No Data, Bad Data
California Consumer Privacy Act shatters attributable mobile advertising rates
Data from Consumer Acquisition
Idfa Is Dead
What Apple killing the IDFA means for mobile marketing
An excerpt from Eric Seufert's comprehensive guide to what the mobile marketing landscape looks like post-IDFA
Team Work
Anzu teams up with League-M to bring its in-game ads platform to European brands
"Anzu is committed to introducing cutting-edge solutions to European advertisers"
Entering Japan
Anzu teams up with industry veteran Takuya Banno to bring its ads platform to Japan
"The Japanese gaming market is bigger and more advanced than ever before"
Making Money
Facebook Gaming adds fan subscriptions and live ads for its content creators
Creators need at least 250 weekly viewers
All Ears
AudioMob on the art and opportunity of betas
CEO Christian Facey explains
Feed The Beast
Five tips to feed Facebook's algorithms right
InnoGames' Sven Miketta gives you advice on feeding the beast
Scaling Up
Advertisement platform AdInMo secures $500,000 in funding
Former DeltaDNA co-founder Chris Wright appointed as CTO
What's Next
Performance advertisers, you were made for what's next
AdColony's Liz Waldeck-Pinckert on why mobile advertising will hold strong
Openmediation For All
AdTiming on why it's made its OpenMediation platform completely open source
Chief product officer Yobo Zhang on what the platform can do for you
New Opportunity
In-game ads firm Anzu hires Jeremy Taylor as its new Vice President of EMEA
Taylor joins from DOOH.com
Pgc Digital
PGC Digital: How Covid-19 is changing the mobile gaming advertising world
Bidalgo's Doron Wagner and Matthew Skurnick dig into the data
Rising Demand
How Covid-19 is impacting the mobile advertising industry
Moloco’s Ikkjin Ahnis shares some data
44 Per Cent Growth
AppsFlyer: Google becomes number one for mobile app advertising
Facebook dominates retargeting
Charitable Ads
Miniclip, MAG Interactive, Kwalee and more to donate a portion of their advertising inventory to charities
Free ad space for Make-A-Wish (UK), SpecialEffect, BuildAid and more
Mobile Ua Spend
AppsFlyer: Mobile game marketers will spend $48.5 billion on user acquisition by 2022
More than double the current number
Track Your Metrics
A simple user acquisition template to track your most important metrics
Pollen VC shares some insights into tracking and understanding your metrics
Kwalee Hire
Kwalee hires ex-Outfit7 ads director Dilpesh Parmar as new head of ad monetisation
"This is such an exciting time to be working in the gaming space"
Aided Advertising
Adjust launches new feature to simplify mobile advertisement
The control centre is part of the Adjust Automate suite
Spend Up
Mobile gamers are a key target market for consumer brands
Results from Tapjoy's latest annual report
Moving In
Former PlayStation boss Andrew House joins in-game ads firm Bidstack's advisory board
A "pinch yourself moment" for CEO James Draper
Tenjin Free Api
Tenjin is releasing a new set of automation APIs and making it free
Campaign Management and Reporting APIs free for all
Playable Platform
Playable Platform introduces self-optimizing ads
“Self-optimizing playable ad technology is probably the greatest creative invention we’ve seen since video ads were first introduced”
Vivid Partnership
Real Boxing 2 developer Vivid Games partners with ad platform Anzu.io
Two of the developer's games will be integrated with ads technology
Ads And You
94% of mobile devs use ads in their free-to-play games: deltaDNA's in-game advertising study 2019
How in-game advertising shaped the free-to-play landscape over the last year
Playables Best Practice
After making hundreds of playable ads, these are the key things we’ve learned
Mindworks' Creative Director Stella Zhu offers best practice tips for playables
Testing Testing
Activision Blizzard unveils "King's Council" group to test mobile ads
Specialist players sought out depending on their playtime and engagement factor
Jobs In Games
IronSource's Sandra Schneider on using ads to improve retention and monetisation
"Whenever I recruit someone today, the first thing I do is give them a long list of top games to play"
Deeper Magic
How to further optimize your mobile game's ad revenue
IronSource VP Nadav Ashkenazy's top tips
New Channels
What Tencent, Amazon and Twitch’s great PUBG Mobile content giveaway means for game developers
Erick Fang discusses
New Face
Anzu appoints ex-Double Fusion co-founder Guy Ben-dov as strategic advisor
In-game advertising growth
Faster $$$
IronSource releases automated adtech LevelPlay so game devs can earn more with less work
It’s time to flatten your waterfall
Kicking Off
In-game ads outfit Anzu hires ex-Niker Mike Cookson as CSO
Mike Cookson joins the company
Breaking Borders
Adtech outfit Bidstack launches in US
Adam Fisher is new head of sales
Big Deal
CVC buys minority stake in mobile game monetisation outfit IronSource for $400 million
Cash will drive organic growth and M&A activity
Play To Win
Research: How playable ad optimization can double ad performance
Smart data from Playable Platform
Level Up
App Annie acquires mobile analytics firm Libring alongside rebrand
“The most successful companies find a way to capitalise on mobile”
Mobile Advertising
Discover the optimal ad unit combination
IronSource VP of global partnerships Nadav Ashkenazy outlines some best practices that can be followed to create the optimal ad unit combination for your game
Partnership
Animoca Brands and Winfinite firm Versus Systems sign $500k mutual investment deal
Hong Kong publisher may leverage ad tools through its existing partnerships with other firms
Counterpoint
Counterpoint: Offerwalls still deliver enormous value in 2019
As Apple enforces bans on offerwall-based CPI and CPE campaigns, CPA campaigns are still an option for developers
Header Bidding
Fyber launches new ad mediation platform FairBid
Marketing tech firm says it's in discussions with all major ad networks about gradually migrating from the waterfall to bidding
Hyper-casual
Voodoo’s ad monetisation and the recipe for hyper-casual success
Thanks to the Mintegral-led campaigns, the ad fill rate for Voodoo’s titles increased from 30 per cent to a high of 75 per cent
Jobs News
Rogue Games swoops for trio of marketing, UA and design hires
Publisher appoints new UA marketing manager, game designer and marketing art manager
Business Deal
Private equity firm Blackstone to acquire Vungle
Deal reported to be worth $750 million-plus
Global Advertising
The top global game advertisers in the US, Japan and South Korea for June 2019
SocialPeta data shows which games are generating the highest number of ad impressions
Ad Solution
IronSource launches cross-promotion solution for mobile ads
“IronSource's tool has given us the ability to treat both our ads and our ad units in a cross-promotion with a business mind”
Ad Monetisation
How to monetise your IAP-based game with ads
IronSource VP of global partnerships delivers the lowdown on in-game ads
Instant Demos
Synative Playable Studio now lets devs create Google Play ‘Try Now’ demos for free
, Google Play’s instant games are designed to be available instantly, without the need for a download
£££
Jagex subscription sales up 22.9 per cent in 2018
Offsets declines in microtransaction and advertising revenue
1,500 People Surveyed Globally
Redbox Mobile: Over 35s more likely to download apps via adverts
55 per cent opted to install via paid advertisements