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Why Ninja Kiwi co-founders Chris and Stephen Harris felt now was the right time to sell Interview May 6th, 2021

Why Ninja Kiwi co-founders Chris and Stephen Harris felt now was the right time to sell

  • Acquisition
  • New Zealand
  • Done Deal
Hot Five: Game M&A high, Apex Legends Mobile in soft launch, and Sega's NFTs Hot Five May 3rd, 2021

Hot Five: Game M&A high, Apex Legends Mobile in soft launch, and Sega's NFTs

  • Hot Five
Mobile Games Jobs Weekly: Hollywood producer Jerry Bruckheimer joins Skillz, Rovio appoints new SVP future of gaming, and Gamestop CFO resigns Job News Feb 1st, 2021

Mobile Games Jobs Weekly: Hollywood producer Jerry Bruckheimer joins Skillz, Rovio appoints new SVP future of gaming, and Gamestop CFO resigns

  • Jobs
  • Jobs Weekly
Indie Mavens: What trends and events will shape the mobile industry in 2021? Mobile Mavens Jan 20th, 2021

Indie Mavens: What trends and events will shape the mobile industry in 2021?

  • Predictions
  • Indie Mavens
How does Hot Wheels Unlimited monetise? The IAP Inspector Oct 26th, 2020

How does Hot Wheels Unlimited monetise?

  • Monetisation
  • IAP Inspector
  • Hot Wheels
as Pokemon Day: How are The Pokemon Company's recent mobile releases performing? The Charticle Feb 27th, 2020

Pokemon Day: How are The Pokemon Company's recent mobile releases performing?

  • Charticle
  • Pokémon Go
  • Pokemon
  • Pokemon Masters
  • Pokemon Home
Monster Strike leaps up global top grossing charts Data & Research Dec 4th, 2019

Monster Strike leaps up global top grossing charts

  • Sponsored
  • App Annie Series
  • Sand Balls
Hot 5: A new Harry Potter game, Coin Master's $500 million and Gen Z loves Supercell News Nov 4th, 2019

Hot 5: A new Harry Potter game, Coin Master's $500 million and Gen Z loves Supercell

  • Hot Five
1 How players pushed Marvel Puzzle Quest beyond midcore to embrace competitive gameplay Feature Oct 15th, 2019

How players pushed Marvel Puzzle Quest beyond midcore to embrace competitive gameplay

  • Marvel
  • Live Ops
  • Live and Kicking
as East Meets West: Apple's App Store payment snafu, Pokemon Master's good start, and Huya's ESL deal Regulars Sep 9th, 2019

East Meets West: Apple's App Store payment snafu, Pokemon Master's good start, and Huya's ESL deal

  • East Meets West
2017 - the year not much happened in mobile games, says Verto Chart of the Week Oct 31st, 2017

2017 - the year not much happened in mobile games, says Verto

  • Data
  • Chart of the Week
  • Trends
Hall of Fame: King CEO Riccardo Zacconi on building a mobile gaming powerhouse Hall of Fame Oct 27th, 2016

Hall of Fame: King CEO Riccardo Zacconi on building a mobile gaming powerhouse

  • Candy Crush Saga
  • Hall of Fame
The internet reacts to the Nintendo Switch reveal After Hours Oct 22nd, 2016

The internet reacts to the Nintendo Switch reveal

  • Nintendo Switch
The Promiscuous Gamer enters a Marvel Avengers Alliance (2) and meets his Dream Girlfriend Promiscuous Gamer Apr 8th, 2016

The Promiscuous Gamer enters a Marvel Avengers Alliance (2) and meets his Dream Girlfriend

  • Promiscuous Gamer
2 Can Nintendo and Amazon disrupt the free-to-play market with a new business paradigm? Comment & Opinion Aug 28th, 2015

Can Nintendo and Amazon disrupt the free-to-play market with a new business paradigm?

