Retargeting
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Xsolla announces new partnership with marketing platform YouAppi
The new partnership sees the companies collaborate to increase engagement with users

64% of hardcore and mid-core paying users generate 97% of revenue-Are you leveraging your gaming app audience?
Adikteev offers key advice on how to make the most of mid-core and hardcore gaming app marketing

Applift rebrands to focus on UA and retargeting
Company launches new toolset Mobile Journey Advertising, along with new website, slogan and logo
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