To Infinity And Beyond
PepsiCo planned space campaign against "unjustified prejudices" towards gamers
Part of a push to promote new Russian energy drink
Strange
Brawl With The Stars brings Stranger Things to Supercell's arena fighter
Brawl Stars bets on fan favourites in a new show hosted by mobile esports influencer Chief Pat
Ads Partnership
Gameloft partners with PubMatic for in-game ads
French publisher has an audience of 114 million monthly users across its portfolio
Rapid Growth
IronSource claims $900m run-rate for 2019 as it eyes up acquisitions and IPO
Big year ahead for the ad tech firm
New Ad Network
Snapchat to launch the Snap Audience Network for third-party apps
Set to launch in the coming months
Ads
Mobvista revenue from programmatic advertising grew 99 per cent in the wake of its IPO
Ad tech platform reports a 38.9 per cent annual increase in total revenue, hitting $435 million
Mediate
Lab Cave’s birthday present to its customers is a new Advertising Mediation for Apps tool
Firm claims to offer unbiased, impartial way to mediate ads for mobile apps
Cinemagraph Ads
Facebook partner on using UnrealFront’s Cinemagraph ad creative to market your mobile game
High definition images offer an eye-catching solution to getting user attention
Automated Future
How automated reports helped Futureplay and Webedia improve ad monetisation
Why developers are turning away from manual admin to focus on deeper insights and strategy
Marketing
Google introduces new ad campaign tools aimed at re-engaging lapsed players
App Campaigns for engagement and smart segregation look to hone your advertising efforts
Instant Demo
AppOnboard Studio is a new codeless toolkit for creating app demos
“Our easy to use tool-set completely eliminates all barriers of entry to app development"
For The Tech
Fyber partners with Game of Whales to predict user lifetime value based on IAPs and ads
Solution designed to help optimise user acquisition campaigns
All In
2019 is the year of performance programmatic buying - are you ready?
MobileGroove's Peggy Anne Salz speaks with Playrix lead UA manager Sergey Grytsuk to get the lowdown on its user acquisition strategy and tips
Expansion
Animoca Brands agrees $8.9m deal to resell iClick advertising inventory
“This deal with Vigame is an important first step in our broader partnership with iClick”
Ad Tech
How live user comments for in-game mobile ads are boosting developer revenues
AdTiming explains the benefits of its Creative Timing and AdMuing tools
Scaling Up
N3twork launches new user acquisition platform for third-party mobile games
Tool was previously used on Legendary: Game of Heroes for iOS and Andorid
Hail To The King
Candy Crush maker King's revenue up in 2018 to $2bn, touts $100m ads business
"The next phase about where the ad business heading is about continued scaling"
Facebook Roundtable
Roundtable: Discussing the mobile games market's big 2019 trends in hyper-casual, hybrid monetisation models and midcore's future
PocketGamer.Biz was joined by Facebook, Wooga, Madbox, Supersolid, Firi Games and Two Way Media at a round table during Pocket Gamer Connects London
Big Deal
Israel’s Taptica acquired US digital ads firm RhythmOne for $176 million
Deal expected to close in April, taking RhythmOne off the London Stock Exchange
Unreal Ads
Appodeal brings free in-game ad monetisation plugin to Unreal Engine 4
Offers access to more than 60 ad demand sources and features analytics, A/B testing and other capabilities
Advertising
Tracking popular ad creatives and marketing channels for efficient and effective UA
A peek under the hood of ZingFront’s SocialPeta tech
Advertising
How Mediation is a perfect option for small games studios seeking ad monetisation revenue
A look at what Chocolate Ad Mediation offers developers
Marketing
AppsFlyer claims the app ad market will hit $64 billion by 2020
Ads market is set to grow 34 per cent annually on average between 2017 and 2020
Advertising
Developer survey shows in-game ads are an increasingly lucrative monetisation option
The number of games making a majority of revenue through in-game adverts has increased 29 per cent
Tap Tap
Tapjoy acquires ad mediation and app monetisation platform Tapdaq
Tapdaq by Tapjoy will team up with its new owner’s London office to work on its Maximum Impact Platform
Uac Numbers