  • F2P
  • Disruption
  • Free-to-Start
  • Amazon Underground
  • Crossing the Jordan
Why we need more games without Nolan North's voice in them Stateside Aug 14th, 2015

Why we need more games without Nolan North's voice in them

  • Stateside
  • Going Global
  • Diversity
Fallout Shelter's success, E3's future, and #PCGSanFran speakers in the spotlight Week that was Jun 20th, 2015

Fallout Shelter's success, E3's future, and #PCGSanFran speakers in the spotlight

  • Week That Was
3 Why it's significant Kabam has gifted all The Hunger Games' players $0.14 Monetizer Jan 30th, 2015

Why it's significant Kabam has gifted all The Hunger Games' players $0.14

  • F2P
  • Monetisation
  • Monetizer
  • Reciprocity
  • Retention
Not immune but Finland has given GamerGate the cold shoulder The Finnsider Nov 14th, 2014

Not immune but Finland has given GamerGate the cold shoulder

  • Equality
  • Finland
  • Finnsider
  • GamerGate
PG.biz week that was: Gamevil likes Amazon Appstore, Honeycomb will be open, AGON stops, Zipline starts, HTC profits, Xoom hasn't, 4th & Battery rejected, and Apple gets game PR Week that was Apr 9th, 2011

PG.biz week that was: Gamevil likes Amazon Appstore, Honeycomb will be open, AGON stops, Zipline starts, HTC profits, Xoom hasn't, 4th & Battery rejected, and Apple gets game PR

2014 in Review: The top 10 most read stories on PocketGamer.biz Hot Five Dec 22nd, 2014

2014 in Review: The top 10 most read stories on PocketGamer.biz

  • IAP
  • Windows Phone
  • User Acquisition
  • Flappy Bird
  • Family Guy: The Quest for Stuff
  • Metal
  • Growth Hacking
  • 2014 In Review
Hot 5: A new Harry Potter game, Coin Master's $500 million and Gen Z loves Supercell News Nov 4th, 2019

Hot 5: A new Harry Potter game, Coin Master's $500 million and Gen Z loves Supercell

  • Hot Five
Technical artist Arran Langmead on being offered a role at Epic Games on the spot Interview Oct 8th, 2019

Technical artist Arran Langmead on being offered a role at Epic Games on the spot

  • Jobs
  • Jobs in Games
  • Technical Art
Why Ninja Kiwi co-founders Chris and Stephen Harris felt now was the right time to sell Interview May 6th, 2021

Why Ninja Kiwi co-founders Chris and Stephen Harris felt now was the right time to sell

  • Acquisition
  • New Zealand
  • Done Deal
1 How players pushed Marvel Puzzle Quest beyond midcore to embrace competitive gameplay Feature Oct 15th, 2019

How players pushed Marvel Puzzle Quest beyond midcore to embrace competitive gameplay

  • Marvel
  • Live Ops
  • Live and Kicking
Hot Five: Game M&A high, Apex Legends Mobile in soft launch, and Sega's NFTs Hot Five May 3rd, 2021

Hot Five: Game M&A high, Apex Legends Mobile in soft launch, and Sega's NFTs

  • Hot Five
2 Can Nintendo and Amazon disrupt the free-to-play market with a new business paradigm? Comment & Opinion Aug 28th, 2015

Can Nintendo and Amazon disrupt the free-to-play market with a new business paradigm?

  • F2P
  • Disruption
  • Free-to-Start
  • Amazon Underground
  • Crossing the Jordan
Using player motivations for user acquisition EXPAND THE POOL May 6th, 2021

Using player motivations for user acquisition

  • User Acquisition
  • Sponsored
  • Best Practice
‘Smart growing’ – Ten Square Games’ secret sauce GROWTH SPURT May 5th, 2021

‘Smart growing’ – Ten Square Games’ secret sauce

  • User Acquisition
  • Berlin
  • Poland
  • Sponsored
Updated: 23 mobile games that have generated +$1 billion in lifetime sales BILLION DOLLAR CLUB May 5th, 2021

Updated: 23 mobile games that have generated +$1 billion in lifetime sales

  • Revenue
  • Billions
262 51 top games in soft launch: From Apex Legends Mobile and Pokémon Unite to Tomb Raider Reloaded and The Witcher: Monster Slayer SOFT LAUNCH May 4th, 2021

51 top games in soft launch: From Apex Legends Mobile and Pokémon Unite to Tomb Raider Reloaded and The Witcher: Monster Slayer

  • Soft Launch
2 Why collaborating with a mobile games publisher is so painful, it's good for you THE FACTS Apr 27th, 2021

Why collaborating with a mobile games publisher is so painful, it's good for you

  • Publishing
  • Sponsored
Breaking the User Acquisition Glass Ceiling TEST, ITERATE, IMPROVE Apr 15th, 2021

