Pgc Speaker Spotlight
From missile defence to user acquisition: yellowHEAD’s Roy Leiser on advanced predictive technology
Ahead of his talk at Pocket Gamer Connects London, Leiser discusses the company's business and return on ad spend
Best Practice
Game developer zen: Tips to find the perfect balance between user experience and ad monetisation
AppLovin's Johannes Heinze offers some key advice
Tapjoy New Features
Tapjoy adds Custom Exchange Rates and Permanent Currency Sales to its advertising offerwall
Set different prices for different players, or drop prices for a limited time for everyone
Branching Out
Advertising agency Pocket Media opens Tel Aviv office
Ex-Linicom Head of Video Alon Reichman named GM alongside video specialist Mor Goldring
Crazy Ad Experiments
Animoca gets revenue boost for Crazy Kings with AppOnboard's Rewarded Demo zones
Developer trial new playable ad format
Search Ads Basic
Apple launches stripped-back pay-per-install Search Ads Basic service in the US
Designed for smaller developers with small budgets
Turn To Ad 67
IronSource launches choose your own adventure-style "4D" interactive ads
Make ads even more personalised
'tis The Season
57% of mobile gamers are more likely to watch a rewarded video ad during the holiday season
Tapjoy explores the modern mobile gamer and their views on marketing during the holidays
Premium Partners
Bidalgo becomes Google's latest Premium Partner for Mobile Advertising
Working together on making Google's UACs accessible to all advertisers
Adcolony Job Cuts
AdColony cuts 125 jobs as it closes AdMarvel platform
Moving even further into automated ad sales
In The Hole
Playdemic launches UK TV ad for casual golfing game Golf Clash
It's rather silly
Bolted On
Advertising platform Leadbolt integrates playable ads
Available for iOS and Android developers using its SDK
Pgc Interview
Futureplay on the lucrative potential of view-to-play games
CEO Jami Laes discusses how rewarded video ads can improve monetisation
Best Ad Platforms
App Store Search ads rank high in latest AppsFlyer Performance Index for H1 2017
But Facebook and Google continue to dominate
About Time
Monetisation comes to Instant Games on Facebook Messenger
Tests begin for interstitial and rewarded video ads
Interactive End Cards
Tapjoy launches Interactive End Cards for its rewarded video ads
War for the Planet of the Apes saw a 4% CTR using the end cards
Modern Combat Or Bust
One year on: Whatever happened to Gameloft?
Vivendi’s revival on hold
Ar Ads
IronSource unveils first set of AR-enabled ads for mobile games
First campaign due to run in November 2017
Ftc Cracks Down
The FTC declares all reviews of products given to an influencer for free are advertisements
Relationship must be disclosed or fines may be heading your way
Chartboost Exchange
Chartboost launches Exchange network for programmatic access to global gaming inventory
Partnering with Aarki, Index Exchange, and Rubicon Project
Venatus Hires
UK entertainment ad sales firm Venatus bolsters team with two new hires
Serena Pasion and Emma Henderson-Williams join the company
No.10 Jersey
Rovio signs multi-year shirt sleeve sponsorship deal with Everton FC
Developer gains access to Everton's players, crest, and stadium
A New Campaign
MZ recruits influencer and model Alexis Ren as the face of Final Fantasy XV: A New Empire ad campaign
Follows in the footsteps of Kate Upton, Mariah Carey and Arnold Schwarzenegger
Immersive Advertising
Interactive advertising platform Immersv scores $10.5 million funding round
Company to develop and scale its tech for mobile 360 and VR advertising
See The Future
IronSource adds Ad LTV Prediction tool to mobile ad mediation platform
Better understand how much money you're likely to make from your ads
Ask Your Billpayer's Permission
Disney faces class-action lawsuit for allegedly selling children's personal information in its mobile games
Unity, Upsight, and Kochava also named in the complaint
Tapped Up
Mobile ads firm Taptica acquires Tremor Video’s demand-side platform for $50 million
Tremor Video DSP will operate as independent division of Taptica
Subway Surfers Lawsuit
Subway Surfers devs face lawsuit for exporting children's personal information to advertisers
Kiloo and Sybo hit with lawsuit along with all the game's advertising networks
War On Tv
War Wings scores top three download spots on iOS and Android in the UK during first week of launch
Miniclip pushes the game with UK TV ad campaign
Firing On All Cylinders
Despite profitability, Zynga CEO Frank Gibeau says it’s too early to declare victory
Dog on the up
Rewarding Partnership
Zynga makes Unity exclusive rewarded advertising partner
To be integrated into all publisher's games that already use rewarded ads
Speaker Spotlight
Mobile ad monetisation challenges and best practices
SafeDK's Ayala Rudoy discusses ad monetisation challenges and best practices
Ads Versus Iaps
Video ads are the top revenue generator behind IAPs
DIsplay and video ads make up half of mobile game publisher revenues
Myth Buster
3 myths about playable ads
IronSource's Daniel Herman tackles some popular beliefs about the ad format
Tapjoy Audience Reach
Tapjoy's rewarded video ads now reach over 581 million users thanks to partnerships with major developers
Seriously, Jam City, Sega, Zeptolab and more now making use of the platform
From Partner To Owner
Taptica cements position in Japan by acquiring marketing firm Adinnovation
Partnership leads to complete acquisition
Job Losses
AdColony cuts 100 jobs as it shifts to automated ad sales
Company shifting toward reward-based advertising
Opt In
Facebook Audience Network introduces rewarded video ads for mobile games
Playrix reports 80% CPM increase
Play With Me
IronSource opens up entire suite of interactive ads to all clients
Performing 400% better in some cases
Ad Whales
80-20 rule applies to ad-based monetisation in mobile apps, report claims
SOOMLA's Mobile Monetisation study analyses ad impressions and revenue generation
Unexpected Ads
What you don't know about the ads in your app will cost you millions of dollars
SafeDK tells you what to look out for
Blast From The Past
Sega's plan to democratise retro gaming with Sega Forever on mobile
We speak to Sega Chief Marketing Officer Mike Evans about a new business built on ad revenues
Rewards For All
Atari partners with Tapjoy to bring rewarded ads to its games starting with Rollercoaster Tycoon Touch
F2P park builder crosses seven million downloads
Tapjoy Ad Preferences
79% of mobile gamers prefer opt-in rewarded video ads to mandatory ads
Tapjoy asks gamers what ads they like to see
Highest Bid
Appodeal launches new ad exchange platform for mobile developers
AppodealX available as part of Appodeal SDK 2.0
Ad Partner Checklist
UA checklist: How to tell if your ad partner can deliver
InfiApps' Tal Turpaz guides you through choosing the right ad partners for the job
Monetisation Shift
Game-changer: View-to-play ads signal a revenue shift within games
Third-party ad revenue is crucial to developers as the evolution of mobile apps takes another turn
Ready To Play
Mobile marketers are most excited about playable ads in 2017 but video reigns supreme
AdColony surveys top developers about their preferences
Get Onboard
Full-game demo ad platform AppOnboard raises $4 million to expand operations
Lets players play a game's tutorial in an ad
Better Together
Mobile analytics firm Adjust becomes a Google App Attribution Partner for better integration with AdWords
All the power of AdWords within the Adjust platform