Meet The Experts
Speaker Spotlight: Bidstack's Antoine Jullemier on native in-app advertising
Meet the mobile gaming ad experts at Pocket Gamer Connects London, February 14-15
Pg Connects London
Road to Connects London: Walking Squid's Kay Gruenwoldt on the changing face of in-game advertising
Walking Squid Advisory's Kay Gruenwoldt gives a sneak peek of his panel, What is the Future of Mobile Advertising?
Adtech Adept
Mollie Spilman joins Digital Turbine board of directors
Bringing an 'accomplished track record' of adtech experience
Ad Value
SocialPeta 2022 Mobile Game Ad Ultimate Guide: Market Analysis & Creative Strategies
The new white paper from SocialPetas outlines the major trends in mobile games advertising and offers game creators new strategies for the rapidly evolving marketplace
Precision Targeting
Anzu partners with mobile-first data marketplace Kochava Collective
Will offer precision targeting for advertisers to reach new audiences
Ad Affinity
Anzu: 66% of UK gamers would welcome more ads in games
70% are positive or neutral towards in-game ads
Pg Connects London
Road to Connects London: Gadsme's Simon Spaull on in-game advertising's untapped potential
Gadsme's Simon Spaull presents a sneak-peak into his PG Connects talk on overcoming the misconceptions of in-game
Real World Racing
Adverty launches In-Play ad technology in first major racing title from Wolves Interactive
Adverty’s multi-patented In-Play ad technology is coming to Wolves Interactive global hit Motorbike - Traffic Racer.
Breaking New Ground
Adverty adds two new mobile first-person shooter games through partnership with Blayze Games
In-Play ads bring new revenue to Bullet Force and Forward Assault, which have more than 30 million combined global downloads
In-app Ads Widen
In-game ads expected to generate $14 billion by 2028
Key players include IronSource, EA, Anzu, and more
Meta Money
What does the future hold for mobile games advertising?
Playable Factory's Gökçe Nur Oguz presents her tips for disrupting the mobile games advertising space.
Powered By Speech
Sayollo partners with Speechly for voice control support in GComm
Will integrate voice recognition and navigation features in GComm
Better Bidding
Unity partners with Meta Audience Network for in-app bidding access
Available within Unity Ads via Unity Mediation
Exclusive Partnership
Azerion signs exclusive two-year partnership with Bidstack to bolster ad reach
Gains access to around 40 million users
Non-disruptive Ads
Frameplay raises $8 million for seamless, non-disruptive ads
Backed by Hiro Capital and Razer
Make That Money
Hypercasual mobile monetisation in 2021
Matthaus Krzykowski, Co-Founder of Growth FullStack, details the out-of-the-box options that led the charge for indie and mid-sized publishers to monetising hypercasual games in 2021
Ad Asia
Adverty partners with Livewire to continue growth of in-game advertising across Asia Pacific
Brings Adverty's in-game ad inventory locally to Asia Pacific
In-game Commerce
Sayollo launches direct-to-consumer in-game marketplace gComm
Allows users to purchase products without leaving games
Ad Analysis
37 second video ads are most effective for hypercasual games
So claims Liftoff Vungle
In-game Insight
How in-game ads have taken APPS to the next level
In the first of a new Knowledge Base series, in partnership with Anzu, PocketGamer.biz explores how APPS implementation of in-game ads reimagined the studio's monetisation
Ads With Audio
AudioMob partners with AWS to create in-game audio ads
Advertisers can reach users through multiple demographics, including location and language
Never The Twain
The importance of avoiding campaign overlap between ad types
Facebook Gaming highlights the importance of separating your approach to Automated App Ads (AAA) and Manual App Ads
Creative Problem Solving
Where to get ideas for future creatives
If you're struggling with creative concepts for your next ad campaign, Apptica has some practical tips
Monetisation Mix
Anchor your game monetisation strategy around these 4 pillars
Meta Audience Network explores the key elements for developers and publishers who want diversify and add resilience to their monetisation mix
New Ways
Admix raises $25 million to monetise the metaverse
Advertising tech is moving with the times
Adjusting The View
Adjust implements connected TV ad to mobile measurement feature to platform
Will provide cross-device insight into marketing campaigns
Monetise The Metaverse
Anzu partners with Roblox creators, bringing in-game ads to platform
Will provide an additional revenue stream for creators
Ad Insight
81% of media buyers plan in-game ad spending increase over next 12 months
Results of Admix survey of 400
Inspiration Online
Mobile marketing is crucial for a successful app in the post-COVID-19 era
SocialPeta provides insight into global ad campaigns to help developers find their inspiration
In Play Insight
How mobile games can monetise to their full potential with In-Play
Admix's Chloe Cave and Natalia Pakhomova share their insights on how to make the most of brands' unprecedented focus on gaming
Open To Offers
The Offer Wall brings new opportunities for publishers and advertisers
Create more seamless monetisation
Future-proof
What will you do when iOS and Android game CPMs eventually equalise?
Moloco's Henry Wang on planning for the future
Pgc Digital #8
PGC Digital: How to balance monetisation and increase retention
Facebook strategic partner managers talk boosting ad exposure
Pgc Digital #8
PGC Digital: What makes a successful ad creative?
SocialPeta's Summer Liu discusses the key roles of creatives and how to optimise them
Pgc Digital #8
PGC Digital: What do players want today that they will want tomorrow?
Admix CEO Samuel Huber discusses a resilient player-centric business model
Listen Learn Love
PGbiz Podcast #5 - The future of app monetisation with Facebook
Imran Khan from Facebook Audience Network joins the team
Quicker, Better
Pollen VC launches its dCPM calculator for better ad revenue transparency
The value of future money demonstrated
Astute Audio Ads
AudioMob finds 75% of consumers prefer audio adverts in game
Suggest audio ads have a 1000% higher click-through rate
Acquiring Ads
Azerion acquires French digital advertising company Sublime
Will integrate Sublime's "unobtrusive" ads
Hearing Ads
In-game audio ad platform Odeeo raise $1 million in seed funding
Suggests in-game audio ads accompany gameplay
Brand Aid
HyprMX to provide banner ads from Fortune 500 brands
Rewarded video and interstitial ads provider HyprMX introduces display ads to its software development kit
Deal
Azerion acquires Swedish mobile advertising firm Keymobile
Ambition to offer the most comprehensive and integrated advertising in Europe
Ads Aid Acquisition
The value of Apple Search Ads
In a post-IDFA world will advertising on Apple Search become more valuable for user acquisition?
Publishing Power Up
Take your game to the next level with AppGallery
Huawei's AppGallery marketplace offers developers and publishers an array of tools to enhance games and improve functionality
Ad Astra
Exploring the potential of InGamePlay brand ads
AdInMo and Impact Unified discuss the value of in-game ads and the growing potential for developers, publishers and players
Pgc Digital #7
PGC Digital: Admix CEO Samuel Huber on why 'gaming is becoming a media channel'
Huber spoke as part of a Superstar Session at PGC Digital #7
Jam Hot
MyAppFree Launches a mobile games jam on Itch.io
Up to $1,000 up for grabs for developers to create new mobile titles
In-game Awesome
Rovio VP of advertising Jarkko Rajamäki discusses in-game ads approach
"There is necessarily no one size fits all solution..."
Event
Join us today for our free RoundTable on in-play advertising
Discover how to monetise your game without disrupting player experience today
End-to-end Ua
BidShake optimises ad creative management
Creative Manager promises seamless cross-channel creative management and reporting