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About PocketGamer.biz regularly posts content from a variety of guest writers across the games industry. These encompass a wide range of topics and people from different backgrounds and diversities, sharing their opinion on the hottest trending topics, undiscovered gems and what the future of the business holds.

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Mobile app trends 2022: A global benchmark of app performance

Tracking Transformative Trends

Mobile app trends 2022: A global benchmark of app performance

A new report from Adjust highlights key changes in the global mobile industry, from privacy changes to user behaviour and the value of retaining players

Diversifying revenue: how Fingersoft strikes the right balance

Making Money Matters

Diversifying revenue: how Fingersoft strikes the right balance

Meta Audience Network and Fingersoft explore the reasons for adopting a diverse revenue model within mobile games and the impact it had on the Hill Climb Racing franchise

Three in-game monetisation myths that need to be left in 2021

Monetisation Myths Busted

Three in-game monetisation myths that need to be left in 2021

In-game advertising has gained a bad reputation with some developers for having a negative impact on games and discouraging players. Anzu's Lev Kommisarchik sets the record straight.

Korea’s PlayX4 games event returns as a hybrid in 2022

Korea’s PlayX4 games event returns as a hybrid in 2022

The 2022 event will build upon the success of the virtual 2021 event which attracted 329 companies and delivered over $110 million of business

Multiplayer and simulation games tussle for top spots in adjoe and Statista’s latest mobile games index

Rankings Revealed

Multiplayer and simulation games tussle for top spots in adjoe and Statista’s latest mobile games index

Rankings revealed: Data experts adjoe and Statista unveil the latest leaders in mobile gaming

Appodeal Stack introduces a new round of its Accelerator Program

Build A Better Business

Appodeal Stack introduces a new round of its Accelerator Program

To celebrate two years of its successful accelerator program, Appodeal Stack is opening a new round, with more features and opportunities for mobile game developers

How HMS Core empowers game developers to deliver better, more high-quality experiences

Core Competences

How HMS Core empowers game developers to deliver better, more high-quality experiences

Find out more about Huawei Mobile Services core capabilities including 3D Modelling, Computer Graphics, Scene Kit, and Augmented Reality engine

Quality and quantity: inside Take-Two studio Socialpoint’s AudioMob partnership

Quality and quantity: inside Take-Two studio Socialpoint’s AudioMob partnership

AudioMob looks at why the mobile studio famed for the quality of its games picked audio ads - and what it means for brands

Adverty appoints Jonas Söderqvist as CEO as in-game advertising continues to grow

Meet The New Boss

Adverty appoints Jonas Söderqvist as CEO as in-game advertising continues to grow

As global mobile ad spend continues to grow, Söderqvist aims to educate the industry and brands about the potential of in-games advertising

Financing LTV in mobile gaming

Fund Growth To Scale

Financing LTV in mobile gaming

Martin Macmillan, the founder of Pollen VC explains how games with Lifetime Value measured in months or years can fund user acquisition more efficiently

Yodo1 introduces native ads to its MAS platform

Yodo1 introduces native ads to its MAS platform

Yodo1 puts players and profits first with introduction of its new native ad service on its Managed Ads Service platform

GameAnalytics Brings DataSuite to the Masses – Through AWS for Games

Data Science For All

GameAnalytics Brings DataSuite to the Masses – Through AWS for Games

GameAnalytics is working with Amazon Web Services to support the AWS for Games initiative to put data analytics into the hands of every developer

Company Spotlight: Animoca Brands

Blockchain Billionaires

Company Spotlight: Animoca Brands

Find out more about Animoca Brands, the Hong Kong headquartered metaverse and blockchain company valued at over $5 billion

Why are indie game developers losing money?

Make More Money

Why are indie game developers losing money?

Yodo1 urges developers to consider monetisation earlier in your game plan

DIY Keyboard: from TikTok marketability to global success

Looking Past Facebook Stats

DIY Keyboard: from TikTok marketability to global success

DIY Keyboard reached the top five games charts in 70 countries. But this game never passed CPI according to Facebook KPIs - how did this game break the boundaries and come to life?

