Data
Microsoft's says Windows Store downloads were up 110% during 2014
With registered developer numbers up 80%
Monetizer Mavens
2014 in Review: Monetizer Mavens on Hearthstone, chart stasis, and waiting for the next big change
Future trends from the remembrance of things past
Interview
2014 in Review: Jude Gomila, Heyzap - Expect the rise of the idle game in 2015
Future trends from the remembrance of things past
Sponsored Feature
How monetization got smart in 2014 and will get smarter in 2015
Yeah Mobile looks back and forward
Extreme Ua
Following Machine Zone, uCool to drop tens of millions of dollars on Heroes Charge TV campaign
Running in US and globally until January
Integrated approach sees The Mobile Majority hit $50 million run rate
The future of mobile advertising is a "holistic system"
Deal
Adways China links with beBit to crack Chinese mobile advertising market
Knowledge is power
Investment
Zeotap raises $1.3 million to analyse carrier data
Backed in Berlin
Data
InMobi extends reach to 872 million users and 138 billion monthly ad impressions
Making an impression
Chart Of The Week
If you don't think in-game advertising can generate serious cash, look away now
A simple lesson from Glu Mobile
Compare the market: HeyZap mediation service to allow devs to compare multiple ad networks
Switch on the fly to maximise revenue
Opinion
Unity on the power of video ads and the virality of video gameplay sharing
Mickey Maher on the moving image
Jobs
MediaBrix builds biz dev team, promoting Art Santos and poaching Appsavvy's Lo Norona
One new, one old
Sponsored Feature
7 steps to crushing your next app campaign
Adknowledge gives you some wise advice
Appsfire hails ad network shift a success as ZeptoLab and NaturalMotion jump on board
News a 'great validation'
Deal
Consolidation in mobile monetisation fragments then coalesces as Science Inc buys Upsight's PlayHaven ad network
Now focusing on our individual goals
Deal
Millennial Media acquires Nexage for $107.5 million
Ad(d) cash
Kiip claims its new reward video ads generate 77% view-through rates and up to $30 CPM
A new way to view
Sponsored Feature
How to make your games more attractive to brand advertisers
Tapsense on making positive changes
Vungle's new tech takes 300 milliseconds to decide between a pre-cached or streaming ad
Optimisation the experience
Sponsored Feature
How programmatic marketing is changing the mobile marketing landscape
Programmatic gets personal
Chart Of The Week
Nexage see demand for video ads up 516%
The new normal
Interview
Brand video ad network HyprMX questions, Why are you advertising your rivals' games?
Time to turn off UA ads?
Interview
How Voxel's interactive adverts are reinventing UA's core loop
CEO David Zhao on better users and higher install rates
Interview
InMobi on how its native first emotionally lead approach can increase CPMs to $20
Leveraging player's emotional state
Video
IQzone's Patrick Petty on why ads could be your missing puzzle piece
Ad speak
Investment
Smaato closes $25 million investment; expanding in Indonesia and Singapore
RTB outfit bids up
Deals
Chartboost makes China move with Chukong
US monetisation platform gains local backing
As it rolls out on iOS, ad platform StartApp hits 250 million monthly active users
Number of integrated apps rises to 100,000
Mobile Mavens
Was the ASA right to call out EA on F2P?
And how many acronyms can we get in one headline?
Opinion
8 pieces of advice advertising genius David Ogilvy would give F2P marketeers
From UA and testing to honesty and brand
Investment
Interactive mobile ad outfit mNectar raises $7 million
NEA impressed with 'huge market opportunity'
Upsight looks to make location matter with its GeoTrigger ad technology
Are your users in the place to be?
Deal
AppLift funds API-based customisable native ad platform PubNative to tune of 'x' million
Seven-digit investment announced
Deal
AppFlood adds Bidstalk to its China-focused RBT ad exchange
Bidstalk gains China, AppFlood gains global inventory
Opinion
ASA's Dungeon Keeper ruling risks opening up a nasty can of worms
How long is too long to wait for a base upgrade?
Dungeon Keeper accused of misleading ad as ASA investigates EA
Giant has knuckles lightly rapped
Twitter's mobile app promotion platform rolls out worldwide
Hits 1 billion devices in beta phase
Deal
Opera buys mobile video ad platform AdColony for up to $350 million
$75 million in cash now, plus $275 million earn-out potential
Mobile Mavens
How should developers respond to Apple's shifting of the goalposts on ad incentivisation?
Our mobile experts give their view
Stateside
Apple is fast becoming the faceless giant developers love to hate
Life not so rosy inside the walled garden
Rumourmill
Another brick in the wall: Rumours suggest Apple's banning incentivised video ads and Facebook sharing
Also randomising MAC address
Sponsored Feature
InMobi on the break with banner ads and its native revolution
Time to take control
Sponsored Feature
Advertising technology deathmatch: Network vs Mediation vs. Exchange
It's a fight for top dollar says Rob Weber
Sponsored Feature
NDP Media insists that Big Data is critical for mobile app promotion
The speed of your data will give you your profits
AdColony nabs former iAd exec to kickstart global growth
Megan Sullivan appointment follows European expansion
NativeX launches customisable native mobile ad exchange for F2P games
Extracting maximum value
Lootsie's SDK lets you turn achievements into real-world rewards
Breaking the fourth wall
Jobs
Vungle looks to triple staff in 2014; appoints Ville Heijari to head Europe
Video ad outfit on the rise
Trying to optimise ad revenue? Look beyond eCPM
Or else you're only looking at half of the picture