Brawl Stars teams up with WWE star John Cena to kick off its SpongeBob SquarePants collaboration

September 6, 2024

Brawl Stars teams up with WWE star John Cena to kick off its SpongeBob SquarePants collaboration

The collaboration sets in motion the celebration of SpongeBob SquarePants 25th anniversary with an in-game takeover of the hit Supercell game

Zynga calls in Kit Harrington for Game of Thrones: Legends launch

King In The North

Zynga calls in Kit Harrington for Game of Thrones: Legends launch

Mobile ads are becoming increasingly star-powered, with Jon Snow himself promoting the latest puzzle RPG

Monopoly GO! Goes full circle as Scopely and Hasbro launch a new board game

Monopoly GO! Goes full circle as Scopely and Hasbro launch a new board game

The board game will feature unique qualities from the hit mobile game

Super Smash Bros. creator Masahiro Sakurai warns of market research producing

Smashing Sales Strategies

Super Smash Bros. creator Masahiro Sakurai warns of market research producing "average and mediocre" games

"Targeting isn’t as reliable as people claim, and market research is based on past results"

Why attribution and marketing mix modelling aren't delivering results for games marketers

Mobile Marketing

Why attribution and marketing mix modelling aren't delivering results for games marketers

Incrmntal CEO and co-founder Maor Sadra delves into the mobile marketing landscape and analyses privacy challenges and solutions for campaigns

Nurturing your audience: Mastering organic marketing strategies

Marketing Matters

Nurturing your audience: Mastering organic marketing strategies

Fundamentally Games publishing content manager Stephanie Field offers in-depth advice on making the most of your marketing strategies

How to start marketing games as a developer: choosing sources and budget

Industry Insight

How to start marketing games as a developer: choosing sources and budget

AppQuantum’s Artem Sprygin shares valuable marketing advice and how you can apply it to your own project

Squad Busters ad calls in big-name talent for its global launch

Next Level Marketing

Squad Busters ad calls in big-name talent for its global launch

The game's live-action ad features Chris Hemsworth, Christina Ricci and more as real-world depictions of their in-game heroes

AI everywhere: Using neural networks for asset creation, marketing and more

Neural Networks Now

AI everywhere: Using neural networks for asset creation, marketing and more

Playkot’s marketing production lead, Igor Mosin shares how neural networks have sped up the creative process and increased marketing success

Analytics firm Sensor Tower has just bought rival, Data.ai

There Can Be Only One

Analytics firm Sensor Tower has just bought rival, Data.ai

The move essentially gives Sensor Tower a clean sweep in the app analytics space

Hot Five: Monopoly GO’s next-level UA, Supercell’s psychological analysis, and AI use for NPC dialogue

Hot Five: Monopoly GO’s next-level UA, Supercell’s psychological analysis, and AI use for NPC dialogue

Our quick-fix roundup of the hottest stories on PocketGamer.biz

Monopoly GO makes $2 billion in 10 months with

Billion Brilliance

Monopoly GO makes $2 billion in 10 months with "less than a quarter" of that spent on UA

Over 70% of the game's 10 million+ players play the game every day

What game marketers need to know about driving user acquisition through ad campaigns

February 26, 2024

App Marketer Insights

What game marketers need to know about driving user acquisition through ad campaigns

Liftoff's VP of Global Sales, Joey Fulcher dives into the results of the company's recent survey to lift the lid on why App Marketers are optimistic about the future - despite market challenges

How to engage Middle Eastern gamers and get ahead of the curve

February 16, 2024

How to engage Middle Eastern gamers and get ahead of the curve

Tactical’s Gaynelle Brautigam on why understanding culture, context and impact is important for marketers looking for Middle East growth

Cracking the Code: CrazyLabs' Gaming Experts Reveal 2024 Mobile Gaming Trends

February 8, 2024

2024 Mobile Games Trends

Cracking the Code: CrazyLabs' Gaming Experts Reveal 2024 Mobile Gaming Trends

The CrazyLabs team dig into the key changes and challenges facing the mobile games market in the year ahead - with expert insight and advice for studios worldwide

February 7, 2024

Mobile Marketing Insights

New SocialPeta 2023 white paper highlights growth and emerging markets

New white paper analyses the core dynamics of the global mobile gaming market in 2023 and gives insight into the data behind the biggest marketing trends

Why you’re not seeing ROI on your influencer campaigns and how to fix them

January 16, 2024

Influencer Insider Information

Why you’re not seeing ROI on your influencer campaigns and how to fix them

Future-ready UA strategies: 5 steps to scale ROI on your influencer marketing campaigns

Pocket Gamer Connects London: The Audience Accelerator and Marketing Mavens tracks

January 11, 2024

Pocket Gamer Connects London: The Audience Accelerator and Marketing Mavens tracks

