Myths & Truths
Five ads networks myths debunked
AdQuantum's Andrey Kalita explains advertising networks and the potential benefits and revenue you may be missing out on
Creative Masterclass
The ultimate cheat sheet for successful creatives - genre by genre
Let the CrazyLabs experts teach you the secrets of success when it comes to creating the best hypercasual advertising creative
Socialpeta Report
Google pulls ahead of iOS in strategy downloads, but iOS reigns for revenue
SocialPeta's report on mobile advertising in 2022 delves into the performance of the genre
Marketing
Minigames and visual effects drive casual and simulation game marketing
New insights into the marketing of casual and simulation games reveals the latest techniques to generate impressions and installs
Socialpeta Report
RPGs saw a 4.76% increase in downloads last year
Downloads were up, however revenue for the genre fell 13.06 percent
Socialpeta Report
Casual games drew almost 28% of all game advertisers last year
A new report by SocialPeta delves into the state of mobile marketing in 2022
Ai Ads
AdLiven announces AI image Generation Tool to for playable ads
The first-of-its-kind tool uses a neural network to identify specific variables linked to playable ads
Applovin Data
Revealed: The key metrics for an effective ad creative
Narrative, relateability, and customisation… AppLovin data breaks down what it takes to make an effective ad
Believe In Better Adtech
Company Spotlight: adjoe
Meet adjoe, the Hamburg-based advertising tech and monetisation specialist
Statistics
Android has a 71% share of all ads traffic
Android remains the preferred platform for creatives, as the number of advertisers has more than doubled from 2019 to 2022
New Launch
Bidstack launches dedicated Sports Division and partnership with SimWin Sports
Bidstack's new sports division allows the management of virtual advertising on a whole new level
Boosting Growth
Zynga's ad monetisation platform Chartboost announces Chartboost Mediation
Chartboost Mediation provides game makers with an easy-to-use solution for increasing revenue
Speaker Spotlight
Speaker Spotlight: Oleg Shliamovych talks mobile ads and monetisation
Pocket Gamer Connects hits London on the 23 and 24 January 2023. Meet some of the leading industry names that will be live on stage
Funding
Mobile game subscription start-up Multiscription announces $1.6m funding round
Multiscription seeks to offer developers a way to incorporate subscription services into their games
Hires
Ogury appoints new CEO Geoffroy Martin
Mobile adtech company Ogury have appointed a new CEO, amidst apparently major plans for 2023
Get The Royal Tratment
Royal Match aims at 186 million fresh impressions via its first TV commercial
Developer Dream Games is hoping for two billion exposures
Guest Post
Will UA creatives kill in-game monetisation and revenue?
It’s all too easy to push too hard with your ads strategy, but getting the best results is all about striking the right balance
In-game Advertising
ASA issues new guidance on mobile gaming advertising
The guidance aims to address common concerns about the state of app advertising
2023 In Marketing
Representation, Privacy, and AR: What will marketing look like in 2023?
Google has unveiled its predictions for the top digital marketing trends of 2023
Guest Post
The end of the IDFA: Then and Now
LifeStreet CEO Levi Matkins on how advertisers and developers can navigate the changing mobile space
Great British Entrepreneur Awards
Audiomob founders win start-up entrepreneur of the year at Great British Entrepreneur Awards
“We are honoured to get this award and for the recognition!” Co-founders Christian Facey and Wilfrid Obeng celebrate their success
End Of An Era
How Apple’s ATT could end the current free-to-play gaming era
Privacy changes continue to have significant consequences for many devs
Socialpeta Report
Bucking the downturn: Q3 Daily Active Users and Downloads are both on the up
SocialPeta's new report also shows that Android continues to dominate in terms of advertising
Opinion
You think you’re better than me? The advertising potential of failure
Why are ads where the player fails so uniquely effective?
