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About PocketGamer.biz regularly posts content from a variety of guest writers across the games industry. These encompass a wide range of topics and people from different backgrounds and diversities, sharing their opinion on the hottest trending topics, undiscovered gems and what the future of the business holds.

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Pangle launches in 12 new territories worldwide

Tiktok Don't Stop

Pangle launches in 12 new territories worldwide

Pangle, the ad network of TikTok for Business, is now available in Australia, New Zealand, South Africa, Pakistan, Kuwait, Iraq, Morocco, Qatar, Jordan, Oman, Bahrain and Lebanon

Adverty and Drive Ahead! developer Dodreams announce exclusive in-game ad partnership

Adverty and Drive Ahead! developer Dodreams announce exclusive in-game ad partnership

Adverty, in-game ad provider and multi-patent-holding creator of Metaverse-ready ad opportunities signs an exclusive partnership with Dodreams, publisher of Drive Ahead!

How Army Commander subverted hypercasual

You And Whose Army?

How Army Commander subverted hypercasual

Can hypercasual games support IAP? Data.ai explores how Lion Studios has broken the mould with Army Commander

Appodeal partners with Adjust to enrich its growth platform with attribution insights

Powerhouse Partnership

Appodeal partners with Adjust to enrich its growth platform with attribution insights

New partnership enables every Appodeal user to access UA and attribution data from a single dashboard

Adverty launches industry-first streaming video technology for In-Play ads

Adverty launches industry-first streaming video technology for In-Play ads

Adaptive streaming video advertising from the partnership between SeenThis and Adverty brings innovative programmatic video ad formats to the gaming world for the first time

How Hut 8 is powering the blockchain gaming revolution

The Games Of Tomorrow

How Hut 8 is powering the blockchain gaming revolution

Gaming is on the cusp of exciting change - Hut 8's Josh Rayner explores the growing impact of Web 3.0 technologies on the games of tomorrow.

Optimising for opportunity: How Google is helping game developers build for long-term success

Insider Insight

Optimising for opportunity: How Google is helping game developers build for long-term success

Greg Hartrell, Director of Product Management at Google Play/Android, tells PocketGamer.biz how Google is helping mobile game developers make their games more successful in the long run

ONEMT: quality users who drive revenue show up through the alternative app stores

Alternative Revenue

ONEMT: quality users who drive revenue show up through the alternative app stores

Flexion CEO Jens Lauritzson explains how the company helped ONEMT give their game a revenue boost

Burnout: Six tips to keep you and your game story fresh over the long haul

The Write Stuff

Burnout: Six tips to keep you and your game story fresh over the long haul

How can writers and narrative designers maintain quality and engagement in games over the long term? Brunette's Dexter Woltman investigates...

Harmony Partners with Miracle Universe

Join The Chain Gang

Harmony Partners with Miracle Universe

Blockchain company Harmony is partnering with Miracle Universe to help support the evolution of the next generation of gaming in Web 3

Sonic on the big screen boosts mobile games to new heights

Sonic On Screen

Sonic on the big screen boosts mobile games to new heights

data.ai drills down into the impact of the latest Sonic The Hedgehog movie on the franchise’s mobile games

MGA Entertainment and Yodo1 announce long-term licensing agreement

Block Rocking Bratz

MGA Entertainment and Yodo1 announce long-term licensing agreement

Yodo1 secures agreement with MGA Entertainment for brand integration of licenses including Bratz, L.O.L. Surprise!, Little Tikes and Rainbow High

Pingle Game Studio opens Canadian office

Ottowa Opens For Outsourcing

Pingle Game Studio opens Canadian office

The Ukrainian outsourcing expert has followed its recently opened London office with a new location in Ottowa

Stepico announces acquisition of game art studio Inkration

Stepico announces acquisition of game art studio Inkration

Stepico brings together 200+ specialists in various fields focused on large-scale projects with the highest production values

Stage Two of Transformers x Top War: Battle Game crossover breaks records once again

Sharkticons Assemble

Stage Two of Transformers x Top War: Battle Game crossover breaks records once again

The second phase of the in-game brand collaboration pushed the popular battle game to new heights of revenue and pushed it up the app store listings worldwide

There’s no such thing as the average mobile gamer

Everything Everywhere

There’s no such thing as the average mobile gamer

data.ai’s latest gaming spotlight highlights all the ways in which mobile games are conquering the world

Fishing (and hunting) for awareness

Gaming For Good

Fishing (and hunting) for awareness

How Ten Square Games turned their hobby games into a source of eco-education

Heroic Labs releases LiveOps service Satori

Liveops Unleashed

Heroic Labs releases LiveOps service Satori

Alim Jaffer, the Vice President of Product at Heroic Labs tells PocketGamer.biz about the company’s new LiveOps service, Satori.