Breaking the User Acquisition Glass Ceiling

  • User Acquisition
  • Best Practice
  • IDFA
How to get a job in the games industry CAREERS Apr 12th, 2021

How to get a job in the games industry

  • Jobs
  • Pocket Gamer Connects
  • Careers Week
Update: All 187 Apple Arcade games available now AN APPLE (GAME) A DAY Apr 8th, 2021

Update: All 187 Apple Arcade games available now

  • iOS
  • iPad
  • Launch
  • Apple TV
  • iPhone
  • Apple Arcade
  • Mac
More
as This Week In China: Second wave of game approvals goes through, and Tencent files the first 5G-related lawsuit in the country THIS WEEK IN CHINA Apr 3rd, 2020

This Week In China: Second wave of game approvals goes through, and Tencent files the first 5G-related lawsuit in the country

  • China
  • Cloud
  • Animal Crossing
  • Hypercasual
  • 5G
  • This Week In China
262 51 top games in soft launch: From Apex Legends Mobile and Pokémon Unite to Tomb Raider Reloaded and The Witcher: Monster Slayer SOFT LAUNCH May 4th, 2021

51 top games in soft launch: From Apex Legends Mobile and Pokémon Unite to Tomb Raider Reloaded and The Witcher: Monster Slayer

  • Soft Launch
2014 in Review: The top 10 most read stories on PocketGamer.biz Hot 10 Dec 22nd, 2014

2014 in Review: The top 10 most read stories on PocketGamer.biz

  • IAP
  • Windows Phone
  • User Acquisition
  • Flappy Bird
  • Family Guy: The Quest for Stuff
  • Metal
  • Growth Hacking
  • 2014 In Review
1 How players pushed Marvel Puzzle Quest beyond midcore to embrace competitive gameplay LIVEOP LEARNINGS Oct 15th, 2019

How players pushed Marvel Puzzle Quest beyond midcore to embrace competitive gameplay

  • Marvel
  • Live Ops
  • Live and Kicking
‘Smart growing’ – Ten Square Games’ secret sauce GROWTH SPURT May 5th, 2021

‘Smart growing’ – Ten Square Games’ secret sauce

  • User Acquisition
  • Berlin
  • Poland
  • Sponsored
Updated: 23 mobile games that have generated +$1 billion in lifetime sales BILLION DOLLAR CLUB May 5th, 2021

Updated: 23 mobile games that have generated +$1 billion in lifetime sales

  • Revenue
  • Billions
Opinion: The painful progression of DeNA and GREE's $500 million US expansion Oct 24th, 2011

Opinion: The painful progression of DeNA and GREE's $500 million US expansion

  • Going Global
Using player motivations for user acquisition EXPAND THE POOL May 6th, 2021

Using player motivations for user acquisition

  • User Acquisition
  • Sponsored
  • Best Practice
More
Data: Why mobile and console players like loot boxes but PC gamers don't ALL ABOUT CONTEXT May 6th, 2021

Data: Why mobile and console players like loot boxes but PC gamers don't

  • Data
  • Survey
  • Loot Boxes
Why Ninja Kiwi co-founders Chris and Stephen Harris felt now was the right time to sell DONE DEAL May 6th, 2021

Why Ninja Kiwi co-founders Chris and Stephen Harris felt now was the right time to sell

  • Acquisition
  • New Zealand
  • Done Deal
Pascal Luban on upcoming PocketGamer.biz MasterClass: Setting Up and Managing Your In-house Playtest Campaign MASTERCLASS May 5th, 2021

Pascal Luban on upcoming PocketGamer.biz MasterClass: Setting Up and Managing Your In-house Playtest Campaign

  • Webinar
  • Event
  • MasterClasses
  • Training
  • MasterClass
as Master the Meta: Do new Chinese regulations spell trouble or opportunity? SCORE FOR FOREIGN GAMES? May 4th, 2021

Master the Meta: Do new Chinese regulations spell trouble or opportunity?