Holiday Sales
Pangle produces a roadmap to help mobile game makers increase revenue during the holiday season
Pangle identifies how, and when, developers can capitalise on peak periods worldwide
Advertising Analysis
Intrinsic ads are viewed more fondly by gamers, and may be more effective than interstitial ads
Intrinsic ads, adverts that are integrated seamlessly into a game world, are preferred by players and are possibly more effective than interstitial ads at advertising companies products
Mobile Marketing
Android accounts for over 70 percent of ad creatives in Q2 2022
AdQuantum and SocialPeta data suggests that publishers are shifting focus to Android devices following the introduction of Apple's new IDFA
Guest Post
AdLiven co-founder, Kai Yu, on AdLiven Insights – a new tool for a post IDFA world
How should developers approach user acquisition in an ever-changing landscape?
Advert Averse
FTC plans to regulate "deceptive" ads that target children’s insecurities
Young people aged 13 to 18 now spend 8.5 hours per day on their devices
Return On Ad Spend
The Ad Network Quickly Gaining Speed on the AppsFlyer Performance Index
Mintegral, the ad subsidiary of Mobvista, discusses the challenges - and opportunities - created by the ongoing evolution of the global mobile advertising market
Dentsu Report
Dentsu examines the place of brands in the gaming economy
A new report examines how brands can most effectively market their products in-game
In-game Ads
Intrinsic in-game ads earn twice as much viewtime as other digital channels
Lumen and Anzu delve into the advertising space
Ad Fraud
iPhone recorded more ad-related fraud than Android in Q2
The higher LTV of iPhone users makes them a prime target for fraud
Helsinki Highlights
Purchase Behaviour Targeting Insights To Scale IAPs in the Age of 'the App-ocalypse'
Brett Orlanski of Bango Audiences speaks on getting out of the app-ocalypse
Apple
Apple hires new Head of Ad Platform Partnerships
Is Apple making moves to manage its own advertising?
Industry Thoughts
Winnie Wen "If you think about how long the industry has been around, I feel like we’re just scratching the surface."
Winnie Wen from Jam City speaks on the games industry and reaching audiences
Ott Advertisements
August’s top advertisers on OTT services in the US revealed
Hulu was the most popular service for advertisers, while back-to-school creatives dominated content
User Acquisition Survey
Digital Turbine releases App Install Marketing Survey results
Video ads prove to be the dominant user acquisition channel
Industry Thoughts
Melanie Zimmermann "We invest in research and analytics. We want to know our players"
Melanie Zimmermann and Vinícius Gerez speak on the growing mobile gaming industry touching on UA and the gaming community
Monetisation And Marketing
74% of consumers use mobile ads to discover new apps
An ironSource report finds that relaxation is key both for downloads and usage
Audio Ads
Gadsme branching into audio ads
Gadsme is expanding its advertising business in a world first
July Charts
Uma Musume Pretty Derby raced into July’s charts
Stumble Guys unseated Subway Surfers as the month’s most downloaded iOS title
Ads And Application
Anna Badalamenti: 89% of publishers monetise their apps using in-app advertisements"
Liftoff's growth senior manager breaks down the best practices of app monetisation
Ironsource Report
Generation X make more in-app purchases than any other group
ironSource delve into app monetisation and discovery
Mobile Advertising
Apple Search Ads sees a 5% year-on-year increase in share-of-wallet
The recent adoption of Apple’s ATT policies badly affected Apple and Facebook, while Google remained unaffected
Guest Post
How to build a winning ad strategy through creative testing
LifeStreet CEO Levi Matkins on how to create the best ads possible
The Future Of Ads
Netflix could start its advertising-supported tier from $7 to $9 a month
Depending on their current plan, this possible new offer could save users who are willing to watch advertisements a significant amount
Maybe It's Zynga
Zynga teams up with Maybelline for in-game advertising
Maybelline becomes the first beauty brand to enter the hypercasual market
Guest Post
Humiliation in advertising — why it won't be working long term
Claire Rozain on the effects of harmful advertising on user acquisition
Interview
ironSource: It's impossible to predict what will work where
ironSource insiders on advertising, game development, and the success of Garawell Games