Safe For Kids
Kid-friendly ad platform TotallyAwesome raises $2 million
Set to launch PopJam in Australia and Southeast Asia
Fiksu Cpms January 2017
CPMs are falling on Android and iOS but users aren't sticking to new apps for long
Fiksu digs into the data
Playable Boost
Chartboost sees 123% better conversion rates with new interactive 'Playables' ad campaigns
D7 retention for games using the ads is up 26.7%
Appsflyer Performance Index
Facebook remains the top driver of game installs on Android and iOS
AppsFlyer digs into the best advertisers of H2 2016
Finding An Edge
The 5 most important Facebook Ad updates of 2016
How you can increase your app's revenue
Tap Into London
Mobile ads firm Taptica strengthens European business with new office in London
Hoping to use established relationships in the city to grow
Vungle Growth
Vungle hits $300 million annual run rate after sixth consecutive year of growth
Sees 125% increase in SDK adoption rate from 2015
Singular Roi Index
Facebook Ads deliver the highest ROI across both Android and iOS
Singular indexes the top advertisers in terms of return on investment
Touch Down
Mobile Strike, Evony - The King's Return and World of Tanks get big money Super Bowl ads
30-second commercials cost nearly $5 million each.
Taptica Partnership
Taptica makes first move into Japan through Adinnovation partnership
Pushing further into the APAC region
Brains And Brands
What advertisers can learn from Magmic’s neuroscience study into player habits
Magmic Director of Marketing Jonathan Simon on the psychology behind in-game ads
Automatic Trade
Game changer: Woobi’s in-game programmatic platform
Woobi CEO Chaya Soggot discusses why brands can be big business in games
Fyber Line Partnership
LINE adds rewarded video ads to messaging app through Fyber partnership
Watch a video, earn some coins
Don't Read This Article
How Seriously won YouTube Ad of the Year with 'Don't Download Best Fiends' campaign
Philip Hickey talks creative marketing
Facebook Ad Spends
Mobile video ad spend on Facebook reached a record high in Q4 2016
Nanigans digs into the details
The State Of Play For Ads
Advertising megatrends for 2017
Mobvista's Nick Roveta on the latest in advertising
Non-gaming Demand
Rewarded videos: Not only a games’ game
Why non-competing app advertisers should become a default choice to game publishers
Get The Gram
Instagram opens Stories feature to auto-playing full-screen video ads
Get your ad in front of 150 million DAUs
Serving Ads
Gameloft’s mobile ad network partners with AerServ for rewarded video ads
"We think the future is bright for all of mobile video," says AerServ CEO Josh Speyer
Cpms November 2016
CPMs on iOS and Android dropped below $6 in November 2016
Fiksu looks at the surprising shift
Ad Revenue Attribution
AppsFlyer launches Ad Revenue Attribution service to track all revenue sources in one place
See how much ad revenue you're actually making
Trailer Clash
Clash of Clans' VR short was the third-most viewed game trailer on YouTube in 2016 with 37 million views
Clash of Kings sneaks into the list too
New Name, Same Company
Opera Mediaworks rebrands itself AdColony following browser sale
Chinese consortium retains rights to Opera brand, forcing change
Tapping Up Line
Tapjoy partners with LINE to bring rewarded Interplay ads to 220 million chat app users
Earn stickers by playing ads
One To Watch
Ex-InnoGames CMO and Adobe exec open new mobile ad agency MediaPlier
Volker Dressel and Josh Rinsky head up new company in LA and Hamburg
Striking Hard
Mobile Strike's Super Bowl ad is the most watched ad on YouTube in 2016 with over 100 million views
People love Arnie
Sharing Is Caring
DeltaDNA and Tenjin partner to bring powerful analytics and ad tracking to their customers
Analyse and act for better LTVs
Unibased Mediation
Tapdaq launches new unbiased ad mediation platform
Simple to use and small in size
Indie Mavens
How useful are ads for indies in their free-to-play games?
Our Indie Mavens weigh in
Pixel Pusher
Google and Verizon spent $27 million in a week advertising the Pixel phone
7.5% of all phone activations over the last month were at Verizon
Think Long-term
Live ops at EA is about making stolen moments count
We talk live games and monetising Indian users
Driving Installs
Meta games yield best ROI for cross-selling promotions in mobile games
Rewarded video also remains a highly effective tactic
Tell Me Straight
EA introduces tighter transparency rules on its influencer campaigns
Setting the standard for other developers
Deltadna Ad Survey
Mobile developers are becoming more cautious about showing too many ads in game
DeltaDNA says interstitial ads are much less popular too
'tis The Season
Mobile gamers buy more IAPs the week after Christmas
Nanigans breaks down the holiday data
Mo' Money Mo' Adverts
Mobile Strike and Game of War were the most advertised games on Google in Q3 2016
Instagram still underused as a market
Better Than In-house
WildTangent reports 33% fill rate increase after signing up with AerServ
Brand advertising approach brings impressive returns
Vungle Dynamic Templates
Vungle introduces modular Dynamic Templates to boost LTVs for video advertisers
More revenue without sacrificing UX
Vungle Fever
Vungle helped increase rewarded ad revenues in Magic Jigsaw Puzzles from $200 to $6,000 a day
Revenues rise by 29x
Facebook Transformation
Transformers: Earth Wars saw 50% cheaper CPIs using Facebook Ads
Facebook case study reveals how it helped grow the game
Keep It Casual
The best practices for mobile ad monetisation with casual gamers
Tamalaki's Martine Spaans explains
Get Found
How to use Apple's App Store Search Ads
Search Ads are now available, but where should you start?
Playable Ads
Playdigious brings playable demos to mobile ads
No downloads required
Smarten Up
How does intelligent ad monetisation work?
Appodeal talks us through it
Cheap And Cheerful
App Store Search Ad campaigns have a 49.4% conversion rate with $0.40 CPA
Mobile Action breaks down the stats
Limited Limiting
18 million US iOS users have explicitly opted out of targeted advertising through Limit Ad Tracking
Less uptake in Asia than in the West
Native Ads
Mobile native ads: Should we believe the hype?
Leadbolt discusses the pros and cons
Commercial Break
How not to advertise games on TV
Quaid Media CEO Volker Dressel analyses TV commercials to break down the good and the bad
Gaming Gifts
Sponsored gifts lift 2D shooter Deul’s daily revenues by up to 38%
Sponsored gifts earning more than IAPs
Indian Potential
Mobile advertising platform Leadbolt opens Bangalore office
Sydney-based ad platform targets India's 204m smartphones