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About PocketGamer.biz regularly posts content from a variety of guest writers across the games industry. These encompass a wide range of topics and people from different backgrounds and diversities, sharing their opinion on the hottest trending topics, undiscovered gems and what the future of the business holds.

Articles by Guest Author (Sponsored)

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Speaker Spotlight: Edgegap's Mathieu Duperré on the triple-A experience, crossplay, and live and digital events

Post-pg Connects London

Speaker Spotlight: Edgegap's Mathieu Duperré on the triple-A experience, crossplay, and live and digital events

Edgegap's Mathieu Duperré on the growth of AAA mobile experiences and why you should not fall in love with your game

Speaker Spotlight: Moloco's William Melzer on how and why developers must understand demand-side platforms

Post-pg Connects London

Speaker Spotlight: Moloco's William Melzer on how and why developers must understand demand-side platforms

Moloco's VP of Sales for EMEA, William Melzer explores demand-side platforms in mobile advertising and how developers can use them to achieve their 'ultimate KPIs'

Speaker Spotlight: Odeeo's Amit Monheit on the importance of user experience and keeping your players happy

Post-pg Connects London

Speaker Spotlight: Odeeo's Amit Monheit on the importance of user experience and keeping your players happy

Odeeo's Amit Monheit identifies Web3 as the biggest disruptor to mobile games, and the ever-present importance of user experience in successfully delivering in-game ads

For mediation, I chose independence – the importance of Fyber's focus on transparency

February 25, 2022

Black Box Begone

For mediation, I chose independence – the importance of Fyber's focus on transparency

Fyber's Director of Product Management, Pedro Miranda discusses the value of transparency and independence when it comes to mediation within mobile ads

Adverty releases updated Unity SDK for in-game ads

February 24, 2022

Adverty releases updated Unity SDK for in-game ads

Adverty releases Unity SDK 4.0, with 2D games support and a refreshed suite of high-quality ad assets for the ultimate in-game advertising experience

Three casual and hypercasual monetisation strategies in 2022

February 22, 2022

Hypercasual Cash

Three casual and hypercasual monetisation strategies in 2022

Meta’s Yuthida Donnelley, Strategic Partner Manager, delves into monetisation strategies for hyper/casual games, and what opportunities will arise from the evolution of the hybrid-casual genre

Top tips: levelling up hypercasual partnerships in 2022

February 18, 2022

Starter For Six

Top tips: levelling up hypercasual partnerships in 2022

Voodoo's head of publishing, Alexander Shea gives his six top tips on creating more successful collaboration in hypercasual games in 2022

February 18, 2022

Tech Tool Titan

Company Profile: Unity Technologies

Find out more about Unity Technologies, the San-Francisco headquartered company powering the next generation of games, animation, film, transport, architecture, engineering, and more...

February 17, 2022

Company Profile – pangle

Company profile – Pangle

Learn more about Pangle, the Singapore headquartered mobile app marketing platform

February 17, 2022

Company Profile – xsolla

Company profile – Xsolla

Explore Xsolla, the Los Angeles-headquartered games industry sevice provider that has partnered with games luminaries including Epic, NetEase, and Roblox

February 11, 2022

Automation For The People

How automated app ads allowed Rec Room to achieve their business goals

How Meta’s Automated App Ads helped Rec Room improve efficiency, decrease CPI, and achieve their business goals

Careers spotlight: Pixel Toys

February 8, 2022

Things Things Things

Careers spotlight: Pixel Toys

Find out more about working at the Leamington Spa game studio in our Pixel Toys careers spotlight

’Astronomical’ rise in hypercasual helps mobile games market smash $116 billion

February 7, 2022

Games Go Global

’Astronomical’ rise in hypercasual helps mobile games market smash $116 billion

The world’s favourite genre hit new highs in 2021 according to the App Annie State Of Mobile 2022 report

February 4, 2022

Company Profile: Applovin

Company profile – AppLovin

Learn more about AppLovin, the California headquartered marketing platform supporting developers worldwide in growing their mobile apps

Yodo1 – Ten years, ten voices

February 3, 2022

Yodo1 – Ten years, ten voices

As Yodo1 celebrates its tenth anniversary, PocketGamer.biz speaks to 10 of the company's employees around the world about what makes the company special

The state of mobile in 2022: Millions of apps, billions of downloads, trillions of hours

February 2, 2022

Everything Everywhere

The state of mobile in 2022: Millions of apps, billions of downloads, trillions of hours

