New Partnership
Adverty and Yazle announce in-game ad partnership
The partnership will make Yazle the exclusive vendor of Adverty products in the MENA region
Monestisation Routes
Odeeo: Policy changes leads to developers "potentially destroying their primary source of revenue"
Odeeo's CEO Amit Monheit discusses how developers can survive Google's ad policy changes
A New Partnership
Xsolla partners with Adikteev to accelerate game monetisation
The new service will help developers market their titles directly to the consumer
Intrusive Ads
Exclusive: The games sector responds to Google's Ad policy updates
Here’s what the gaming ads sector thinks about the controversial decision
Privacy And Partnerships
Appodeal Stack’s in-app bidding solution BidMachine is officially supported by AppLovin MAX
The partnership will allow MAX publishers easy access to Bidmachine's demand
Policy Vs. Profit
Google’s new ad policy could be bad news for hypercasual games
Indie developers might find user acquisition and monetisation hit hard on September 1st
Let's Drive
Adverty and Drive Ahead! developer Dodreams announce exclusive in-game ad partnership
Adverty, in-game ad provider and multi-patent-holding creator of Metaverse-ready ad opportunities signs an exclusive partnership with Dodreams, publisher of Drive Ahead!
Ua Eye
How accessible, responsible, and inclusive ads are already breaking open your CPI
Rovio’s Claire Rozain looks at the myriad benefits of accessible, progressive mobile games ads in her weekly column, UA Eye
Value Ad
Adverty launches industry-first streaming video technology for In-Play ads
Adaptive streaming video advertising from the partnership between SeenThis and Adverty brings innovative programmatic video ad formats to the gaming world for the first time
Merger News
Unity and ironSource announce merger
The companies will collaborate on a new platform that will embed Unity tools with monetisation indicators during games creation
Pgc Toronto
Why seamless ads are essential to user retention
Zynga, Gameloft, Chaarmi Worlds, AppLovin, and re6l discuss the next iteration of rewarded and playable ads in this snapshot of their PGC Toronto panel
Verve Group Continues To Grow
Mobile DSP Dataseat acquired by Verve Group
Dataseat will continue as an independent entity
Demand Side Platform
How can advertisers and marketers maintain the gains made during the COVID lockdowns?
LifeStreet’s Levi Matkins believes advertisers and marketers can maintain their gains through the tools available in an in-app environment – particularly, the right DSP
Studio E
Inside Studio E: Zynga's in-house advertising agency
Studio E's Gabrielle Heyman and Matt Sharpe speak with PocketGamer.biz on Studio E's decade of playable ads design, and why the format is gaining popularity
Pgc Toronto
AppLovin: The games industry still incorrectly believes nobody wants ads
Meet the mobile games and Web3 experts at Pocket Gamer Connects Toronto on July 6-7 2022
Ua Eye
The mobile games ads no one wants to see
Rovio's Claire Rozain details the egregious missteps made in some mobile games ad, particularly directed towards women and the LGBTQ community
The Mobile Games Glossary
The mobile games industry glossary
A living A-Z of mobile games industry terms you should know
Ua Eye
Are you Team Summer or Team Winter in your Q2 game advertising? UA Eye explores nine campaigns to find out
Rovio's Claire Rozain explores a host of ads including Supercell, Peak, IGG, and, yes, Rovio to determine whether summer or winter imagery is what players want to see
Audio In
Mobile gaming audio tech startup Odeeo receives $9 million, becomes DAX’s sales partner
Odeeo co-founder Amit Monheit speaks with PocketGamer.biz on the unrealised potential of the mobile games industry for advertisers
Ua Eye
How Royal Match draws on the ad legacy of Homescapes
Rovio's Claire Rozain takes a look at Dream Games' renowned flagship title, Royal Match, and the myriad influences beyond the Match 3 genre
Apple And Apps
68% of mobile games devs find marketing more difficult following Apple ATT
Tenjin and Growth FullStack speak to PocketGamer.biz on their latest report which states 99% of developers plan to use alternative Android stores this year
Ua Eye
Should you use a countdown – or Pokémon – in your TikTok ads?
