How to optimise your Lifetime Value with effectively implemented cohort analysis

How to optimise your Lifetime Value with effectively implemented cohort analysis

Understand it or lose it

Data derby: App Annie acquires analytics rival Distimo

Data derby: App Annie acquires analytics rival Distimo

And wraps up a $17 million funding round

Boom Beach burst helps keep Supercell at the top of the app tree

Boom Beach burst helps keep Supercell at the top of the app tree

App Annie details iOS and Android apps in April

Helping hand: App Annie launches 2 free services to help devs overcome 'mobile's biggest challenges'

Helping hand: App Annie launches 2 free services to help devs overcome 'mobile's biggest challenges'

Advertising Analytics and App Store Optimisation are go

A lot can happen in a quarter of a millisecond: deltaDNA on the power of real-time analytics

A lot can happen in a quarter of a millisecond: deltaDNA on the power of real-time analytics

You've got to think fast

Singular vision: Zynga co-founder Schiermeyer to unite analytics and design at fresh mobile studio

Singular vision: Zynga co-founder Schiermeyer to unite analytics and design at fresh mobile studio

Balancing the scales

Unity acquires player engagement platform Playnomics

Unity acquires player engagement platform Playnomics

Helgason: Technology to be integrated into Unity Cloud suite

Flurry updates analytics to show retention and return rate

Flurry updates analytics to show retention and return rate

New feature currently in beta

Facebook is best channel for driving app discovery at volume, reckons AppsFlyer

Facebook is best channel for driving app discovery at volume, reckons AppsFlyer

And it's got a graph to prove it