The incredible ongoing growth of the global mobile market – and the value of games – are highlighted in App Annie’s State of Mobile 2022 report

CrazyLabs hits five billion downloads

February 1, 2022

Hypercasual Hustle

CrazyLabs hits five billion downloads

Hypercasual hit factory CrazyLabs announces new downloads milestone and shares future plans and games

January 28, 2022

SocialPeta 2022 Mobile Game Ad Ultimate Guide: Market Analysis & Creative Strategies

The new white paper from SocialPetas outlines the major trends in mobile games advertising and offers game creators new strategies for the rapidly evolving marketplace

Using AudioMob’s in-game audio ads for instant rewards

January 27, 2022

Using AudioMob’s in-game audio ads for instant rewards

Audiomob outlines how developers can use their in-game audio ads in more innovative ways to create instantly rewarding player experiences

DECA Games: from being acquired to acquiring others

January 26, 2022

Acquisition Alliance

DECA Games: from being acquired to acquiring others

Ken Go, CEO of DECA, on the company's journey – from acquisition by Embracer to its own acquisition of multiple development studios and games

ByteBrew launches push notifications for its 2,500 game developers

January 25, 2022

ByteBrew launches push notifications for its 2,500 game developers

ByteBrew has launched push notifications on its free all-in-one platform which now boasts 2,500 game developers

Evolution, engagement and excellence – how Dice Clubs’ focus on players has shaped the game’s success

January 24, 2022

No Game Of Chance

Evolution, engagement and excellence – how Dice Clubs’ focus on players has shaped the game’s success

b-interaktive co-founder and CEO Eugen Barteska on harnessing player power to build long-term success for Dice Clubs

Voodoo and MagicLab discuss building a successful hypercasual partnership

January 20, 2022

Now That's Magic

Voodoo and MagicLab discuss building a successful hypercasual partnership

PocketGamer.biz interviews Ümit Boncukçu, the co-founder at MagicLab and Voodoo's Halil Kaftan about the companies partnership and success in the rapidly evolving hypercasual market

Adverty launches In-Play ad technology in first major racing title from Wolves Interactive

January 19, 2022

Real World Racing

Adverty launches In-Play ad technology in first major racing title from Wolves Interactive

Adverty’s multi-patented In-Play ad technology is coming to Wolves Interactive global hit Motorbike - Traffic Racer.

Pollen VC launches the definitive guide to selecting a UA financing partner

January 14, 2022

Pollen VC launches the definitive guide to selecting a UA financing partner

Everything you ever wanted to know about paying for UA – but didn’t know to ask

Adverty adds two new mobile first-person shooter games through partnership with Blayze Games

January 13, 2022

Breaking New Ground

Adverty adds two new mobile first-person shooter games through partnership with Blayze Games

In-Play ads bring new revenue to Bullet Force and Forward Assault, which have more than 30 million combined global downloads

East versus west: gaming cultures clash in new RPG report

January 13, 2022

East versus west: gaming cultures clash in new RPG report

Pangle and Newzoo explore the differences in engagement between east and west in role-playing game deep dive

How to balance game monetisation with a player-first mindset

January 12, 2022

Player First Always

How to balance game monetisation with a player-first mindset

Meta Audience Network explores the ways in which leading developers and publishers utilise monetisation strategies to complement the player experience and drive engagement

Homa Games brings Sorare’s NFT Legend Cards to mobile gaming in new jam edition

January 12, 2022

Homa Games brings Sorare’s NFT Legend Cards to mobile gaming in new jam edition

Homa Games is building on Sorare's blockchain infrastructure to give life to legends like Cruyff and Platini in mobile games. Registration is now open.

Case Study: How Panteon bucked the hypercasual trend with ironSource LevelPlay

January 11, 2022

No Mystery Here

Case Study: How Panteon bucked the hypercasual trend with ironSource LevelPlay

Panteon got 100 Mystery Buttons back into the top of the charts with increased installs and ARPDAU thanks to a partnership with ironSource

App Annie reveals the top 10 retention tactics which turn first-time users into repeat players

December 22, 2021

Retention Roadmap

App Annie reveals the top 10 retention tactics which turn first-time users into repeat players

Fuelled by Game IQ, App Annie investigates how the world’s top hypercasual puzzle games retain players

Voodoo announces new winter game competition with coaching and resources on offer

December 21, 2021

Voodoo announces new winter game competition with coaching and resources on offer

Studios around the world can enter and access top coaching and resources from Voodoo, alongside exclusive up-to-date product knowledge

Huawei launches winter developer giveaway and accelerator programmes

December 21, 2021

Huawei launches winter developer giveaway and accelerator programmes

Huawei launches two new programmes to support developers, inspire creativity, and help game creators grow in 2022.

