Ua Ok Hun?
User acquisition masterclass for app marketers on July 1st
Learn the trade secrets of successful mobile marketing from experts including Bango, Appvertiser, Adikteev and Uptime
Mass Marketing
InMobi's Saurav Dutta on rethinking in-game advertising
The ongoing evolution of in-game ads
Alternative Androids
iOS uncertainty driving alternative Android stores
Tenjin offers an explanation and support for advertisers shifting their budgets from iOS to Android alternatives
Data-driven Insight
Optimising your mobile campaigns with data
Mintegral, Sensor Tower and Kooapps have partnered to host an online event exploring mobile advertising in 2021
Adinmo Academy
Understanding in-game advertising
AdInMo shares its expertise and insight into the ways to make in-game ads pay
In-game Innovation
Interview: AdInMo CEO Kristan Rivers
As part of In-Game Ad Month, the founder and CEO of AdInMo speaks to PocketGamer.biz about the company's innovative approach to in-game advertising
Sponsored
Admix In-Play: An interview with Paul West, VP partnerships at Admix
Bridging the gap between mobile games and advertising
New Vision
Reality Clash enables Admix's In-Play tech for advertising in AR
Mobile game demonstrates new monetisation
Storytelling
5 questions to inspire great ad creative for mobile games
Get creative on your creative
Welcome Aboard
Anzu welcomes Josh Schmiesing as new strategic advisor
“I am thrilled to join such a dynamic team"
Jobs In Games
"Monetisation outside traditional ad formats in the games industry is sometimes received with a lot of scepticism"
Pollfish COO Andres Vourkos discusses his route into games
Safety First
Moloco receives TAG Global Brand Safety Certification
"Meeting the requirements to be TAG certified is the latest demonstration of Moloco's dedication to brand safety"
Join Us
Digital Turbine signs agreement to acquire AdColony
The deal is worth between $350 million and $375 million
Growing Market
Mobile games ad revenue grew by 8% last year
First-day in-app purchases had an increase of more than 50%
Dream Team
Anzu partners with InMobi for programmatic brands advertising
"The importance of mobile to the gaming industry cannot be overstated"
Dream Team
AdInMo partners with digital out of home network Lemma Technologies
"Our partnership with AdInMo is an attempt to offer advertisers easy access to multi-screen audiences across DOOH as well as the mobile ad realm"
Welcome Aboard
Admix makes two additions to its global leadership team
"Rob Norman and Nigel Morris foresaw the dramatic shifts to digital and social, long before others in the industry were ready"
Check Those Ads
In-play ads dubbed 'most exciting format' for developers in 2021
According to a report from Admix
Check Those Ads
Gadsme enters the in-game ads market
First company to enable CPC, CPA and CPI performance campaigns
Pgc Digital
PGC Digital: Preparing for Apple's ATT changes
Hot topic was discussed at length during Monetiser track
Pgc Digital
PGC Digital: Utilising in-game advertising with Adverty
"Imagine your game itself and advertising through the whole gameplay while still focused on the user experience. Making money without interruption"
Check Those Ads
Luna Labs partners with Adjust, tech allows studios to create self-optimising playable ads
"Being able to understand the user's entire playable experience, from initial impression, user interaction, to install, is extremely powerful for creative optimisation"
New Partnership
AdInMo partners with globle mobile ads firm InMobi
"It's fantastic to be collaborating with the team at InMobi to grow demand for InGamePlay brand advertising"
Partners
Anzu forms partnership with addressable media firm aMVG
"As an industry leader, aMVG has demonstrated their commitment to bringing relevant ads to relevant audiences at relevant times"
That's Growth
2021 opportunities for growth-minded game publishers
As IDFA shakes up the advertising world, Facebook Audience Network offers insight on how to keep revenues flowing
Lessons From Voodoo
How Voodoo is driving creativity and innovation in the creation of mobile game ads
