Advertising Ames
King snaps up former Snapchat exec Brian Ames as its new President of Advertising
From chat to Candy Crush
Mobvista Financials 2016
Chinese ad tech firm Mobvista scores revenues of $296 million for 2016 thanks to overseas sales increase
Revenues up 155% year-on-year
Give And Take
Using rewarded video ads in your app can boost retention by 4x, claims Tapjoy
Tapjoy digs deep into retention and rewards
Infographic
Matomy on why mobile developers can look beyond IAPs to monetise their games
Matomy EVP Gil Klein discusses the results of its survey of 1,000 developers into monetisation, enagement and app promotion
Mobile Ad Fraud
Average fraud rate across all mobile ad networks is 15%
Eight networks are said to be filled with 100% fraudulent clicks
Adjust Into China
Analytics firm Adjust expands mobile measurements platform into China
Down from a 2.67 second delay to just 1.01 seconds
Extending A Bridge
Tapjoy partners with analytics firm Moat to track viewability of its rewarded video ads
Shows promising results in preliminary tests
Facebook Ad Spend Q1 2017
CPMs and CPCs rise for advertisers on Facebook due to shift to mobile video ads
Nanigans takes a closer look at Q1 ad spends
Search Ads Roll Out
App Store Search Ads roll out to the UK, Australia and New Zealand
Four territories now have access to cheap ad space
Flexible Monetisation
Monetisation flexibility with ads that fit
AdColony on making the most out of an app's monetisation potential
Model Strike
ASA orders Mobile Strike ad takedown following complaints that it objectifies women
Use of plus-size models not an excuse
Inmobi Up
Mobile advertising firm InMobi sees operationally profitable 2016 following big boost in China
Even a $1 million fine couldn't bring it down
Up And Away
Futureplay's Build Away! organic downloads up 110% from Matchmade influencer campaigns
A pretty impressive case study
Codeless Playable Ads
JustAd launches drag-and-drop playable ad building tool Game Zone
Everyone can have playable ads without a single line of code
February Tv Ad Spend
Top Games Inc trumps Machine Zone for TV advertising spend in February 2017
Relative newcomer to the TV ad scene spends $13.1 million in a month
Video Ads Rule
93% of all mobile gaming ad spend went on video ads in Q4 2016
AppLovin and AppsFlyer work together for the data
Refuel Sheil
Refuel4 hires former Twitter exec Ross Sheil as General Manager Commercial EMEA
Bringing experience in EMEA to the ad platform
Loopme Funding
AI-driven mobile video marketer LoopMe closes $10 million funding round
Expanding into three countries in 2017
Ironsource Admob
IronSource expands partnership with Google AdMob to gain access to more rewarded video ads
Reward players when they earn you money
Moving Fast
Cheetah Mobile rebrands Cheetah Ad Platform as Cheetah Ads
Sleek and simple
Admob Improvements
Google brings playable ads and auto-flipping video ads to AdMob
Opens up video inventory by adding AdWords video ads
Safe For Kids
Kid-friendly ad platform TotallyAwesome raises $2 million
Set to launch PopJam in Australia and Southeast Asia
Fiksu Cpms January 2017
CPMs are falling on Android and iOS but users aren't sticking to new apps for long
Fiksu digs into the data
Playable Boost
Chartboost sees 123% better conversion rates with new interactive 'Playables' ad campaigns
D7 retention for games using the ads is up 26.7%
Appsflyer Performance Index
Facebook remains the top driver of game installs on Android and iOS
AppsFlyer digs into the best advertisers of H2 2016
Finding An Edge
The 5 most important Facebook Ad updates of 2016
How you can increase your app's revenue
Tap Into London
Mobile ads firm Taptica strengthens European business with new office in London
Hoping to use established relationships in the city to grow
Vungle Growth
Vungle hits $300 million annual run rate after sixth consecutive year of growth
Sees 125% increase in SDK adoption rate from 2015
Singular Roi Index
Facebook Ads deliver the highest ROI across both Android and iOS
Singular indexes the top advertisers in terms of return on investment
Touch Down
Mobile Strike, Evony - The King's Return and World of Tanks get big money Super Bowl ads
30-second commercials cost nearly $5 million each.
Taptica Partnership
Taptica makes first move into Japan through Adinnovation partnership
Pushing further into the APAC region
Brains And Brands
What advertisers can learn from Magmic’s neuroscience study into player habits
Magmic Director of Marketing Jonathan Simon on the psychology behind in-game ads
Automatic Trade
Game changer: Woobi’s in-game programmatic platform
Woobi CEO Chaya Soggot discusses why brands can be big business in games
Fyber Line Partnership
LINE adds rewarded video ads to messaging app through Fyber partnership
Watch a video, earn some coins
Don't Read This Article
How Seriously won YouTube Ad of the Year with 'Don't Download Best Fiends' campaign
Philip Hickey talks creative marketing
Facebook Ad Spends
Mobile video ad spend on Facebook reached a record high in Q4 2016
Nanigans digs into the details
The State Of Play For Ads
Advertising megatrends for 2017
Mobvista's Nick Roveta on the latest in advertising
Non-gaming Demand
Rewarded videos: Not only a games’ game
Why non-competing app advertisers should become a default choice to game publishers
Get The Gram
Instagram opens Stories feature to auto-playing full-screen video ads
Get your ad in front of 150 million DAUs
Serving Ads
Gameloft’s mobile ad network partners with AerServ for rewarded video ads
"We think the future is bright for all of mobile video," says AerServ CEO Josh Speyer
Cpms November 2016
CPMs on iOS and Android dropped below $6 in November 2016
Fiksu looks at the surprising shift
Ad Revenue Attribution
AppsFlyer launches Ad Revenue Attribution service to track all revenue sources in one place
See how much ad revenue you're actually making
Trailer Clash
Clash of Clans' VR short was the third-most viewed game trailer on YouTube in 2016 with 37 million views
Clash of Kings sneaks into the list too
New Name, Same Company
Opera Mediaworks rebrands itself AdColony following browser sale
Chinese consortium retains rights to Opera brand, forcing change
Tapping Up Line
Tapjoy partners with LINE to bring rewarded Interplay ads to 220 million chat app users
Earn stickers by playing ads
One To Watch
Ex-InnoGames CMO and Adobe exec open new mobile ad agency MediaPlier
Volker Dressel and Josh Rinsky head up new company in LA and Hamburg
Striking Hard
Mobile Strike's Super Bowl ad is the most watched ad on YouTube in 2016 with over 100 million views
People love Arnie
Sharing Is Caring
DeltaDNA and Tenjin partner to bring powerful analytics and ad tracking to their customers
Analyse and act for better LTVs
Unibased Mediation
Tapdaq launches new unbiased ad mediation platform
Simple to use and small in size
Indie Mavens
How useful are ads for indies in their free-to-play games?
Our Indie Mavens weigh in