Very Early Marketing
Why pre-registration launch campaigns rule Korea and are headed west
3 ways to improve your launch velocity
Staff
Jon Jordan
Job Title
Contributing Editor
Contact jon@pocketgamer.co.uk
About A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Articles by Jon Jordan
Rebooting
Peak mobile hits iPhone graphics chip outfit Imagination Technologies as it cuts a further 200 jobs
UK company reorganising
Bringing Delight
10 years of Pocket Gamer: Despite player fatigue and serious UA problems, Oscar Clark says mobile gaming still has a glorious future
All-round industry good guy Oscar Clark looks back
Getting Fluffy
FTUE: Timenauts
DeNA's back in the game
Crowned
Sam Barlow's Her Story is the big winner of the 12th IMGAs
Wins three awards
Expanding
Updated: Innogames acquires Funatics to create a mobile-focused Dusseldorf studio
40-strong studio is ready to roll
Turning Hands
From Clash of Clans to Clash Royale: How portrait mode trumped tablet-first gaming
Stand upright
Video Action
Google now enables devs to integrate video recording and live streaming into their mobile games
YouTube Gaming goes in-game
Taping Up The Market
App Annie acquires app marketing tracking outfit AppScotch
Third deal in three years
Jumping Dragon
FTUE: Dragon Land
Social Point tries a Super Mario 64
Like A Boomerang
Ville Heijari returns to the nest; he's Rovio's new CMO
Making Rovio Great Again
London Law
Miniclip's lawyer Brian Chadwick leaves to head Cooley's European Digital Media Practice
His work there is done
Accumulated Knowledge
Help yourself and your fellow developers by sharing IAP Best Practices in Scientific Revenue's survey
Wisdom of a Crowd of Game Developers
Wrapped Up
Updated: Twitter doubles down on mobile games as it integrates its Fabric tool suite into Unity
One SDK and go
Clever Move
Spil Games announces Creature Family, a F2P reboot of the AI classic for 2017
It lives again
Going Global
Ourpalm spends $170 million to become the largest shareholder in Webzen
Chinese publisher expands Koreanwards
Still On The Up
Supercell sees 2015 sales up 35% to $2.3 billion
Growing even pre-Clash Royale
Cash In
iWin signs a 5 game eSports deal with Skillz
Can eSports be casual?
All Change
Patrick Liu takes charge of Rovio Stockholm, as GM Oskar Burman moves on
What's next?
Twitter, Mistruths & Hard Cash
Is Glu really paying Kim Kardashian 50% of the gross revenue of KK: Hollywood?
Analysing speculation
Finely Honed
100 million daily players and billions of dollars: The real significance of Supercell's mid-market appeal
In the middle
Looking Forward
Game localisation outfit GTL Media rebrands as GameScribes and joins Pocket Gamer for a GDC party
Same company, new name
Bigger Screen
Agar.io becomes the 22nd game to hit 2 billion YouTube views
Watching the circles
Churned
Flashback Friday: I've played Clash of Clans more than any other game, but now it's time to log off
What I learned from the process of spending $70+
Ace It
Crossy Road shmup Shooty Skies hits 5 million downloads
What Hipster Whale did next
Roll Up Roll Up
RNTS spends up to $72 million, adding Inneractive to Heyzap and Fyber to hit $220 million in sales by 2017
Spending spree
The Right Path?
FTUE: Clash Royale
The opening of Supercell's fourth game analysed
First Round
Finnish startup Kopla Games raises $750,000 seed round from Klaas Kersting
Klaas Kersting invests
All Change Again
Zynga puts its trust in operational excellence, as ex-EA Mobile EVP Frank Gibeau becomes its surprise new CEO
Pincus reverts to chairman role
Match That
FTUE: Futurama: Game of Drones
Wooga has Good News
Going West
Chinese mobile ad network Mobvista buys NativeX for $25 million
Rolled up
Go Pokemon Go
Niantic Labs extends its funding for Pokemon GO and other location games to $25 million
Still working on Ingress and new titles
Getting Harder
Sega Networks downgrades FY16 sales prediction by $125 million
Blames delays, Japanese competition and 5 game failures
French Fancies
Vivendi makes a formal takeover offer for troubled Gameloft
30% shareholding triggers move
Getting Creative
Mixi hooks up with Facebook for US marketing push for a localised Monster Strike
8 videos for 8 player segments
Going Wider
Tapjoy embraces 'meta mediation' role as it integrates MoPub, Fyber and AerServ
Aggregating the aggregators
Touch Me
Rocket Lolly announces The Rocky Horror Show mobile game
Oscar Clark's latest project
Sign Up No
Nintendo opens rewarded pre-registration program for Miitomo
It's coming
Pin Sharp
Spil Games appoints ex-Top Eleven art director Aaron Magpayo as Global Art Director
Global role
What's Your Fave?
IMGA announces its 2016 nominees
Get voting
No Panda-ing
CMGE signs up latest Battle Bear title Overclock FPS for Asian release
Cute bears with big guns
Ads With Passion
How Roostr hopes to combine scale and authenticity as it brings influencers into the UA playbook
CEO Marco Mereu on the win-win scenario
1+1=3
Newzoo CEO Peter Warman on why its deal with TalkingData will shake up market intelligence
Covering the world
East Meets West
Chinese mobile platform TalkingData makes strategic investment in Newzoo
Newzoo granulates with new Newzoo Mobile division
Jackpot
Social casino consolidation continues as GSN Games acquires Plumbee
London dev snapped up
Final Quarter
Fewer players, fewer payers: King sees 2015 sales slide 12% to $2 billion
Candy crushing
Tallinn Inbound
Cheaper and more welcoming, Estonian conference GameDev Days takes an indie focus for 2016
But service providers restricted
Head To Moscone
Samsung opens its arms to developers, announcing its Developers Conference 2016 on 27-28 April
Plus Day 0 pre-event day
Extended Play
Chartboost acquires influencer network Roostr to tap into fast-growing social UA opportunity
Watch this now
Decoupled
Announcing support for Unity and Unreal Engine, Chukong spins out SDKBOX
Mobile services framework goes solo