Ad Battle
It ain't broke but mNectar reckons its new interactive ads are going to 'kill video ads'
Claims higher conversion and retention rates
Square Eyes
Video ads are the preferred method of earning hard currency for mobile players
And signing up for promotions the least favoured, says
Mass Market
The Brandroid effect: How Android monetization is getting an upgrade
Jeff Sue on the changing OS balance
Show Me The Money
Slither.io is ripping up the download charts, but has it really only made $72,000?
So reckons Apptopia
Lads Lads Lads
Spil Games acquires male-oriented browser game portal Mousebreaker
1.5 million 18-35 male players now at their disposal
Watch This Closely
Can mobile gaming save an ad-supported internet?
Venatus Media's Matt Cannon thinks it can
Smells Good
How a running Sephora-branded campaign boosted Daily Celebrity Crossword's revenue by 79%
Matching demographics
Rise Higher
HyprMX promotes Dan Laughlin to SVP, General Manager
Good work
Millionaire Panel
Video: What does it cost to make a million on the App Store?
Less than a million, you would hope
Happy Eyeballs
How to respect the user experience during ad monetization
Kabir Mathur on nice ads
Color Switch Success
How Color Switch found financial success with rewarded video ads
Zeb Jaffer offers his thoughts
The Client's Always Right
NativeX is hiring a Developer Relations Manager
Courting clients and analysing performance
Headline Grabbing
5 key mobile game trends from GDC 2016
Key trends from San Francisco
What's Next?
The 5 trends that will dictate mobile gaming's evolution in 2016
David Diaz consults his crystal ball
Thriving Or Doomed?
Swedish indie Mediocre on surviving and thriving amidst the so-called 'indie apocalypse'
Johansson, Gustavsson and Bengtsson discuss the sustainability of indie dev
Thank You
Supersonic's Tal Shoham on the 'game changer' that is rewarded advertising
Everyone's a winner
The Right Ads
The power of rewarded ads within your monetization mix
Adam Salamon has the right present for you
Body In San Fran, Eyes On Beijing
Chartboost hiring Mandarin speakers for China-focused roles
San Francisco ad platform Chartboost seeks Asia experts
Upsight Acquisition
Analytics platform Upsight widens its market to ad mediation with Fuse Powered acquisiton
Terms of the deal not disclosed
Power Partners
Adways partners with Singapore publisher Quest Drop to support games in Southeast Asia
Singaporean publisher and Japanese ad network join forces
Expert Knowledge
Rovio outsources its European ad sales business to Venatus Media
Better out than in
Safe (ad) Space
SuperAwesome looks to build on 'kid-safe' advertising message with 2 C-level hires from Outfit7 and Nickelodeon
Also opens LA office
View To Play
Jami Laes on the $100 billion future of mobile advertising
View-to-play showing signs of a change
Get Together
Integration not silos is the future for mobile advertising and marketing in 2016, says Fyber’s David Diaz
Future trends from the remembrance of things past
Studio Profile
How a YOLO attitude helped Dumpling Design's Dashy Crashy hit a million downloads over a weekend
The fledgling studio invite us in for a chat
Watch This
#PGCLondon 2016 speaker Nitrome's Matthew Annal on the rise of ad-funded games
What to expect at PG Connects London 2016
Big Beasts
2015 in Review: Activision acquiring King was huge market validation, says Storm8's Perry Tam
Future trends from the remembrance of things past
All Ads Up
How to make sense of ad networks, waterfalls, mediators and attribution partners
Torulf Jernström provides an ecosystem guide
View For Pay
Are ads the way to monetise on Apple TV?
Tactile Labs is experimenting
Admob Boss
Video: What AdMob can do for your monetisation strategy
Not just an advertising platform
Mediation Myth Busting
Video: Busting the myths of ad mediation
AerServ give it to you straight
Bigger Bucks
Video: HyprMX on the appeal of branded not UA ads
Making money and keeping your users to yourself
Social Sales
Video: Build a brand persona not a brand
Getting to know you
Capture Market
Video: Monetising direct from the lock screen
Getting to users at the first instance
Trendy
Video: The top trends in user acquisition
Increased budgets and a focus on video
Customer Satisfied
How focusing on UX and retention created success for Gram Games' ad-funded 1010!
Making thousands of dollars a day without IAPs
Myth Buster
5 common myths about mobile advertising busted
David Diaz shoots them down
Drill Down
How to fight fraud and save up to 30% of your mobile advertising spend
Addict Mobile's Christophe Mosa explains
Power Of Mobile Ads
Consumers say mobile advertising is a fair exchange for content and gaming experiences
Millennial Media's Ollie Clamp serves up numbers
New Growth
StartApp on the power of fast-emerging mobile markets like Russia, Brazil and Saudi Arabia
Sandra Grodensky interviewed
Eye-catching
How to create effective visuals for mobile advertising
Hélène Queriault on making good ads
Ad This Up
Cheap data packages will revolutionize mobile ads, says Eric Seufert
Rovio's VP of user acquisition Eric Seufert takes to the stage at PGC Helsinki
Pay For It
AppLift India on making the most of your paid advertising
More bang for your buck
Call To Action
Can you use post-call ads to boost revenue and retention?
Power of voice
Category Conscious
How to advertise to the Indian market
Locally grown knowledge
Ad-vantage
How best to monetise freemium gamers, according to Google
IAPs are not the only way
A Golden Ratio
How Glu Mobile balances UA spend and in-game advertising revenue
Spend vs Save
Growth Area
With advertising already 19% of sales, Zynga is building out its own PMP to attract big brand dollars
Sticky eyeballs
3d Goggles
StartApp creates interactive mobile ads controlled by gyroscopes
Platform launches first 360-degree app adverts.
Iap Vs Ads
deltaDNA SmartAds increases in-game ad revenue by 300%
Breaking the IAP vs advertising dichotomy