Menu PocketGamer.biz
Search
Home   >   News

NetEase leads $2.5 million round in integrated analytics, attribution and aggregation outfit Tenjin

Integrated approach
NetEase leads $2.5 million round in integrated analytics, attribution and aggregation outfit Tenjin
Date Type Companies Involved Size
Jun 3, 2016 investment NetEase Tenjin $2.5m

Mobile marketing infrastructure company Tenjin has announced it's raised a further $2.5 million in funding.

The round was led by Chinese game publisher NetEase's VC arm, with participation from angel investors Herman Yang and Waikit Lau.

This investment will be used to enhance mobile marketing by giving marketers complete control over their user data.

Tenjin claims to be the first platform to combine advertising cost data with IAP revenue and ad revenue to provide marketers with the total ROI every user.

As a result of the funding, Tenjin will be pushed to hire aggressively.

On the up

Launched in August 2015 and used by clients such as NaturalMotion, Playdots, N3twork, KLab, Tenjin presents analytics, attribution and ad network data aggregation together using a single dashboard.

It also provides a data warehousing solution that gives marketers direct access to user-level data.

“We experienced first-hand how fragmented and messy the mobile marketing industry is, and how much app marketers struggle to access and organize the raw data that can really help grow their mobile app businesses,” said Christopher Farm, co-founder and CEO.