2023 Predictions
11 games that could exceed $2 billion in revenue in 2023
Data.ai predicts Uma Musume Pretty Derby will be among the fastest games ever to reach the milestone
Staff
Lewis Rees
About Lewis Rees is a journalist, author, and escape room enthusiast based in South Wales. He got his degree in Film and Video from the University of Glamorgan. He's been a gamer all his life.
Articles by Lewis Rees
In-game Advertising
ASA issues new guidance on mobile gaming advertising
The guidance aims to address common concerns about the state of app advertising
Alternative App Stores
Apple prepares to allow alternative app stores in the EU
Hell freezes over as third-party app store move brings Apple into compliance with the Digital Markets Act
Netflix Games
Netflix Games gears up for end of year release blitz
The company is launching two new titles from Annapurna Interactive with a further two new games coming in the new year
Mobile Monetisation
No more lootboxes. Supercell unveils a new monetisation strategy for Brawl Stars
The company is straying away from lootboxes in favour of deterministic rewards
Successful Pilot
Hutch announces the implementation of a four day working week
The announcement comes as the conclusion to a successful pilot program
Riot Vs Netease
Riot aims at NetEase in latest copyright infringement claim
The suit points out similarities between Valorant and NetEase title Hyper Front
Layoffs
Playtika announces layoffs of over 600 employees
15 percent of the company’s staff will be affected by job cuts
Privacy In Gaming
King takes a new approach to privacy notices in its new update
The new creative approach aims to tackle the issue of uninformed users
The Game Awards
The Game Awards were held last night, but how did mobile gaming do?
The night saw awards, announcements, and a few surprises along the way
Acquivision Blizzard
FTC vote to sue to block Microsoft’s acquisition of Activision Blizzard
The Acquisition has faced criticism for its possible effect on competitor PlayStation
Job News
Magic Eden appoints Chris Akhavan as Chief Gaming Officer
Magic Eden hopes the new hiring will boost its Web3 vertical
Job News
Xsolla appoints Berkley Egenes to the role of Chief Marketing Officer
Egenes previously held the role of vice president of global marketing
Gamerefinery Report
GameRefinery’s November 2022 report delves into the state of the mobile market
The World Cup proved to be a popular subject for events, while a Square Enix collaboration with a TikTok star failed to engage audiences
The Business Of Creation
Kinetix launches first AI-powered emotes
The emotes can be integrated into a variety of games and metaverse worlds
Playing For The Planet
Flick partners with PlanetPlay as part of environmental commitment
The partnership includes a new Flick Solitaire deck designed by Alliga Mirguesinov.
Drumming Up Interest
World’s Fastest Drummer game speeding towards release
The game will be released this Saturday
Gaming Post-covid
China rolls back zero-covid policy, but what does this mean for mobile gaming?
The easing of lockdown restrictions could signal a sharp decine for the country's mobile market
New Acquisition
Keywords Studios to acquire Californian company Helpshift for $75 million
The company aims to become a market leader for in-app customer service solutions
Music Metaverse
Animoca Brands acquires majority stake in music metaverse platform PIXELYNX
The company is helping people discover new music – and new ways to monetise it
Censorship In Games
China blamed for Goddess of Victory: Nikke censorship, despite being unavailable in China
Upcoming graphics content differs from a previously leaked beta, leading to claims that the game is being censored to appease Chinese regulators
Mobile Moves
PlayStation Mobile team continues hiring spree
Veterans of Kabam, Apple, Meta and Niantic are among the team members fleshing out PlayStation's ever-expanding mobile department
Match Madness
Genre mashing and meta morphing: How Match 3 and casual games are evolving
UXReviewer founder Om Tandon breaks down what makes Match 3 games so popular and how they may have even greater scaling potential
Aquivision Blizzard
FTC rift signals fresh hope for Microsoft’s acquisition of Activision-Blizzard in America
The board is expected to make its recommendations regarding the deal by mid-December
Mobile Revenue
Nintendo sees mobile gaming as a marketing strategy as opposed to a revenue generator
The company may see success in mobile gaming, but console remains the top earner
New Appointment
Guillermo Arias joins Digital Development Management’s investment services division
Arias brings almost three decades of experience to the role
Interview
Live Tech CEO Samuel Worsley on ITV's KnockOut Live World Cup and the future of the second screen
"We love bringing fun, inclusive and thrilling live tournaments to the nation and it’s great to see players enjoying and winning too!"