  • China
  • ISBN
  • Master the Meta
Why top publishers rely on WeTest for QA services TESTING, TESTING May 4th, 2021

Why top publishers rely on WeTest for QA services

  • Sponsored
  • Quality Assurance
Gaming's next big step will take it into CTV GET CONNECTED May 3rd, 2021

Gaming's next big step will take it into CTV

  • Smart TV
  • Ukraine
  • CTV
Why Harry Potter: Wizards Unite failed to find the magic OBLIVIATE May 3rd, 2021

Why Harry Potter: Wizards Unite failed to find the magic

  • Location-based
  • Opinion
  • Pokémon Go
  • Harry Potter: Wizard's Unite
How Before I Forget is broadening its audience on Switch SWITCHING IT UP Apr 30th, 2021

How Before I Forget is broadening its audience on Switch

  • BAFTA
  • Nintendo Switch
  • Switching It Up
  • Before I Forget
More
Technical artist Arran Langmead on being offered a role at Epic Games on the spot JOBS IN GAMES Oct 8th, 2019

Technical artist Arran Langmead on being offered a role at Epic Games on the spot

  • Jobs
  • Jobs in Games
  • Technical Art
Why the team behind hit mobile game Subway Surfers is opening a new publishing arm BEYOND A BILLION Sep 30th, 2016

Why the team behind hit mobile game Subway Surfers is opening a new publishing arm

  • Publishing
  • Subway Surfers
  • Denmark
  • Aarhus
Why Ninja Kiwi co-founders Chris and Stephen Harris felt now was the right time to sell DONE DEAL May 6th, 2021

Why Ninja Kiwi co-founders Chris and Stephen Harris felt now was the right time to sell

  • Acquisition
  • New Zealand
  • Done Deal
Why Harry Potter: Wizards Unite failed to find the magic OBLIVIATE May 3rd, 2021

Why Harry Potter: Wizards Unite failed to find the magic

  • Location-based
  • Opinion
  • Pokémon Go
  • Harry Potter: Wizard's Unite
Gaming's next big step will take it into CTV GET CONNECTED May 3rd, 2021

Gaming's next big step will take it into CTV

  • Smart TV
  • Ukraine
  • CTV
2 Can Nintendo and Amazon disrupt the free-to-play market with a new business paradigm? MICRO-TRANSACT THAT Aug 28th, 2015

Can Nintendo and Amazon disrupt the free-to-play market with a new business paradigm?

  • F2P
  • Disruption
  • Free-to-Start
  • Amazon Underground
  • Crossing the Jordan
as Master the Meta: Do new Chinese regulations spell trouble or opportunity? SCORE FOR FOREIGN GAMES? May 4th, 2021

Master the Meta: Do new Chinese regulations spell trouble or opportunity?

  • China
  • ISBN
  • Master the Meta
Data: Why mobile and console players like loot boxes but PC gamers don't ALL ABOUT CONTEXT May 6th, 2021

Data: Why mobile and console players like loot boxes but PC gamers don't

  • Data
  • Survey
  • Loot Boxes
More

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Voodoo crossed five billion downloads THE BIG 5 May 7th, 2021

Voodoo crossed five billion downloads

  • Downloads
  • France
  • Paris
  • MAUs
  • Hypercasual
BigBrain raises $4.5 million in funding to launch real-money trivia game BIG BRAIN TIME May 7th, 2021

BigBrain raises $4.5 million in funding to launch real-money trivia game

  • Funding
  • Seed Round
  • Real-money
  • Trivia
  • New York
Fyber's 2020 revenue soars 76% to $255 million UPSIDE May 7th, 2021

Fyber's 2020 revenue soars 76% to $255 million

  • Financials
  • Germany
  • Adtech
Twitch mobile app hits 22 million installs in Q1 2021, up 62% WATCHING May 7th, 2021

Twitch mobile app hits 22 million installs in Q1 2021, up 62%

  • Downloads
  • Twitch
  • India
  • USA
Tom Clancy's The Division coming to mobile DIVISION MULTIPLIED May 7th, 2021

Tom Clancy's The Division coming to mobile

  • Netflix
  • The Division
as China announces a new playtime logging system for all gamers GOT YOUR NUMBER May 7th, 2021

China announces a new playtime logging system for all gamers

  • China
  • Legal
  • Privacy
1 Zynga pays Small Giant $240 million in second performance earn-out BIGGER CASH May 6th, 2021

Zynga pays Small Giant $240 million in second performance earn-out

  • Empires & Puzzles
Ace Games raises $7 million in seed funding NEW BLOOD May 6th, 2021

Ace Games raises $7 million in seed funding

  • Investment
  • Startup
  • Seed Round
  • Turkey
  • Hypercasual
More
1 Zynga pays Small Giant $240 million in second performance earn-out BIGGER CASH May 6th, 2021