PopScreen Games closes series A funding round with Garena

Capital Raised To $6 Million

PopScreen Games closes series A funding round with Garena

Funding will accelerate development and expand the PopScreen team

50% of mobile publishers will be using in-game ads by the end of 2022

50% of mobile publishers will be using in-game ads by the end of 2022

Half of the world's game publishers will be making use of in-game ads by the end of 2022 according to bullish predictions from ad-specialist Adverty CEO Thorbjorn Warin

The economy of the metaverse - why NFTs are big news for branding

Interoperable Transferrable Permanent

The economy of the metaverse - why NFTs are big news for branding

Owen Ma, co-founder and head of partnerships at Epik, explains why NFTs may be the future of licensing in games

Company Profile – jagex Partners

Company profile – Jagex Partners

Learn more about Jagex Partners, the community-driven games developer headquartered in Cambridge, UK

Speaker Spotlight: Edgegap's Mathieu Duperré on the triple-A experience, crossplay, and live and digital events

Post-pg Connects London

Speaker Spotlight: Edgegap's Mathieu Duperré on the triple-A experience, crossplay, and live and digital events

Edgegap's Mathieu Duperré on the growth of AAA mobile experiences and why you should not fall in love with your game

Speaker Spotlight: Moloco's William Melzer on how and why developers must understand demand-side platforms

Post-pg Connects London

Speaker Spotlight: Moloco's William Melzer on how and why developers must understand demand-side platforms

Moloco's VP of Sales for EMEA, William Melzer explores demand-side platforms in mobile advertising and how developers can use them to achieve their 'ultimate KPIs'

Speaker Spotlight: Odeeo's Amit Monheit on the importance of user experience and keeping your players happy

Post-pg Connects London

Speaker Spotlight: Odeeo's Amit Monheit on the importance of user experience and keeping your players happy

Odeeo's Amit Monheit identifies Web3 as the biggest disruptor to mobile games, and the ever-present importance of user experience in successfully delivering in-game ads

For mediation, I chose independence – the importance of Fyber's focus on transparency

February 25, 2022

Black Box Begone

For mediation, I chose independence – the importance of Fyber's focus on transparency

Fyber's Director of Product Management, Pedro Miranda discusses the value of transparency and independence when it comes to mediation within mobile ads

Adverty releases updated Unity SDK for in-game ads

February 24, 2022

Adverty releases updated Unity SDK for in-game ads

Adverty releases Unity SDK 4.0, with 2D games support and a refreshed suite of high-quality ad assets for the ultimate in-game advertising experience

Three casual and hypercasual monetisation strategies in 2022

February 22, 2022

Hypercasual Cash

Three casual and hypercasual monetisation strategies in 2022

Meta’s Yuthida Donnelley, Strategic Partner Manager, delves into monetisation strategies for hyper/casual games, and what opportunities will arise from the evolution of the hybrid-casual genre

Top tips: levelling up hypercasual partnerships in 2022

February 18, 2022

Starter For Six

Top tips: levelling up hypercasual partnerships in 2022

Voodoo's head of publishing, Alexander Shea gives his six top tips on creating more successful collaboration in hypercasual games in 2022

February 18, 2022

Tech Tool Titan

Company Profile: Unity Technologies

Find out more about Unity Technologies, the San-Francisco headquartered company powering the next generation of games, animation, film, transport, architecture, engineering, and more...

February 17, 2022

Company Profile – pangle

Company profile – Pangle

Learn more about Pangle, the Singapore headquartered mobile app marketing platform

February 17, 2022

Company Profile – xsolla

Company profile – Xsolla

Explore Xsolla, the Los Angeles-headquartered games industry sevice provider that has partnered with games luminaries including Epic, NetEase, and Roblox

February 11, 2022

Automation For The People

How automated app ads allowed Rec Room to achieve their business goals

How Meta’s Automated App Ads helped Rec Room improve efficiency, decrease CPI, and achieve their business goals

Careers spotlight: Pixel Toys

February 8, 2022

Things Things Things

Careers spotlight: Pixel Toys

Find out more about working at the Leamington Spa game studio in our Pixel Toys careers spotlight

’Astronomical’ rise in hypercasual helps mobile games market smash $116 billion

February 7, 2022

Games Go Global

’Astronomical’ rise in hypercasual helps mobile games market smash $116 billion

The world’s favourite genre hit new highs in 2021 according to the App Annie State Of Mobile 2022 report

February 4, 2022

Company Profile: Applovin

Company profile – AppLovin

Learn more about AppLovin, the California headquartered marketing platform supporting developers worldwide in growing their mobile apps

Yodo1 – Ten years, ten voices

February 3, 2022

Yodo1 – Ten years, ten voices

As Yodo1 celebrates its tenth anniversary, PocketGamer.biz speaks to 10 of the company's employees around the world about what makes the company special

