Take A Xhance On Me
Adrealm’s general manager for Europe Mei Li-Berlit talks Xhance and tackling fraud
"it may be true that cryptocurrencies are a temporary hype, but we don’t think that the underlying technology itself is a fad"
Partnership
Ad network ironSource is now available on Google’s AdMob mediation platform
Developers using AdMob can now gain access to Ironsource’s existing marketplace
Privacy Regulations
Life in a GDPR world: How the new rules are changing app development, publishing and advertising
WEQ's Steffen Wachenfeld discusses what's next
On Job
Ad platform Bidalgo taps up former Clicktale CFO to bolster executive team
Nir Ackerman will join as CFO and will be tasked with overseeing all of the company’s financial operations
Partnership
Google partners up with Unity to extend ad campaign reach
The agreement will give Google access to Unity’s network of mobile games through Universal App campaigns
New Marketing Tools
Facebook reveals new UA tools as it claims 50% of all app revenue will come from ads by 2021
Social network reveals playables, retention optimisation and value optimisation solutions at ChinaJoy
Funny For Business
Peak Games’ $100 million bet on Ryan Reynolds to kick Toon Blast up a gear in the US
Head of strategy Omer Inonu explain all
Xhance
Xhance reinvents game data analytics and performance with blockchain
Control your game-analytics with Adrealm’s mobile data attribution platform Xhance is decentralised, open-sourced and revolutionary
Lights, Camera
Deadpool actor Ryan Reynolds partners with Peak Games for Toon Blast performance marketing campaign
Deadpool actor recorded 30 versions of a commercial for the iterative advertising project
Rewarded Video Ads
Best practices for implementing six common rewarded video integrations
Facebook Audience Network product marketing manager Amelia Zins deals out the advice
Augmented Advertising
How advertising will work in the world of augmented reality
Adverty gives the lowdown on a new age of in-game ads
Closure
Final Fantasy XV: A New Empire dev MZ lays off 125 staff as it shuts down ad-tech branch Cognant
The entire Cognant team and about half of its in-house media buyers are said to have been laid off in June
Spin Me Right Round
Why Chinese mobile ad tech firm Mobvista spun out its monetisation platform Mintegral
EMEA business development manager Sean Parmenter discusses the company's plans and China's advertising landscape
Addition
Social casino dev KamaGames signs exclusive Unity Ads partnership
Irish social casino games company agrees to only provide in-app video monetisation through Unity Ads platform
Ads In Vogue
How Chocolate is offering the sturdy foundations for a new wave of ad-powered mobile games
Powering the renewed rise of casual gaming
Video Interview
How Game Insight’s CEO defied industry convention and won
HyprMX's Dan Laughlin interviews Game Insight's Anatoly Ropotov
Campaign Boost
Ad tech start-up WeQ wants to power burst campaigns for apps with Boost
Tool supports campaign management and optimisation
Ads Business
Apple has eyes on new mobile ad network
Looks to partner with Snapchat, Pinterest and others
Financials Klaxon
Fyber endures challenging first quarter as revenues drop to $34 million
Revenue fell 41% while profits also came in at a loss
Mobile Advertising
Learn about the present and future of ads in the Mobile Games Advertising Report 2018
In association with Mintegral, the report looks at how publishers are creating significant revenue streams from ads
Stats
Static full-screen generate largest revenue share amongst casual games in the West
Appodeal surveyed a host of mobile casual games developers to look into monetisation trends
Whoops
"Lack of oversight" to blame for Overwatch art in Paladins Strike ad
Hi-Rez art director was swift to assure that the matter was being looked into
Indie Mavens
Is ad revenue a good revenue generator for indies in 2018?
Our Indie Mavens weigh in
Playtime
Bidalgo launches support for playable ads on Facebook
San Francisco-based company also offering free ad production for its fully managed clients
Installed
CrossInstall launches new playable mobile ads service for Facebook, Snapchat and Google
New service offers design, development and quality assurance for playable ads
Instant Hit?
In-app purchases come to Facebook Instant Games
But monetisation through Google Play will smaller less returns for developers
Silly Money
Ads generate majority of $270k revenue for Finnish indie Part Time Monkey's Silly Walks
Unity Ads-driven earnings made up 97 per cent of all revenue
Ad Strategy
Space Ape's Fastlane: A growth engine fuelled with ads
The developer's head of growth Nicolas Boulay on how it refined its ad implemtation to generate nearly $30m in yearly revenue
New Hires
Recruitment drive at ad sales firm Venatus draws in 10 new staff
The company increased revenue 50 per cent year-on-year in 2017
Regional Expansion
Chinese ads firm PapayaMobile opens London office to extend European reach
CEO Si Shen discusses the big move and future plans
Co-op
Vungle brings its video ads platform to Samsung Galaxy Apps Store
The initial rollout will be in the US and South Korea
Big Deal
New mobile ad tech firm WeQ secures $50 million to challenge Facebook and Google ‘duopoly’
Claims exclusive global publishing network and machine learning can support UA campaigns
Replay Value
Facebook tests playable ads on news feed
Audience Network release planned for later this year
Boom!
Guns of Boom partners with Machete actor Danny Trejo for special event and promotions
Free-for-all battle mode introduced featuring actor's likeness and voice acting
Oh My
Games publishers reprimanded over penis extender ad
Zynga, Ketchapp and Wish warned over inappropriate ads by UK's Advertising Standards Authority
Funding Round
Mobile ad tech firm AppOnboard secures $15 million investment
Total funding raised to date stands at $20 million
Rewarded
More rewarded ad conversions lead to higher user engagement, retention and spend
Tapjoy’s latest report finds that the more rewarded ads a player completes in their first two weeks the better the results
Job Losses
AdColony cuts senior staff as it eyes profitability
Further redundancies at mobile ads firm
Kid Friendly
SuperAwesome’s Dylan Collins on building a flourishing kidtech platform in a zero data world
Embracing COPPA and GDPR-K
Deeper Engagement
Gameloft Advertising Solutions’ long-term bets for future growth
Alexandre Tan on meeting brand and player needs
Pop Quiz
HQ Trivia lands ad sponsorship from Nike and Warner Bros for themed quiz nights
The trivia app launched its first sponsored show earlier this week for Nike’s Air Max Day
Unleashed
Vungle launches global self-serve platform for advertisers
New platform gives advertisers access to its audience for video content
Playable Ads
How Synative’s streaming tech aims to fix mobile’s UA challenges through playables
How short game trials can grab new users
Reaching Out
Google Play reveals a slew of new mobile game advertising features
Rewarded video, playables and open bidding heading to Google Play and the company's services
Rewarded Video Ad Growth
Tapjoy ad platform reaches 620 million monthly active users
Rewarded video ad views grow 150 per cent year-over-year
Breaking Japan
“The Japanese games market has come out from its closed-off period”
Yengage chief operating officer on the opportunities that await developers in Japan, and how to break in
Parallel Bidding
Ad mediation platform Appodeal introduces in-app header bidding
Parallel Bidding currently in alpha testing
Performance Index H2 2017
Apple's Search Ads fall in rank in latest AppsFlyer Performance Index due to higher costs and lower ROI
Facebook and Google still on top
New Fyber
Fyber absorbs Heyzap and Inneractive as part of its rebranding efforts
Also launches new product FairBid
Get Creative
Chartboost looks to 'gamify' mobile ads with Creative Studio launch
New service aims to increase engagement and drive installs