Newzoo Report
UK and Germany on track to generate a combined $12.1 billion to the global gaming market in 2022
Almost 75 percent of the population of both countries engage in gaming
Interview
How will Web3 impact mobile gaming in the future?
We spoke to Superfine CEO Chris Calderon about the future of mobile gaming
2023 In Marketing
Representation, Privacy, and AR: What will marketing look like in 2023?
Google has unveiled its predictions for the top digital marketing trends of 2023
New Bethesda Game
Bethesda is working on a new mobile game
Chief Software Officer Todd Howard says the new game will be Bethesda’s biggest mobile release yet
Great British Entrepreneur Awards
Audiomob founders win start-up entrepreneur of the year at Great British Entrepreneur Awards
“We are honoured to get this award and for the recognition!” Co-founders Christian Facey and Wilfrid Obeng celebrate their success
Mtg Game Makers Day
Hutch CEO Shaun Rutland on making games that attract players
Rutland took to the stage at Modern Times Group's game makers day
Interview
"Not measuring up in long term engagement": Space Ape's Simon Hade on Boom Beach: Frontlines shutdown
We spoke to Space Ape's co-founder on the decision to shutter the game, the company's plans for the future and what lessons the team have learned
Reigning Supreme
Devolver Digital and Nerial release Reigns: Three Kingdoms through Netflix Games
The latest entry in the award-winning franchise is charting new waters moving from Apple Arcade to Netflix Games
Licensed Games
Why do so many licensed games go down the idle route?
Players may be more inclined to make in-game purchases in idle games based on existing IPs.
Successful Funding Round
Roboto Games raises $15 million in Series A funding round
The funding round included participation from Animoca Brands and Ancient8
Wildlife Layoffs
Wildlife Studios lays off almost 300 staff in Brazil and Argentina
The company aims to focus more tightly on mobile gaming than ever before
Don’t Be Evil
21 million consumers launch class action lawsuit against Google
The users claim Google Play violated US anti-competition laws
Lifeafter Season 5
LifeAfter Season 5: Power of Mutation to launch on December 2
The new season includes music composed by Akira Yamaoka
Pakistan’s Gaming Market
Pakistan halts overseas payments for mobile gaming
Telecommunication companies reportedly fell foul of the country’s regulations
Tencent On Trial
Tencent to stand trial in copyright infringement suit tomorrow
The company has been accused of infringing on the rights of Mobile Legends: Bang Bang by Moonton
Life’s A Beach
Boom Beach: Frontlines to shut down its servers in January, just six months after soft launch
The game has failed to meet Space Ape Games’ standards
User Retention
Tightening privacy regulations have caused day 30 retention rates to plummet 10.3% in Q3 2022.
AppsFlyer examines how to improve retention in a new report
A New Record For The Franchise
What makes Pokémon such a monster game?
Ten million sales of Pokémon Scarlet and Violet show that colourful characters and deep gameplay help a franchise thrive
Gdpr Regulations
EU apps are routinely failing to comply with GDPR regulations
Usercentrics finds that 90% of apps studied were found to be non-compliant, including 100% of gambling apps
Anniversary Event
Postknight 2 celebrates a successful year with the Ann1versary event
The game has achieved $200 thousand in revenue and 1.4 million players worldwide in its first year on the market
Green Gaming
Ubisoft to educate players on environmental matters through in-game activities
The gaming giants wants to speak to all its players about the climate crisis
Football Gaming
Live mobile game KnockOut kicks off to celebrate the FIFA World Cup
ITV and Live Tech Games’ new partnership comes in the wake of the resounding success of WordSurge
Slow And Steady Wins The Race?
Mobile to surge ahead as the console next gens are at least six years away
Mobile may not match them for sheer horsepower but the level of funding and work required to create a console means that the heavyweights will be playing catch up for years to come