Inside Look
Tag: Growth Strategy
Industry Insights
From click to commitment: a D30 strategy
Experts at Supersonic from Unity break down how to turn new players into loyal gamers
Industry Insights
Win or lose: Mastering the art of mobile game balance and monetisation
Supersonic's Guy Agiv dives into the delicate balance between win and lose conditions and how they can create better monetisation opportunities
Monetisation Strategy
Inside the experiment: How TXG and Shallot Games are increasing revenue in casual games
Tom Storr shares how consultancy group The Experimentation Group and Shallot Games are boosting monetisation in Coffee Golf
Live Ops
Rockbite Games: What we didn’t know about live ops until we released a hit
Founders, Avetis Zakharyan and Gevorg Kopalyan share on their live ops journey
Partnership
Homa and Gnarly Game Studio on surpassing 100m downloads through the power of collaboration
Homa and Gnarly Game Studio released the action FPS game Agent Hunt and Frontline Heroes together
Studio Journey
How Scopely's cultural tenet of 'iterate to greatness' led to $10bn in revenue
Pocketgamer.biz catches up with Scopely Co-CEOs Walter Driver and Javier Ferreira as 2025 kicks off
Browser Based Games
“Conflict of Nations is as multi-platform as any other website, and that has been a challenging but instrumental factor of its success”
Dorado Games’ head of product Oliver Kutnik shares on the decade long journey of Conflict of Nations
Global Goals
Square Enix’s global growth strategy too often overlooks mobile
After shutting down multiple mobile games in recent years, Square Enix launches Emberstoria - another Japan exclusive
Ad Advice
Creative fatigue in mobile games marketing: How to identify and combat it
AdQuantum’s Anton Kuzmin shares how you can avoid creative fatigue and keep your audience engaged
Growth Strategy
Five lessons from Dice Dreams' successful growth strategy
Gradient Universe founder Oxana Fomina explores how SuperPlay is successfully scaling the game five years later
Week That Was
Unreal Engine’s royalty fee reduction, Balatro makes it on mobile and Zenless Zone Zero’s revenue | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Store Strategy
Unreal Engine royalty fee reducing to 3.5% for games landing on Epic Games Store on launch day
Epic Games is making moves to flesh out its store with more brand-new games
Mobile Matters
Mobile games an "integral element" of EA’s growth strategy but barely acknowledged at Investor Day
CFO Stuart Canfield did, however, discuss mobile’s potential to reach a wider audience
Content Creation
User-generated content key to EA’s growth strategy towards "over one billion" players
EA fans have created 60 million hours of user-generated content in the past year
Ambition Ahead
Roblox is on a mission towards one billion DAUs and "10% of all gaming revenue"
a party system plan has been revealed in an effort to drive player communication
Netflix Games
How Netflix's co-CEOs are calibrating games investment growth with its business impact
“[It’s] worth noting that, that engagement and that impact on our overall business at the current scale, it's still quite small"
Growing Catalogue
"Games are a long-term bet for Netflix"
VP of External Games Leanne Loombe discusses the entertainment company's plans for its games division
Homa Hire
Homa appoints Scopely veteran Dan Adair as VP and general manager of hybridcasual
Dan Adair will greenlight hybridcasual projects and make key hires to build up the team
Growth Strategy
Game analysis: How Brawl Stars achieved its incredible comeback
Claire Rozain of RZAIN Consulting explains how Supercell’s Brawl Stars turnaround is the perfect case study for a data-driven growth strategy
Sega Strategy
Rovio, ratings, global expansion: Sega CEO Haruki Satomi reveals plans for FY2024
Sega reveals plans to leverage Rovio’s European success, bolster employee motivation, and grow its IP
Metrics Boost
Behind the scenes: How adding sandwich offers to an idle merge game boosted three metrics at once
AppQuantum's Oleg Nalimov shares how new innovative offers were key to Gold & Goblins renewed success
Long Term Ops
Behind the scenes: How to achieve a 30% revenue increase three years after launch
Azur Games' Milana Gelmanova takes a deep dive on the long term ops of Taxi Run
Gaming Growth
Playbook for success: Navigating growth and overcoming challenges in Africa's gaming market
Carry1st associate product manager, Seyifunmi Jesuloluwa shares how you can prepare to explore the African games market for greater growth
Head Hiring
Former EA exec and mobile app recruitment specialist Jeff Chaiken joins Skybound Entertainment
Jeff Chaiken joins Skybound as senior vice president and head of corporate development and strategy
Acquisition Ahoy
Keywords Studios acquires The Multiplayer Group for £76.5M
Keywords has bought The Multiplayer Group from its former owner Improbable following interest in "blue-chip client base"
Innovation Insight
Innovating in a saturated market: Virtuos’ Matthieu Cheynut on the state of play for growing your games
When to invest and when to cut back. Virtuos’ business development director for Europe Matthieu Cheynut shows the road ahead
Showcase 2023
Sony teases push into live service and cross-platform publishing
The first information of future plans lands prior to tonight's PlayStation Showcase 2023 event