The state of mobile in 2022: Millions of apps, billions of downloads, trillions of hours

February 2, 2022

Everything Everywhere

The state of mobile in 2022: Millions of apps, billions of downloads, trillions of hours

The incredible ongoing growth of the global mobile market – and the value of games – are highlighted in App Annie’s State of Mobile 2022 report

CrazyLabs hits five billion downloads

February 1, 2022

Hypercasual Hustle

CrazyLabs hits five billion downloads

Hypercasual hit factory CrazyLabs announces new downloads milestone and shares future plans and games

January 28, 2022

SocialPeta 2022 Mobile Game Ad Ultimate Guide: Market Analysis & Creative Strategies

The new white paper from SocialPetas outlines the major trends in mobile games advertising and offers game creators new strategies for the rapidly evolving marketplace

Using AudioMob’s in-game audio ads for instant rewards

January 27, 2022

Using AudioMob’s in-game audio ads for instant rewards

Audiomob outlines how developers can use their in-game audio ads in more innovative ways to create instantly rewarding player experiences

DECA Games: from being acquired to acquiring others

January 26, 2022

Acquisition Alliance

DECA Games: from being acquired to acquiring others

Ken Go, CEO of DECA, on the company's journey – from acquisition by Embracer to its own acquisition of multiple development studios and games

ByteBrew launches push notifications for its 2,500 game developers

January 25, 2022

ByteBrew launches push notifications for its 2,500 game developers

ByteBrew has launched push notifications on its free all-in-one platform which now boasts 2,500 game developers

Evolution, engagement and excellence – how Dice Clubs’ focus on players has shaped the game’s success

January 24, 2022

No Game Of Chance

Evolution, engagement and excellence – how Dice Clubs’ focus on players has shaped the game’s success

b-interaktive co-founder and CEO Eugen Barteska on harnessing player power to build long-term success for Dice Clubs

Voodoo and MagicLab discuss building a successful hypercasual partnership

January 20, 2022

Now That's Magic

Voodoo and MagicLab discuss building a successful hypercasual partnership

PocketGamer.biz interviews Ümit Boncukçu, the co-founder at MagicLab and Voodoo's Halil Kaftan about the companies partnership and success in the rapidly evolving hypercasual market

Adverty launches In-Play ad technology in first major racing title from Wolves Interactive

January 19, 2022

Real World Racing

Adverty launches In-Play ad technology in first major racing title from Wolves Interactive

Adverty’s multi-patented In-Play ad technology is coming to Wolves Interactive global hit Motorbike - Traffic Racer.

Pollen VC launches the definitive guide to selecting a UA financing partner

January 14, 2022

Pollen VC launches the definitive guide to selecting a UA financing partner

Everything you ever wanted to know about paying for UA – but didn’t know to ask

Adverty adds two new mobile first-person shooter games through partnership with Blayze Games

January 13, 2022

Breaking New Ground

Adverty adds two new mobile first-person shooter games through partnership with Blayze Games

In-Play ads bring new revenue to Bullet Force and Forward Assault, which have more than 30 million combined global downloads

East versus west: gaming cultures clash in new RPG report

January 13, 2022

East versus west: gaming cultures clash in new RPG report

Pangle and Newzoo explore the differences in engagement between east and west in role-playing game deep dive

How to balance game monetisation with a player-first mindset

January 12, 2022

Player First Always

How to balance game monetisation with a player-first mindset

Meta Audience Network explores the ways in which leading developers and publishers utilise monetisation strategies to complement the player experience and drive engagement

Homa Games brings Sorare’s NFT Legend Cards to mobile gaming in new jam edition

January 12, 2022

Homa Games brings Sorare’s NFT Legend Cards to mobile gaming in new jam edition

Homa Games is building on Sorare's blockchain infrastructure to give life to legends like Cruyff and Platini in mobile games. Registration is now open.

Case Study: How Panteon bucked the hypercasual trend with ironSource LevelPlay

January 11, 2022

No Mystery Here

Case Study: How Panteon bucked the hypercasual trend with ironSource LevelPlay

Panteon got 100 Mystery Buttons back into the top of the charts with increased installs and ARPDAU thanks to a partnership with ironSource

App Annie reveals the top 10 retention tactics which turn first-time users into repeat players

December 22, 2021

Retention Roadmap

App Annie reveals the top 10 retention tactics which turn first-time users into repeat players

Fuelled by Game IQ, App Annie investigates how the world’s top hypercasual puzzle games retain players