Powerhouse Partnership
Appodeal partners with Adjust to enrich its growth platform with attribution insights
New partnership enables every Appodeal user to access UA and attribution data from a single dashboard
Do Cross The Streams
Stream Hatchet Brands launched to track 2,300 brands on streaming platforms
Logo detection and chat analysis used to identify media value
Mobile Marketing
Adjust launches Datascape to deliver faster KPIs and performance metrics
"A mobile app’s success in this dynamic industry depends on smart and fast decision-making"
Pg Connects Interviews
Video interview: MobileAction on true data insight to discover the latest mobile games trends
MobileAction's Taha Karsli on data insight informing monetisation and iteration best practice in mobile gaming's fast-paced environment
Data Science For All
GameAnalytics Brings DataSuite to the Masses – Through AWS for Games
GameAnalytics is working with Amazon Web Services to support the AWS for Games initiative to put data analytics into the hands of every developer
Lift Off
RocketRide Games’ Louis-René Auclair on Netflix Games, data analysis, and the forest for the trees
Auclair speaks to PocketGamer.biz on the importance of the audience, patience and data, and launching the Netflix partnership
Never The Twain
The importance of avoiding campaign overlap between ad types
Facebook Gaming highlights the importance of separating your approach to Automated App Ads (AAA) and Manual App Ads
Happy Holidays
What does the holiday season have in store for developers and publishers?
Fyber digs into the data for the holiday season to help us understand the opportunities coming up in 2021
Creative Problem Solving
Where to get ideas for future creatives
If you're struggling with creative concepts for your next ad campaign, Apptica has some practical tips
Business Time
Why Mamboo Games is making the leap from hypercasual to hybrid-casual
CEO Ivan Leshkevich talks about the studio's future as it focuses on hybrid-casual games
Granularity Greatness
App Annie’s Game IQ gets smarter
New Game IQ update brings a whole new level of granularity for market sizing and growth strategies.
Deep Dive
Analytics platform Dive integrates with Roblox
40 million DAUs to mine
Going For Growth
AppFollow update promises increased insight
New update to AppFollow toolkit for optimised app growth is live
Data For Developers
Tenjin and GameAnalytics partner to launch Growth FullStack
Provides access to collect and store data
Sponsored
Left or right? How data warehouses make it easy to make decisions
GameAnalytics offer nine practical ways in which data warehouses help you make informed decisions
Sponsored
ByteBrew open beta attracts over 1000 developers
The ByteBrew platform offers a suite of features to help developers and publishers better understand their games and players.
Big Data
GameAnalytics launches new market intelligence platform GameIntel
Over 140,000 games leveraged for data
More Data
Sensor Tower acquires Pathmatics
Building out the pipeline
Welcome To The Family
Vungle snaps up analytics specialist GameRefinery
"We couldn't be more excited to join Vungle's team"
Insight And Growth
Dive founder Elad Levy on the growing need for "custom analytics"
"Dive is the only data insights and live ops platform in the industry that allows all the client's data to reside on their own servers"
Money Money Money
Mobile app marketing specialist Liftoff secures backing from Blackstone
“We’re excited to be partnering with Blackstone, one of the premier private equity firms in the world"
Climb The Ladder
Adjust appoints a new CPO and CRO
Katie Madding and Bill Kiriakis have been promoted
Welcome Aboard
AppsFlyer welcomes Adam Smart as its new director of product for gaming
"We recognised the need to add even more depth to our Gaming team and Adam has this experience in spades"
The Why
Analysis: Player motivations in Roblox, Fortnite and Candy Crush Saga
GameRefinery runs the numbers
Monopoly?
Apple could purchase Disney during stock drop, says analyst
Stock fell below $100 per share
Refining Reflections
GameRefinery acquires app developer market insight firm Reflection.io
Platforms will be integrated for better analysis
Mobile Games Spending
Mobile gaming ‘whales’ spending more than ever, according to GameAnalytics
GameAnalytics CEO Ioana Hreninciuc digs into the data to find that high spending players are spending 20% more today than they were in 2016
Gameanalytics Benchmarks+
GameAnalytics announces powerful new Benchmarks+ features
Benchmarks+ releases several new features, including regional filtering, sub-genres, top 2-4% performance quantiles, and more
Churning
Mobile games uninstalled 34% more than apps
So says the latest AppsFlyer report
Seed Funding
Wappier raises $4 million to enhance revenue and dataviz platform
Financing was led by New York-based venture group Counterview Capital
Analytics Report
Niko Partners: Asian cloud games market to reach $3 billion by 2023
An increase of more than 10 times is predicted in the next four years.
Level Up
App Annie acquires mobile analytics firm Libring alongside rebrand
“The most successful companies find a way to capitalise on mobile”
Enthusiastic
Newzoo: Over 46 per cent of all “gaming enthusiasts” are women
Women are likely to be killing time on mobile games in Newzoo's gaming demographic breakdown
Live Ops
Disruptor Beam unveils live ops platform for mobile games developers
New chief product officer and first chief financial officer appointed
Mediate
Lab Cave’s birthday present to its customers is a new Advertising Mediation for Apps tool
Firm claims to offer unbiased, impartial way to mediate ads for mobile apps
Report
Mobile gaming brought in 20 per cent more revenue than PC and console in 2018
"That’s what happens when technology improves and mobile becomes ubiquitous"
Unreal Deal
GDC 2019: Epic offers Online Services powering Fortnite to all developers for free
Available for developers working on any platform, store or engine
Analytics
FanAI acquires esports analytics and middleware firm Waypoint Media
FanAI gains access to Waypoint Media’s range of trackers, data and APIs
Killer Apps
Hyper-casual specialist Voodoo taps GameAnalytics to identify hit games
How the mobile publisher utilises data to stay on top
Oh Snap
Tenjin named Snapchat mobile measurement partner
Marketers can use tool to optimise install campaigns through Snap Ads, Lenses and Story Ads
Market Data
Analytics firm Appfigures unveils new mobile market intelligence platform
Explorer offers insights into app performance
Machine Learning
4 ways games companies can leverage machine learning
How games makers could be more effectively leveraging the petabytes of big data they’re accruing
Machine Learning
Keywords snaps up predictive analytics outfit Yokozuna Data from Silicon Studio in $1.5m deal
Draws on AI and machine learning tech
Adjusted
Adjust launches open-source performance benchmarking tool for mobile apps
Free tool should help publishers track app performance
New Digs
GameAnalytics continues APAC expansion with new office in India
The move is the mobile analytics firms second expansion in the region following an office opening in China in 2016
Still Intelligent?
Could 2018 spell the end for mobile app intelligence as we know it?
UA expert Eric Seufert and Apptopia COO Jonathan Kay sound off on the state of the market
Get Lobbying
Nominate the Best Analytics or Data Tool at the Mobile Games Awards 2018
Accolade recognises tools that support development, marketing campaigns and/or provide data on market performance
Free Data
GameAnalytics offers free tools for GameMaker Studio 2 devs
Offers reporting and analysis features across platforms
Guide To Analytics
9 steps to using analytics in your game
How to harness the data for your game design
Deltadna Promotion
DeltaDNA promotes Head of Insight Isaac Roseboom to Chief Strategy Officer
Helping define the company's vision for the future