Hypercasual Hustle
CrazyLabs hits five billion downloads
Hypercasual hit factory CrazyLabs announces new downloads milestone and shares future plans and games
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Ad Value
SocialPeta 2022 Mobile Game Ad Ultimate Guide: Market Analysis & Creative Strategies
The new white paper from SocialPetas outlines the major trends in mobile games advertising and offers game creators new strategies for the rapidly evolving marketplace
Listen Up
Using AudioMob’s in-game audio ads for instant rewards
Audiomob outlines how developers can use their in-game audio ads in more innovative ways to create instantly rewarding player experiences
Acquisition Alliance
DECA Games: from being acquired to acquiring others
Ken Go, CEO of DECA, on the company's journey – from acquisition by Embracer to its own acquisition of multiple development studios and games
Push It Good
ByteBrew launches push notifications for its 2,500 game developers
ByteBrew has launched push notifications on its free all-in-one platform which now boasts 2,500 game developers
No Game Of Chance
Evolution, engagement and excellence – how Dice Clubs’ focus on players has shaped the game’s success
b-interaktive co-founder and CEO Eugen Barteska on harnessing player power to build long-term success for Dice Clubs
Now That's Magic
Voodoo and MagicLab discuss building a successful hypercasual partnership
PocketGamer.biz interviews Ümit Boncukçu, the co-founder at MagicLab and Voodoo's Halil Kaftan about the companies partnership and success in the rapidly evolving hypercasual market
Real World Racing
Adverty launches In-Play ad technology in first major racing title from Wolves Interactive
Adverty’s multi-patented In-Play ad technology is coming to Wolves Interactive global hit Motorbike - Traffic Racer.
Ua Ok
Pollen VC launches the definitive guide to selecting a UA financing partner
Everything you ever wanted to know about paying for UA – but didn’t know to ask
Breaking New Ground
Adverty adds two new mobile first-person shooter games through partnership with Blayze Games
In-Play ads bring new revenue to Bullet Force and Forward Assault, which have more than 30 million combined global downloads
Rpg Report
East versus west: gaming cultures clash in new RPG report
Pangle and Newzoo explore the differences in engagement between east and west in role-playing game deep dive
Player First Always
How to balance game monetisation with a player-first mindset
Meta Audience Network explores the ways in which leading developers and publishers utilise monetisation strategies to complement the player experience and drive engagement
Crypto Jam
Homa Games brings Sorare’s NFT Legend Cards to mobile gaming in new jam edition
Homa Games is building on Sorare's blockchain infrastructure to give life to legends like Cruyff and Platini in mobile games. Registration is now open.
No Mystery Here
Case Study: How Panteon bucked the hypercasual trend with ironSource LevelPlay
Panteon got 100 Mystery Buttons back into the top of the charts with increased installs and ARPDAU thanks to a partnership with ironSource
Retention Roadmap
App Annie reveals the top 10 retention tactics which turn first-time users into repeat players
Fuelled by Game IQ, App Annie investigates how the world’s top hypercasual puzzle games retain players
Winter Games
Voodoo announces new winter game competition with coaching and resources on offer
Studios around the world can enter and access top coaching and resources from Voodoo, alongside exclusive up-to-date product knowledge
Sign Up Today
Huawei launches winter developer giveaway and accelerator programmes
Huawei launches two new programmes to support developers, inspire creativity, and help game creators grow in 2022.
Appy Christmas
AppGallery’s Game Fest Returns with Exclusive Perks to Give Winter Holidays a Boost
Celebrate the season with a selection box of special offers in some of the world's most popular mobile games, courtesy of Huawei's AppGallery
Exceptional Engagement
App Annie uncovers the top 10 features driving deep usage in runner games
Fuelled by Game IQ, App Annie explores how the most popular runner games successfully connect
Beyond Games
Is gaming the next frontier for entertainment?
Alexandre Salem, the Global Director of Gaming Partnerships for Huawei explores the impact of games in the future of our creative world – in 2022 and beyond
Incredible Ip
Intellectual Property in mobile games: a recipe for success
Yodo1 highlights the power of intellectual property collaborations in the mobile gaming world.
Metaverse Matters
The Metaverse is the next big thing, but what will it mean for gaming?
Alexandre Salem, Global Director of Gaming Partnerships at Huawei, explores the reality behind the metaverse hype – and what game creators need to know
Global Mobile
How to plan and build a successful mobile game
Fuelled by Game IQ, App Annie’s new Mobile Gaming Overview report gives developers all of the data required to plan and build a winning title
Naughty Or Nice?
