The partnership aims to bring transparency and performance optimisation to in-game advertising

The product is powered by algorithms that personalise ads based on factors like location, time, device, and user behaviour

The new funds will aid with expansion in key markets such as North America, Asia and the MENA region

GameBiz Consulting’s Božo Janković shows how ads could be implemented in Scopley’s hit game and how they’re missing out on millions

The PocketGamer.biz podcast team and guests give you the state of play every week. Here's where to get it and what's inside this week's episode…

Monetisation platform aims to drive more intentional clicks with new customisable visual aids

PwC projects global in-game advertising will reach $147.9 billion in 2028

Azur Games producer Milana Gelmanova shares how in-game ads helped to create a 5% to 20% revenue boost in a year

Božo Janković explains how Squad Busters lack of ads could add up to a mountain of lost revenue

Kristan Rivers, co-founder and CEO of in-game advertising platform AdInMo, looks at the last decade of the industry and why brands are queueing up for its future

CEO Kristan Rivers shares all on the company's latest SDK

Anzu and Happydemics find intrinsic ads to have the highest recall rate, brand identification and purchase consideration

Unity’s 2024 Gaming Report finds retention rates and IAPs are down, but there's still plenty of room to make money

AdInMo’s head of supply Lewis Horgan shows how immersive ad placements can take your game to the next level

A case study with Black Smoke Studios shows that 83% of players are still willing to provide basic personal information

Odeeo’s research provides tips on designing the ideal audio ads

Mobile ad spend is projected to hit $362 billion this year

Tinuiti examines the primary motivations of gamers, and how brands can appeal to them

But currently only accounts for less than 6% of total ad spend in the USA

Funding round led by Emmis Corporation and supported by many new high-profile investors

In-game ads have higher viewability and lead to higher purchase intent, study finds

Mobvista’s Greg Castro discusses the state of playable ads

A new report analyses the impact of various factors in game marketing

Nordcurrent’s flagship title has 400 million total downloads

We put our questions on the latest innovations in ads to Bidstack Sport's SVP

Fanta Digital Ride n Sip includes motion control gameplay

Engagement is impressive with nine out of 10 viewers watching their entire personalised video

The in-game audio ad platform’s team grew from 5 to 35 people

Bidstack's new sports division allows the management of virtual advertising on a whole new level

Anzu has secured a patent for its technology which measures the viewability of their intrinsic ads within a 3D video game environment

Anzu's Guy Ben-dov, executive vice president of business development explains why in-game advertising is more important than ever for making your mobile game a success

Dabhellia will assume the role of VP Programmatic

Monetization in mobile has often been contingent on advertising, but companies like Frameplay are placing their bets on a new way, intrinsic advertising

Join experts from Anzu, Unity and Wildlife Studios for an in-depth dive into in-game ad monetisation

Sign up now for a free webinar exploring the impact of in-game ads, featuring strategies and practical tips from industry experts including Anzu, Unity and Wildlife Studios

Launched by adtech firm iion for mobile, PC, console and more

Advertising offers both boons and risks to game makers

33 percent of gamers react positively to in-game advertising, but 43 percent quit a game with too many ads

Adverty’s groundbreaking in-game ad format will be distributed in the Canadian regions by Apex Mobile Media.

Bidstack's Antoine Jullemier, VP Of Gaming, explains how in-game advertising could be the best choice for developers and players alike.