In-game Advertising
ASA issues new guidance on mobile gaming advertising
The guidance aims to address common concerns about the state of app advertising
2023 In Marketing
Representation, Privacy, and AR: What will marketing look like in 2023?
Google has unveiled its predictions for the top digital marketing trends of 2023
Guest Post
The end of the IDFA: Then and Now
LifeStreet CEO Levi Matkins on how advertisers and developers can navigate the changing mobile space
Great British Entrepreneur Awards
Audiomob founders win start-up entrepreneur of the year at Great British Entrepreneur Awards
“We are honoured to get this award and for the recognition!” Co-founders Christian Facey and Wilfrid Obeng celebrate their success
End Of An Era
How Apple’s ATT could end the current free-to-play gaming era
Privacy changes continue to have significant consequences for many devs
Socialpeta Report
Bucking the downturn: Q3 Daily Active Users and Downloads are both on the up
SocialPeta's new report also shows that Android continues to dominate in terms of advertising
Opinion
You think you’re better than me? The advertising potential of failure
Why are ads where the player fails so uniquely effective?
Holiday Sales
Pangle produces a roadmap to help mobile game makers increase revenue during the holiday season
Pangle identifies how, and when, developers can capitalise on peak periods worldwide
Advertising Analysis
Intrinsic ads are viewed more fondly by gamers, and may be more effective than interstitial ads
Intrinsic ads, adverts that are integrated seamlessly into a game world, are preferred by players and are possibly more effective than interstitial ads at advertising companies products
Mobile Marketing
Android accounts for over 70 percent of ad creatives in Q2 2022
AdQuantum and SocialPeta data suggests that publishers are shifting focus to Android devices following the introduction of Apple's new IDFA
Guest Post
AdLiven co-founder, Kai Yu, on AdLiven Insights – a new tool for a post IDFA world
How should developers approach user acquisition in an ever-changing landscape?
Advert Averse
FTC plans to regulate "deceptive" ads that target children’s insecurities
Young people aged 13 to 18 now spend 8.5 hours per day on their devices
Return On Ad Spend
The Ad Network Quickly Gaining Speed on the AppsFlyer Performance Index
Mintegral, the ad subsidiary of Mobvista, discusses the challenges - and opportunities - created by the ongoing evolution of the global mobile advertising market
Dentsu Report
Dentsu examines the place of brands in the gaming economy
A new report examines how brands can most effectively market their products in-game
In-game Ads
Intrinsic in-game ads earn twice as much viewtime as other digital channels
Lumen and Anzu delve into the advertising space
Ad Fraud
iPhone recorded more ad-related fraud than Android in Q2
The higher LTV of iPhone users makes them a prime target for fraud
Helsinki Highlights
Purchase Behaviour Targeting Insights To Scale IAPs in the Age of 'the App-ocalypse'
Brett Orlanski of Bango Audiences speaks on getting out of the app-ocalypse
Apple
Apple hires new Head of Ad Platform Partnerships
Is Apple making moves to manage its own advertising?
Industry Thoughts
Winnie Wen "If you think about how long the industry has been around, I feel like we’re just scratching the surface."
