Job News
Almedia goes on recruitment drive with 17 new hires
Hires form part of Almedia's growth plans across Europe and North America over the next year
Stars Of The Show
Monopoly Go star-powered ad campaign summons Will Ferrell, Chris Pratt, Jason Momoa and Keke Palmer
Will Ferrell’s role as Mr. Monopoly will be an ongoing one as part of a "long-term creative concept"
Sponsored
Navigating the Storm: How Creative-Level Attribution is Changing Mobile Marketing
Jesse Lempiäinen, the CEO & Co-founder of Geeklab explores the challenges of attribution in marketing and how the company's new creative-level attribution framework can help
Mobile Marketing
71% of marketing spend is focused on just 10 countries
A new study from Moloco suggests potential high-value users in many regions are being overlooked
Podcast | Episode 34
Subscription without upsell is death! And IDFA changes are good now? | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and and what's inside this week's episode 34...
A New Path Forward?
Why the ex-Supercell and King devs at Antihero think IDFA changes are a positive turn for the mobile games industry
CEO Brice Laville Saint-Martin discusses his new studio's big ambitions for social gaming and why the games industry lacks marketing innovation
New Offerings
Ampverse Group launches new marketing agency to connect brands with gamers
Brands can engage with games and entertainment communities across Southeast Asia, India and the MENA region
Industry Spotlight
Jobs in games: Trailmix’s Anissa Nehls on the power of video games marketing
In our Jobs in Games series we highlight the talented team members currently working in the games industry
Kid Tech
SuperAwesome launches under-18-focused audience data and insights platform Awesome Intelligence
Platform aims to provide "safe and compliant" data on the behaviour of Gen Z and Alpha for brands and agencies
Daydreamers
How SuperPlay grew Dice Dreams into a $300m+ sleeper hit
CPO and Co-Founder Elad Drory discusses the success of Dice Dreams, studio expansion, retaining players and celebrity marketing
Tag Team
Brawl Stars teams up with WWE star John Cena to kick off its SpongeBob SquarePants collaboration
The collaboration sets in motion the celebration of SpongeBob SquarePants 25th anniversary with an in-game takeover of the hit Supercell game
King In The North
Zynga calls in Kit Harrington for Game of Thrones: Legends launch
Mobile ads are becoming increasingly star-powered, with Jon Snow himself promoting the latest puzzle RPG
Full Circle
Monopoly GO! Goes full circle as Scopely and Hasbro launch a new board game
The board game will feature unique qualities from the hit mobile game
Smashing Sales Strategies
Super Smash Bros. creator Masahiro Sakurai warns of market research producing "average and mediocre" games
"Targeting isn’t as reliable as people claim, and market research is based on past results"
Mobile Marketing
Why attribution and marketing mix modelling aren't delivering results for games marketers
Incrmntal CEO and co-founder Maor Sadra delves into the mobile marketing landscape and analyses privacy challenges and solutions for campaigns
Marketing Matters
Nurturing your audience: Mastering organic marketing strategies
Fundamentally Games publishing content manager Stephanie Field offers in-depth advice on making the most of your marketing strategies
Industry Insight
How to start marketing games as a developer: choosing sources and budget
AppQuantum’s Artem Sprygin shares valuable marketing advice and how you can apply it to your own project
Next Level Marketing
Squad Busters ad calls in big-name talent for its global launch
The game's live-action ad features Chris Hemsworth, Christina Ricci and more as real-world depictions of their in-game heroes
Neural Networks Now
AI everywhere: Using neural networks for asset creation, marketing and more
Playkot’s marketing production lead, Igor Mosin shares how neural networks have sped up the creative process and increased marketing success
There Can Be Only One
Analytics firm Sensor Tower has just bought rival, Data.ai
The move essentially gives Sensor Tower a clean sweep in the app analytics space
Hot Five
Hot Five: Monopoly GO’s next-level UA, Supercell’s psychological analysis, and AI use for NPC dialogue
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Billion Brilliance
Monopoly GO makes $2 billion in 10 months with "less than a quarter" of that spent on UA
Over 70% of the game's 10 million+ players play the game every day
App Marketer Insights
What game marketers need to know about driving user acquisition through ad campaigns
Liftoff's VP of Global Sales, Joey Fulcher dives into the results of the company's recent survey to lift the lid on why App Marketers are optimistic about the future - despite market challenges
Mena
How to engage Middle Eastern gamers and get ahead of the curve
Tactical’s Gaynelle Brautigam on why understanding culture, context and impact is important for marketers looking for Middle East growth
2024 Mobile Games Trends
Cracking the Code: CrazyLabs' Gaming Experts Reveal 2024 Mobile Gaming Trends
The CrazyLabs team dig into the key changes and challenges facing the mobile games market in the year ahead - with expert insight and advice for studios worldwide