Q&A with Storms’ CEO David Yin: Navigating the Web3 gaming space

The Coming Crypto Storm

Q&A with Storms’ CEO David Yin: Navigating the Web3 gaming space

Is Web3 coming? Is it already here? What does crypto bring to the world of games? PocketGamer.biz sat down with the Storms CEO for his take on the future of games

Meta Audience Network bidding hits Appodeal Stack

Meta Audience Network bidding hits Appodeal Stack

Appodeal Stack integrates Meta Audience Network making it available to all app creators in its Growth Platform

Revenue boost on alternative stores for strategy game

Return Of The King

Revenue boost on alternative stores for strategy game

Flexion CEO Jens Lauritzson explains how the company helped Top Games give their game a revenue boost

Thanks to Outfit7’s internal pitching system, my idea turned into our new game

Thanks to Outfit7’s internal pitching system, my idea turned into our new game

Žiga Sedovnik, Principal Data Scientist at Outfit7, shares how his idea for a new strategy RPG turned into the company’s newest game, Mythic Legends

Homa Games appoints Brice Vinocour as VP of marketing & communications

Homa Games appoints Brice Vinocour as VP of marketing & communications

Homa Games will leverage Vinocour's experience and leadership skills to build the scaleup’s marketing & communications strategy, increase brand awareness, and grow gamers and developers' communities

Creating something out of nothing: coming up with visuals for a new IP

Design For Life

Creating something out of nothing: coming up with visuals for a new IP

Eran Alboher, studio art director at Outfit7, explains the company’s process for designing and creating the visuals for its new strategy RPG, Mythic Legends

Liniad Unleashes Playable Dashboard

Liniad Unleashes Playable Dashboard

New 'power dashboard' enables app marketers unlimited variations across all channels

Exclusive industry interviews from Pocket Gamer Connects London 2022

Exclusive industry interviews from Pocket Gamer Connects London 2022

Hear from the industry leaders, professionals, and pioneers across the global mobile games market about the latest trends, case studies, best practice, and business opportunities

App-ocalypse Now?

How to survive a user acquisition nightmare

The App-ocalypse is here. Here's a handy guide on how to survive the chaos of audience targeting

The new HomaJam offers participants a 50/50 publishing revenue share

The new HomaJam offers participants a 50/50 publishing revenue share

Homa Games announces the 5th edition of the games jam together with Google to continue on the mission of educating & supporting the developer community.

How did Multi Maze 3D go from high CPI to a worldwide profitable hit?

Making Millions

How did Multi Maze 3D go from high CPI to a worldwide profitable hit?

Find out how CrazyLabs helped a game with high CPI become a global success with over 20 million downloads and counting

Comeback gods find new glory

Reinvigorating Revenue

Comeback gods find new glory

Flexion CEO Jens Lauritzson explains how the company helped DECA give a great game a revenue boost

International venture fund Draper Dragon invests in ambitious MU project

Mu To Be Renamed Lemuria

International venture fund Draper Dragon invests in ambitious MU project

MU Web3 infrastructure project will bring Web2.0 games studios into Web3

Mobile app trends 2022: A global benchmark of app performance

Tracking Transformative Trends

Mobile app trends 2022: A global benchmark of app performance

A new report from Adjust highlights key changes in the global mobile industry, from privacy changes to user behaviour and the value of retaining players

Diversifying revenue: how Fingersoft strikes the right balance

Making Money Matters

Diversifying revenue: how Fingersoft strikes the right balance

Meta Audience Network and Fingersoft explore the reasons for adopting a diverse revenue model within mobile games and the impact it had on the Hill Climb Racing franchise

Three in-game monetisation myths that need to be left in 2021

Monetisation Myths Busted

Three in-game monetisation myths that need to be left in 2021

In-game advertising has gained a bad reputation with some developers for having a negative impact on games and discouraging players. Anzu's Lev Kommisarchik sets the record straight.