Winnie Wen from Jam City speaks on the games industry and reaching audiences
Ott Advertisements
August’s top advertisers on OTT services in the US revealed
Hulu was the most popular service for advertisers, while back-to-school creatives dominated content
User Acquisition Survey
Digital Turbine releases App Install Marketing Survey results
Video ads prove to be the dominant user acquisition channel
Industry Thoughts
Melanie Zimmermann "We invest in research and analytics. We want to know our players"
Melanie Zimmermann and Vinícius Gerez speak on the growing mobile gaming industry touching on UA and the gaming community
Monetisation And Marketing
74% of consumers use mobile ads to discover new apps
An ironSource report finds that relaxation is key both for downloads and usage
Audio Ads
Gadsme branching into audio ads
Gadsme is expanding its advertising business in a world first
July Charts
Uma Musume Pretty Derby raced into July’s charts
Stumble Guys unseated Subway Surfers as the month’s most downloaded iOS title
Ads And Application
Anna Badalamenti: 89% of publishers monetise their apps using in-app advertisements"
Liftoff's growth senior manager breaks down the best practices of app monetisation
Ironsource Report
Generation X make more in-app purchases than any other group
ironSource delve into app monetisation and discovery
Mobile Advertising
Apple Search Ads sees a 5% year-on-year increase in share-of-wallet
The recent adoption of Apple’s ATT policies badly affected Apple and Facebook, while Google remained unaffected
Guest Post
How to build a winning ad strategy through creative testing
LifeStreet CEO Levi Matkins on how to create the best ads possible
The Future Of Ads
Netflix could start its advertising-supported tier from $7 to $9 a month
Depending on their current plan, this possible new offer could save users who are willing to watch advertisements a significant amount
Maybe It's Zynga
Zynga teams up with Maybelline for in-game advertising
Maybelline becomes the first beauty brand to enter the hypercasual market
Guest Post
Humiliation in advertising — why it won't be working long term
Claire Rozain on the effects of harmful advertising on user acquisition
Interview
ironSource: It's impossible to predict what will work where
ironSource insiders on advertising, game development, and the success of Garawell Games
New Partnership
Adverty and Yazle announce in-game ad partnership
The partnership will make Yazle the exclusive vendor of Adverty products in the MENA region
Monestisation Routes
Odeeo: Policy changes leads to developers "potentially destroying their primary source of revenue"
Odeeo's CEO Amit Monheit discusses how developers can survive Google's ad policy changes
A New Partnership
Xsolla partners with Adikteev to accelerate game monetisation
The new service will help developers market their titles directly to the consumer
Intrusive Ads
Exclusive: The games sector responds to Google's Ad policy updates
Here’s what the gaming ads sector thinks about the controversial decision
Privacy And Partnerships
Appodeal Stack’s in-app bidding solution BidMachine is officially supported by AppLovin MAX
The partnership will allow MAX publishers easy access to Bidmachine's demand
Policy Vs. Profit
Google’s new ad policy could be bad news for hypercasual games
Indie developers might find user acquisition and monetisation hit hard on September 1st
Let's Drive
Adverty and Drive Ahead! developer Dodreams announce exclusive in-game ad partnership
Adverty, in-game ad provider and multi-patent-holding creator of Metaverse-ready ad opportunities signs an exclusive partnership with Dodreams, publisher of Drive Ahead!
Ua Eye
How accessible, responsible, and inclusive ads are already breaking open your CPI
Rovio’s Claire Rozain looks at the myriad benefits of accessible, progressive mobile games ads in her weekly column, UA Eye
Value Ad
Adverty launches industry-first streaming video technology for In-Play ads
Adaptive streaming video advertising from the partnership between SeenThis and Adverty brings innovative programmatic video ad formats to the gaming world for the first time
Merger News
Unity and ironSource announce merger
The companies will collaborate on a new platform that will embed Unity tools with monetisation indicators during games creation
Pgc Toronto
Why seamless ads are essential to user retention
Zynga, Gameloft, Chaarmi Worlds, AppLovin, and re6l discuss the next iteration of rewarded and playable ads in this snapshot of their PGC Toronto panel
Verve Group Continues To Grow
Mobile DSP Dataseat acquired by Verve Group
Dataseat will continue as an independent entity
Demand Side Platform
How can advertisers and marketers maintain the gains made during the COVID lockdowns?
LifeStreet’s Levi Matkins believes advertisers and marketers can maintain their gains through the tools available in an in-app environment – particularly, the right DSP
Studio E
Inside Studio E: Zynga's in-house advertising agency
Studio E's Gabrielle Heyman and Matt Sharpe speak with PocketGamer.biz on Studio E's decade of playable ads design, and why the format is gaining popularity
Pgc Toronto
AppLovin: The games industry still incorrectly believes nobody wants ads
Meet the mobile games and Web3 experts at Pocket Gamer Connects Toronto on July 6-7 2022
Ua Eye
The mobile games ads no one wants to see
Rovio's Claire Rozain details the egregious missteps made in some mobile games ad, particularly directed towards women and the LGBTQ community
The Mobile Games Glossary
The mobile games industry glossary
A living A-Z of mobile games industry terms you should know