Zynga pays Small Giant $240 million in second performance earn-out

  • Empires & Puzzles
Supercell lends Metacore $180 million to scale Merge Mansion UA EXPANSION May 5th, 2021

Supercell lends Metacore $180 million to scale Merge Mansion

  • Investment
  • Finland
  • Helsinki
  • Merge Mansion
1 as Chinese online games portal TapTap shut down for three months as government cracks down on rule breakers TAPPED OUT Mar 8th, 2018

Chinese online games portal TapTap shut down for three months as government cracks down on rule breakers

  • China
  • Publishing
  • Android
  • Legal
Hot 5: A new Harry Potter game, Coin Master's $500 million and Gen Z loves Supercell READ 5 NOW Nov 4th, 2019

Hot 5: A new Harry Potter game, Coin Master's $500 million and Gen Z loves Supercell

  • Hot Five
as Sega will launch its first NFTs in summer 2021 THE START Apr 27th, 2021

Sega will launch its first NFTs in summer 2021

  • Investment
  • Blockchain
  • NFT
Zynga acquires adtech outfit Chartboost for $250 million in cash BIG DEAL May 6th, 2021

Zynga acquires adtech outfit Chartboost for $250 million in cash

  • M&A
  • San Francisco
  • Consolidation
  • IDFA
  • Adtech
as China announces a new playtime logging system for all gamers GOT YOUR NUMBER May 7th, 2021

China announces a new playtime logging system for all gamers

  • China
  • Legal
  • Privacy
IronSource launches Supersonic Graduate Program to help hypercasual devs self-publish OUT THE NEST May 4th, 2021

IronSource launches Supersonic Graduate Program to help hypercasual devs self-publish

  • Indies
  • Publishing
  • Israel
  • Hypercasual
More
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Mobidictum Business Network (Online)

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May 10th - 14th 2021

2021 PlayX4 (Online)

Online Event,

May 10th - 14th 2021

Beyond Games (Online)

Online Event,

May 12th - 14th 2021

DevGAMM Spring 2021 (Online)

Online Event,

May 19th 2021

The Digital Big Indie Pitch (Mobile Edition) #7 (Online)

Online Event,

May 20th - 21st 2021

Pocket Gamer LaunchPad #4 (Online)

Online Event,

Jun 7th - 11th 2021

Worldwide Developers Conference 2021

Online Event,

Jun 8th 2021

MasterClass: Setting Up and Managing Your In-house Playtest Campaign

Online Event,

May 10th - 14th 2021

Beyond Games (Online)

Online Event,

May 19th 2021

The Digital Big Indie Pitch (Mobile Edition) #7 (Online)

Online Event,

May 20th - 21st 2021

Pocket Gamer LaunchPad #4 (Online)

Online Event,

Jun 8th 2021

MasterClass: Building a Game Pitch: From Concept to Doc

Online Event,

Jun 8th 2021

MasterClass: Setting Up and Managing Your In-house Playtest Campaign

Online Event,

Jun 9th 2021

MasterClass: Mastering Data for Engaging Game Design

Online Event,

Jun 9th 2021

MasterClass: Cognitive Science and a UX framework to Improve Your Game

Online Event,

Jun 10th 2021

MasterClass: Designing for LiveOps Success

Online Event,

May 8th - 9th 2021

Mobidictum Business Network (Online)

Online Event,

May 10th - 14th 2021

2021 PlayX4 (Online)

Online Event,

May 12th - 14th 2021

DevGAMM Spring 2021 (Online)

Online Event,

Jun 7th - 11th 2021

Worldwide Developers Conference 2021

Online Event,

Jul 19th - 23rd 2021

GDC 35 (Live + Online)

Online Event,

Oct 26th - 28th 2021

Develop:Brighton 2021

Brighton, UK

Resources Data, Deals & Research
Knowledge Base Deals Data & Research Top Developers App Store Metrics
Soft launch to worldwide launch: Optimizing your creative for global success KEEP TESTING Jan 14th, 2020

Soft launch to worldwide launch: Optimizing your creative for global success

  • Mobile Games University
Seeking a job in the games industry - part two: The interview process JOBS IN GAMES Jul 8th, 2019

Seeking a job in the games industry - part two: The interview process

  • Jobs
  • Recruitment
1 Seeking a job in the games industry - part one: The application process JOBS IN GAMES Jul 1st, 2019

