Funding Round
Web and app market intelligence firm SimilarWeb raises $47 million
Company plans to open new offices, develop new products and extend its data coverage
Understanding Data
The data game
Matomy's Itai Blitzer discusses behavioural patterns and why first-party data is so important
Coming Together
Singular merges with Apsalar to offer a more nuanced marketing analytics platform
Will operate under the Singular brand
Better Together
Mobile analytics firm Adjust becomes a Google App Attribution Partner for better integration with AdWords
All the power of AdWords within the Adjust platform
Super Mobile Gamer
Today's "super mobile gamer" is a Pokemon GO-loving 39-year old woman
Verto Analytics looks into who owns the most devices and more
Extending A Bridge
Tapjoy partners with analytics firm Moat to track viewability of its rewarded video ads
Shows promising results in preliminary tests
Strategy And Insight
Mobile strategy games on Android have a D30 retention rate of 3% and generate an ARPU of $2.23
AppsFlyer digs deep into the state of strategy titles on mobile
To The Future
Global Android app store spend will overtake iOS in 2017
App Annie takes a look at the markets of the future
Double Dna
DeltaDNA doubles monthly active users to 100 million in six months
Processing 25 billion data events a month
Engaging Users
Why does Flurry say mobile game engagement is down?
Rovio's Wilhelm Taht dives into the stats
A Look Ahead
3 major mobile analytics trends for 2017
Peter Fodor and Paul Trejbal on making data more accessible
Confirmed Deal
King buys analytics company Omniata
Terms not disclosed
Sharing Is Caring
DeltaDNA and Tenjin partner to bring powerful analytics and ad tracking to their customers
Analyse and act for better LTVs
Track Your Events
Tenjin launches free self-service mobile marketing tool for small developers to track their data
Prices increase as your needs do
Feel The Churn
How first session length impacts gamer performance in F2P
Hitting the magic 10 minute mark
New Face
App Annie hires Aaron Mahimainathan as its new Chief Product Officer
20 year industry veteran takes reins on product management
Analytics Mavens
How can developers use analytics to make better games?
We ask the experts what they've found to be the most effective actionable insights
Analytics For Everyone
New indie developer-focused analytics tool comes to drag-and-drop game engine Stencyl
Install the extension, drop in some code, get retention data
Ground Level
IronSource's new User-level Analytics aims to provide clearer definition between ad and IAP performance
Also includes Frequency Capping and Delivery Pacing
Sparking Ideas
Why you need to ask the right questions for an effective analytics approach to your game
Looking at the why, not just the when
Segmentation Rules
How changing one screen led Games2Win to increase Parking Frenzy 2.0's retention by 5%
Analyse the flow
Watch This Space
ColorTV raises $1.5 million for its connected TV marketing platform
Seeded by Foxconn
Beyond Japan
Japanese App Annie competitor Fuller raises $4 million from Sega and others to go international
Expanding analytics and making apps easy
No Stars
Rovio Stars on why it hasn't published a game for over a year
Matthew Wilson is getting fussy
The Little Things
96% of the top 100 free games on Google Play are under 100MB, finds AppFigures
Paid games are often larger
Know Your Players
From engine to ad: How Unity helps you better understand and monetise your players
Deep insight
Cash In
NetEase leads $2.5 million round in integrated analytics, attribution and aggregation outfit Tenjin
Integrated approach
What To Watch
A practical guide to making the most of the data you get from mobile analytics
Albert Kolacek discusses the options
Actionable Data
How to pick the best mobile analytics tool for your game
Albert Kolacek discusses the options
Spicy
Tag Games' tech spin-off Chilli Technologies officially launches ChilliConnect free backend service
Pay when live
Downward Spiral?
Increasing competition sees Day 7 retention for mobile F2P mobile games drop 50%
GameAnalytics has been number crunching
Tracking
GameAnalytics now freely available for Unreal Engine
Getting the inside scoop
Market Report
Mobile gaming was 80% of consumer app spend in 2015
New report from App Annie and IDC sheds some light
But Is It Actionable?
How to unlock your game analytics investment
Mark Robinson on the power of data to transform your company
Now In 8 Cities
Mobile data outfit Adjust opens Paris office
Aline Reiniche named Country Manager
Upsight Acquisition
Analytics platform Upsight widens its market to ad mediation with Fuse Powered acquisiton
Terms of the deal not disclosed
Cross Referenced
Data fiends Newzoo and deltaDNA combine forces to provide strategic mobile insights
More, accurate
Building Roi
DeltaDNA hires Rovio, DeNA, Sega veteran David Zemke to optimise US performance
The numbers stack up
Unified For Roi
Singular highlights its reach through 250 ad networks, claiming $1 billion client spend in 2015
Global approach
Stamping Down On Ua
Branch's Content Analytics promises to reduce your UA costs
Optimise the power of your in-app UA content
Pewdiepie's Conversion Rate
How to track and maximize ROI on YouTube influencer campaigns
Guy Hollender on digging deeper
Made To Measure
6 awesome Dashboard charts for F2P games
DeltaDNA has the metrics to measure
Place To Play
Ex-Google Play exec Patrick Mork joins marketing platform Singular
Takes CMO role
Small Data
When it comes to analytics, indies should "screw the forest and look at the trees"
Joel Johnson on asking the right questions
New Spanners
Unity unveils new analytics and monetization tools arsenal
Unite Boston saw a big focus on business
Data Driven
Scopely hires analytics exec Steve Seoane as SVP, Publishing Platform
Experienced analytics pro joins the California team
State Of Play
5 unusual observations about the mobile gaming industry
Gur Dotan's conference trends
Brimming With Experience
Spil Games hires former Ubisoft analytics expert Stefanie Hels
Former Ubi Singapore and Bigpoint analytics pro relocates to the Netherlands
There She Blows
Gaming analytics index Whally helps publishers spear whales
Parisian startup Whalley launches new index
Soft Bulletin
Can Instagram be a strong UA channel? Apsalar thinks so
Selfies and six packs