encompass a wide range of topics and people from different backgrounds and diversities, sharing their opinion on the hottest trending topics, undiscovered gems and what the future of the business holds.

Articles by Guest Author (Sponsored)

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Google Ads Attribution Integration

ByteBrew, the all-in-one mobile game analytics platform, gets access to Google Ads attribution integration

This new integrated access allows ByteBrew to offer game developers free Google attribution measurement

justDice’s mobile game prototyping process unpacked!

Prototyping Unpacked

justDice’s mobile game prototyping process unpacked!

Breaking down the rewarded games and apps studios' mobile game prototyping methodology

Are in-game ads the answer for developers? We asked Marc Merrill of Riot Games

Put Players First

Are in-game ads the answer for developers? We asked Marc Merrill of Riot Games

Anzu co-founder and CEO Itamar Benedy talks to Riot Games co-founder and president of games Marc Merrill about the growing value of in-game advertising to indie and AAA developers alike

Wemade Championed a Paradigm Shift in Envisioning the Future of Blockchain Gaming at GDC 2023

Wemade Championed a Paradigm Shift in Envisioning the Future of Blockchain Gaming at GDC 2023

CEO Henry Chang and core WEMADE members presented a vision of the future of blockchain gaming centred around the company’s WEMIX PLAY platform

Start with UA Automation: Scale your mobile apps, while saving time & costs

User Acquisition Augmented

Start with UA Automation: Scale your mobile apps, while saving time & costs

With the costs and complexities of user acquisition campaigns increasing - how can games companies utilise automation to keep costs down - and stay in control?

Mobile Gamers of Germany 2023: Who’s a Heavy Player?

German Gamers Graded

Mobile Gamers of Germany 2023: Who’s a Heavy Player?

adjoe and Appinio report reveals that over a quarter of German mobile gamers play for more than five hours per week

How to keep track of the myriad of live service events across mobile games

New Live Events Tracker

How to keep track of the myriad of live service events across mobile games

GameRefinery's new live events tracker offers game creators a new way to stay in control of multiple events in multiple titles - quickly, simply and cost effectively

Virtual influencer Babka and cyber-cat sidekick Nushi team up to celebrate game developers around the world at GDC

Living Legends At Gdc23

Virtual influencer Babka and cyber-cat sidekick Nushi team up to celebrate game developers around the world at GDC

Developers will be interviewed live on Twitch to discuss their latest games. Babka and Nushi are showcased at a prime location in GDC Moscone South Lobby

Seven more fireside chats with the mobile world's movers & shakers from PGC London 2023

Fireside Chats Part Two

Seven more fireside chats with the mobile world's movers & shakers from PGC London 2023

Another seven pioneers, founders, creators and leaders from the world of mobile games speak to the HyprMX team about the tools, tech and trends from Pocket Gamer Connects London 2023

Fragnova unveils Creation Operating System to revolutionise game creation

Creation Operating System

Fragnova unveils Creation Operating System to revolutionise game creation

Fragnova unveils its network and exclusive games creation system that will shape how future generations create User Generated Content

Please Welcome Gamelight

Spotlight becomes Gamelight

Game marketing platform Spotlight rebrands as Gamelight as growth continues

Eight fireside chat interviews with the industry’s best and brightest at PGC London 2023

Tech Trends Talks

Eight fireside chat interviews with the industry’s best and brightest at PGC London 2023

Hear from the creators, leaders, movers and shakers from across the mobile games world about the tools, trends and tech at Pocket Gamer Connects, with the team from HyprMX

Retargeting Masterclass: How to retain and retarget players

Join The Webinar

Retargeting Masterclass: How to retain and retarget players

How can developers and publishers keep their users, reduce churn and increase retention? find out more in this expert webinar from Adikteev and PocketGamer.biz

Wemade – diamond sponsor at GDC 2023 – shares valuable blockchain gaming knowledge and experience

Wemade At Gdc 2023

Wemade – diamond sponsor at GDC 2023 – shares valuable blockchain gaming knowledge and experience

Join in the conversations with company experts on trending industry topics, wins and challenges in open sessions during the event

Monetisation via in-game ads: why hypercasual studio Balzo works with Growzee

Monetisation Masterclass

Monetisation via in-game ads: why hypercasual studio Balzo works with Growzee

Balzo co-founder Giuseppe Lapenta talks to PocketGamer.biz about the studio's journey in the hypercasual genre and why it works with mobile ad expert Growzee

Boost your ad strategy in 2023 with Appodeal's new insights report

Boost Your Ad Strategy

Boost your ad strategy in 2023 with Appodeal's new insights report

How will inflation affect ad revenues? Let Appodeal reveal all the Mobile eCPM insights to boost your ad strategy in 2023!

