Disruption Inbound
Will iOS 10's Limit Ad Tracking destroy the mobile game UA market?
Is Apple playing a long game?
Gaming Gifts
Giftgaming gets 95% opt-in rate for sponsored gifts in Creative Mobile game
40,408 gifts opened in Fetty Wap: Nitro Nations Stories
Maximising Ua
Paid user acquisition: The good, the bad and the ugly
Finding an effective UA strategy for your game
Native Speaking
Native advertising is here to stay
More subtle and adjustable than conventional ads
From Our Sponsors
How game developers can optimize their in-app advertising strategies even further
Pavel Golubev has his finger on the pulse
Appsflyer Insights
Facebook is the most powerful tool for acquiring quality users, says AppsFlyer
Releases latest AppsFlyer Performance Index
Rise Of Video
App Annie launches new service covering the $39 billion in-app advertising market
Who's advertising where?
Watch This Space
ColorTV raises $1.5 million for its connected TV marketing platform
Seeded by Foxconn
Ad Specialists
How The Specialist Works used analytics with TV ads to treble Clash Of Kings' UK downloads
Big data for big TV ads
Keep Your Players
4 reasons you're losing players and how to get them back
Good advice
Pots Of Gold
Pokemon GO to add sponsored locations
Second revenue stream
Sweetspot
How do mobile game developers balance their ad and IAP monetization strategies?
DeltaDNA asks the question
Pokkt Change
Adways opens India office and acquires POKKT's reward-based platform Pocket Money
POKKT doubles down on gaming as Adways takes Pocket Money forward
Privacy Breach
InMobi fined $1 million for tracking children's location without consent
FTC punishes Singapore ad firm for breach of COPPA
Xp Doubler
Amazon offers iOS developers double-rate eCPMs during August
Time-limited offer
Ads The Way To Do It
Gameloft Advertising Solutions generated $1.3 million in April 2016
Growth sector
Keep The Clients Happy
Chartboost hiring English/German-speaking Developer Relations ace
Based out of Amsterdam office
Ad Battle
It ain't broke but mNectar reckons its new interactive ads are going to 'kill video ads'
Claims higher conversion and retention rates
Square Eyes
Video ads are the preferred method of earning hard currency for mobile players
And signing up for promotions the least favoured, says
Mass Market
The Brandroid effect: How Android monetization is getting an upgrade
Jeff Sue on the changing OS balance
Show Me The Money
Slither.io is ripping up the download charts, but has it really only made $72,000?
So reckons Apptopia
Lads Lads Lads
Spil Games acquires male-oriented browser game portal Mousebreaker
1.5 million 18-35 male players now at their disposal
Watch This Closely
Can mobile gaming save an ad-supported internet?
Venatus Media's Matt Cannon thinks it can
Smells Good
How a running Sephora-branded campaign boosted Daily Celebrity Crossword's revenue by 79%
Matching demographics
Rise Higher
HyprMX promotes Dan Laughlin to SVP, General Manager
Good work
Millionaire Panel
Video: What does it cost to make a million on the App Store?
Less than a million, you would hope
Happy Eyeballs
How to respect the user experience during ad monetization
Kabir Mathur on nice ads
Color Switch Success
How Color Switch found financial success with rewarded video ads
Zeb Jaffer offers his thoughts
The Client's Always Right
NativeX is hiring a Developer Relations Manager
Courting clients and analysing performance
Headline Grabbing
5 key mobile game trends from GDC 2016
Key trends from San Francisco
What's Next?
The 5 trends that will dictate mobile gaming's evolution in 2016
David Diaz consults his crystal ball
Thriving Or Doomed?
Swedish indie Mediocre on surviving and thriving amidst the so-called 'indie apocalypse'
Johansson, Gustavsson and Bengtsson discuss the sustainability of indie dev
Thank You
Supersonic's Tal Shoham on the 'game changer' that is rewarded advertising
Everyone's a winner
The Right Ads
The power of rewarded ads within your monetization mix
Adam Salamon has the right present for you
Body In San Fran, Eyes On Beijing
Chartboost hiring Mandarin speakers for China-focused roles
San Francisco ad platform Chartboost seeks Asia experts
Upsight Acquisition
Analytics platform Upsight widens its market to ad mediation with Fuse Powered acquisiton
Terms of the deal not disclosed
Power Partners
Adways partners with Singapore publisher Quest Drop to support games in Southeast Asia
Singaporean publisher and Japanese ad network join forces
Expert Knowledge
Rovio outsources its European ad sales business to Venatus Media
Better out than in
Safe (ad) Space
SuperAwesome looks to build on 'kid-safe' advertising message with 2 C-level hires from Outfit7 and Nickelodeon
Also opens LA office
View To Play
Jami Laes on the $100 billion future of mobile advertising
View-to-play showing signs of a change
Get Together
Integration not silos is the future for mobile advertising and marketing in 2016, says Fyber’s David Diaz
Future trends from the remembrance of things past
Studio Profile
How a YOLO attitude helped Dumpling Design's Dashy Crashy hit a million downloads over a weekend
The fledgling studio invite us in for a chat
Watch This
#PGCLondon 2016 speaker Nitrome's Matthew Annal on the rise of ad-funded games
What to expect at PG Connects London 2016
Big Beasts
2015 in Review: Activision acquiring King was huge market validation, says Storm8's Perry Tam
Future trends from the remembrance of things past
All Ads Up
How to make sense of ad networks, waterfalls, mediators and attribution partners
Torulf Jernström provides an ecosystem guide
View For Pay
Are ads the way to monetise on Apple TV?
Tactile Labs is experimenting
Admob Boss
Video: What AdMob can do for your monetisation strategy
Not just an advertising platform
Mediation Myth Busting
Video: Busting the myths of ad mediation
AerServ give it to you straight
Bigger Bucks
Video: HyprMX on the appeal of branded not UA ads
Making money and keeping your users to yourself
Social Sales
Video: Build a brand persona not a brand
Getting to know you