Mobile Marketing Insights
New SocialPeta 2023 white paper highlights growth and emerging markets
New white paper analyses the core dynamics of the global mobile gaming market in 2023 and gives insight into the data behind the biggest marketing trends
Influencer Insider Information
Why you’re not seeing ROI on your influencer campaigns and how to fix them
Future-ready UA strategies: 5 steps to scale ROI on your influencer marketing campaigns
Track Rundown
Pocket Gamer Connects London: The Audience Accelerator and Marketing Mavens tracks
Discover tips and guides for growing your game using the best UA and marketing techniques this January 23rd
Women In Games
DoubleDown Interactive’s Faith Price on mobile marketing, privacy issues and learning from tabletop games
As part of its Women In Games series, Liftoff invites Faith Price, Director of Growth Marketing at DoubleDown Interactive to discuss her achievements, challenges and future aspirations
About Apple Ads
Apple Search Ads and SKAdNetwork make waves as marketing attributions rise 55% in two years
Kochava’s State of Mobile Measurement 2023 report reveals how the landscape has changed since ATT
Marketing Magic
Supercell's marketing head Iwo Zakowski: "We need to make our games f**king famous and become part of pop culture"
68% of Clash players discover via word of mouth, Chess.com promotion drives 1M+ additional players and more insights from RovioCon 23
Super Creators
Supercell opens up Creator Program to up-and-coming influencers
Finnish developer lowers the threshold for Creator Academy access
Women In Games
Product Madness’ Ayşe Betül Eser on building a winning user acquisition strategy
The quest for successful user acquisition has undergone radical changes in recent times. Here Ayşe Betül Eser explains how to win hearts and minds while keeping costs down
Free To Paid
Facebook and Instagram to introduce ad-free subscriptions in EU
Meta aims to appease EU privacy regulators with €9.99 per month subscription fee
Women In Games
Big Fish Games’ Janice Gao on how keeping an open mind helped build up her mobile marketing skillset
Janice Gao talks to PG.biz about the value of marketing, the need for strategy, sustaining growth and the challenges of forging a career in the rapidly evolving global games market
Marketing And Demographics
78% of gamers play on mobile, with 44% considering it their primary device
Tinuiti examines the primary motivations of gamers, and how brands can appeal to them
Legacy
Why good legacy mobile games deserve a new lease of life
SuperScale’s Ivan Trancik discusses legacy game management and how publishers have revived old games through new methods
Deep Dive
Ultrahorse Entertainment: Navigating the new wave of game industry changes (Part 2)
In part two of this deep dive we hear about the challenges of building browser based games, transmedia marketing and the rewards of cross-platform
Promoted Position
My.Games appoints Elena Grigorian as CEO as Vladimir Nikolsky steps down
Grigorian has helped optimise 70+ games’ potential
Pgc Helsinki
Speaker Spotlight: Adam Smart shares his extensive marketing experience
Pocket Gamer Connects Helsinki takes place on September 12 - 13. We catch up with some of the stars from the mobile industry who'll be taking part
Women In Games
Nordcurrent’s Laura Savickaite on communicating with mobile audiences through copywriting
From copywriting and communication to community management, voiceovers and scripts, Laura Savickaite tells PG.biz about her journey into games
Pgc Helsinki
AppsFlyer's Adam Smart talks AI, advertising solutions and why he'll be at PGC Helsinki 2023
The director of product for gaming at AppsFlyer give us his take on the state of play and reveals his hot topics for PGC Helsinki 2023
Q&a
Colossi Games' Manuel Prueter: “We stay bullish for mobile and keep working to entertain players everywhere.”
As their Daisho: Survival of a Samurai notches one million downloads, the Colossi CEO explains how the studio navigates the current gaming market
Partnership
Xsolla partners with AppsFlyer to streamline cross-platform data-driven insights
The companies are combining forces in order to better serve their clients
Women In Games
Nordcurrent’s Gintarė Maraulė on her transition from e-commerce to mobile gaming
Gintarė Maraulė, Head of Digital Marketing at Nordcurrent talks to PG.biz about her career in games and where she had to leave e-commerce behind.
Growing Your Game
Socialisation in gaming: The trend for increased retention and revenue
Gameram’s chief partnerships manager Valeriia Diu explains how your community can help your game grow
Marketing
Federica Nocerino: “Marketing is connecting at the right time with the right person”
Women in Games ambassador Federica Nocerino shares her marketing expertise with the attendees at Develop Brighton
Q&a
King's Luken Aragon talks 10 years of keeping Candy Crush on top
Their 10 Years of Fun campaign recently reasserted Candy Crush's dominance and won our best marketing/PR award at the MGAs
Survey
Apple’s VR headset will be “iPhone moment” say industry professionals
Attention is currently focused outside of games, but if the price comes down the scene may be set for another App Store explosion
Company Spotlight