Key stats a year after Google moved exclusively to Universal App Campaigns
One billion video installs on UAC over the last 12 months
Ad
Tappx hires Spanish advertising veteran José Pacheco to expand into digital TV and audio advertising
Ad tech company hopes Pacheco hire will help it grow into new digital advertising markets
Game Advertising
Facebook marketing partner ZingFront aims to be a key ad creative player in global markets
A look at the company's SocialPeta and UnrealFront products
Stamped Out
IronSource launches new bug testing tool for playable ads
Recommends solutions to fix potential issues
Banner Up
Unity Ads SDK 3.0 features personalised placements, AR and banner ads
Personalised placements uses machine learning to decide between an ad or IAP promotion
Big Deal
Advantage Solutions acquires HyprMX owner Jun Group in deal that brings brands and mobile games closer together
HyprMX general manager and senior vice president Dan Laughlin tells us what the deal means for the company and the mobile games industry at large
Woah
In-app header bidding can increase ARPDAU by 30%, claims Appodeal
Participating app of the test also saw eCPM rise by 17 per cent
Get Up And Vote
Games publisher Jam City wants to get US voters mobilised for the midterm elections
Happy or unhappy with the state of the country? Then you need to vote
User Ad Revenue
IronSource unveils new tool to measure ad revenue sources
User Ad Revenue tool tracks which marketing channel user came from to help developers identify the top performing networks
Report
Facebook dominates AppsFlyer Performance Index rankings, but Google is catching up
Apple Search Ads establishes itself as a mainstream player
Tapped Up
Ad tech outfit Tappx names Fernando Saiz as chief marketing officer
Promoted from head of growth
Universal Auction
Chocolate's Unified Auction resolves in-app header bidding conundrum
How Universal Auction can help developers make more money from ads by surfacing higher bids
Bought
AppLovin acquires in-app header bidding company MAX Inc
Discoverability platform expands services to include the new header bidding solution
Take A Xhance On Me
Adrealm’s general manager for Europe Mei Li-Berlit talks Xhance and tackling fraud
"it may be true that cryptocurrencies are a temporary hype, but we don’t think that the underlying technology itself is a fad"
Partnership
Ad network ironSource is now available on Google’s AdMob mediation platform
Developers using AdMob can now gain access to Ironsource’s existing marketplace
Privacy Regulations
Life in a GDPR world: How the new rules are changing app development, publishing and advertising
WEQ's Steffen Wachenfeld discusses what's next
On Job
Ad platform Bidalgo taps up former Clicktale CFO to bolster executive team
Nir Ackerman will join as CFO and will be tasked with overseeing all of the company’s financial operations
Partnership
Google partners up with Unity to extend ad campaign reach
The agreement will give Google access to Unity’s network of mobile games through Universal App campaigns
New Marketing Tools
Facebook reveals new UA tools as it claims 50% of all app revenue will come from ads by 2021
Social network reveals playables, retention optimisation and value optimisation solutions at ChinaJoy
Funny For Business
Peak Games’ $100 million bet on Ryan Reynolds to kick Toon Blast up a gear in the US
Head of strategy Omer Inonu explain all
Xhance
Xhance reinvents game data analytics and performance with blockchain
Control your game-analytics with Adrealm’s mobile data attribution platform Xhance is decentralised, open-sourced and revolutionary
Lights, Camera
Deadpool actor Ryan Reynolds partners with Peak Games for Toon Blast performance marketing campaign
Deadpool actor recorded 30 versions of a commercial for the iterative advertising project
Rewarded Video Ads
Best practices for implementing six common rewarded video integrations
Facebook Audience Network product marketing manager Amelia Zins deals out the advice
Augmented Advertising
How advertising will work in the world of augmented reality
Adverty gives the lowdown on a new age of in-game ads
Closure
Final Fantasy XV: A New Empire dev MZ lays off 125 staff as it shuts down ad-tech branch Cognant
The entire Cognant team and about half of its in-house media buyers are said to have been laid off in June