StoryToys partners with LEGO and BBC for Bluey mobile game

Dublin-based developer StoryToys has partnered with LEGO Group and BBC Studios for a new Bluey mobile game. 

The title is based on the Emmy and BAFTA-winning animated series. It is designed for children aged two to seven and features characters, builds, and props from the upcoming LEGO Bluey range. 

The mobile game launches in August on the App Store and Google Play, with pre-registration now available. The collaboration marks StoryToys’ first LEGO Bluey app, continuing its partnership with the Danish company since 2018. 

Moreover, the LEGO Group and BBC Studios have unveiled six new LEGO Bluey playsets for ages two to five, set to launch on June 1st, 2025.

Building on previous successes 

“We are delighted to bring LEGO Bluey to life as an interactive experience that captures the joy, creativity, and sense of play that families love about Bluey," said StoryToys CEO Emmet O’Neill. 

“This app builds upon the success of our LEGO Duplo apps and continues our mission to create engaging digital experiences that support children’s development through play.

“StoryToys embraces the power of play to inspire children. By bringing the beloved character Bluey into the digital world of LEGO play, children can now explore Bluey’s adventures through fun and engaging content.”

BBC Studios global director for gaming and interactive Marina Mello commented: “I’m delighted that BBC Studios is partnering with the talented teams at StoryToys, LEGO Group and Ludo Studio on this fantastic project. 

“The partnership will offer Bluey fans an all-new way to play though a beautifully crafted experience that brings together two iconic brands known for their unique sense of fun.”