Advertising
How Mediation is a perfect option for small games studios seeking ad monetisation revenue
A look at what Chocolate Ad Mediation offers developers
Marketing
AppsFlyer claims the app ad market will hit $64 billion by 2020
Ads market is set to grow 34 per cent annually on average between 2017 and 2020
Advertising
Developer survey shows in-game ads are an increasingly lucrative monetisation option
The number of games making a majority of revenue through in-game adverts has increased 29 per cent
Tap Tap
Tapjoy acquires ad mediation and app monetisation platform Tapdaq
Tapdaq by Tapjoy will team up with its new owner’s London office to work on its Maximum Impact Platform
Uac Numbers
Key stats a year after Google moved exclusively to Universal App Campaigns
One billion video installs on UAC over the last 12 months
Ad
Tappx hires Spanish advertising veteran José Pacheco to expand into digital TV and audio advertising
Ad tech company hopes Pacheco hire will help it grow into new digital advertising markets
Game Advertising
Facebook marketing partner ZingFront aims to be a key ad creative player in global markets
A look at the company's SocialPeta and UnrealFront products
Stamped Out
IronSource launches new bug testing tool for playable ads
Recommends solutions to fix potential issues
Banner Up
Unity Ads SDK 3.0 features personalised placements, AR and banner ads
Personalised placements uses machine learning to decide between an ad or IAP promotion
Big Deal
Advantage Solutions acquires HyprMX owner Jun Group in deal that brings brands and mobile games closer together
HyprMX general manager and senior vice president Dan Laughlin tells us what the deal means for the company and the mobile games industry at large
Woah
In-app header bidding can increase ARPDAU by 30%, claims Appodeal
Participating app of the test also saw eCPM rise by 17 per cent
Get Up And Vote
Games publisher Jam City wants to get US voters mobilised for the midterm elections
Happy or unhappy with the state of the country? Then you need to vote
User Ad Revenue
IronSource unveils new tool to measure ad revenue sources
User Ad Revenue tool tracks which marketing channel user came from to help developers identify the top performing networks
Report
Facebook dominates AppsFlyer Performance Index rankings, but Google is catching up
Apple Search Ads establishes itself as a mainstream player
Tapped Up
Ad tech outfit Tappx names Fernando Saiz as chief marketing officer
Promoted from head of growth
Universal Auction
Chocolate's Unified Auction resolves in-app header bidding conundrum
How Universal Auction can help developers make more money from ads by surfacing higher bids
Bought
AppLovin acquires in-app header bidding company MAX Inc
Discoverability platform expands services to include the new header bidding solution
Take A Xhance On Me
Adrealm’s general manager for Europe Mei Li-Berlit talks Xhance and tackling fraud
"it may be true that cryptocurrencies are a temporary hype, but we don’t think that the underlying technology itself is a fad"
Partnership
Ad network ironSource is now available on Google’s AdMob mediation platform
Developers using AdMob can now gain access to Ironsource’s existing marketplace
Privacy Regulations
Life in a GDPR world: How the new rules are changing app development, publishing and advertising
WEQ's Steffen Wachenfeld discusses what's next
On Job
Ad platform Bidalgo taps up former Clicktale CFO to bolster executive team
Nir Ackerman will join as CFO and will be tasked with overseeing all of the company’s financial operations
Partnership
Google partners up with Unity to extend ad campaign reach
The agreement will give Google access to Unity’s network of mobile games through Universal App campaigns
New Marketing Tools
Facebook reveals new UA tools as it claims 50% of all app revenue will come from ads by 2021
Social network reveals playables, retention optimisation and value optimisation solutions at ChinaJoy
Funny For Business
Peak Games’ $100 million bet on Ryan Reynolds to kick Toon Blast up a gear in the US
Head of strategy Omer Inonu explain all
Xhance
Xhance reinvents game data analytics and performance with blockchain
Control your game-analytics with Adrealm’s mobile data attribution platform Xhance is decentralised, open-sourced and revolutionary
Lights, Camera
Deadpool actor Ryan Reynolds partners with Peak Games for Toon Blast performance marketing campaign
Deadpool actor recorded 30 versions of a commercial for the iterative advertising project
Rewarded Video Ads
Best practices for implementing six common rewarded video integrations
Facebook Audience Network product marketing manager Amelia Zins deals out the advice
Augmented Advertising
How advertising will work in the world of augmented reality
Adverty gives the lowdown on a new age of in-game ads
Closure
Final Fantasy XV: A New Empire dev MZ lays off 125 staff as it shuts down ad-tech branch Cognant
The entire Cognant team and about half of its in-house media buyers are said to have been laid off in June
Spin Me Right Round
Why Chinese mobile ad tech firm Mobvista spun out its monetisation platform Mintegral
EMEA business development manager Sean Parmenter discusses the company's plans and China's advertising landscape
Addition
Social casino dev KamaGames signs exclusive Unity Ads partnership
Irish social casino games company agrees to only provide in-app video monetisation through Unity Ads platform
Ads In Vogue
How Chocolate is offering the sturdy foundations for a new wave of ad-powered mobile games
Powering the renewed rise of casual gaming
Video Interview
How Game Insight’s CEO defied industry convention and won
HyprMX's Dan Laughlin interviews Game Insight's Anatoly Ropotov
Campaign Boost
Ad tech start-up WeQ wants to power burst campaigns for apps with Boost
Tool supports campaign management and optimisation
Ads Business
Apple has eyes on new mobile ad network
Looks to partner with Snapchat, Pinterest and others
Financials Klaxon
Fyber endures challenging first quarter as revenues drop to $34 million
Revenue fell 41% while profits also came in at a loss
Mobile Advertising
Learn about the present and future of ads in the Mobile Games Advertising Report 2018
In association with Mintegral, the report looks at how publishers are creating significant revenue streams from ads
Stats
Static full-screen generate largest revenue share amongst casual games in the West
Appodeal surveyed a host of mobile casual games developers to look into monetisation trends
Whoops
"Lack of oversight" to blame for Overwatch art in Paladins Strike ad
Hi-Rez art director was swift to assure that the matter was being looked into
Indie Mavens
Is ad revenue a good revenue generator for indies in 2018?
Our Indie Mavens weigh in
Playtime
Bidalgo launches support for playable ads on Facebook
San Francisco-based company also offering free ad production for its fully managed clients
Installed
CrossInstall launches new playable mobile ads service for Facebook, Snapchat and Google
New service offers design, development and quality assurance for playable ads
Instant Hit?
In-app purchases come to Facebook Instant Games
But monetisation through Google Play will smaller less returns for developers
Silly Money
Ads generate majority of $270k revenue for Finnish indie Part Time Monkey's Silly Walks
Unity Ads-driven earnings made up 97 per cent of all revenue
Ad Strategy
Space Ape's Fastlane: A growth engine fuelled with ads
The developer's head of growth Nicolas Boulay on how it refined its ad implemtation to generate nearly $30m in yearly revenue
New Hires
Recruitment drive at ad sales firm Venatus draws in 10 new staff
The company increased revenue 50 per cent year-on-year in 2017
Regional Expansion
Chinese ads firm PapayaMobile opens London office to extend European reach
CEO Si Shen discusses the big move and future plans
Co-op
Vungle brings its video ads platform to Samsung Galaxy Apps Store
The initial rollout will be in the US and South Korea
Big Deal
New mobile ad tech firm WeQ secures $50 million to challenge Facebook and Google ‘duopoly’
Claims exclusive global publishing network and machine learning can support UA campaigns
Replay Value
Facebook tests playable ads on news feed
Audience Network release planned for later this year