Check Those Ads
Mindworks releases new version of self-service ad platform Playturbo
"Industry demand for playable ads is growing at an immense rate"
Come One Come All
Tappx's headcount has grown by 60% since March 2020
“Tappx is delighted that its business model, consultative service and proprietary technologies have been in steady demand since the start of the coronavirus pandemic"
Check Those Ads
Over 46 per cent of mobile games devs see immersive in-game ads as a key opportunity
"If gamers can't or won't actively spend on in-game content, advertising is the best method of generating revenue"
Money Money Money
Fyber sees 94 per cent year-on-year growth in Q3
"We will continue to focus our efforts in this direction and expect further growth in the share of revenue from video advertising"
So Many Ads
Kwalee will utilise AdInMo's advertising platform for Off The Rails 3D
"It's the ideal title with which to explore the potential of integrated in-game advertising with AdInMo, from both player experience and monetisation standpoints"
Pgc Digital
PGC Digital: The importance of automated app ads with Facebook Gaming
Facebook Gaming's Finbarr O'Mahony spoke about the benefits
Thumbs Up
Ogury releases a non-fullscreen ad option known as thumbnail ad for mobile devices
“We’re passionate about this new ad format for its non-intrusive, user-friendly nature and ability to increase user retention"
Check Those Ads
Anzu partners with Virtuverse for non-intrusive in-game ads
"Gamers won’t tolerate disruption anymore so we created a solution that works for them, game developers, and advertisers"
Master The Meta
Master the Meta: Why Playrix’s misleading ads finally got banned
This week, the MTM dissects the ASA's decision to ban Playrix ads
Approved
Bidstack launches Approved Partner Network
In partnership with GIMA Esports and Httpool
Friends!
Admix partners with Fumb Games for player-friendly advertising
"Admix is full of passionate engineers that love playing games and building scalable platforms"
Top Advertising
Facebook takes the top spot for mobile advertising
It charges more than Google for games ads
"not Representative"
ASA bans "misleading" Gardenscapes and Homescapes Facebook ads
Only 0.03% of players reach the end content.
Cheat On Your Rpg
AFK Arena has a new ad campaign featuring Elijah Wood
"Here I am playing a version of myself that's stuck in a love triangle between a needy orc and a casual mobile RPG game"
Check Those Ads
Anzu expands its partnership with Axis Games
"Anzu's premium blended in-game ads represent a new chapter for the gaming and advertising industries"
Better Ads
Bidstack teams up with Nautilus Mobile for Real Cricket 20 ads
"We are thrilled to add Nautilus as an exclusive partner to our growing gaming client base"
Hey, Listen
PGC Helsinki Digital: 86% of UK adults dislike video ads in mobile games
"Most innovations in ad tech are none intrusive"
Moving Up
Ad fraud platform Pubguard appoints Andy Curran as its new CEO
Alan Ngai will step into the role of COO
Deeper Magic
Facebook's angry yet radical reaction to Apple's IDFA changes
IDFA tracking is out. Probabilistic modelling inbound
Team Work
Anzu teams up with Veritas Entertainment for real-life brands ads
"Anzu is always looking to push the limits of what was considered possible"
Three Minutes With Nexon
Three minutes with Nexon
Bango speaks to Nexon team manager Lee WooChang about the studio's UA strategy
Hybrid Monetisation
Gaming Spotlight: Why hybrid monetisation is a sustainable business solution
Join us and Facebook Audience Network for a webinar discussing best hybrid monetisation practices
Being Prepared
TikTok is returning money to advertisers ahead of its possible US ban
It will honour ad campaigns it can still complete
Post-idfa Winners
Who will be the winners and losers in the post-IDFA app industry?
Nativex head of sales EMEA Ilya Gitlin explores the potential outcomes of the death of the IDFA
Team Work
Venatus teams up with Frameplay for in-game advertising
"We are delighted to be partnering with Frameplay to drive our in-game advertising offering"
Post-idfa
Why are we bullish on contextual post-IDFA?
