Advertising
Bidstack brings its intrinsic advertising to two new mobile racing game studios
The company's platform for adding themed, unobtrusive ads to games has just gained two new partners
Video Ads
Mintegral launches Smart Video Capture and Editor for Playturbo
The feature allows advertisers to create multiple ads at once while easing localisation
Legal
FunPlus face another lawsuit for misleading advertising in King of Avalon
The latest suit is being filed by same firm as the previous suit
Keep Play Safe
Roblox ads come under fire from the Children’s Advertising Review Unit
The platform was found to have breached the industry watchdog’s guidelines
Interview
From CGI ads to working with some of Hollywood’s biggest stars, what’s next for Merge Mansion?
Metacore’s Sandra Fenyo discusses the company’s smash hit advertising strategy and the likelihood of a Merge Mansion TV series…
Socialpeta Report
More than 7.8 million new ad creatives were released in Q1 2023, with video ads on the rise
North America had the highest number of unique advertisers for the period, but lagged in creatives per advertiser
New Ad Markets
AppLovin brings performance-based buying to CTV to AppDiscovery
App marketers can now tap into massive CTV supply across hundreds of ad-supported TV apps and 300 channels
Open Beta
AppLovin brings Google bidding’s open beta to all MAX publishers
The move follows a successful closed beta for the service
Ads Strategy
Unity Ads bidding now available in LevelPlay
The game creation platform deepens its game growth offering post ironSource merger
Marketing Report
Longer ads lead to a 23% boom in purchasing intent
A new report analyses the impact of various factors in game marketing
Financials
Activision Blizzard Q1 2023 financials show another record quarter for King
The mobile division of the trifecta continues to perform well
Ad Transparency
What transparency means in today’s mobile marketplace
LifeStreet product manager Lily Stoelting on why transparency is key to cost effective mobile advertising
Liftoff Report
Hypercasual's not dead… But it is slowing down
So what happens next when hypercasual is down but competitive play is up?
Mintegral Joins Google Admob
Mintegral Joins Google AdMob as a Bidding and Waterfall SDK Network
Mintegral's bidding solution simplifies in-app advertising and connects demand to app businesses to scale global revenue.
Week That Was
Week in Views - What caught our eyes in the last seven days
Dragons, gamers and Kpop, oh my.
Google Ads Attribution Integration
ByteBrew, the all-in-one mobile game analytics platform, gets access to Google Ads attribution integration
This new integrated access allows ByteBrew to offer game developers free Google attribution measurement
Roblox Advertising
Roblox’s new advertising preempts legislation but still sees criticism
Although the new moves have been praised, some argue more is to be done
Put Players First
Are in-game ads the answer for developers? We asked Marc Merrill of Riot Games
Anzu co-founder and CEO Itamar Benedy talks to Riot Games co-founder and president of games Marc Merrill about the growing value of in-game advertising to indie and AAA developers alike
Ad Tools
Mobvista launches new XMP platform for cross-channel monitoring
The dashboard lets developers track multiple analytics for their campaigns
Audio Ads
Odeeo and Any Ever partner to offer new touchpoint for audio campaigns
Establishing in-game audio ads in Germany
Please Welcome Gamelight
Spotlight becomes Gamelight
Game marketing platform Spotlight rebrands as Gamelight as growth continues
Creatives
Playtika takes potshots at Candy Crush with new Best Fiends ad campaign
“Download free, play sugar free”
Monetisation Masterclass
Monetisation via in-game ads: why hypercasual studio Balzo works with Growzee
Balzo co-founder Giuseppe Lapenta talks to PocketGamer.biz about the studio's journey in the hypercasual genre and why it works with mobile ad expert Growzee
Appointments
Frameplay appoints Tencent veteran Jurgen Post as chairman of board
Post also previously served as CEO of Miniclip after its acquisition by Tencent
Boost Your Ad Strategy
Boost your ad strategy in 2023 with Appodeal's new insights report
How will inflation affect ad revenues? Let Appodeal reveal all the Mobile eCPM insights to boost your ad strategy in 2023!
