Industry Insights
Tag: Industry Insights
Industry Insights
Why community management has become a core growth function in game development
AppQuantum’s Yuriy Makhanov on why nurturing player community from day one can make or break your game
Ad Experiments
What five in-game ad experiments taught us about player behaviour and revenue
GameBiz Consulting’s Božo Janković shares how small in-game changes led to big surprises in ad performance
Live Ops
Cutting the wait: How game teams are accelerating live ops
Antonina Belova discusses why speed is now a live ops strategy
Industry Insights
Five ad monetisation tests that didn't match the data
GameBiz Consulting’s Božo Janković shares insights from experiments that challenge assumptions in ad monetisation
Industry Insights
A developer’s guide to negotiating publishing deals
Wiggin’s Peter Lewin breaks down what indie developers need to know when negotiating publishing deals
Industry Insights
From click to commitment: a D30 strategy
Experts at Supersonic from Unity break down how to turn new players into loyal gamers
Industry Insights
Can AI replace ad monetisation managers?
GameBiz Consulting’s Damjan Kačar tests if AI can keep up with ad monetisation experts
Industry Insights
First impressions count: Creating the ultimate first time user experience
Elran Ettinger offers insights on creating the best first impressions on players
Industry Insights
Industry Insights: The future of Xbox, the new platform gold rush, and Supercell's experimental release strategy
Analysis from around the industry