Seeking a job in the games industry - part one: The application process

  • Jobs
  • Recruitment
2 User acquisition for beginners: A checklist GUIDE TO UA May 21st, 2019

User acquisition for beginners: A checklist

  • User Acquisition
  • Marketing
Financing your indie games development studio - part four: Due diligence THE FINAL STEP May 1st, 2019

Financing your indie games development studio - part four: Due diligence

  • Investment
  • Publishing
  • Funding
  • Mobile Games University
  • Business
Financing your indie games development studio - part three: Structuring an investment deal ART OF THE DEAL Apr 26th, 2019

Financing your indie games development studio - part three: Structuring an investment deal

  • Investment
  • Publishing
  • Funding
  • Mobile Games University
  • Business
Financing your indie games development studio - part two: The killer pitch PITCH PERFECT Apr 10th, 2019

Financing your indie games development studio - part two: The killer pitch

  • Investment
  • Publishing
  • Funding
  • Mobile Games University
  • Business
  • Pitching
The games investor checklist: Hunting the next Supercell FINDING FUNDING Mar 29th, 2019

The games investor checklist: Hunting the next Supercell

  • Investment
  • Funding
More
BigBrain raises $4.5 million in funding to launch real-money trivia game BIG BRAIN TIME May 7th, 2021

BigBrain raises $4.5 million in funding to launch real-money trivia game

  • Funding
  • Seed Round
  • Real-money
  • Trivia
  • New York
Ace Games raises $7 million in seed funding NEW BLOOD May 6th, 2021

Ace Games raises $7 million in seed funding

  • Investment
  • Startup
  • Seed Round
  • Turkey
  • Hypercasual
Zynga acquires adtech outfit Chartboost for $250 million in cash BIG DEAL May 6th, 2021

Zynga acquires adtech outfit Chartboost for $250 million in cash

  • M&A
  • San Francisco
  • Consolidation
  • IDFA
  • Adtech
Supercell lends Metacore $180 million to scale Merge Mansion UA EXPANSION May 5th, 2021

Supercell lends Metacore $180 million to scale Merge Mansion

  • Investment
  • Finland
  • Helsinki
  • Merge Mansion
League of Legends animated series Arcane streaming on Netflix this fall MORE CINEMATIC May 5th, 2021

League of Legends animated series Arcane streaming on Netflix this fall

  • Animation
  • League of Legends
East Side Games partners with Game Masons to make sports-themed idle game NOT IDLING May 5th, 2021

East Side Games partners with Game Masons to make sports-themed idle game

  • Partnership
  • Vancouver
  • Idle Game
  • Sport
Carry1st secures $6 million in Series A funding to scale mobile games in Africa NEW MARKET May 4th, 2021

Carry1st secures $6 million in Series A funding to scale mobile games in Africa

  • Publishing
  • Funding
  • Series A
  • Africa
PortalOne raises $15 million for its mobile game-TV show mash-ups READY PORTAL ONE? Apr 30th, 2021

PortalOne raises $15 million for its mobile game-TV show mash-ups

  • Investment
  • Startup
  • Seed Round
  • Norway
  • Oslo
More
Post-Covid, Newzoo expects games market to decline (slightly) in 2021 TESTING TIMES May 6th, 2021

Post-Covid, Newzoo expects games market to decline (slightly) in 2021

  • COVID
  • Post-Covid
Mobile to drive Brazil games market to $2.3 billion in 2021 MOBILE FIRST May 6th, 2021

Mobile to drive Brazil games market to $2.3 billion in 2021

  • Revenue
  • Brazil
  • Latin America
How May the Fourth drives growth for Star Wars content THE CONTENT YOU’RE LOOKING FOR May 4th, 2021

How May the Fourth drives growth for Star Wars content

  • Sponsored
  • Star Wars
  • Game IQ
Why fashion increasingly plays well with gaming LOOKING SMART Apr 28th, 2021

Why fashion increasingly plays well with gaming

  • Fashion
  • Honor of Kings
  • Game IQ
Zynga’s High Heels is the breakout mobile game of Q1 2021 VERTIGINOUS Apr 16th, 2021

Zynga’s High Heels is the breakout mobile game of Q1 2021

  • Downloads
  • Sponsored
  • Hypercasual
  • Crash Bandicoot
  • Game IQ
  • High Heels
as Lords Mobile revenue surpasses $2 billion following battle pass introduction GOOD LORD Apr 15th, 2021