Korea’s PlayX4 games event returns as a hybrid in 2022

Korea’s PlayX4 games event returns as a hybrid in 2022

The 2022 event will build upon the success of the virtual 2021 event which attracted 329 companies and delivered over $110 million of business

Multiplayer and simulation games tussle for top spots in adjoe and Statista’s latest mobile games index

Rankings Revealed

Multiplayer and simulation games tussle for top spots in adjoe and Statista’s latest mobile games index

Rankings revealed: Data experts adjoe and Statista unveil the latest leaders in mobile gaming

Appodeal Stack introduces a new round of its Accelerator Program

Build A Better Business

Appodeal Stack introduces a new round of its Accelerator Program

To celebrate two years of its successful accelerator program, Appodeal Stack is opening a new round, with more features and opportunities for mobile game developers

How HMS Core empowers game developers to deliver better, more high-quality experiences

Core Competences

How HMS Core empowers game developers to deliver better, more high-quality experiences

Find out more about Huawei Mobile Services core capabilities including 3D Modelling, Computer Graphics, Scene Kit, and Augmented Reality engine

Quality and quantity: inside Take-Two studio Socialpoint’s AudioMob partnership

Quality and quantity: inside Take-Two studio Socialpoint’s AudioMob partnership

AudioMob looks at why the mobile studio famed for the quality of its games picked audio ads - and what it means for brands

Adverty appoints Jonas Söderqvist as CEO as in-game advertising continues to grow

Meet The New Boss

Adverty appoints Jonas Söderqvist as CEO as in-game advertising continues to grow

As global mobile ad spend continues to grow, Söderqvist aims to educate the industry and brands about the potential of in-games advertising

Financing LTV in mobile gaming

Fund Growth To Scale

Financing LTV in mobile gaming

Martin Macmillan, the founder of Pollen VC explains how games with Lifetime Value measured in months or years can fund user acquisition more efficiently

Yodo1 introduces native ads to its MAS platform

Yodo1 introduces native ads to its MAS platform

Yodo1 puts players and profits first with introduction of its new native ad service on its Managed Ads Service platform

GameAnalytics Brings DataSuite to the Masses – Through AWS for Games

Data Science For All

GameAnalytics Brings DataSuite to the Masses – Through AWS for Games

GameAnalytics is working with Amazon Web Services to support the AWS for Games initiative to put data analytics into the hands of every developer

Company Spotlight: Animoca Brands

Blockchain Billionaires

Company Spotlight: Animoca Brands

Find out more about Animoca Brands, the Hong Kong headquartered metaverse and blockchain company valued at over $5 billion

Why are indie game developers losing money?

Make More Money

Why are indie game developers losing money?

Yodo1 urges developers to consider monetisation earlier in your game plan

DIY Keyboard: from TikTok marketability to global success

Looking Past Facebook Stats

DIY Keyboard: from TikTok marketability to global success

DIY Keyboard reached the top five games charts in 70 countries. But this game never passed CPI according to Facebook KPIs - how did this game break the boundaries and come to life?

PopScreen Games closes series A funding round with Garena

Capital Raised To $6 Million

PopScreen Games closes series A funding round with Garena

Funding will accelerate development and expand the PopScreen team

50% of mobile publishers will be using in-game ads by the end of 2022

50% of mobile publishers will be using in-game ads by the end of 2022

Half of the world's game publishers will be making use of in-game ads by the end of 2022 according to bullish predictions from ad-specialist Adverty CEO Thorbjorn Warin

The economy of the metaverse - why NFTs are big news for branding

Interoperable Transferrable Permanent

The economy of the metaverse - why NFTs are big news for branding

Owen Ma, co-founder and head of partnerships at Epik, explains why NFTs may be the future of licensing in games

Company Profile – jagex Partners

Company profile – Jagex Partners

Learn more about Jagex Partners, the community-driven games developer headquartered in Cambridge, UK