Branding

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USA game ad revenue to reach $130 billion in 2025 News Jul 25th, 2023

USA game ad revenue to reach $130 billion in 2025

But currently only accounts for less than 6% of total ad spend in the USA

MGA Entertainment and Yodo1 announce long-term licensing agreement News Jun 29th, 2022

MGA Entertainment and Yodo1 announce long-term licensing agreement

Yodo1 secures agreement with MGA Entertainment for brand integration of licenses including Bratz, L.O.L. Surprise!, Little Tikes and Rainbow High

Uncapped acquires gaming finance provider Sugar for undisclosed amount News Jun 16th, 2022

Uncapped acquires gaming finance provider Sugar for undisclosed amount

New brand name "Sugar powered by Uncapped"

The economy of the metaverse - why NFTs are big news for branding Comment & Opinion Mar 8th, 2022

The economy of the metaverse - why NFTs are big news for branding

Owen Ma, co-founder and head of partnerships at Epik, explains why NFTs may be the future of licensing in games

as MiHoYo launches new international HoYoverse brand News Feb 16th, 2022

MiHoYo launches new international HoYoverse brand

Keeping the MiHoYo name in China

Road to Connects London: Walking Squid's Kay Gruenwoldt on the changing face of in-game advertising Interview Feb 8th, 2022

Road to Connects London: Walking Squid's Kay Gruenwoldt on the changing face of in-game advertising

Walking Squid Advisory's Kay Gruenwoldt gives a sneak peek of his panel, What is the Future of Mobile Advertising?

Four trends to watch in 2022 Feature Dec 10th, 2021

Four trends to watch in 2022

Gamification and branding, the metaverse, and blockchain among others

Intellectual Property in mobile games: a recipe for success Comment & Opinion Dec 8th, 2021

Intellectual Property in mobile games: a recipe for success

Yodo1 highlights the power of intellectual property collaborations in the mobile gaming world.

The power of brand injections in mobile games Comment & Opinion Oct 18th, 2021

The power of brand injections in mobile games

From movies, TV shows and anime to fashion, sport and music - brands and IP can offer developers and publishers a whole new way to engage their audience

as How did Cristiano Ronaldo appear in Garena Free Fire? Comment & Opinion Jun 29th, 2021

How did Cristiano Ronaldo appear in Garena Free Fire?

Sportquake and Free Fire explain how they integrated the football icon into the mobile game's universe

Games as a luxury product: the opportunity for brands Profile Jun 22nd, 2021

Games as a luxury product: the opportunity for brands

Brotherhood of Brand's Lucy Rissik on the growing opportunities for brands in games

Disney revives the LucasFilm Games brand News Jan 12th, 2021

Disney revives the LucasFilm Games brand

Eight years after LucasArts was closed

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