Interview
Brand video ad network HyprMX questions, Why are you advertising your rivals' games?
Time to turn off UA ads?
Tag: Advertising
Page 17 of 17
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Interview
How Voxel's interactive adverts are reinventing UA's core loop
CEO David Zhao on better users and higher install rates
Interview
InMobi on how its native first emotionally lead approach can increase CPMs to $20
Leveraging player's emotional state
Video
IQzone's Patrick Petty on why ads could be your missing puzzle piece
Ad speak
Investment
Smaato closes $25 million investment; expanding in Indonesia and Singapore
RTB outfit bids up
Deals
Chartboost makes China move with Chukong
US monetisation platform gains local backing
As it rolls out on iOS, ad platform StartApp hits 250 million monthly active users
Number of integrated apps rises to 100,000
Mobile Mavens
Was the ASA right to call out EA on F2P?
And how many acronyms can we get in one headline?
Opinion
8 pieces of advice advertising genius David Ogilvy would give F2P marketeers
From UA and testing to honesty and brand
Investment
Interactive mobile ad outfit mNectar raises $7 million
NEA impressed with 'huge market opportunity'
Upsight looks to make location matter with its GeoTrigger ad technology
Are your users in the place to be?
Deal
AppLift funds API-based customisable native ad platform PubNative to tune of 'x' million
Seven-digit investment announced
Deal
AppFlood adds Bidstalk to its China-focused RBT ad exchange
Bidstalk gains China, AppFlood gains global inventory
Opinion
ASA's Dungeon Keeper ruling risks opening up a nasty can of worms
How long is too long to wait for a base upgrade?
Dungeon Keeper accused of misleading ad as ASA investigates EA
Giant has knuckles lightly rapped
Twitter's mobile app promotion platform rolls out worldwide
Hits 1 billion devices in beta phase
Deal
Opera buys mobile video ad platform AdColony for up to $350 million
$75 million in cash now, plus $275 million earn-out potential
Mobile Mavens
How should developers respond to Apple's shifting of the goalposts on ad incentivisation?
Our mobile experts give their view
Stateside
Apple is fast becoming the faceless giant developers love to hate
Life not so rosy inside the walled garden
Rumourmill
Another brick in the wall: Rumours suggest Apple's banning incentivised video ads and Facebook sharing
Also randomising MAC address
Sponsored Feature
InMobi on the break with banner ads and its native revolution
Time to take control
Sponsored Feature
Advertising technology deathmatch: Network vs Mediation vs. Exchange
It's a fight for top dollar says Rob Weber
Sponsored Feature
NDP Media insists that Big Data is critical for mobile app promotion
The speed of your data will give you your profits
AdColony nabs former iAd exec to kickstart global growth
Megan Sullivan appointment follows European expansion
NativeX launches customisable native mobile ad exchange for F2P games
Extracting maximum value
Lootsie's SDK lets you turn achievements into real-world rewards
Breaking the fourth wall
Jobs
Vungle looks to triple staff in 2014; appoints Ville Heijari to head Europe
Video ad outfit on the rise
Trying to optimise ad revenue? Look beyond eCPM
Or else you're only looking at half of the picture
Added flexibility with Flurry's mobile video ads gives Pocket Gems a 5x boost
Non/skippable options are key
Advertising Data
AppFlood sees Q1 2014 traffic up 46% but ad spend is up 62%
Android network extends reach
Interview
Vungle looks to reboot mobile video ads with Vungle Exchange
It only takes 15 seconds to make a statement
Interview
AppsFire on Brichter-San, its new pull-to-refresh ad solution
'Banners are dead. They just don’t know it yet'
Guest Column
Why you need to be thinking about TV ads for your mobile game
Motility Ads' Josh Rinsky is switched on
Twitter unveils new mobile app promotion suite to drive installs
Direct download links included in ads
Guest Column
How we successfully monetise around Snail Bob's cliffhanger moments
Hunter Hamster Studios' conversion to video ads
Time To Grow
Fuse Powered: Developers need to get to grips with their advertising
Darren Keyes on making the most of FuseBoxx and AdRally
No Fees
TapSense launches $10 million fund for RTB users
Get 100% of your ad money
Building A Bridge
How AppFlood’s RTB smarts will help unlock China’s mobile ad market
PapayaMobile’s Chris Hanage on the opportunities
Don't Dismiss Incents
Setting the record straight on Reward Install Campaigns
TrialPay says don't dismiss incentivized installs
Smaller developers have little choice but to get innovative, says Glispa's Gary Lin
But going international can help too