Pgc Toronto
Why seamless ads are essential to user retention
Zynga, Gameloft, Chaarmi Worlds, AppLovin, and re6l discuss the next iteration of rewarded and playable ads in this snapshot of their PGC Toronto panel
Verve Group Continues To Grow
Mobile DSP Dataseat acquired by Verve Group
Dataseat will continue as an independent entity
Demand Side Platform
How can advertisers and marketers maintain the gains made during the COVID lockdowns?
LifeStreet’s Levi Matkins believes advertisers and marketers can maintain their gains through the tools available in an in-app environment – particularly, the right DSP
Studio E
Inside Studio E: Zynga's in-house advertising agency
Studio E's Gabrielle Heyman and Matt Sharpe speak with PocketGamer.biz on Studio E's decade of playable ads design, and why the format is gaining popularity
Pgc Toronto
AppLovin: The games industry still incorrectly believes nobody wants ads
Meet the mobile games and Web3 experts at Pocket Gamer Connects Toronto on July 6-7 2022
Ua Eye
The mobile games ads no one wants to see
Rovio's Claire Rozain details the egregious missteps made in some mobile games ad, particularly directed towards women and the LGBTQ community
The Mobile Games Glossary
The mobile games industry glossary
A living A-Z of mobile games industry terms you should know
Ua Eye
Are you Team Summer or Team Winter in your Q2 game advertising? UA Eye explores nine campaigns to find out
Rovio's Claire Rozain explores a host of ads including Supercell, Peak, IGG, and, yes, Rovio to determine whether summer or winter imagery is what players want to see
Audio In
Mobile gaming audio tech startup Odeeo receives $9 million, becomes DAX’s sales partner
Odeeo co-founder Amit Monheit speaks with PocketGamer.biz on the unrealised potential of the mobile games industry for advertisers
Ua Eye
How Royal Match draws on the ad legacy of Homescapes
Rovio's Claire Rozain takes a look at Dream Games' renowned flagship title, Royal Match, and the myriad influences beyond the Match 3 genre
Apple And Apps
68% of mobile games devs find marketing more difficult following Apple ATT
Tenjin and Growth FullStack speak to PocketGamer.biz on their latest report which states 99% of developers plan to use alternative Android stores this year
Ua Eye
Should you use a countdown – or Pokémon – in your TikTok ads?
Rovio's Claire Rozain explores the impact of limited time bonuses and IP infringement on TikTok ads in her new weekly column, UA Eye
Regulate This
US to tighten advertising guidelines against “fake reviews” and manipulative advertiser behaviour
The US Federal Trade Commission (FTC) is seeking to strengthen its guidelines in an effort to stop advertisers from posting fake positive reviews and abusing social media platforms
Developer Dash
Liniad Unleashes Playable Dashboard
New 'power dashboard' enables app marketers unlimited variations across all channels
Making Money Matters
Diversifying revenue: how Fingersoft strikes the right balance
Meta Audience Network and Fingersoft explore the reasons for adopting a diverse revenue model within mobile games and the impact it had on the Hill Climb Racing franchise
Analysis Of Ad Creatives
Liftoff: playable ads are most "cost-effective" ad format
Analysis of over 200 million instals and 12.6 billion clicks
Ad Acceptace
Anzu: 70% of US gamers respond well to in-game ads
Players value ad relevance and dislike being interupted
The Never-ending Search
ironSource launches Luna Search Ads to tackle App Store ad campaigns
Allows marketers to streamline and automate ad campaign creation
One In Four
Playstack: one in four players click on charitable interactive billboard ads
Follows recent charity campaign to raise awareness for charity:water's 'Clean Water Pledge'
Listen Up
Quality and quantity: inside Take-Two studio Socialpoint’s AudioMob partnership
AudioMob looks at why the mobile studio famed for the quality of its games picked audio ads - and what it means for brands
Galactic Funding
Gadsme raises $8 million for non-intrusive ads, backed by Ubisoft
Will invest in "key people" to scale business operations
Meet The New Boss
Adverty appoints Jonas Söderqvist as CEO as in-game advertising continues to grow
As global mobile ad spend continues to grow, Söderqvist aims to educate the industry and brands about the potential of in-games advertising
Seufert's Stance
Eric Seufert: Apple makes money by giving you privacy
Mobile games analyst talks Apple's ATT and personalised in-game experiences following recent approval of the Digital Markets Act
Yodo1 Ads Up
Yodo1 introduces native ads to its MAS platform
Yodo1 puts players and profits first with introduction of its new native ad service on its Managed Ads Service platform
Gdc
GDC: moving away from disruptive ads
Relentlo’s Neil Tewari and James Jiao discusses the shifting in-game advertising landscape
Mobile Mediation
InMobi launches mobile mediation platform Meson
Targets publishers core needs: transparency, neutrality, control, and diversity
Gdc
GDC: This year in F2P Mobile Games
Steve Meretzky and Visible Entertainment’s Dave Rohrl break down the past 12 months in F2P trends and developments
Pg Connects Interviews
Video interview: Playstack on creating in-game ads that better suit the players
"In some instances, there are more adverts than gameplay."