February 21, 2023

Company Spotlight

Company Spotlight: Dataseat

Find out more about London-based mobile advertising experts Dataseat

Company Spotlight: LeanPlum, a CleverTap company

February 20, 2023

Company Spotlight

Company Spotlight: LeanPlum, a CleverTap company

Meet LeanPlum, the California-based marketing automation expert

NetEase Games Global Developer Network Benefits Studios and Gamers

February 15, 2023

Global Games Growth

NetEase Games Global Developer Network Benefits Studios and Gamers

Games giant offering freedom, autonomy and resources to games studios who join partner programme

The future of app retargeting with Google’s Privacy Sandbox

February 14, 2023

Marketing And Retargeting

The future of app retargeting with Google’s Privacy Sandbox

Adikteev and Google explore the capabilities of Google’s new Privacy Sandbox and the opportunities it will create for app marketing

Four key tactics for giving your ad campaigns a force multiplier

February 13, 2023

Four Force Multipliers

Four key tactics for giving your ad campaigns a force multiplier

Neasa Bannon, Industry Manager with Facebook Gaming, explains how to maximise your performance in a privacy-first advertising landscape

The ultimate cheat sheet for successful creatives - genre by genre

February 9, 2023

Creative Masterclass

The ultimate cheat sheet for successful creatives - genre by genre

Let the CrazyLabs experts teach you the secrets of success when it comes to creating the best hypercasual advertising creative

A recipe for success: bringing intrinsic in-game ads to Cooking Diary

February 7, 2023

Intrinsic In Game Ads

A recipe for success: bringing intrinsic in-game ads to Cooking Diary

As game developers continue to explore ways to monetise their titles, intrinsic in-game advertising has emerged as a popular solution that isn’t going anywhere.

Company Spotlight: adjoe

January 31, 2023

Believe In Better Adtech

Company Spotlight: adjoe

Meet adjoe, the Hamburg-based advertising tech and monetisation specialist

Get 55 percent revenue share in the Crazy Trends Challenge by CrazyLabs

January 30, 2023

Build Better Battlers

Get 55 percent revenue share in the Crazy Trends Challenge by CrazyLabs

Test your battle games, pass the benchmark and win great prizes!

Discover leading global developer Product Madness at Pocket Gamer Connects London 2023

January 20, 2023

Discover leading global developer Product Madness at Pocket Gamer Connects London 2023

The award winning Global Powerhouse continues to expand its studio network and team of industry leading talent

PGC Picks: Blockchain Game Alliance on the challenges facing the games industry

January 20, 2023

PGC Picks: Blockchain Game Alliance on the challenges facing the games industry

Meet the organisations which are attending Pocket Gamer Connects London on January 23rd and 24th 2023.

Speaker Spotlight: Xsolla

January 19, 2023

Speaker Spotlight

Speaker Spotlight: Xsolla

Meet the industry pioneers and business leaders who are speaking at Pocket Gamer Connects London on January 23rd and 24th 2023.

Speaker Spotlight: Olya Caliujnaia on the evolution of game development

January 19, 2023

Speaker Spotlight

Speaker Spotlight: Olya Caliujnaia on the evolution of game development

Meet the industry pioneers and thought leaders who are speaking at Pocket Gamer Connects London on January 23rd and 24th 2023.

Speaker Spotlight: Piyush Mishra discusses the importance of marketing

January 19, 2023

Speaker Spotlight

Speaker Spotlight: Piyush Mishra discusses the importance of marketing

Meet the industry pioneers and business leaders who are speaking at Pocket Gamer Connects London on January 23rd and 24th 2023.

Speaker Spotlight: Troy Drysdale on exploring the evolution of games and games technology

January 19, 2023

Speaker Spotlight

Speaker Spotlight: Troy Drysdale on exploring the evolution of games and games technology

Meet the industry pioneers and business leaders who are speaking at Pocket Gamer Connects London on January 23rd and 24th 2023.

Speaker Spotlight: Adam Smart talks supply side ads

January 19, 2023

Speaker Spotlight

Speaker Spotlight: Adam Smart talks supply side ads

Meet the industry pioneers and business leaders who are speaking at Pocket Gamer Connects London on January 23rd and 24th 2023.

Speaker Spotlight: Sam Fisher talks about growing a successful games company - and learning from your mistakes

January 19, 2023

Speaker Spotlight

Speaker Spotlight: Sam Fisher talks about growing a successful games company - and learning from your mistakes

Meet the industry pioneers and business leaders who are speaking at Pocket Gamer Connects London on January 23rd and 24th 2023.

Speaker Spotlight: Brendan Fraher explains how to overcome market turbulence

January 19, 2023

Speaker Spotlight

Speaker Spotlight: Brendan Fraher explains how to overcome market turbulence

Meet the industry pioneers and business leaders who are speaking at Pocket Gamer Connects London on January 23rd and 24th 2023.