AppGallery’s Game Fest Returns with Exclusive Perks to Give Winter Holidays a Boost

December 20, 2021

AppGallery’s Game Fest Returns with Exclusive Perks to Give Winter Holidays a Boost

Celebrate the season with a selection box of special offers in some of the world's most popular mobile games, courtesy of Huawei's AppGallery

App Annie uncovers the top 10 features driving deep usage in runner games

December 17, 2021

Exceptional Engagement

App Annie uncovers the top 10 features driving deep usage in runner games

Fuelled by Game IQ, App Annie explores how the most popular runner games successfully connect

Is gaming the next frontier for entertainment?

December 13, 2021

Is gaming the next frontier for entertainment?

Alexandre Salem, the Global Director of Gaming Partnerships for Huawei explores the impact of games in the future of our creative world – in 2022 and beyond

Intellectual Property in mobile games: a recipe for success

December 8, 2021

Intellectual Property in mobile games: a recipe for success

Yodo1 highlights the power of intellectual property collaborations in the mobile gaming world.

The Metaverse is the next big thing, but what will it mean for gaming?

December 7, 2021

Metaverse Matters

The Metaverse is the next big thing, but what will it mean for gaming?

Alexandre Salem, Global Director of Gaming Partnerships at Huawei, explores the reality behind the metaverse hype – and what game creators need to know

How to plan and build a successful mobile game

December 6, 2021

How to plan and build a successful mobile game

Fuelled by Game IQ, App Annie’s new Mobile Gaming Overview report gives developers all of the data required to plan and build a winning title

N3TWORK explains how to leverage the holiday spirit to boost mobile game revenues

December 6, 2021

Naughty Or Nice?

N3TWORK explains how to leverage the holiday spirit to boost mobile game revenues

How can developers and publishers use the spike in games over the holiday period to drive greater revenue? N3TWORK offers some suggestions for a happy holiday season

Busting myths about blockchain, NFTs, and play-and-earn monetisation for games

December 3, 2021

Busting myths about blockchain, NFTs, and play-and-earn monetisation for games

David Kim, VP of Business Development and Marketing for wdny.io explores the facts, the fallacies and the phenomenon

Voodoo shares the secrets of hypercasual development at Paris HQ

December 2, 2021

Voodoo shares the secrets of hypercasual development at Paris HQ

The mobile publisher's real-world educational events have returned

December 1, 2021

Adverty partners with Livewire to continue growth of in-game advertising across Asia Pacific

Brings Adverty's in-game ad inventory locally to Asia Pacific

Yodo1 mobile game competition: enter today and win up to $1000

November 30, 2021

It Could Be You

Yodo1 mobile game competition: enter today and win up to $1000

Cash prizes and coaching on offer to winning developers in gameplay, game design, music and monetisation categories

Homa Games acquires Ducky Games

November 30, 2021

Homa Games acquires Ducky Games

Acquisition will strengthen the publisher's position as a leader in idle arcade games

How in-game ads have taken APPS to the next level

November 29, 2021

In-game Insight

How in-game ads have taken APPS to the next level

In the first of a new Knowledge Base series, in partnership with Anzu, PocketGamer.biz explores how APPS implementation of in-game ads reimagined the studio's monetisation

A new report from Improbable explains how to iterate faster with continuous iteration and development

November 25, 2021

A new report from Improbable explains how to iterate faster with continuous iteration and development

Expert advice, insights and solutions for releasing better quality multiplayer games at speed

Match-3 games drive almost $1 billion in consumer spend in Q3 2021

November 25, 2021

Match-3 games drive almost $1 billion in consumer spend in Q3 2021

However, the popular puzzle genre is the fifth most popular sub-genre according to App Annie

The importance of avoiding campaign overlap between ad types

November 24, 2021

Never The Twain

The importance of avoiding campaign overlap between ad types

Facebook Gaming highlights the importance of separating your approach to Automated App Ads (AAA) and Manual App Ads

What does the holiday season have in store for developers and publishers?

November 23, 2021

What does the holiday season have in store for developers and publishers?

Fyber digs into the data for the holiday season to help us understand the opportunities coming up in 2021