Rovio's Claire Rozain explores the impact of limited time bonuses and IP infringement on TikTok ads in her new weekly column, UA Eye
Regulate This
US to tighten advertising guidelines against “fake reviews” and manipulative advertiser behaviour
The US Federal Trade Commission (FTC) is seeking to strengthen its guidelines in an effort to stop advertisers from posting fake positive reviews and abusing social media platforms
Developer Dash
Liniad Unleashes Playable Dashboard
New 'power dashboard' enables app marketers unlimited variations across all channels
Making Money Matters
Diversifying revenue: how Fingersoft strikes the right balance
Meta Audience Network and Fingersoft explore the reasons for adopting a diverse revenue model within mobile games and the impact it had on the Hill Climb Racing franchise
Analysis Of Ad Creatives
Liftoff: playable ads are most "cost-effective" ad format
Analysis of over 200 million instals and 12.6 billion clicks
Ad Acceptace
Anzu: 70% of US gamers respond well to in-game ads
Players value ad relevance and dislike being interupted
The Never-ending Search
ironSource launches Luna Search Ads to tackle App Store ad campaigns
Allows marketers to streamline and automate ad campaign creation
One In Four
Playstack: one in four players click on charitable interactive billboard ads
Follows recent charity campaign to raise awareness for charity:water's 'Clean Water Pledge'
Listen Up
Quality and quantity: inside Take-Two studio Socialpoint’s AudioMob partnership
AudioMob looks at why the mobile studio famed for the quality of its games picked audio ads - and what it means for brands
Galactic Funding
Gadsme raises $8 million for non-intrusive ads, backed by Ubisoft
Will invest in "key people" to scale business operations
Meet The New Boss
Adverty appoints Jonas Söderqvist as CEO as in-game advertising continues to grow
As global mobile ad spend continues to grow, Söderqvist aims to educate the industry and brands about the potential of in-games advertising
Seufert's Stance
Eric Seufert: Apple makes money by giving you privacy
Mobile games analyst talks Apple's ATT and personalised in-game experiences following recent approval of the Digital Markets Act
Yodo1 Ads Up
Yodo1 introduces native ads to its MAS platform
Yodo1 puts players and profits first with introduction of its new native ad service on its Managed Ads Service platform
Gdc
GDC: moving away from disruptive ads
Relentlo’s Neil Tewari and James Jiao discusses the shifting in-game advertising landscape
Mobile Mediation
InMobi launches mobile mediation platform Meson
Targets publishers core needs: transparency, neutrality, control, and diversity
Gdc
GDC: This year in F2P Mobile Games
Steve Meretzky and Visible Entertainment’s Dave Rohrl break down the past 12 months in F2P trends and developments
Pg Connects Interviews
Video interview: Playstack on creating in-game ads that better suit the players
"In some instances, there are more adverts than gameplay."
In Game Ads
50% of mobile publishers will be using in-game ads by the end of 2022
Half of the world's game publishers will be making use of in-game ads by the end of 2022 according to bullish predictions from ad-specialist Adverty CEO Thorbjorn Warin
International Women's Day
Emma Raz: How I found my way into gaming
NumberEight's Emma Raz profiles her change from cybersecurity to mobile gaming, what she loves about the industry, and ways it can better support women
Ad Partnership
Bidstack partners with Xaxis to provide ads across portfolio
Will provide access to Bidstack's 70+ games portfolio
Post-pg Connects London
Speaker Spotlight: Moloco's William Melzer on how and why developers must understand demand-side platforms
Moloco's VP of Sales for EMEA, William Melzer explores demand-side platforms in mobile advertising and how developers can use them to achieve their 'ultimate KPIs'
Pg Connects Interviews
PG Connects London: AppLovin talks smarter in-game ad integration and the new world of privacy
AppLovin's Tony Deane talks ad delivery in a more private world, smarter integration, machine learning, and more at PG Connects London
Black Box Begone
For mediation, I chose independence – the importance of Fyber's focus on transparency
Fyber's Director of Product Management, Pedro Miranda discusses the value of transparency and independence when it comes to mediation within mobile ads
Ads Value
Adverty releases updated Unity SDK for in-game ads
Adverty releases Unity SDK 4.0, with 2D games support and a refreshed suite of high-quality ad assets for the ultimate in-game advertising experience
Dynamic Segmentation
IronSource launches new feature to change ad strategy in real-time
Claims will improve user engagement and maximise revenues
Blending Ads
Anzu to bring in-game ads to Dakar Desert Rally
Will integrate in-game ads onto vehicles, roadside signs, and more
Pg Connects London
Can't make PG Connects London? Check out what our speakers have been discussing
F2P regulations, off-trend games, and raising investment in your studio among hundreds of topics
Meet The Experts
Speaker Spotlight: Fyber's Shalom Michaeli on mobile ad innovation in 2022 and beyond
Meet the mobile ads specialists at Pocket Gamer Connects London
Automation For The People
How automated app ads allowed Rec Room to achieve their business goals
How Meta’s Automated App Ads helped Rec Room improve efficiency, decrease CPI, and achieve their business goals