Building Brands
Tag: Branding
Brand Boost
Team17 Group rebrands to everplay after "improved" performance in H2 2024
Team1, Astragon and StoryToys will remain distinct developers and publishers under the rebranded parent company
Pgc London 2025
"Almost all" Subway Surfers installs are organic: Building a brand with "snackable" gameplay and memes
Sybo senior brand manager Adam Collier shared tips and tricks to building a hit brand at PGC London
Sweet Solitaire
Candy Crush Solitaire to launch worldwide on February 6th
Release marks developer's first global release since Crash Bandicoot: On the Run
Best For The Brand
Game of Thrones: Legends is a "modest" success while Marvel Snap is IP adaptation done right
GameRefinery’s July review highlights a busy month for mobile games with winners and some surprise losers…
Gameanalytics Report
USA game ad revenue to reach $130 billion in 2025
But currently only accounts for less than 6% of total ad spend in the USA
Block Rocking Bratz
MGA Entertainment and Yodo1 announce long-term licensing agreement
Yodo1 secures agreement with MGA Entertainment for brand integration of licenses including Bratz, L.O.L. Surprise!, Little Tikes and Rainbow High
About An Acquisition
Uncapped acquires gaming finance provider Sugar for undisclosed amount
New brand name "Sugar powered by Uncapped"
Interoperable Transferrable Permanent
The economy of the metaverse - why NFTs are big news for branding
Owen Ma, co-founder and head of partnerships at Epik, explains why NFTs may be the future of licensing in games
Brand-new Brand
MiHoYo launches new international HoYoverse brand
Keeping the MiHoYo name in China
Pg Connects London
Road to Connects London: Walking Squid's Kay Gruenwoldt on the changing face of in-game advertising
Walking Squid Advisory's Kay Gruenwoldt gives a sneak peek of his panel, What is the Future of Mobile Advertising?
Gaze Into The Crystal Ball
Four trends to watch in 2022
Gamification and branding, the metaverse, and blockchain among others
Incredible Ip
Intellectual Property in mobile games: a recipe for success
Yodo1 highlights the power of intellectual property collaborations in the mobile gaming world.
Brand Engagement
The power of brand injections in mobile games
From movies, TV shows and anime to fashion, sport and music - brands and IP can offer developers and publishers a whole new way to engage their audience
Soccer Star
How did Cristiano Ronaldo appear in Garena Free Fire?
Sportquake and Free Fire explain how they integrated the football icon into the mobile game's universe
Authenticity Is All
Games as a luxury product: the opportunity for brands
Brotherhood of Brand's Lucy Rissik on the growing opportunities for brands in games
Ressurected
Disney revives the LucasFilm Games brand
Eight years after LucasArts was closed