July 28, 2025 Ua Truths Why ad quality is the only game worth playing The truth behind those bad ads that see installs rise at the risk of retention
April 7, 2025 Fixing The Bad Ads Problem Bad ads are killing the mobile gaming experience - here's how we fix it Malicious. Sexist. Misleading - and often unskippable. How do we fix the mobile ads problem?
January 10, 2025 Podcast How to keep players loyal, playing, and paying in a crowded market | Podcast The PocketGamer.biz podcast team and guests give you the state of play every week. Here's where to get it and what's inside this week's episode…
January 3, 2024 Get The Message Greeting new players is table stakes… But 75% of the top-ranked games don’t do it Research reveals that developers are sending out the wrong signals, while messaging that's tailored to players is a no-brainer that keeps them coming back for more
June 12, 2023 Interview Mobile ray-tracing’s chicken and egg problem Imagination Technologies’ chief marketing officer David Harold discusses the the promise of ray-tracing for mobile games and why it may only be a couple of years away
June 7, 2023 Interview Mystic Moose: "Web3 is a force that can’t be stopped” Mystic Moose founder and CEO Mike Levine on the web3 backlash, the trough of disillusionment, and a games sector that's set to bounceback
June 1, 2023 Interview How the Mini Metro developer “beat the odds” to build a premium mobile games studio Dinosaur Polo Club co-founders Robert and Peter Curry defied industry trends and built a hit franchise
May 8, 2023 Growing Success How Tactile Games made marketing and diversity core to Lily’s Garden’s $500 million success Asbjoern Malte Soendergaard discusses their approach to researching new concepts, building a diverse team, and creating an empire from games made for women
March 15, 2023 Trends 2023 Mobile games industry trends for 2023: Publishing predictions: Part two MobileGroove's Peggy Anne Salz looks at intellectual property and brands, social media, streaming, and esports
February 17, 2023 Trends 2023 Mobile games industry trends for 2023: Publishing predictions: Part one MobileGroove's Peggy Anne Salz looks at AAA growth, multiplatform releases and a shift away from hypercasual
January 25, 2023 Trends 2023 Mobile Games Industry Trends 2023: Revenue models MobileGroove's Peggy Anne Salz looks at the hottest new ways to monetise games, from subscription models to independent game stores
January 6, 2023 2023 Predictions The Top 10 mobile games industry trends for 2023 and beyond A data-driven look at 2023 with MobileGroove's Peggy Anne Salz. From subscription models, multiplatform and the metaverse, to the hottest overseas markets
November 24, 2022 East To West "There is a dragon’s hoard waiting there": game publishing opportunities in Iran and Morocco Game developers from distinct ends of the MENA market talk about the challenges and potential in their regions
November 22, 2022 Expert Interviews 6 Secrets for Success in MENA Gaming Markets The Middle East continues to grow as a market for games - here are tips from two region experts to help you thrive there
November 21, 2022 Riyadh Overview How Saudi Arabia is growing its position as MENA’s most significant gaming industry hub Home to 21 million high-spending mobile gamers, Saudi Arabia is growing as a centre for investment and publishing
November 3, 2022 Country Overview High potential for Egypt to become a gaming powerhouse Esports are becoming increasingly popular with Egyptians
November 3, 2022 Country Overview Gaming begins to take off in Bahrain 5G network is being rolled out across the country
November 3, 2022 Country Overview Mobile gaming will need speed and capital to take off in Lebanon The mobile gaming market in the country is showing signs of growth
October 25, 2022 Jordan Overview Jordan will be home to over two million mobile gamers within five years The market continues to grow, and Jordan’s gaming leaders, including Tamatem and Maysalward, infuse games with Arabic culture
October 23, 2022 Mena Data Overview: The MENA games market is expected to be worth $5 billion by 2025 The Middle East has all the ingredients for the perfect gaming boom, with esports and web3 part of the region's growth
April 29, 2022 Ua And Cpa Post-idfa How brain-training game Impulse optimised UA campaigns and CPAs in a post-IDFA world Web-based flows can navigate challenges imposed by ATT
January 27, 2022 Ua All The Way Careers in games: how to get started in user acquisition (UA) What does it take to forge a successful career in the rapidly evolving area of user acquisition? Peggy Anne Salz speaks to the people on the front lines
January 21, 2022 Are You Experienced? Careers in games: getting started as a UX designer What does it take to become a successful user experience designer in the games industry? Peggy Ann Salz speaks to Jasmin Dahncke and Caitlin Goodale about the role, skills, and routes in
November 17, 2021 Community Careers Careers in games: getting started as a community manager What are the key skills you need to make it as a successful community manager
December 31, 2020 2020 In Review Mobile Groove's Peggy Anne Salz on 'the year that forced many to rewrite the marketing playbook' As part of our 2020 in review series
December 16, 2020 Crazylabs How CrazyLabs unleashes innovation and unlocks revenues with marketing automation Peggy Anne Salz discusses the benefits of automated key processes to drive results
December 9, 2020 Ad Practices 90% of your players prefer ads over paying - now what? Four industry execs discuss the best ways to implement rewarded ads
May 7, 2019 User Acquisition Your checklist for commercial success starts with knowing your game profile MobileGroove's Peggy Anne Salz speaks with Nexon M senior UA manager Robert Garfinkle to provide insights on user acquisition
March 13, 2019 All In 2019 is the year of performance programmatic buying - are you ready? MobileGroove's Peggy Anne Salz speaks with Playrix lead UA manager Sergey Grytsuk to get the lowdown on its user acquisition strategy and tips
September 29, 2017 Show Me The Money Cash is king, and here is how you can access it fast to grow your game How companies like Pollen VC are offering a way for small developers to raise cash quickly
June 6, 2017 Ad Partner Checklist UA checklist: How to tell if your ad partner can deliver InfiApps' Tal Turpaz guides you through choosing the right ad partners for the job
April 20, 2017 Art Of The Deal It's time for a rethink on how mobile games developers deal with licensed IP Games companies are looking at new ways to structure licensing deals
March 30, 2017 Up To Scratch Does your user acquisition tool make the grade? Use this expert checklist to find out A comprehensive list to help you make the best choices for your game and company
March 21, 2017 Role Players Achieving the best UA results by attracting the right player types to your game How the four player types can be relevant for mobile user acquisition