N3TWORK explains how to leverage the holiday spirit to boost mobile game revenues
How can developers and publishers use the spike in games over the holiday period to drive greater revenue? N3TWORK offers some suggestions for a happy holiday season
Block Buster
Busting myths about blockchain, NFTs, and play-and-earn monetisation for games
David Kim, VP of Business Development and Marketing for wdny.io explores the facts, the fallacies and the phenomenon
Inside Track
Voodoo shares the secrets of hypercasual development at Paris HQ
The mobile publisher's real-world educational events have returned
Ad Asia
Adverty partners with Livewire to continue growth of in-game advertising across Asia Pacific
Brings Adverty's in-game ad inventory locally to Asia Pacific
It Could Be You
Yodo1 mobile game competition: enter today and win up to $1000
Cash prizes and coaching on offer to winning developers in gameplay, game design, music and monetisation categories
Lucky Ducky
Homa Games acquires Ducky Games
Acquisition will strengthen the publisher's position as a leader in idle arcade games
In-game Insight
How in-game ads have taken APPS to the next level
In the first of a new Knowledge Base series, in partnership with Anzu, PocketGamer.biz explores how APPS implementation of in-game ads reimagined the studio's monetisation
Download Now
A new report from Improbable explains how to iterate faster with continuous iteration and development
Expert advice, insights and solutions for releasing better quality multiplayer games at speed
Match Madness
Match-3 games drive almost $1 billion in consumer spend in Q3 2021
However, the popular puzzle genre is the fifth most popular sub-genre according to App Annie
Never The Twain
The importance of avoiding campaign overlap between ad types
Facebook Gaming highlights the importance of separating your approach to Automated App Ads (AAA) and Manual App Ads
Happy Holidays
What does the holiday season have in store for developers and publishers?
Fyber digs into the data for the holiday season to help us understand the opportunities coming up in 2021
Creative Problem Solving
Where to get ideas for future creatives
If you're struggling with creative concepts for your next ad campaign, Apptica has some practical tips
Winter Wonder Lab
CrazyLabs launches the Crazy Winter developer challenge
Cash prizes and publishing deals on offer for new hypercasual hits
Sick Squid
'Squid Game' mobile games - what stuck?
There are hundreds of mobile 'Squid Games'. But what made it into the charts first, and why? GameAnalytics has the answers
Press & Go
Matchmade democratizes access to 9.2 million creators with self-service Express Campaigns tool
Partner with creators and get content live on YouTube in days
Crowd Goes Wild
US sports sim game downloads hit 23 million in Q3 2021
Madden leads the pack as sim games account for 78% of all sports game downloads
Meta Metaverse
There's more to the metaverse than Meta
As Facebook positions itself to become a pioneer of the 'next iteration of the internet', Adverty's Niklas Bakos busts some metaverse myths
Monetisation Mix
Anchor your game monetisation strategy around these 4 pillars
Meta Audience Network explores the key elements for developers and publishers who want diversify and add resilience to their monetisation mix
Mega Casual
3.5 billion hypercasual games downloaded in Q3 2021
Hypercasual games were the number one global genre in the third quarter of the year
By The Numbers
Pangle and Newzoo release The Mobile Game Genre Report
This first report focuses on mobile puzzle games
Such Great Heights
Cloud Games on Facebook Gaming: A Closer Look at Facebook Gaming and Gameloft’s Cloud Partnership
Facebook sits down with Gameloft to discuss cloud gaming
Mobile Games Index
Bagelcode and Socialpoint dominate new Mobile Games Index from adjoe and Statista
Data experts adjoe and Statista take a deep dive into the global mobile games leaders with the first edition of the Mobile Games Index
Hypercasual Hit Factory
Introducing PlayEmber - a new hypercasual heavy hitter
Join-venture between App Design Company and Boomhits is aiming to shake up the hypercasual games market
Shirt Sponsorship
How Plarium made esports sponsorship history with Natus Vincere
Plarium become the first mobile game developer to appear on an esports team uniform.
Diamond Geezers
Xsolla Diamond Club accelerates mobile games industry connections
Join Xsolla's Diamond Club for access to the world's leading conferences and mentoring from industry experts
Live And Online
Highlights from the 2021 Huawei Developer Conference
The highlights from the 2021 Huawei Developer Conference (HDC) are now live and online to enable developers and publishers to catch up with all of the keynotes
Advertising Intelligence
SocialPeta helps mobile development companies acquire users worldwide
Track and create new ad campaigns based upon the success of market leaders