Lords Mobile revenue surpasses $2 billion following battle pass introduction

  • Hay Day
  • Revenue
  • Lords Mobile
  • Battle Pass
  • Player Spending
Hypercasual downloads peaked in Q1 2020 DOWN, DOWN Mar 31st, 2021

Hypercasual downloads peaked in Q1 2020

  • Downloads
  • Hypercasual
Crash Bandicoot: On the Run - 400% faster than other endless runners VROOM Mar 31st, 2021

Crash Bandicoot: On the Run - 400% faster than other endless runners

  • Downloads
  • Crash Bandicoot
  • Endless Runner
  • Game IQ
More
1 The Top 50 Mobile Game Makers of 2020 BEST OF 2020 Sep 8th, 2020

The Top 50 Mobile Game Makers of 2020

  • Top 50
Supercell, Supercell, and Supercell: The most read news stories of 2019 MOST READ 2019 Dec 31st, 2019

Supercell, Supercell, and Supercell: The most read news stories of 2019

4 Things We Learned at Gamesforum Seattle 2019 EVENT RECAP Nov 5th, 2019

4 Things We Learned at Gamesforum Seattle 2019

  • China
  • Development
  • Seattle
  • Events
5 The Top 50 Mobile Game Makers of 2019 BEST OF 2019 Oct 1st, 2019

The Top 50 Mobile Game Makers of 2019

  • Top 50
Meet the indie studios coming to Pocket Gamer Connects London 2019 INDIE SHOWCASE Jan 14th, 2019

Meet the indie studios coming to Pocket Gamer Connects London 2019

  • Indie Showcase
  • PGC London 2019
  • Pocket Gamer Connects
Disney shuts down Star Wars: Rivals, Honor of Kings takes $3.5bn in revenue and Tencent unveil Lego Cube HOT FIVE Sep 24th, 2018

Disney shuts down Star Wars: Rivals, Honor of Kings takes $3.5bn in revenue and Tencent unveil Lego Cube

  • Hot Five
5 things we learned at Devcom and Gamescom 2018 GETTING KOLSCH WITH THE INDUSTRY Aug 31st, 2018

5 things we learned at Devcom and Gamescom 2018

  • Gamescom
  • Conference Learnings
  • Devcom
4 The Top 50 Mobile Game Developers of 2018 BEST OF 2018 Aug 21st, 2018

The Top 50 Mobile Game Developers of 2018

  • Gamescom
  • Top 50
  • Fortnite
More

Count of active applications in the App Store

Total Active App (currently available for download): 4,571,960

Total Inactive Apps (no longer available for download): 213,829

Total Apps Seen in US App Store: 4,785,789

Number of Active Publishers in the US App Store: 1,288,602

Details

Application Category Distribution

Most Popular Categories

  1. Games (982,805 active)
  2. Business (461,737 active)
  3. Education (396,569 active)
  4. Lifestyle (393,622 active)
  5. Utilities (285,665 active)
Details
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Retargeting

Article Types

  • All [7]
  • Comment & Opinion [2]
  • News [5]
Here's how retargeting supports app growth for gaming Comment & Opinion May 28th, 2020

Here's how retargeting supports app growth for gaming

Remerge looks at how retargeting can add value to your game

  • Retargeting
  • Sponsored
Applift rebrands to focus on UA and retargeting News Oct 3rd, 2018

Applift rebrands to focus on UA and retargeting

Company launches new toolset Mobile Journey Advertising, along with new website, slogan and logo

  • User Acquisition
  • Rebranding
  • Retargeting
  • Marketing
Customer marketing cloud Optimove integrates services with Google Ads News Aug 25th, 2016

Customer marketing cloud Optimove integrates services with Google Ads

Improved retention through targeted ads

  • Retargeting
  • Retention
  • Tel Aviv
  • Google
Video: GSN Games on the pitfalls to avoid when retargeting users News Nov 12th, 2015

Video: GSN Games on the pitfalls to avoid when retargeting users

Save money and get better results

  • User Acquisition
  • Retargeting
  • PGC
  • PGC Video
  • PGC San Francisco
as Make sure your player segmentation isn't too granular, says Fiksu News Aug 25th, 2015

Make sure your player segmentation isn't too granular, says Fiksu

"They just need a little nudge."