Speaker Spotlight: Robert Magyar highlights the value of data to game developers

January 18, 2023

Speaker Spotlight

Speaker Spotlight: Robert Magyar highlights the value of data to game developers

Meet the leading industry names that will be on stage at Pocket Gamer Connects London 2023 (23-24 January 2023).

Speaker Spotlight: Amit Monheit explores the growing opportunities for in-game audio ads

January 17, 2023

Speaker Spotlight

Speaker Spotlight: Amit Monheit explores the growing opportunities for in-game audio ads

Pocket Gamer Connects London is coming 23-24 January 2023. Let's meet the industry leaders who will be taking the stage.

Speaker Spotlight: Don Reilley, Scuti talks about the evolution of monetisation and retention

January 17, 2023

Speaker Spotlight

Speaker Spotlight: Don Reilley, Scuti talks about the evolution of monetisation and retention

Pocket Gamer Connects London is coming 23-24 January 2023. Time to meet some of the leading industry names that will be on stage at the event

Speaker Spotlight: Oleg Shliamovych talks mobile ads and monetisation

January 17, 2023

Speaker Spotlight

Speaker Spotlight: Oleg Shliamovych talks mobile ads and monetisation

Pocket Gamer Connects hits London on the 23 and 24 January 2023. Meet some of the leading industry names that will be live on stage

Speaker Spotlight: Chloe Cave on the growing appeal on in-game ads

January 17, 2023

Speaker Spotlight

Speaker Spotlight: Chloe Cave on the growing appeal on in-game ads

Meet some of the leading industry names that will be on stage at Pocket Gamer Connects London, 23-24 January 2023

Levelling up: decoding the future of mobile gaming across Europe

January 16, 2023

Levelling up: decoding the future of mobile gaming across Europe

What does 2023 hold for the mobile games market? SHAREit's Arunabh Madhur considers the ongoing evolution of the European audience - and the opportunities opening up

Five reasons why it’s more critical than ever to look to in-game advertising

January 11, 2023

Make More Of Monetisation

Five reasons why it’s more critical than ever to look to in-game advertising

Anzu's Guy Ben-dov, executive vice president of business development explains why in-game advertising is more important than ever for making your mobile game a success

A deep dive into CrazyLabs transparency

January 10, 2023

Do More With Data

A deep dive into CrazyLabs transparency

CrazyLabs explains how developers and publishers can use data to inform and optimise every stage of hypercasual game design, development and live operations.

The ubiquity of mobile gaming: why more platforms are getting on board

January 1, 2023

The ubiquity of mobile gaming: why more platforms are getting on board

As the global games market grows, what are the trends that are shaping the future? AudioMob peers into the crystal ball and highlights the opportunities for developers

How to turn a hypercasual game concept into an IAP-driven Hybridcasual

December 22, 2022

Zombie Defence Success

How to turn a hypercasual game concept into an IAP-driven Hybridcasual

The latest article in Homa's Hybridcasual Insight series explores how to evolve a hypercasual game into a hybridcasual using Zombie Defense as a case study

MWM hires Charles Jacquet as Chief Revenue Officer

December 22, 2022

Cro Appointment For Mwm

MWM hires Charles Jacquet as Chief Revenue Officer

Mobile industry leader joins the France-based MWM to focus on creative apps

Potential problems with audio ads - and how Audiomob’s mobile gaming plugin helps circumvent them

December 21, 2022

Easing Audio Ad Access

Potential problems with audio ads - and how Audiomob’s mobile gaming plugin helps circumvent them

Find out how Audiomob is helping to make in-game audio ads a more mainstream opportunity for all developers

Mystical Mixing: A Game-Changing, New Subgenre Combining Simulation & Idle

December 21, 2022

Mystical Mashup

Mystical Mixing: A Game-Changing, New Subgenre Combining Simulation & Idle

How can developers blend different genres and create something compelling and new? CrazyLabs and Cameo outline their approach to building a new cross-genre hit

Monetisation masterclass: learn how to take your game to the next level

December 19, 2022

Monetisation Masterclass

Monetisation masterclass: learn how to take your game to the next level

Join experts from Anzu, Unity and Wildlife Studios for an in-depth dive into in-game ad monetisation

Voodoo Academy hits new highs

December 19, 2022

Academic Achievement

Voodoo Academy hits new highs

Voodoo Academy program celebrates admission milestone with new game artists track and opens to hybridcasual

Step into the metaverse in your new sneakers from Scottie Pippen and Orange Comet

December 19, 2022

Pumped Up Kicks

Step into the metaverse in your new sneakers from Scottie Pippen and Orange Comet

Basketball legend Scottie Pippen has teamed up with NFT blockchain blockbuster Orange Comet to launch his own range of sneakers for the metaverse