In Game Ads
50% of mobile publishers will be using in-game ads by the end of 2022
Half of the world's game publishers will be making use of in-game ads by the end of 2022 according to bullish predictions from ad-specialist Adverty CEO Thorbjorn Warin
International Women's Day
Emma Raz: How I found my way into gaming
NumberEight's Emma Raz profiles her change from cybersecurity to mobile gaming, what she loves about the industry, and ways it can better support women
Ad Partnership
Bidstack partners with Xaxis to provide ads across portfolio
Will provide access to Bidstack's 70+ games portfolio
Post-pg Connects London
Speaker Spotlight: Moloco's William Melzer on how and why developers must understand demand-side platforms
Moloco's VP of Sales for EMEA, William Melzer explores demand-side platforms in mobile advertising and how developers can use them to achieve their 'ultimate KPIs'
Pg Connects Interviews
PG Connects London: AppLovin talks smarter in-game ad integration and the new world of privacy
AppLovin's Tony Deane talks ad delivery in a more private world, smarter integration, machine learning, and more at PG Connects London
Black Box Begone
For mediation, I chose independence – the importance of Fyber's focus on transparency
Fyber's Director of Product Management, Pedro Miranda discusses the value of transparency and independence when it comes to mediation within mobile ads
Ads Value
Adverty releases updated Unity SDK for in-game ads
Adverty releases Unity SDK 4.0, with 2D games support and a refreshed suite of high-quality ad assets for the ultimate in-game advertising experience
Dynamic Segmentation
IronSource launches new feature to change ad strategy in real-time
Claims will improve user engagement and maximise revenues
Blending Ads
Anzu to bring in-game ads to Dakar Desert Rally
Will integrate in-game ads onto vehicles, roadside signs, and more
Pg Connects London
Can't make PG Connects London? Check out what our speakers have been discussing
F2P regulations, off-trend games, and raising investment in your studio among hundreds of topics
Meet The Experts
Speaker Spotlight: Fyber's Shalom Michaeli on mobile ad innovation in 2022 and beyond
Meet the mobile ads specialists at Pocket Gamer Connects London
Automation For The People
How automated app ads allowed Rec Room to achieve their business goals
How Meta’s Automated App Ads helped Rec Room improve efficiency, decrease CPI, and achieve their business goals
Meet The Experts
Speaker Spotlight: Bidstack's Antoine Jullemier on native in-app advertising
Meet the mobile gaming ad experts at Pocket Gamer Connects London, February 14-15
Pg Connects London
Road to Connects London: Walking Squid's Kay Gruenwoldt on the changing face of in-game advertising
Walking Squid Advisory's Kay Gruenwoldt gives a sneak peek of his panel, What is the Future of Mobile Advertising?
Adtech Adept
Mollie Spilman joins Digital Turbine board of directors
Bringing an 'accomplished track record' of adtech experience
Ad Value
SocialPeta 2022 Mobile Game Ad Ultimate Guide: Market Analysis & Creative Strategies
The new white paper from SocialPetas outlines the major trends in mobile games advertising and offers game creators new strategies for the rapidly evolving marketplace
Precision Targeting
Anzu partners with mobile-first data marketplace Kochava Collective
Will offer precision targeting for advertisers to reach new audiences
Ad Affinity
Anzu: 66% of UK gamers would welcome more ads in games
70% are positive or neutral towards in-game ads
Pg Connects London
Road to Connects London: Gadsme's Simon Spaull on in-game advertising's untapped potential
Gadsme's Simon Spaull presents a sneak-peak into his PG Connects talk on overcoming the misconceptions of in-game
Real World Racing
Adverty launches In-Play ad technology in first major racing title from Wolves Interactive
Adverty’s multi-patented In-Play ad technology is coming to Wolves Interactive global hit Motorbike - Traffic Racer.
Breaking New Ground
Adverty adds two new mobile first-person shooter games through partnership with Blayze Games
In-Play ads bring new revenue to Bullet Force and Forward Assault, which have more than 30 million combined global downloads
In-app Ads Widen
In-game ads expected to generate $14 billion by 2028
Key players include IronSource, EA, Anzu, and more