Pixel Pusher
Google and Verizon spent $27 million in a week advertising the Pixel phone
7.5% of all phone activations over the last month were at Verizon
Think Long-term
Live ops at EA is about making stolen moments count
We talk live games and monetising Indian users
Driving Installs
Meta games yield best ROI for cross-selling promotions in mobile games
Rewarded video also remains a highly effective tactic
Tell Me Straight
EA introduces tighter transparency rules on its influencer campaigns
Setting the standard for other developers
Deltadna Ad Survey
Mobile developers are becoming more cautious about showing too many ads in game
DeltaDNA says interstitial ads are much less popular too
'tis The Season
Mobile gamers buy more IAPs the week after Christmas
Nanigans breaks down the holiday data
Mo' Money Mo' Adverts
Mobile Strike and Game of War were the most advertised games on Google in Q3 2016
Instagram still underused as a market
Better Than In-house
WildTangent reports 33% fill rate increase after signing up with AerServ
Brand advertising approach brings impressive returns
Vungle Dynamic Templates
Vungle introduces modular Dynamic Templates to boost LTVs for video advertisers
More revenue without sacrificing UX
Vungle Fever
Vungle helped increase rewarded ad revenues in Magic Jigsaw Puzzles from $200 to $6,000 a day
Revenues rise by 29x
Facebook Transformation
Transformers: Earth Wars saw 50% cheaper CPIs using Facebook Ads
Facebook case study reveals how it helped grow the game
Keep It Casual
The best practices for mobile ad monetisation with casual gamers
Tamalaki's Martine Spaans explains
Get Found
How to use Apple's App Store Search Ads
Search Ads are now available, but where should you start?
Playable Ads
Playdigious brings playable demos to mobile ads
No downloads required
Smarten Up
How does intelligent ad monetisation work?
Appodeal talks us through it
Cheap And Cheerful
App Store Search Ad campaigns have a 49.4% conversion rate with $0.40 CPA
Mobile Action breaks down the stats
Limited Limiting
18 million US iOS users have explicitly opted out of targeted advertising through Limit Ad Tracking
Less uptake in Asia than in the West
Native Ads
Mobile native ads: Should we believe the hype?
Leadbolt discusses the pros and cons
Commercial Break
How not to advertise games on TV
Quaid Media CEO Volker Dressel analyses TV commercials to break down the good and the bad
Gaming Gifts
Sponsored gifts lift 2D shooter Deul’s daily revenues by up to 38%
Sponsored gifts earning more than IAPs
Indian Potential
Mobile advertising platform Leadbolt opens Bangalore office
Sydney-based ad platform targets India's 204m smartphones
Disruption Inbound
Will iOS 10's Limit Ad Tracking destroy the mobile game UA market?
Is Apple playing a long game?
Gaming Gifts
Giftgaming gets 95% opt-in rate for sponsored gifts in Creative Mobile game
40,408 gifts opened in Fetty Wap: Nitro Nations Stories
Maximising Ua
Paid user acquisition: The good, the bad and the ugly
Finding an effective UA strategy for your game
Native Speaking
Native advertising is here to stay
More subtle and adjustable than conventional ads
From Our Sponsors
How game developers can optimize their in-app advertising strategies even further
Pavel Golubev has his finger on the pulse
Appsflyer Insights
Facebook is the most powerful tool for acquiring quality users, says AppsFlyer
Releases latest AppsFlyer Performance Index
Rise Of Video
App Annie launches new service covering the $39 billion in-app advertising market
Who's advertising where?
Watch This Space
ColorTV raises $1.5 million for its connected TV marketing platform
Seeded by Foxconn
Ad Specialists
How The Specialist Works used analytics with TV ads to treble Clash Of Kings' UK downloads
Big data for big TV ads
Keep Your Players
4 reasons you're losing players and how to get them back
Good advice
Pots Of Gold
Pokemon GO to add sponsored locations
Second revenue stream
Sweetspot
How do mobile game developers balance their ad and IAP monetization strategies?
DeltaDNA asks the question
Pokkt Change
Adways opens India office and acquires POKKT's reward-based platform Pocket Money
POKKT doubles down on gaming as Adways takes Pocket Money forward
Privacy Breach
InMobi fined $1 million for tracking children's location without consent
FTC punishes Singapore ad firm for breach of COPPA
Xp Doubler
Amazon offers iOS developers double-rate eCPMs during August
Time-limited offer
Ads The Way To Do It
Gameloft Advertising Solutions generated $1.3 million in April 2016
Growth sector
Keep The Clients Happy
Chartboost hiring English/German-speaking Developer Relations ace
Based out of Amsterdam office
Ad Battle
It ain't broke but mNectar reckons its new interactive ads are going to 'kill video ads'
Claims higher conversion and retention rates
Square Eyes
Video ads are the preferred method of earning hard currency for mobile players
And signing up for promotions the least favoured, says
Mass Market
The Brandroid effect: How Android monetization is getting an upgrade
Jeff Sue on the changing OS balance
Show Me The Money
Slither.io is ripping up the download charts, but has it really only made $72,000?
So reckons Apptopia
Lads Lads Lads
Spil Games acquires male-oriented browser game portal Mousebreaker
1.5 million 18-35 male players now at their disposal
Watch This Closely
Can mobile gaming save an ad-supported internet?
Venatus Media's Matt Cannon thinks it can
Smells Good
How a running Sephora-branded campaign boosted Daily Celebrity Crossword's revenue by 79%
Matching demographics
Rise Higher
HyprMX promotes Dan Laughlin to SVP, General Manager
Good work
Millionaire Panel
Video: What does it cost to make a million on the App Store?
Less than a million, you would hope
Happy Eyeballs
How to respect the user experience during ad monetization
Kabir Mathur on nice ads
Color Switch Success
How Color Switch found financial success with rewarded video ads
Zeb Jaffer offers his thoughts
The Client's Always Right
NativeX is hiring a Developer Relations Manager
Courting clients and analysing performance