Branding

USA game ad revenue to reach $130 billion in 2025
But currently only accounts for less than 6% of total ad spend in the USA

Road to Connects London: Walking Squid's Kay Gruenwoldt on the changing face of in-game advertising

Four trends to watch in 2022
Gamification and branding, the metaverse, and blockchain among others

Intellectual Property in mobile games: a recipe for success
Yodo1 highlights the power of intellectual property collaborations in the mobile gaming world.
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