In-game Commerce
Sayollo launches direct-to-consumer in-game marketplace gComm
Allows users to purchase products without leaving games
Ad Analysis
37 second video ads are most effective for hypercasual games
So claims Liftoff Vungle
In-game Insight
How in-game ads have taken APPS to the next level
In the first of a new Knowledge Base series, in partnership with Anzu, PocketGamer.biz explores how APPS implementation of in-game ads reimagined the studio's monetisation
Ads With Audio
AudioMob partners with AWS to create in-game audio ads
Advertisers can reach users through multiple demographics, including location and language
Never The Twain
The importance of avoiding campaign overlap between ad types
Facebook Gaming highlights the importance of separating your approach to Automated App Ads (AAA) and Manual App Ads
Creative Problem Solving
Where to get ideas for future creatives
If you're struggling with creative concepts for your next ad campaign, Apptica has some practical tips
Monetisation Mix
Anchor your game monetisation strategy around these 4 pillars
Meta Audience Network explores the key elements for developers and publishers who want diversify and add resilience to their monetisation mix
New Ways
Admix raises $25 million to monetise the metaverse
Advertising tech is moving with the times
Adjusting The View
Adjust implements connected TV ad to mobile measurement feature to platform
Will provide cross-device insight into marketing campaigns
Monetise The Metaverse
Anzu partners with Roblox creators, bringing in-game ads to platform
Will provide an additional revenue stream for creators
Ad Insight
81% of media buyers plan in-game ad spending increase over next 12 months
Results of Admix survey of 400
Inspiration Online
Mobile marketing is crucial for a successful app in the post-COVID-19 era
SocialPeta provides insight into global ad campaigns to help developers find their inspiration
In Play Insight
How mobile games can monetise to their full potential with In-Play
Admix's Chloe Cave and Natalia Pakhomova share their insights on how to make the most of brands' unprecedented focus on gaming
Open To Offers
The Offer Wall brings new opportunities for publishers and advertisers
Create more seamless monetisation
Future-proof
What will you do when iOS and Android game CPMs eventually equalise?
Moloco's Henry Wang on planning for the future
Pgc Digital #8
PGC Digital: How to balance monetisation and increase retention
Facebook strategic partner managers talk boosting ad exposure
Pgc Digital #8
PGC Digital: What makes a successful ad creative?
SocialPeta's Summer Liu discusses the key roles of creatives and how to optimise them
Pgc Digital #8
PGC Digital: What do players want today that they will want tomorrow?
Admix CEO Samuel Huber discusses a resilient player-centric business model
Listen Learn Love
PGbiz Podcast #5 - The future of app monetisation with Facebook
Imran Khan from Facebook Audience Network joins the team
Quicker, Better
Pollen VC launches its dCPM calculator for better ad revenue transparency
The value of future money demonstrated
Astute Audio Ads
AudioMob finds 75% of consumers prefer audio adverts in game
Suggest audio ads have a 1000% higher click-through rate
Acquiring Ads
Azerion acquires French digital advertising company Sublime
Will integrate Sublime's "unobtrusive" ads
Hearing Ads
In-game audio ad platform Odeeo raise $1 million in seed funding
Suggests in-game audio ads accompany gameplay
Brand Aid
HyprMX to provide banner ads from Fortune 500 brands
Rewarded video and interstitial ads provider HyprMX introduces display ads to its software development kit
Deal
Azerion acquires Swedish mobile advertising firm Keymobile
Ambition to offer the most comprehensive and integrated advertising in Europe
Ads Aid Acquisition
The value of Apple Search Ads
In a post-IDFA world will advertising on Apple Search become more valuable for user acquisition?
Publishing Power Up
Take your game to the next level with AppGallery
Huawei's AppGallery marketplace offers developers and publishers an array of tools to enhance games and improve functionality
Ad Astra
Exploring the potential of InGamePlay brand ads
AdInMo and Impact Unified discuss the value of in-game ads and the growing potential for developers, publishers and players
Pgc Digital #7
PGC Digital: Admix CEO Samuel Huber on why 'gaming is becoming a media channel'
Huber spoke as part of a Superstar Session at PGC Digital #7
Jam Hot
MyAppFree Launches a mobile games jam on Itch.io
Up to $1,000 up for grabs for developers to create new mobile titles
In-game Awesome
Rovio VP of advertising Jarkko Rajamäki discusses in-game ads approach
"There is necessarily no one size fits all solution..."
Event
Join us today for our free RoundTable on in-play advertising
Discover how to monetise your game without disrupting player experience today
End-to-end Ua
BidShake optimises ad creative management
Creative Manager promises seamless cross-channel creative management and reporting
Ua Ok Hun?
User acquisition masterclass for app marketers on July 1st
Learn the trade secrets of successful mobile marketing from experts including Bango, Appvertiser, Adikteev and Uptime
Mass Marketing
InMobi's Saurav Dutta on rethinking in-game advertising
The ongoing evolution of in-game ads
Alternative Androids
iOS uncertainty driving alternative Android stores
Tenjin offers an explanation and support for advertisers shifting their budgets from iOS to Android alternatives
Data-driven Insight
Optimising your mobile campaigns with data
Mintegral, Sensor Tower and Kooapps have partnered to host an online event exploring mobile advertising in 2021
Adinmo Academy
Understanding in-game advertising
AdInMo shares its expertise and insight into the ways to make in-game ads pay
In-game Innovation
Interview: AdInMo CEO Kristan Rivers
As part of In-Game Ad Month, the founder and CEO of AdInMo speaks to PocketGamer.biz about the company's innovative approach to in-game advertising
Sponsored
Admix In-Play: An interview with Paul West, VP partnerships at Admix
Bridging the gap between mobile games and advertising
New Vision
Reality Clash enables Admix's In-Play tech for advertising in AR
Mobile game demonstrates new monetisation
Storytelling
5 questions to inspire great ad creative for mobile games
Get creative on your creative
Welcome Aboard
Anzu welcomes Josh Schmiesing as new strategic advisor
“I am thrilled to join such a dynamic team"
Jobs In Games
"Monetisation outside traditional ad formats in the games industry is sometimes received with a lot of scepticism"
Pollfish COO Andres Vourkos discusses his route into games
Safety First
Moloco receives TAG Global Brand Safety Certification
"Meeting the requirements to be TAG certified is the latest demonstration of Moloco's dedication to brand safety"
Join Us
Digital Turbine signs agreement to acquire AdColony
The deal is worth between $350 million and $375 million
Growing Market
Mobile games ad revenue grew by 8% last year
First-day in-app purchases had an increase of more than 50%
Dream Team
Anzu partners with InMobi for programmatic brands advertising
"The importance of mobile to the gaming industry cannot be overstated"
Dream Team
AdInMo partners with digital out of home network Lemma Technologies
"Our partnership with AdInMo is an attempt to offer advertisers easy access to multi-screen audiences across DOOH as well as the mobile ad realm"
Welcome Aboard
Admix makes two additions to its global leadership team
"Rob Norman and Nigel Morris foresaw the dramatic shifts to digital and social, long before others in the industry were ready"