'appy Nation
How gaming is powering up the mobile app economy
Milliennial Media's State of the Apps report
Iap Inspector
Good fight: the honourable monetisation of Stormblades
IAPs from the players' perspective
Play Me
mNectar partners with Branch Metrics to improve playable ads
Playable ad technology combines with deep linking
Growth Spurt
RevMob expands Sao Paulo HQ and boosts workforce
Brazillian ad platform grows rapidly
For The Kids
Bee7 and SuperAwesome partner up for COPPA-compliant Android CPI ad network
Appropriate for all
Watch Ads To Stop Ads
Noodlecake's Ryan Holowaty on the experimental monetisation of Tiltagon
Bridging the gap between free-to-play and premium
Going Global
Market Tech Holdings acquires majority stake in glispa with $77 million deal
glispa will become full service solution provider
Rise And Rise
LoopMe CEO on the vast, open, $200 billion mobile advertising market
Any advertiser can now buy any slot
Milestone
StartApp celebrates 350 million monthly active users
StartApp is a dev's best friend
Bring Home The Beacon
RevMob on why location will make mobile ads relevant
RevMob CEO highlights the benefits of beacons
Watch And Paid
Crossy Road has now generated $3 million with Unity Ads
Opt-in, seamless and high monetisation
Ad This Up
Gameloft combats ineffective ad placements by opening up inventory
UK marketers can delve directly into portfolio
The Next Billion
India - the next frontier in mobile advertising
Ravikanth Kanchibhotla lays bare the opportunity
New Stream
Zynga generated $153 million of revenue from in-game ads in 2014
Money for old eyeballs
Team Up
Starcom MediaVest heads into mobile with InMobi partnership
Mobile's the future
Ads The Way
Appsfire acquired by Mobile Network Group for a rumoured $30 million
Going for scale
Totally Unique
InMobi's network now over one billion devices strong
Mobile ad platform hits milestone
Change Of Direction
Gameloft looks to in-game advertising in 2015
Publisher has set up internal agency
Turn Up To 11
Wargaming.net rocks out with Vevo sponsorship deal
Tanks can't blitz if they don't have a rocking playlist
Extreme Ua
Supercell and uCool battle for a Super Bowl XLIX advertising victory
Clash of Clans vs Heroes Charge
Slight Decline
Gameloft's 2014 revenues drop 3% as 2014 line-up flops
Looks to ads and better games for rebound
Pewdie-mario
Nintendo opens entente cordiale with YouTubers through advertising share program
New beta program live
Options For All
What can you learn from Crossy Road's smart monetization layers?
Like Flappy Bird but with revenues
On The Box
Quaid Media Burst TV promises a mobile gaming UA goldrush
Driving user acquisition, one ad break at a time
Watch And Earn
35% of game devs are now using video ads
Conclusions from Millennial's 2015 State of the Apps report
Paid To Watch
Crossy Road rakes in $1 million on iOS with Unity's incentivised video ads
Inspired by Disco Zoo
Integration
mNectar reveals what ads of the future could look like, and Twitter wants in
Alongside Opera Mediaworks, Sprint and Fuse Powered
Ad Wrists
Is this what ads will look like on the Apple Watch?
Wearable advertising
Data
Microsoft's says Windows Store downloads were up 110% during 2014
With registered developer numbers up 80%
Monetizer Mavens
2014 in Review: Monetizer Mavens on Hearthstone, chart stasis, and waiting for the next big change
Future trends from the remembrance of things past
Interview
2014 in Review: Jude Gomila, Heyzap - Expect the rise of the idle game in 2015
Future trends from the remembrance of things past
Sponsored Feature
How monetization got smart in 2014 and will get smarter in 2015
Yeah Mobile looks back and forward
Extreme Ua
Following Machine Zone, uCool to drop tens of millions of dollars on Heroes Charge TV campaign
Running in US and globally until January
Integrated approach sees The Mobile Majority hit $50 million run rate
The future of mobile advertising is a "holistic system"
Deal
Adways China links with beBit to crack Chinese mobile advertising market
Knowledge is power
Investment
Zeotap raises $1.3 million to analyse carrier data
Backed in Berlin
Data
InMobi extends reach to 872 million users and 138 billion monthly ad impressions
Making an impression
Chart Of The Week
If you don't think in-game advertising can generate serious cash, look away now
A simple lesson from Glu Mobile
Compare the market: HeyZap mediation service to allow devs to compare multiple ad networks
Switch on the fly to maximise revenue
Opinion
Unity on the power of video ads and the virality of video gameplay sharing
Mickey Maher on the moving image
Jobs
MediaBrix builds biz dev team, promoting Art Santos and poaching Appsavvy's Lo Norona
One new, one old
Sponsored Feature
7 steps to crushing your next app campaign
Adknowledge gives you some wise advice
Appsfire hails ad network shift a success as ZeptoLab and NaturalMotion jump on board
News a 'great validation'
Deal
Consolidation in mobile monetisation fragments then coalesces as Science Inc buys Upsight's PlayHaven ad network
Now focusing on our individual goals
Deal
Millennial Media acquires Nexage for $107.5 million
Ad(d) cash
Kiip claims its new reward video ads generate 77% view-through rates and up to $30 CPM
A new way to view
Sponsored Feature
How to make your games more attractive to brand advertisers
Tapsense on making positive changes
Vungle's new tech takes 300 milliseconds to decide between a pre-cached or streaming ad
Optimisation the experience
Sponsored Feature
How programmatic marketing is changing the mobile marketing landscape
Programmatic gets personal
Chart Of The Week
Nexage see demand for video ads up 516%
The new normal