  • Retargeting
  • Segmentation
  • PGC
  • PGC Video
  • PGC Bangalore
Retargeting your way to success in 2015 Comment & Opinion Feb 10th, 2015

Retargeting your way to success in 2015

Don't let your players get away

  • Retargeting
  • Sponsored
Reanimator: Fiksu announces new cross-platform Retargeting service News Jan 9th, 2014

Reanimator: Fiksu announces new cross-platform Retargeting service

Also deal with users who are 'stuck in the funnel'

  • Engagement
  • Retargeting
1
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Top Stories

News Features
Voodoo crossed five billion downloads News May 7th, 2021

Voodoo crossed five billion downloads

BigBrain raises $4.5 million in funding to launch real-money trivia game News May 7th, 2021

BigBrain raises $4.5 million in funding to launch real-money trivia game

Fyber's 2020 revenue soars 76% to $255 million News May 7th, 2021

Fyber's 2020 revenue soars 76% to $255 million

Twitch mobile app hits 22 million installs in Q1 2021, up 62% News May 7th, 2021

Twitch mobile app hits 22 million installs in Q1 2021, up 62%

Tom Clancy's The Division coming to mobile News May 7th, 2021

Tom Clancy's The Division coming to mobile

Using player motivations for user acquisition Feature May 6th, 2021

Using player motivations for user acquisition

‘Smart growing’ – Ten Square Games’ secret sauce Feature May 5th, 2021

‘Smart growing’ – Ten Square Games’ secret sauce

Updated: 23 mobile games that have generated +$1 billion in lifetime sales Feature May 5th, 2021

Updated: 23 mobile games that have generated +$1 billion in lifetime sales

262 51 top games in soft launch: From Apex Legends Mobile and Pokémon Unite to Tomb Raider Reloaded and The Witcher: Monster Slayer Feature May 4th, 2021

51 top games in soft launch: From Apex Legends Mobile and Pokémon Unite to Tomb Raider Reloaded and The Witcher: Monster Slayer

2 Why collaborating with a mobile games publisher is so painful, it's good for you Feature Apr 27th, 2021

Why collaborating with a mobile games publisher is so painful, it's good for you

Events

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May 10th - 14th 2021

Beyond Games (Online)

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May 19th 2021

The Digital Big Indie Pitch (Mobile Edition) #7 (Online)

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May 20th - 21st 2021

Pocket Gamer LaunchPad #4 (Online)

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May 8th - 9th 2021

Mobidictum Business Network (Online)

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May 10th - 14th 2021

2021 PlayX4 (Online)

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May 12th - 14th 2021

DevGAMM Spring 2021 (Online)

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Mobidictum Business Network (Online) May 8th
2021 PlayX4 (Online) May 10th
Beyond Games (Online) May 10th
DevGAMM Spring 2021 (Online) May 12th
The Digital Big Indie Pitch (Mobile Edition) #7 (Online) May 19th
Pocket Gamer LaunchPad #4 (Online) May 20th
Worldwide Developers Conference 2021 Jun 7th
MasterClass: Setting Up and Managing Your In-house Playtest Campaign Jun 8th
See our full events listing

Games Industry Jobs

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Helsinki Metropolitan Area, Finland
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Supercell lends Metacore $180 million to scale Merge Mansion

262 51 top games in soft launch: From Apex Legends Mobile and Pokémon Unite to Tomb Raider Reloaded and The Witcher: Monster Slayer Feature May 4th, 2021

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as Sega will launch its first NFTs in summer 2021 News Apr 27th, 2021

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Why Ninja Kiwi co-founders Chris and Stephen Harris felt now was the right time to sell

Latest User Comments

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Zynga pays Small Giant $240 million in second performance earn-out

Wish I could say this is “good news for everyone” as it is not. Our community has…

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Download the Mobile Games Developer Trends Autumn 2020 report

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Why collaborating with a mobile games publisher is so painful, it's good for you

Also it should be noted that swanning in with feature X usually fails. Publishers in mobile, just…

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51 top games in soft launch: From Apex Legends Mobile and Pokémon Unite to Tomb Raider Reloaded and The Witcher: Monster Slayer

Big Quest 2. A kind of game with a new experience. Quest adventure in a wide and varied world. More…

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AI and the future of gaming

Very interesting, and precisely what we at Virtual Beings are doing. Would like to reach out to the…

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