Ar Ads
IronSource unveils first set of AR-enabled ads for mobile games
First campaign due to run in November 2017
Ftc Cracks Down
The FTC declares all reviews of products given to an influencer for free are advertisements
Relationship must be disclosed or fines may be heading your way
Chartboost Exchange
Chartboost launches Exchange network for programmatic access to global gaming inventory
Partnering with Aarki, Index Exchange, and Rubicon Project
Venatus Hires
UK entertainment ad sales firm Venatus bolsters team with two new hires
Serena Pasion and Emma Henderson-Williams join the company
No.10 Jersey
Rovio signs multi-year shirt sleeve sponsorship deal with Everton FC
Developer gains access to Everton's players, crest, and stadium
A New Campaign
MZ recruits influencer and model Alexis Ren as the face of Final Fantasy XV: A New Empire ad campaign
Follows in the footsteps of Kate Upton, Mariah Carey and Arnold Schwarzenegger
Immersive Advertising
Interactive advertising platform Immersv scores $10.5 million funding round
Company to develop and scale its tech for mobile 360 and VR advertising
See The Future
IronSource adds Ad LTV Prediction tool to mobile ad mediation platform
Better understand how much money you're likely to make from your ads
Ask Your Billpayer's Permission
Disney faces class-action lawsuit for allegedly selling children's personal information in its mobile games
Unity, Upsight, and Kochava also named in the complaint
Tapped Up
Mobile ads firm Taptica acquires Tremor Video’s demand-side platform for $50 million
Tremor Video DSP will operate as independent division of Taptica
Subway Surfers Lawsuit
Subway Surfers devs face lawsuit for exporting children's personal information to advertisers
Kiloo and Sybo hit with lawsuit along with all the game's advertising networks
War On Tv
War Wings scores top three download spots on iOS and Android in the UK during first week of launch
Miniclip pushes the game with UK TV ad campaign
Firing On All Cylinders
Despite profitability, Zynga CEO Frank Gibeau says it’s too early to declare victory
Dog on the up
Rewarding Partnership
Zynga makes Unity exclusive rewarded advertising partner
To be integrated into all publisher's games that already use rewarded ads
Speaker Spotlight
Mobile ad monetisation challenges and best practices
SafeDK's Ayala Rudoy discusses ad monetisation challenges and best practices
Ads Versus Iaps
Video ads are the top revenue generator behind IAPs
DIsplay and video ads make up half of mobile game publisher revenues
Myth Buster
3 myths about playable ads
IronSource's Daniel Herman tackles some popular beliefs about the ad format
Tapjoy Audience Reach
Tapjoy's rewarded video ads now reach over 581 million users thanks to partnerships with major developers
Seriously, Jam City, Sega, Zeptolab and more now making use of the platform
From Partner To Owner
Taptica cements position in Japan by acquiring marketing firm Adinnovation
Partnership leads to complete acquisition
Job Losses
AdColony cuts 100 jobs as it shifts to automated ad sales
Company shifting toward reward-based advertising
Opt In
Facebook Audience Network introduces rewarded video ads for mobile games
Playrix reports 80% CPM increase
Play With Me
IronSource opens up entire suite of interactive ads to all clients
Performing 400% better in some cases
Ad Whales
80-20 rule applies to ad-based monetisation in mobile apps, report claims
SOOMLA's Mobile Monetisation study analyses ad impressions and revenue generation
Unexpected Ads
What you don't know about the ads in your app will cost you millions of dollars
SafeDK tells you what to look out for
Blast From The Past
Sega's plan to democratise retro gaming with Sega Forever on mobile
We speak to Sega Chief Marketing Officer Mike Evans about a new business built on ad revenues
Rewards For All
Atari partners with Tapjoy to bring rewarded ads to its games starting with Rollercoaster Tycoon Touch
F2P park builder crosses seven million downloads
Tapjoy Ad Preferences
79% of mobile gamers prefer opt-in rewarded video ads to mandatory ads
Tapjoy asks gamers what ads they like to see
Highest Bid
Appodeal launches new ad exchange platform for mobile developers
AppodealX available as part of Appodeal SDK 2.0
Ad Partner Checklist
UA checklist: How to tell if your ad partner can deliver
InfiApps' Tal Turpaz guides you through choosing the right ad partners for the job
Monetisation Shift
Game-changer: View-to-play ads signal a revenue shift within games
Third-party ad revenue is crucial to developers as the evolution of mobile apps takes another turn
Ready To Play
Mobile marketers are most excited about playable ads in 2017 but video reigns supreme
AdColony surveys top developers about their preferences
Get Onboard
Full-game demo ad platform AppOnboard raises $4 million to expand operations
Lets players play a game's tutorial in an ad
Better Together
Mobile analytics firm Adjust becomes a Google App Attribution Partner for better integration with AdWords
All the power of AdWords within the Adjust platform
Advertising Ames
King snaps up former Snapchat exec Brian Ames as its new President of Advertising
From chat to Candy Crush
Mobvista Financials 2016
Chinese ad tech firm Mobvista scores revenues of $296 million for 2016 thanks to overseas sales increase
Revenues up 155% year-on-year
Give And Take
Using rewarded video ads in your app can boost retention by 4x, claims Tapjoy
Tapjoy digs deep into retention and rewards
Infographic
Matomy on why mobile developers can look beyond IAPs to monetise their games
Matomy EVP Gil Klein discusses the results of its survey of 1,000 developers into monetisation, enagement and app promotion
Mobile Ad Fraud
Average fraud rate across all mobile ad networks is 15%
Eight networks are said to be filled with 100% fraudulent clicks
Adjust Into China
Analytics firm Adjust expands mobile measurements platform into China
Down from a 2.67 second delay to just 1.01 seconds
Extending A Bridge
Tapjoy partners with analytics firm Moat to track viewability of its rewarded video ads
Shows promising results in preliminary tests
Facebook Ad Spend Q1 2017
CPMs and CPCs rise for advertisers on Facebook due to shift to mobile video ads
Nanigans takes a closer look at Q1 ad spends
Search Ads Roll Out
App Store Search Ads roll out to the UK, Australia and New Zealand
Four territories now have access to cheap ad space
Flexible Monetisation
Monetisation flexibility with ads that fit
AdColony on making the most out of an app's monetisation potential
Model Strike
ASA orders Mobile Strike ad takedown following complaints that it objectifies women
Use of plus-size models not an excuse
Inmobi Up
Mobile advertising firm InMobi sees operationally profitable 2016 following big boost in China
Even a $1 million fine couldn't bring it down
Up And Away
Futureplay's Build Away! organic downloads up 110% from Matchmade influencer campaigns
A pretty impressive case study
Codeless Playable Ads
JustAd launches drag-and-drop playable ad building tool Game Zone
Everyone can have playable ads without a single line of code
February Tv Ad Spend
Top Games Inc trumps Machine Zone for TV advertising spend in February 2017
Relative newcomer to the TV ad scene spends $13.1 million in a month
Video Ads Rule
93% of all mobile gaming ad spend went on video ads in Q4 2016
AppLovin and AppsFlyer work together for the data
Refuel Sheil
Refuel4 hires former Twitter exec Ross Sheil as General Manager Commercial EMEA
Bringing experience in EMEA to the ad platform