Hybrid Monetisation
Gaming Spotlight: Why hybrid monetisation is a sustainable business solution
Join us and Facebook Audience Network for a webinar discussing best hybrid monetisation practices
Being Prepared
TikTok is returning money to advertisers ahead of its possible US ban
It will honour ad campaigns it can still complete
Post-idfa Winners
Who will be the winners and losers in the post-IDFA app industry?
Nativex head of sales EMEA Ilya Gitlin explores the potential outcomes of the death of the IDFA
Team Work
Venatus teams up with Frameplay for in-game advertising
"We are delighted to be partnering with Frameplay to drive our in-game advertising offering"
Post-idfa
Why are we bullish on contextual post-IDFA?
Fyber president Offer Yehudai looks at what's coming once the IDFA finally dies
Jobs In Games
Remote Working: How studying Creative Advertising inadvertently lead to Joy Marianowicz joining Facebook Gaming
"The course mainly helped me realise that looking at data and coming up with a concrete plan was much more my strength"
Tapjoy Offerwall
The evolution of the Tapjoy offerwall on iOS
How Tapjoy has changed its offerwall following Apple's policy changes
Changing Ads
Interview: AdInMo CEO Kristan Rivers discusses how dynamic in-game advertising can improve revenue and retention
"For developers it's a no-brainer: the benefit of incremental revenue without driving users out of their games is huge."
Pgbiz Roundtable
Catch up on our Death of the IDFA RoundTable discussion
Full video available now on YouTube
Ad Evolution
Interview: How AudioMob is shaking up the rewarded ads space with its audio offerings
Christian Facey and Wilfrid Obeng discuss the company's approach to ads and its open beta
Turbo Payments
Admix cuts payment terms down to 14 days with new Turbo payments
Those on 90-day terms to receive a better revenue share at the cost of having to wait longer
Idfa Impact
Impacts of iOS 14 IDFA changes on app monetization
TapResearch dude Brian Larson digs into the changes that are coming
Audio Ads
Rewarded Audio: More monetising opportunities than Rewarded Video - with none of the interruptions
AudioMob co-founder and CEO Christian Facey explains why this latest ad format is showing rapid popularity amongst game developers and players alike
Open Beta
AudioMob's rewarded audio ad platform enters open beta
Already a waitlist to get involved
Welcome Aboard
Entravision hires Stephen Chung as its new chief revenue officer
"I'm thrilled to join Entravision and help extend the company's global market position"
Lessons From Lockdown
Lessons from lockdown: Why gaming is the new frontier in advertising and how to leverage it
Adverty CEO, Niklas Bakos, outlines how to lead in this space, and why in-game advertising ought to surge post-pandemic
Loud And Clear
AudioMob teams up with Targetspot for in-game audio ads
"Rewarded audio advertising is an $18 billion opportunity in the US alone"
No Data, Bad Data
California Consumer Privacy Act shatters attributable mobile advertising rates
Data from Consumer Acquisition
Idfa Is Dead
What Apple killing the IDFA means for mobile marketing
An excerpt from Eric Seufert's comprehensive guide to what the mobile marketing landscape looks like post-IDFA
Team Work
Anzu teams up with League-M to bring its in-game ads platform to European brands
"Anzu is committed to introducing cutting-edge solutions to European advertisers"
Entering Japan
Anzu teams up with industry veteran Takuya Banno to bring its ads platform to Japan
"The Japanese gaming market is bigger and more advanced than ever before"
Making Money
Facebook Gaming adds fan subscriptions and live ads for its content creators
Creators need at least 250 weekly viewers
All Ears
AudioMob on the art and opportunity of betas
CEO Christian Facey explains
Feed The Beast
Five tips to feed Facebook's algorithms right
InnoGames' Sven Miketta gives you advice on feeding the beast
Scaling Up
Advertisement platform AdInMo secures $500,000 in funding
Former DeltaDNA co-founder Chris Wright appointed as CTO
What's Next
Performance advertisers, you were made for what's next
AdColony's Liz Waldeck-Pinckert on why mobile advertising will hold strong
Openmediation For All
AdTiming on why it's made its OpenMediation platform completely open source
Chief product officer Yobo Zhang on what the platform can do for you
New Opportunity
In-game ads firm Anzu hires Jeremy Taylor as its new Vice President of EMEA
Taylor joins from DOOH.com
Pgc Digital
PGC Digital: How Covid-19 is changing the mobile gaming advertising world
Bidalgo's Doron Wagner and Matthew Skurnick dig into the data
Rising Demand
How Covid-19 is impacting the mobile advertising industry
Moloco’s Ikkjin Ahnis shares some data
44 Per Cent Growth
AppsFlyer: Google becomes number one for mobile app advertising
Facebook dominates retargeting
Charitable Ads
Miniclip, MAG Interactive, Kwalee and more to donate a portion of their advertising inventory to charities
Free ad space for Make-A-Wish (UK), SpecialEffect, BuildAid and more
Mobile Ua Spend
AppsFlyer: Mobile game marketers will spend $48.5 billion on user acquisition by 2022
More than double the current number
Track Your Metrics
A simple user acquisition template to track your most important metrics
Pollen VC shares some insights into tracking and understanding your metrics
Kwalee Hire
Kwalee hires ex-Outfit7 ads director Dilpesh Parmar as new head of ad monetisation
"This is such an exciting time to be working in the gaming space"
Aided Advertising
Adjust launches new feature to simplify mobile advertisement
The control centre is part of the Adjust Automate suite
Spend Up
Mobile gamers are a key target market for consumer brands
Results from Tapjoy's latest annual report
Moving In
Former PlayStation boss Andrew House joins in-game ads firm Bidstack's advisory board
A "pinch yourself moment" for CEO James Draper
Tenjin Free Api
Tenjin is releasing a new set of automation APIs and making it free
Campaign Management and Reporting APIs free for all
Playable Platform
Playable Platform introduces self-optimizing ads
“Self-optimizing playable ad technology is probably the greatest creative invention we’ve seen since video ads were first introduced”
Vivid Partnership
Real Boxing 2 developer Vivid Games partners with ad platform Anzu.io
Two of the developer's games will be integrated with ads technology
Ads And You
94% of mobile devs use ads in their free-to-play games: deltaDNA's in-game advertising study 2019
How in-game advertising shaped the free-to-play landscape over the last year
Playables Best Practice
After making hundreds of playable ads, these are the key things we’ve learned
Mindworks' Creative Director Stella Zhu offers best practice tips for playables
Testing Testing
Activision Blizzard unveils "King's Council" group to test mobile ads
Specialist players sought out depending on their playtime and engagement factor
Jobs In Games
IronSource's Sandra Schneider on using ads to improve retention and monetisation
"Whenever I recruit someone today, the first thing I do is give them a long list of top games to play"
Deeper Magic
How to further optimize your mobile game's ad revenue
IronSource VP Nadav Ashkenazy's top tips
New Channels
What Tencent, Amazon and Twitch’s great PUBG Mobile content giveaway means for game developers
Erick Fang discusses
New Face
Anzu appoints ex-Double Fusion co-founder Guy Ben-dov as strategic advisor
In-game advertising growth
Faster $$$
IronSource releases automated adtech LevelPlay so game devs can earn more with less work
It’s time to flatten your waterfall
Kicking Off
In-game ads outfit Anzu hires ex-Niker Mike Cookson as CSO
Mike Cookson joins the company