Spin Me Right Round
Why Chinese mobile ad tech firm Mobvista spun out its monetisation platform Mintegral
EMEA business development manager Sean Parmenter discusses the company's plans and China's advertising landscape
Addition
Social casino dev KamaGames signs exclusive Unity Ads partnership
Irish social casino games company agrees to only provide in-app video monetisation through Unity Ads platform
Ads In Vogue
How Chocolate is offering the sturdy foundations for a new wave of ad-powered mobile games
Powering the renewed rise of casual gaming
Video Interview
How Game Insight’s CEO defied industry convention and won
HyprMX's Dan Laughlin interviews Game Insight's Anatoly Ropotov
Campaign Boost
Ad tech start-up WeQ wants to power burst campaigns for apps with Boost
Tool supports campaign management and optimisation
Ads Business
Apple has eyes on new mobile ad network
Looks to partner with Snapchat, Pinterest and others
Financials Klaxon
Fyber endures challenging first quarter as revenues drop to $34 million
Revenue fell 41% while profits also came in at a loss
Mobile Advertising
Learn about the present and future of ads in the Mobile Games Advertising Report 2018
In association with Mintegral, the report looks at how publishers are creating significant revenue streams from ads
Stats
Static full-screen generate largest revenue share amongst casual games in the West
Appodeal surveyed a host of mobile casual games developers to look into monetisation trends
Whoops
"Lack of oversight" to blame for Overwatch art in Paladins Strike ad
Hi-Rez art director was swift to assure that the matter was being looked into
Indie Mavens
Is ad revenue a good revenue generator for indies in 2018?
Our Indie Mavens weigh in
Playtime
Bidalgo launches support for playable ads on Facebook
San Francisco-based company also offering free ad production for its fully managed clients
Installed
CrossInstall launches new playable mobile ads service for Facebook, Snapchat and Google
New service offers design, development and quality assurance for playable ads
Instant Hit?
In-app purchases come to Facebook Instant Games
But monetisation through Google Play will smaller less returns for developers
Silly Money
Ads generate majority of $270k revenue for Finnish indie Part Time Monkey's Silly Walks
Unity Ads-driven earnings made up 97 per cent of all revenue
Ad Strategy
Space Ape's Fastlane: A growth engine fuelled with ads
The developer's head of growth Nicolas Boulay on how it refined its ad implemtation to generate nearly $30m in yearly revenue
New Hires
Recruitment drive at ad sales firm Venatus draws in 10 new staff
The company increased revenue 50 per cent year-on-year in 2017
Regional Expansion
Chinese ads firm PapayaMobile opens London office to extend European reach
CEO Si Shen discusses the big move and future plans
Co-op
Vungle brings its video ads platform to Samsung Galaxy Apps Store
The initial rollout will be in the US and South Korea
Big Deal
New mobile ad tech firm WeQ secures $50 million to challenge Facebook and Google ‘duopoly’
Claims exclusive global publishing network and machine learning can support UA campaigns
Replay Value
Facebook tests playable ads on news feed
Audience Network release planned for later this year
Boom!
Guns of Boom partners with Machete actor Danny Trejo for special event and promotions
Free-for-all battle mode introduced featuring actor's likeness and voice acting
Oh My
Games publishers reprimanded over penis extender ad
Zynga, Ketchapp and Wish warned over inappropriate ads by UK's Advertising Standards Authority
Funding Round
Mobile ad tech firm AppOnboard secures $15 million investment
Total funding raised to date stands at $20 million
Rewarded
More rewarded ad conversions lead to higher user engagement, retention and spend
Tapjoy’s latest report finds that the more rewarded ads a player completes in their first two weeks the better the results
Job Losses
AdColony cuts senior staff as it eyes profitability
Further redundancies at mobile ads firm
Kid Friendly
SuperAwesome’s Dylan Collins on building a flourishing kidtech platform in a zero data world
Embracing COPPA and GDPR-K
Deeper Engagement
Gameloft Advertising Solutions’ long-term bets for future growth
Alexandre Tan on meeting brand and player needs
Pop Quiz
HQ Trivia lands ad sponsorship from Nike and Warner Bros for themed quiz nights
The trivia app launched its first sponsored show earlier this week for Nike’s Air Max Day
Unleashed
Vungle launches global self-serve platform for advertisers
New platform gives advertisers access to its audience for video content
Playable Ads
How Synative’s streaming tech aims to fix mobile’s UA challenges through playables
How short game trials can grab new users
Reaching Out
Google Play reveals a slew of new mobile game advertising features
Rewarded video, playables and open bidding heading to Google Play and the company's services
Rewarded Video Ad Growth
Tapjoy ad platform reaches 620 million monthly active users
Rewarded video ad views grow 150 per cent year-over-year
Breaking Japan
“The Japanese games market has come out from its closed-off period”
Yengage chief operating officer on the opportunities that await developers in Japan, and how to break in
Parallel Bidding
Ad mediation platform Appodeal introduces in-app header bidding
Parallel Bidding currently in alpha testing
Performance Index H2 2017
Apple's Search Ads fall in rank in latest AppsFlyer Performance Index due to higher costs and lower ROI
Facebook and Google still on top
New Fyber
Fyber absorbs Heyzap and Inneractive as part of its rebranding efforts
Also launches new product FairBid
Get Creative
Chartboost looks to 'gamify' mobile ads with Creative Studio launch
New service aims to increase engagement and drive installs
Unity Ads Partnerships
Unity partners with MediaMath and Moat to bolster its Ads offerings
Metrics already on the up from the Moat integration
Singular Roi Index 2017
Snapchat emerges as key player for high ROIs in mobile marketing on iOS
Facebook, Unity and Google Adwords still on top
Glispa New Cco
Mobile advertising tech firm Glispa hires Jon Hook as its new chief commercial officer
Formerly the VP of brands and agencies at AdColony
Calculated Adjustments
CrossInstall launches new ad spend insights tool for user acquisition campaigns
Opportunity Forecast Tool helps predict how changes in CPI bid rates will affect user acquisition
Pokemon Fry
Niantic taps British celebrity Stephen Fry and composer George Fenton for new Pokemon Go ad
Get a glimpse of the next wave of Pokemon joining the game
Top Of The World
How to get to the top of the App Store
The power of ASO and Search Ads
Playing Ads
2018 mobile advertising trends to watch: Playables and interactive ads
Applift CEO Tim Koschella looks at the benefits of different kinds of mobile advertising
Zplay Time
Next generation playable ads
ZPLAY on why playable ads will become more widespread in 2018
Trejo Doughnuts
Jam City taps actor Danny Trejo for Family Guy: Another Freakin' Mobile Game ad campaign
Buy some doughnuts, play the game, everyone wins
Facebook Ad Survey
57% of mobile gamers who don't pay to remove ads are fine with being advertised to in a free game
Facebook surveys 6,000 mobile gamers to find out their likes and dislikes
Giftgaming Closure
Nick Hatter closes monetisation platform Giftgaming to become life coach
Decides the world doesn't need more advertising or revenue
King Of Advertising
UK's Advertising Standards Authority declares King of Avalon ad misleading
Mount & Blade 2: Bannerlord is a very, very different game