This Week In China
This Week In China: Second wave of game approvals goes through, and Tencent files the first 5G-related lawsuit in the country
A look back at the biggest stories direct from China
Staff
Guest Author
Contact info@pocketgamer.biz
About PocketGamer.biz regularly posts content from a variety of guest writers across the games industry. These encompass a wide range of topics and people from different backgrounds and diversities, sharing their opinion on the hottest trending topics, undiscovered gems and what the future of the business holds.
Articles by Guest Author
Cultist Simulator Sales
One year on: A deep dive into Cultist Simulator's sales since launch
Playdigious communication manager Mathilda Gabrilot takes a close look
Rising Demand
How Covid-19 is impacting the mobile advertising industry
Moloco’s Ikkjin Ahnis shares some data
This Week In China
This Week in China: Chinese gamers are spreading anti-coronavirus messages in Animal Crossing: New Horizons
A look back at the biggest stories direct from China
Rise Of Ultracasual
The rise of ultracasual: a temporary trend or the future of hypercasual?
Homa Games takes a look at the even more casual take on the hypercasual genre
This Week In China
This Week in China: Over one-third of iOS games could be pulled from the App Store as Chinese games gain ground across Asia
Some of the biggest stories of the last week, direct from China
This Week In China
This Week in China: ISBN regulations tighten, ChinaJoy 2020 going ahead, and an anti-Plague, Inc. appears
The biggest stories directly from China
The Tester's Perspective
The tester's perspective: Stadia's launch offers lessons for the gaming industry's future
PTW president of North American and India Sijo Jose gives us a different take on Google Stadia
Keep It Simple
How to get your hypercasual game successfully published in 2020
Tamara Feiman from Gismart's seven top tips
China Isbn
China App Store ISBN License: non-compliant games risk being delisted
Yodo1 offers its advice and expertise
Thinking Deeper
Why investors misunderstand esports' opportunity
LVP drills down into the business model
Company Culture
Diverse and independent teams are the key to connecting with global audiences
Rovio's head of HR Heini Kaihu on the benefits of a diverse workforce
Mahjong Anyone?
The effect of coronavirus on consumer mobile gaming habits in China
GameRefinery takes a look at the top mobile games in China
Keeping Culture
Tripling your team - keeping your culture
Softgames' head of people and culture Amei Ott on how to grow without losing focus
Coronavirus Impact
The impact of the coronavirus epidemic to China's games industry: A view from Beijing
Sunny Painter CEO Junxue Li provides an insider perspective
Get Into South Korea
South Korea mobile game opportunities - and how to unlock them
South Korea has always presented a unique challenge for Western mobile games publishers, but recent regulatory changes mean the doors are opening
Diversity Is King
There is no such thing as a typical gamer, and our industry needs to reflect this
King's global director of diversity and inclusion Frances Light on why the company is aiming to hire a 50/50 gender balance in 2020
Fast Data
2020: What's next for hypercasual?
Growth but slowing
Mobile Game Marketing
Game of Phones: Why it's time for a smarter approach to mobile game app marketing
Mobile acquisition specialist Saikala Sultanova explains all
Five Years Of Adventures
Hyper Hippo’s Tristan Rattink on why AdVenture Capitalist is still here after 5 years
How the studio took "the least sexy idea" and made it into a global phenomenon
Hypercasual Vs Gaas
Hypercasual vs GAAS - Lessons for lean #Gamedev
What can two very different development strategies can teach us as game developers
Breaking Out
Breaking out in mobile games with a team-first approach & continuous optimisation
Tripledot Studios co-founder and COO Akin Babayigit talks us through in-app bidding
Mobile Games Spending
Mobile gaming ‘whales’ spending more than ever, according to GameAnalytics
GameAnalytics CEO Ioana Hreninciuc digs into the data to find that high spending players are spending 20% more today than they were in 2016
Keep Testing
Soft launch to worldwide launch: Optimizing your creative for global success
How to go big
Flexing To Meet Demand
Why solving games' networking problems in 2020 will require more than additional bandwidth
Networks need to scale in new ways
Turn Up The Volume
Soft launch to worldwide launch: Now it’s time to go big
How to optimize your strategy
Monthly Cut
The battle pass is a hot trend in mobile games that looks like it’s here to stay
GameRefinery looks at a new trend
Follow The Plan
Soft launch to worldwide launch: 2020's Facebook UA playbook for launching new mobile games
How to optimize your strategy
Making The Case
Taking the gamble out of gaming
Kamagames on why social casino isn’t gambling
One Big Happy Family
June’s Journey Hidden Talents: How to create genuine moments with your players
Wooga provides 7 top tips
Growing Up
Why 2019 is the first year Futureplay hasn’t shipped a new game
Something had to give
Deeper Magic
How to further optimize your mobile game's ad revenue
IronSource VP Nadav Ashkenazy's top tips
New Channels
What Tencent, Amazon and Twitch’s great PUBG Mobile content giveaway means for game developers
Erick Fang discusses
Thinking Glocal
Top Tips: How to customize your mobile game design based on geography
Know your customer
Better Together
Why the world's biggest entertainment brands partner with mobile game developers
Audiences, fast and slow
Battle Lines
Can Apple regain control of mobile gaming with Apple Arcade?
Will Luton on another way to play?
Faster, Faster
Build fast and start playing: How Ministry of Games created its Rapid Development Funnel
Next-gen mobile game development in 4 months
Mobile Advertising
Discover the optimal ad unit combination
IronSource VP of global partnerships Nadav Ashkenazy outlines some best practices that can be followed to create the optimal ad unit combination for your game
Serious Gaming
The importance of play in serious gaming
"Nobody will want to play your game if it’s boring. This is where most serious games go completely wrong"
User Acquisition
Using Facebook to drive people to your games
Smartly.io head of gaming, EMEA Fernando Pernica discusses how to best utilise the social network to acquire users
Lacking Influence
Futureplay: We blew our brand marketing budget on influencers
"It failed miserably. So we donated $10k to charity instead"
Counterpoint
Counterpoint: Offerwalls still deliver enormous value in 2019
As Apple enforces bans on offerwall-based CPI and CPE campaigns, CPA campaigns are still an option for developers
Master Plan
"Even at NASA deadlines aren't always respected"
Gismart's Andrey Mikhlin discusses the planning process, creating estimates and executing on a product
Foldable Phones
Fighting the foldable phone design challenge: The impact on games development
Perfecto chief evangelist Eran Kinsbruner discusses QA for foldable phones
Pr Tips
The beginner’s guide for games trade PR
Raptor PR founder Rana Rahman offers his top tips
Elite Game Developers
Elite Game Developers: Building Dazzle Rocks
Joakim Achrén speaks with co-founder and CEO Stella Wang about founding a company and gets her advice for entrepreneurs
Jobs In Games
Seeking a job in the games industry - part two: The interview process
Game Dragons consultant Philip Oliver offers advice on getting a job in games
Jobs In Games
Seeking a job in the games industry - part one: The application process
Game Dragons consultant Philip Oliver offers advice on getting a job in games
Ad Monetisation
How to monetise your IAP-based game with ads
IronSource VP of global partnerships delivers the lowdown on in-game ads
Ad Fraud
Don’t let fraudsters dictate your user acquisition strategy
Scalarr's Olga Bazarova on how to combat ad fraud