March 18, 2024 Going Digital Mattel’s Mike DeLaet on their big push into games and why the focus is mobile “We are focused on mobile platforms and will be working very hard to create some of the most entertaining and engaging products on the market.”
March 4, 2024 Hot Five Hot Five: EA layoffs, Unity shares falls amid restructure, and Rollic picks up Barbie licence Our quick-fix roundup of the hottest stories on PocketGamer.biz
October 4, 2023 Roblox Collaboration Mattel and Gamefam to launch Barbie DreamHouse Tycoon on Roblox The first official Barbie Roblox game launches on October 6
June 29, 2023 Barbie On Board Barbie hits Stumble Guys in mass-multimedia promo campaign It's getting harder to miss the arrival of the Barbie movie with mobile a prime promo target