Voodoo creative marketing manager weighs in how to craft in-game ads that resonate with your users
Money Money Money
Fyber experiences best ever Q4 as it grosses $108.2 million
“2020 brought about unique challenges and significant uncertainty, and Fyber’s success in navigating these challenges is a true testament of the resilience and diversity of our business"
Welcome To The Family
AdInMo welcomes new COO and VP of engineering
"We're delighted that Joanne and Kon have joined our team at this key growth period for AdInMo"
Check Those Ads
IronSource snaps up ad quality measurement platform SOOMLA
"SOOMLA is the ideal fit to continue delivering on ironSource's commitment to create the best business infrastructure for developers"
Check Those Ads
Mindworks releases new version of self-service ad platform Playturbo
"Industry demand for playable ads is growing at an immense rate"
Come One Come All
Tappx's headcount has grown by 60% since March 2020
“Tappx is delighted that its business model, consultative service and proprietary technologies have been in steady demand since the start of the coronavirus pandemic"
Check Those Ads
Over 46 per cent of mobile games devs see immersive in-game ads as a key opportunity
"If gamers can't or won't actively spend on in-game content, advertising is the best method of generating revenue"
Money Money Money
Fyber sees 94 per cent year-on-year growth in Q3
"We will continue to focus our efforts in this direction and expect further growth in the share of revenue from video advertising"
So Many Ads
Kwalee will utilise AdInMo's advertising platform for Off The Rails 3D
"It's the ideal title with which to explore the potential of integrated in-game advertising with AdInMo, from both player experience and monetisation standpoints"
Pgc Digital
PGC Digital: The importance of automated app ads with Facebook Gaming
Facebook Gaming's Finbarr O'Mahony spoke about the benefits
Thumbs Up
Ogury releases a non-fullscreen ad option known as thumbnail ad for mobile devices
“We’re passionate about this new ad format for its non-intrusive, user-friendly nature and ability to increase user retention"
Check Those Ads
Anzu partners with Virtuverse for non-intrusive in-game ads
"Gamers won’t tolerate disruption anymore so we created a solution that works for them, game developers, and advertisers"
Master The Meta
Master the Meta: Why Playrix’s misleading ads finally got banned
This week, the MTM dissects the ASA's decision to ban Playrix ads
Approved
Bidstack launches Approved Partner Network
In partnership with GIMA Esports and Httpool
Friends!
Admix partners with Fumb Games for player-friendly advertising
"Admix is full of passionate engineers that love playing games and building scalable platforms"
Top Advertising
Facebook takes the top spot for mobile advertising
It charges more than Google for games ads
"not Representative"
ASA bans "misleading" Gardenscapes and Homescapes Facebook ads
Only 0.03% of players reach the end content.
Cheat On Your Rpg
AFK Arena has a new ad campaign featuring Elijah Wood
"Here I am playing a version of myself that's stuck in a love triangle between a needy orc and a casual mobile RPG game"
Check Those Ads
Anzu expands its partnership with Axis Games
"Anzu's premium blended in-game ads represent a new chapter for the gaming and advertising industries"
Better Ads
Bidstack teams up with Nautilus Mobile for Real Cricket 20 ads
"We are thrilled to add Nautilus as an exclusive partner to our growing gaming client base"
Hey, Listen
PGC Helsinki Digital: 86% of UK adults dislike video ads in mobile games
"Most innovations in ad tech are none intrusive"
Moving Up
Ad fraud platform Pubguard appoints Andy Curran as its new CEO
Alan Ngai will step into the role of COO
Deeper Magic
Facebook's angry yet radical reaction to Apple's IDFA changes
IDFA tracking is out. Probabilistic modelling inbound
Team Work
Anzu teams up with Veritas Entertainment for real-life brands ads
"Anzu is always looking to push the limits of what was considered possible"
Three Minutes With Nexon
Three minutes with Nexon
Bango speaks to Nexon team manager Lee WooChang about the studio's UA strategy