Finer Details
Mech Mocha on why Indian indies have to get smart about the "other stuff" in F2P games
It's not just about the game
Concentrated Data
#PGCHelsinki speaker Allison Bilas on the secret sauce for F2P game success
What to expect at PG Connects Helsinki 2015
Intelligence
How CIA research into the social life of terrorists will help you improve your game's LTV
Ninja Metrics’ Dmitri Williams on better data
Feed The Small Fish
GameAnalytics enters publishing with indie-focused Runway
Runway will help small indie studios looking to soft launch
Untapped Potential
In-app messaging inspires 3.5 times higher retention
But only a third use it
Boost Me Up
New GameAnalytics SDKs turbocharge Android
Neck and neck with iOS
Lights, Camera, Analyze
Metaps and Hakuhodo creating UA tools for tracking power of TV commercials
Japanese companies join forces to delve into TV marketing analytics.
Going Deeper
Retooled DeltaDNA benchmark dashboard offers real-time retention analytics
Retention insights are a key feature of DeltaDNA's new dashboard
Man Around Data
Ninja Metrics hires Gordon Bellamy to spearhead predictive analytics
New start, new data
Just Swell
App Annie gains 12th office location as it acquires usage analytics outfit Mobida
Analytics outfit grows its numbers
Magnifying Glass
Fiksu adds Apple Watch event tracking to existing iOS SDK
New SDK provides visibility into Apple Watch app engagement
First Come First Served
Apple's new App Analytics is available in early access beta
In-house app analytics rev up for a test drive
Play Better
Why Google must do more to win mobile developers' hearts
David Lane wants better aftercare
More Payers Per Players
Ric Moore on ripping App Store data to find the most efficiently monetising F2P games
Ex-Bossa man is digging deep
Tinker Tailor
One-size-fits-all is the wrong analytics approach, says Kongregate's Emily Greer
Mobile analytics is trickier than web
Time To Go
deltaDNA releases free and unlimited game analytics
Leverages high performance big data platform
New Ninja
Ninja Metrics hires ex-GM of Wargaming America as Chief Customer Officer
Jeremy Monroe set to "bridge the gap"
Analyse This
New Upsight Marketing platform claims to simplify real-time analytics
A year in the making
Cash Saver
DeltaDNA releases Go, its free and unlimited game analytics service
Data on the cheap
Deep Data
Using SimilarWeb Pro to analyze the performance of top Trivia games
Trivia Crack, Logo Quiz, Family Feud 2 and QuizUp ranked
Flying High
After B funding round, AppsFlyer is $20 million stronger
San Francisco firm take funding total to $28 million
DeltaDNA makes a game to help devs maximise their analytics
Cooking, eating its own dog food
Interview
SimilarWeb on moving from comparative UA and app store data to providing app engagement analysis
Gali Arnon lifts the curtain on the app ecosystem
DeltaDNA drops price of its analytics for indies at launch by 90% to $100 a month
No excuses not to segment
Interview
As UA extends from launch into lifecycle, you need sharper analytics, says Adjust's Japanese MD
Shawn Bonham on the influence of re-engagement
Deal
Adways China links with beBit to crack Chinese mobile advertising market
Knowledge is power
Analytics for all: deltaDNA launches non-commercial license for universities and colleges
Player management platform opens up data
Full Indie Uk Column
KPIs are important but don't fall into the Ludic Fallacy
Solve the problem not the symptom says Luke Dicken
Deal
DeltaDNA and HP Vertica strike up strategic partnership to improve data management
Smart move
Investment
Remerge secures $1 million funding for its adtech platform
Enabling audience segmentation and retargeting
Video
Can Game Power Score Analysis really predict your game's commercial success?
Markus Ramark certainly thinks so
Opinion
Why you should be using Linear, Cumulative and Secondary Indexes to optimize your IAP strategy
New ways to measure player behaviour
Investment
Adjust raises $7.6 million for US and Asian expansion
Active Venture Partners leads the round
Deal
Upsight partners with adjust to bring better analytics to app marketing
For the marketers
Opinion
Defining mobile analytics 2.0
Adjust's Paul Müller on what comes next
Deal
iQU and HoneyTracks join forces to deliver next generation marketing
Analytical partnership
Sponsored Feature
App developers have gone premium
Nexage CMO Victor Milligan on stepping up
Gdc Europe 2014
The downside of data: How metrics can ruin your game
Ubisoft's Christoph Safferling on the devil in the detail
Deals
West heads east: Tapjoy acquires Korean analytics platform 5Rocks
Robot rock
Jobs
Analytics platform Localytics 'aggressively hiring' on the back of threefold revenue growth
Boston outfit booming
Apple analytics: 66.3 percent of all App Store software is freemium
Average price of a game is $0.74
Deal
Analytics acquisition: Yahoo to acquire mobile data giant Flurry
Moving on metrics
Apple beefs up iTunes analytics and attribution as it extends control over user acquisition
Full conversion funnel transparency
Sponsored Featured
5 player types you should recognise to drive long term engagement
It's time to get personal
Opinion
How to optimise your Lifetime Value with effectively implemented cohort analysis
Understand it or lose it
Data derby: App Annie acquires analytics rival Distimo
And wraps up a $17 million funding round
Boom Beach burst helps keep Supercell at the top of the app tree
App Annie details iOS and Android apps in April
Helping hand: App Annie launches 2 free services to help devs overcome 'mobile's biggest challenges'
Advertising Analytics and App Store Optimisation are go
Interview
A lot can happen in a quarter of a millisecond: deltaDNA on the power of real-time analytics
You've got to think fast
Singular vision: Zynga co-founder Schiermeyer to unite analytics and design at fresh mobile studio
Balancing the scales