Reaching Out
Google Play reveals a slew of new mobile game advertising features
Rewarded video, playables and open bidding heading to Google Play and the company's services
Rewarded Video Ad Growth
Tapjoy ad platform reaches 620 million monthly active users
Rewarded video ad views grow 150 per cent year-over-year
Breaking Japan
“The Japanese games market has come out from its closed-off period”
Yengage chief operating officer on the opportunities that await developers in Japan, and how to break in
Parallel Bidding
Ad mediation platform Appodeal introduces in-app header bidding
Parallel Bidding currently in alpha testing
Performance Index H2 2017
Apple's Search Ads fall in rank in latest AppsFlyer Performance Index due to higher costs and lower ROI
Facebook and Google still on top
New Fyber
Fyber absorbs Heyzap and Inneractive as part of its rebranding efforts
Also launches new product FairBid
Get Creative
Chartboost looks to 'gamify' mobile ads with Creative Studio launch
New service aims to increase engagement and drive installs
Unity Ads Partnerships
Unity partners with MediaMath and Moat to bolster its Ads offerings
Metrics already on the up from the Moat integration
Singular Roi Index 2017
Snapchat emerges as key player for high ROIs in mobile marketing on iOS
Facebook, Unity and Google Adwords still on top
Glispa New Cco
Mobile advertising tech firm Glispa hires Jon Hook as its new chief commercial officer
Formerly the VP of brands and agencies at AdColony
Calculated Adjustments
CrossInstall launches new ad spend insights tool for user acquisition campaigns
Opportunity Forecast Tool helps predict how changes in CPI bid rates will affect user acquisition
Pokemon Fry
Niantic taps British celebrity Stephen Fry and composer George Fenton for new Pokemon Go ad
Get a glimpse of the next wave of Pokemon joining the game
Top Of The World
How to get to the top of the App Store
The power of ASO and Search Ads
Playing Ads
2018 mobile advertising trends to watch: Playables and interactive ads
Applift CEO Tim Koschella looks at the benefits of different kinds of mobile advertising
Zplay Time
Next generation playable ads
ZPLAY on why playable ads will become more widespread in 2018
Trejo Doughnuts
Jam City taps actor Danny Trejo for Family Guy: Another Freakin' Mobile Game ad campaign
Buy some doughnuts, play the game, everyone wins
Facebook Ad Survey
57% of mobile gamers who don't pay to remove ads are fine with being advertised to in a free game
Facebook surveys 6,000 mobile gamers to find out their likes and dislikes
Giftgaming Closure
Nick Hatter closes monetisation platform Giftgaming to become life coach
Decides the world doesn't need more advertising or revenue
King Of Advertising
UK's Advertising Standards Authority declares King of Avalon ad misleading
Mount & Blade 2: Bannerlord is a very, very different game
Pgc Speaker Spotlight
From missile defence to user acquisition: yellowHEAD’s Roy Leiser on advanced predictive technology
Ahead of his talk at Pocket Gamer Connects London, Leiser discusses the company's business and return on ad spend
Best Practice
Game developer zen: Tips to find the perfect balance between user experience and ad monetisation
AppLovin's Johannes Heinze offers some key advice
Tapjoy New Features
Tapjoy adds Custom Exchange Rates and Permanent Currency Sales to its advertising offerwall
Set different prices for different players, or drop prices for a limited time for everyone
Branching Out
Advertising agency Pocket Media opens Tel Aviv office
Ex-Linicom Head of Video Alon Reichman named GM alongside video specialist Mor Goldring
Crazy Ad Experiments
Animoca gets revenue boost for Crazy Kings with AppOnboard's Rewarded Demo zones
Developer trial new playable ad format
Search Ads Basic
Apple launches stripped-back pay-per-install Search Ads Basic service in the US
Designed for smaller developers with small budgets
Turn To Ad 67
IronSource launches choose your own adventure-style "4D" interactive ads
Make ads even more personalised
'tis The Season
57% of mobile gamers are more likely to watch a rewarded video ad during the holiday season
Tapjoy explores the modern mobile gamer and their views on marketing during the holidays
Premium Partners
Bidalgo becomes Google's latest Premium Partner for Mobile Advertising
Working together on making Google's UACs accessible to all advertisers
Adcolony Job Cuts
AdColony cuts 125 jobs as it closes AdMarvel platform
Moving even further into automated ad sales
In The Hole
Playdemic launches UK TV ad for casual golfing game Golf Clash
It's rather silly
Bolted On
Advertising platform Leadbolt integrates playable ads
Available for iOS and Android developers using its SDK
Pgc Interview
Futureplay on the lucrative potential of view-to-play games
CEO Jami Laes discusses how rewarded video ads can improve monetisation
Best Ad Platforms
App Store Search ads rank high in latest AppsFlyer Performance Index for H1 2017
But Facebook and Google continue to dominate
About Time
Monetisation comes to Instant Games on Facebook Messenger
Tests begin for interstitial and rewarded video ads
Interactive End Cards
Tapjoy launches Interactive End Cards for its rewarded video ads
War for the Planet of the Apes saw a 4% CTR using the end cards
Modern Combat Or Bust
One year on: Whatever happened to Gameloft?
Vivendi’s revival on hold
Ar Ads
IronSource unveils first set of AR-enabled ads for mobile games
First campaign due to run in November 2017
Ftc Cracks Down
The FTC declares all reviews of products given to an influencer for free are advertisements
Relationship must be disclosed or fines may be heading your way
Chartboost Exchange
Chartboost launches Exchange network for programmatic access to global gaming inventory
Partnering with Aarki, Index Exchange, and Rubicon Project
Venatus Hires
UK entertainment ad sales firm Venatus bolsters team with two new hires
Serena Pasion and Emma Henderson-Williams join the company
No.10 Jersey
Rovio signs multi-year shirt sleeve sponsorship deal with Everton FC
Developer gains access to Everton's players, crest, and stadium
A New Campaign
MZ recruits influencer and model Alexis Ren as the face of Final Fantasy XV: A New Empire ad campaign
Follows in the footsteps of Kate Upton, Mariah Carey and Arnold Schwarzenegger
Immersive Advertising
Interactive advertising platform Immersv scores $10.5 million funding round
Company to develop and scale its tech for mobile 360 and VR advertising
See The Future
IronSource adds Ad LTV Prediction tool to mobile ad mediation platform
Better understand how much money you're likely to make from your ads
Ask Your Billpayer's Permission
Disney faces class-action lawsuit for allegedly selling children's personal information in its mobile games
Unity, Upsight, and Kochava also named in the complaint
Tapped Up
Mobile ads firm Taptica acquires Tremor Video’s demand-side platform for $50 million
Tremor Video DSP will operate as independent division of Taptica
Subway Surfers Lawsuit
Subway Surfers devs face lawsuit for exporting children's personal information to advertisers
Kiloo and Sybo hit with lawsuit along with all the game's advertising networks
War On Tv
War Wings scores top three download spots on iOS and Android in the UK during first week of launch
Miniclip pushes the game with UK TV ad campaign
Firing On All Cylinders
Despite profitability, Zynga CEO Frank Gibeau says it’s too early to declare victory
Dog on the up
Rewarding Partnership
Zynga makes Unity exclusive rewarded advertising partner
To be integrated into all publisher's games that already use rewarded ads