Brand Intro
HyprMX's Dan Laughlin on bringing big brand advertising to mobile games
Into the mainstream
From The Top
You can't be lazy about monetisation, says Unity Ads' Mickey Maher
Not an add-in extra
Ad Attack
Appodeal's Pavel Golubev on the future of mobile advertising
A deal just for you
Ad It Up
glispa gNative ad platform accesses half the world's smartphone users
New native ad platform comes out of Beta
Branded Values
Ad campaign pushes 600,000 players of Google's location game Ingress to visit AXA insurance offices
Click and collect
Don't Be Sneaky
How to monetize your users without alienating them
AerServ CEO Josh Speyer on maintaining a dialogue
Free Money
Why Helsinki start-up Futureplay is going ad-first but not ad-only
Jami Laes on combining ad revenues with IAP
Native Results
How YeahMobi's Mobile Native Ads Platform helped more than double Emoji Keyboard's revenue
More revenue, better product
100% Of What
Are you paying for mobile ads that no-one sees?
The Mobile Majority's Matthew Russo dispells myths
Millions Of Curious Eyeballs
Why AdMob is now the exclusive advertising channel to access millions of Trivia Crack players
Etermax CEO Maximo Cavazzani trusts its fill-rate
Programmatic Power
How Heyzap's ad mediation boosted Crossy Road's ad revenue by 94%
More is more
Rip Sdks
Ad tech SDK integration woes and how to solve them
AerServ's Josh Speyer on a better way
Ad Savvy
Simple tips to make the most of the in-game advertising opportunity
MobFox's Noam Neuman advises
Lights, Camera, Analyze
Metaps and Hakuhodo creating UA tools for tracking power of TV commercials
Japanese companies join forces to delve into TV marketing analytics.
Ad Rank
AppsFlyer crowns AppLovin as best iOS ad network based on 1-, 7- and 30-day retention
Facebook still rules for reach, however
Monetizing The 99%
Inside the Game: Mobile game advertising 101
How Pixelberry is using ads to drive revenue
Transparency
Millennial Media plays the trust card, offering a 100% viewability guarantee
Get what you pay for
Ways To Spend
Video and Facebook still the most effective UA channels
AdColony marks the status quo
Philanth-flappy
Flappy Bird clone funds Nepal Earthquake disaster relief
Game Studios uses gaming to buy food and medical supplies
Install Me
Facebook powers up mobile app install ads with deep linking
Mobile ads just got a bit more powerful.
App Scratcher
Firefox OS developers enjoy free app promotion with Tappx
Mozilla partners with open ad exchange for developers.
Reward Me
Supersonic opens video mediation platform to all developers
Ready for indies too
A Word From Our Sponsors
Why in-game ads - native, video and brands - will unlock the next wave of F2P monetization
Monetizer Mavens go ad-funded
Shake Up
Personagraph and WWO bring private marketplace to Indian mobile ad market
Transparency data-driven approach
Watch And Earn
Video mediation platform AerServ launches incentivised ads
New platform promises more flexibility
Lab Rat
Vungle helps devs design better mobile ads with its creative labs service
News service for "premium advertisers"
Only Apple
Apple is now rejecting iOS games which contain adverts that mention other platforms
Another banhammer falls
Big In The Big Apple
NetEase Games debuts its Passionate Gaming Enthusiasts publicity campaign in New York Times Square
Celebrating success and new US office
Opening Up China
LoopMe to bring native video ads to Baidu, Cheetah Mobile and Sungy Mobile
Adding inventory
Signal To Noise
Is Facebook becoming a more expensive and less effective place to advertise mobile games?
CTRs down, CPCs up
Going Global
How YeahMobi is helping Chinese indie developers to monetize and expand internationally
Mixing revenue generation with cost effective UA
Native Son
AppLift CEO Tim Koschella on the rise of native ads, the holistic use of data, and new investment PubNative
Trends in adtech
Boosting Ad Efficiency
Glispa's revised Quality Optimization Engine promises to fine-tune your campaigns
Backed by OLX
'appy Nation
How gaming is powering up the mobile app economy
Milliennial Media's State of the Apps report
Iap Inspector
Good fight: the honourable monetisation of Stormblades
IAPs from the players' perspective
Play Me
mNectar partners with Branch Metrics to improve playable ads
Playable ad technology combines with deep linking
Growth Spurt
RevMob expands Sao Paulo HQ and boosts workforce
Brazillian ad platform grows rapidly
For The Kids
Bee7 and SuperAwesome partner up for COPPA-compliant Android CPI ad network
Appropriate for all
Watch Ads To Stop Ads
Noodlecake's Ryan Holowaty on the experimental monetisation of Tiltagon
Bridging the gap between free-to-play and premium
Going Global
Market Tech Holdings acquires majority stake in glispa with $77 million deal
glispa will become full service solution provider
Rise And Rise
LoopMe CEO on the vast, open, $200 billion mobile advertising market
Any advertiser can now buy any slot
Milestone
StartApp celebrates 350 million monthly active users
StartApp is a dev's best friend
Bring Home The Beacon
RevMob on why location will make mobile ads relevant
RevMob CEO highlights the benefits of beacons
Watch And Paid
Crossy Road has now generated $3 million with Unity Ads
Opt-in, seamless and high monetisation
Ad This Up
Gameloft combats ineffective ad placements by opening up inventory
UK marketers can delve directly into portfolio
The Next Billion
India - the next frontier in mobile advertising
Ravikanth Kanchibhotla lays bare the opportunity
New Stream
Zynga generated $153 million of revenue from in-game ads in 2014
Money for old eyeballs
Team Up
Starcom MediaVest heads into mobile with InMobi partnership
Mobile's the future
Ads The Way
Appsfire acquired by Mobile Network Group for a rumoured $30 million
Going for scale
Totally Unique
InMobi's network now over one billion devices strong
Mobile ad platform hits milestone