Google

Article Types

Google introduces new ad campaign tools aimed at re-engaging lapsed players News Mar 14th, 2019

Google introduces new ad campaign tools aimed at re-engaging lapsed players

App Campaigns for engagement and smart segregation look to hone your advertising efforts

Former Ubisoft and EA exec Jade Raymond joins Google as VP Job News Mar 13th, 2019

Former Ubisoft and EA exec Jade Raymond joins Google as VP

Raymond may be involved with Google's soon-to-be-announced big push into gaming

Key stats a year after Google moved exclusively to Universal App Campaigns News Nov 8th, 2018

Key stats a year after Google moved exclusively to Universal App Campaigns

One billion video installs on UAC over the last 12 months

Facebook dominates AppsFlyer Performance Index rankings, but Google is catching up News Oct 2nd, 2018

Facebook dominates AppsFlyer Performance Index rankings, but Google is catching up

Apple Search Ads establishes itself as a mainstream player

Google tests games streaming tech in Chrome with Ubisoft's Assassin's Creed Odyssey News Oct 2nd, 2018

Google tests games streaming tech in Chrome with Ubisoft's Assassin's Creed Odyssey

A select number of consumers can play the game in this way for free

as Google opens applications for its Indie Games Accelerator in Asia News Jun 29th, 2018

Google opens applications for its Indie Games Accelerator in Asia

Four-month program open for Indian and Southeast Asian games developers

Report: Google eyes game dev acquisitions to work on new streaming service News Jun 29th, 2018

Report: Google eyes game dev acquisitions to work on new streaming service

The internet behemoth is said to have met with devs at E3

5 things we learned at Unite Berlin 2018 Feature Jun 22nd, 2018

5 things we learned at Unite Berlin 2018

Google, machine learning, mixed reality and more were the key topics in Germany

Unity migrating entire infrastructure to Google Cloud News Jun 19th, 2018

Unity migrating entire infrastructure to Google Cloud

Tech firms also reveal open source matchmaking project set to go live in summer 2018

Google’s ARCore 1.2 gets social News May 9th, 2018

Google’s ARCore 1.2 gets social

User can collaborate in the virtual space

CrossInstall launches new playable mobile ads service for Facebook, Snapchat and Google News May 4th, 2018

CrossInstall launches new playable mobile ads service for Facebook, Snapchat and Google

New service offers design, development and quality assurance for playable ads

Bidalgo launches self-serve tool for optimising Google universal app campaigns News Apr 25th, 2018

Bidalgo launches self-serve tool for optimising Google universal app campaigns

The mobile app user acquisition platform aims to help marketers grow apps

Ex-Microsoft exec Phil Harrison joins Google as vice president and general manager News Jan 25th, 2018

Ex-Microsoft exec Phil Harrison joins Google as vice president and general manager

Will report to Rick Osterloh, and that's all we know

App and game developers have only 60 days to comply with the new Google Play user privacy guidelines Comment & Opinion Dec 19th, 2017

App and game developers have only 60 days to comply with the new Google Play user privacy guidelines

Privacy is the new black! The EU’s General Data Protection Regulation (GDPR) will be upon us in May 2018

Bidalgo becomes Google's latest Premium Partner for Mobile Advertising News Nov 16th, 2017

Bidalgo becomes Google's latest Premium Partner for Mobile Advertising

Working together on making Google's UACs accessible to all advertisers

1 2 3