Fyber president Offer Yehudai looks at what's coming once the IDFA finally dies
Jobs In Games
Remote Working: How studying Creative Advertising inadvertently lead to Joy Marianowicz joining Facebook Gaming
"The course mainly helped me realise that looking at data and coming up with a concrete plan was much more my strength"
Tapjoy Offerwall
The evolution of the Tapjoy offerwall on iOS
How Tapjoy has changed its offerwall following Apple's policy changes
Changing Ads
Interview: AdInMo CEO Kristan Rivers discusses how dynamic in-game advertising can improve revenue and retention
"For developers it's a no-brainer: the benefit of incremental revenue without driving users out of their games is huge."
Pgbiz Roundtable
Catch up on our Death of the IDFA RoundTable discussion
Full video available now on YouTube
Ad Evolution
Interview: How AudioMob is shaking up the rewarded ads space with its audio offerings
Christian Facey and Wilfrid Obeng discuss the company's approach to ads and its open beta
Turbo Payments
Admix cuts payment terms down to 14 days with new Turbo payments
Those on 90-day terms to receive a better revenue share at the cost of having to wait longer
Idfa Impact
Impacts of iOS 14 IDFA changes on app monetization
TapResearch dude Brian Larson digs into the changes that are coming
Audio Ads
Rewarded Audio: More monetising opportunities than Rewarded Video - with none of the interruptions
AudioMob co-founder and CEO Christian Facey explains why this latest ad format is showing rapid popularity amongst game developers and players alike
Open Beta
AudioMob's rewarded audio ad platform enters open beta
Already a waitlist to get involved
Welcome Aboard
Entravision hires Stephen Chung as its new chief revenue officer
"I'm thrilled to join Entravision and help extend the company's global market position"
Lessons From Lockdown
Lessons from lockdown: Why gaming is the new frontier in advertising and how to leverage it
Adverty CEO, Niklas Bakos, outlines how to lead in this space, and why in-game advertising ought to surge post-pandemic
Loud And Clear
AudioMob teams up with Targetspot for in-game audio ads
"Rewarded audio advertising is an $18 billion opportunity in the US alone"
No Data, Bad Data
California Consumer Privacy Act shatters attributable mobile advertising rates
Data from Consumer Acquisition
Idfa Is Dead
What Apple killing the IDFA means for mobile marketing
An excerpt from Eric Seufert's comprehensive guide to what the mobile marketing landscape looks like post-IDFA
Team Work
Anzu teams up with League-M to bring its in-game ads platform to European brands
"Anzu is committed to introducing cutting-edge solutions to European advertisers"
Entering Japan
Anzu teams up with industry veteran Takuya Banno to bring its ads platform to Japan
"The Japanese gaming market is bigger and more advanced than ever before"
Making Money
Facebook Gaming adds fan subscriptions and live ads for its content creators
Creators need at least 250 weekly viewers
All Ears
AudioMob on the art and opportunity of betas
CEO Christian Facey explains
Feed The Beast
Five tips to feed Facebook's algorithms right
InnoGames' Sven Miketta gives you advice on feeding the beast
Scaling Up
Advertisement platform AdInMo secures $500,000 in funding
Former DeltaDNA co-founder Chris Wright appointed as CTO
What's Next
Performance advertisers, you were made for what's next
AdColony's Liz Waldeck-Pinckert on why mobile advertising will hold strong
Openmediation For All
AdTiming on why it's made its OpenMediation platform completely open source
Chief product officer Yobo Zhang on what the platform can do for you
New Opportunity
In-game ads firm Anzu hires Jeremy Taylor as its new Vice President of EMEA
Taylor joins from DOOH.com
Pgc Digital
PGC Digital: How Covid-19 is changing the mobile gaming advertising world
Bidalgo's Doron Wagner and Matthew Skurnick dig into the data