Video
Pocket Gamer Connects London video round-up: Part Two
Missed the show or simply want more content? We get up close with the big names at our PGC London event
Liftoff Report
Playable ads have the lowest cost per install of all gaming ad formats
Meanwhile native ads offer the highest Day 7 return on ad spend, according to new Liftoff data
Video
Pocket Gamer Connects London video round-up
Missed the show or simply want more content? We get up close with the big names at our PGC London event
Expert Analysis
Angry Birds Match: Empowering ads with perfectly pitched puzzles
Get your gameplay and monetisation balance right and you'll have a hit on your hands, explains Rovio's UA lead Claire Rozain
Company Spotlight
Company Spotlight: Dataseat
Find out more about London-based mobile advertising experts Dataseat
A Taste Of Mobile
Fanta rebrand includes mobile game launch to better reach Gen Z
Fanta Digital Ride n Sip includes motion control gameplay
Four Force Multipliers
Four key tactics for giving your ad campaigns a force multiplier
Neasa Bannon, Industry Manager with Facebook Gaming, explains how to maximise your performance in a privacy-first advertising landscape
Interview
Why mobile games need a diverse monetisation strategy
Mintegral GM Hector Almedia shares how to survive in an increasingly competitive market
Myths & Truths
Five ads networks myths debunked
AdQuantum's Andrey Kalita explains advertising networks and the potential benefits and revenue you may be missing out on
Creative Masterclass
The ultimate cheat sheet for successful creatives - genre by genre
Let the CrazyLabs experts teach you the secrets of success when it comes to creating the best hypercasual advertising creative
Socialpeta Report
Google pulls ahead of iOS in strategy downloads, but iOS reigns for revenue
SocialPeta's report on mobile advertising in 2022 delves into the performance of the genre
Marketing
Minigames and visual effects drive casual and simulation game marketing
New insights into the marketing of casual and simulation games reveals the latest techniques to generate impressions and installs
Socialpeta Report
RPGs saw a 4.76% increase in downloads last year
Downloads were up, however revenue for the genre fell 13.06 percent
Socialpeta Report
Casual games drew almost 28% of all game advertisers last year
A new report by SocialPeta delves into the state of mobile marketing in 2022
Ai Ads
AdLiven announces AI image Generation Tool to for playable ads
The first-of-its-kind tool uses a neural network to identify specific variables linked to playable ads
Applovin Data
Revealed: The key metrics for an effective ad creative
Narrative, relateability, and customisation… AppLovin data breaks down what it takes to make an effective ad
Believe In Better Adtech
Company Spotlight: adjoe
Meet adjoe, the Hamburg-based advertising tech and monetisation specialist
Statistics
Android has a 71% share of all ads traffic
Android remains the preferred platform for creatives, as the number of advertisers has more than doubled from 2019 to 2022
New Launch
Bidstack launches dedicated Sports Division and partnership with SimWin Sports
Bidstack's new sports division allows the management of virtual advertising on a whole new level
Boosting Growth
Zynga's ad monetisation platform Chartboost announces Chartboost Mediation
Chartboost Mediation provides game makers with an easy-to-use solution for increasing revenue
Speaker Spotlight
Speaker Spotlight: Oleg Shliamovych talks mobile ads and monetisation
Pocket Gamer Connects hits London on the 23 and 24 January 2023. Meet some of the leading industry names that will be live on stage
Funding
Mobile game subscription start-up Multiscription announces $1.6m funding round
Multiscription seeks to offer developers a way to incorporate subscription services into their games
Hires
Ogury appoints new CEO Geoffroy Martin
Mobile adtech company Ogury have appointed a new CEO, amidst apparently major plans for 2023
Get The Royal Tratment
Royal Match aims at 186 million fresh impressions via its first TV commercial
Developer Dream Games is hoping for two billion exposures
Guest Post
Will UA creatives kill in-game monetisation and revenue?
It’s all too easy to push too hard with your ads strategy, but getting the best results is all about striking the right balance