Discover tips and guides for growing your game using the best UA and marketing techniques this January 23rd

DoubleDown Interactive’s Faith Price on mobile marketing, privacy issues and learning from tabletop games

December 20, 2023

DoubleDown Interactive’s Faith Price on mobile marketing, privacy issues and learning from tabletop games

As part of its Women In Games series, Liftoff invites Faith Price, Director of Growth Marketing at DoubleDown Interactive to discuss her achievements, challenges and future aspirations

Apple Search Ads and SKAdNetwork make waves as marketing attributions rise 55% in two years

December 6, 2023

About Apple Ads

Apple Search Ads and SKAdNetwork make waves as marketing attributions rise 55% in two years

Kochava’s State of Mobile Measurement 2023 report reveals how the landscape has changed since ATT

Supercell's marketing head Iwo Zakowski:

November 29, 2023

Marketing Magic

Supercell's marketing head Iwo Zakowski: "We need to make our games f**king famous and become part of pop culture"

68% of Clash players discover via word of mouth, Chess.com promotion drives 1M+ additional players and more insights from RovioCon 23

Supercell opens up Creator Program to up-and-coming influencers

November 15, 2023

Supercell opens up Creator Program to up-and-coming influencers

Finnish developer lowers the threshold for Creator Academy access

Product Madness’ Ayşe Betül Eser on building a winning user acquisition strategy

November 1, 2023

Product Madness’ Ayşe Betül Eser on building a winning user acquisition strategy

The quest for successful user acquisition has undergone radical changes in recent times. Here Ayşe Betül Eser explains how to win hearts and minds while keeping costs down

Facebook and Instagram to introduce ad-free subscriptions in EU

October 31, 2023

Facebook and Instagram to introduce ad-free subscriptions in EU

Meta aims to appease EU privacy regulators with €9.99 per month subscription fee

Big Fish Games’ Janice Gao on how keeping an open mind helped build up her mobile marketing skillset

October 17, 2023

Big Fish Games’ Janice Gao on how keeping an open mind helped build up her mobile marketing skillset

Janice Gao talks to PG.biz about the value of marketing, the need for strategy, sustaining growth and the challenges of forging a career in the rapidly evolving global games market

78% of gamers play on mobile, with 44% considering it their primary device

October 16, 2023

Marketing And Demographics

78% of gamers play on mobile, with 44% considering it their primary device

Tinuiti examines the primary motivations of gamers, and how brands can appeal to them

Why good legacy mobile games deserve a new lease of life

October 12, 2023

Why good legacy mobile games deserve a new lease of life

SuperScale’s Ivan Trancik discusses legacy game management and how publishers have revived old games through new methods

Ultrahorse Entertainment: Navigating the new wave of game industry changes (Part 2)

September 28, 2023

Ultrahorse Entertainment: Navigating the new wave of game industry changes (Part 2)

In part two of this deep dive we hear about the challenges of building browser based games, transmedia marketing and the rewards of cross-platform

My.Games appoints Elena Grigorian as CEO as Vladimir Nikolsky steps down

September 28, 2023

Promoted Position

My.Games appoints Elena Grigorian as CEO as Vladimir Nikolsky steps down

Grigorian has helped optimise 70+ games’ potential

Speaker Spotlight: Adam Smart shares his extensive marketing experience

September 4, 2023

Speaker Spotlight: Adam Smart shares his extensive marketing experience

Pocket Gamer Connects Helsinki takes place on September 12 - 13. We catch up with some of the stars from the mobile industry who'll be taking part

Nordcurrent’s Laura Savickaite on communicating with mobile audiences through copywriting

August 31, 2023

Nordcurrent’s Laura Savickaite on communicating with mobile audiences through copywriting

From copywriting and communication to community management, voiceovers and scripts, Laura Savickaite tells PG.biz about her journey into games

AppsFlyer's Adam Smart talks AI, advertising solutions and why he'll be at PGC Helsinki 2023

August 30, 2023

AppsFlyer's Adam Smart talks AI, advertising solutions and why he'll be at PGC Helsinki 2023

The director of product for gaming at AppsFlyer give us his take on the state of play and reveals his hot topics for PGC Helsinki 2023

Colossi Games' Manuel Prueter: “We stay bullish for mobile and keep working to entertain players everywhere.”

August 15, 2023

Colossi Games' Manuel Prueter: “We stay bullish for mobile and keep working to entertain players everywhere.”

As their Daisho: Survival of a Samurai notches one million downloads, the Colossi CEO explains how the studio navigates the current gaming market

Xsolla partners with AppsFlyer to streamline cross-platform data-driven insights

August 10, 2023

Xsolla partners with AppsFlyer to streamline cross-platform data-driven insights

The companies are combining forces in order to better serve their clients

Nordcurrent’s Gintarė Maraulė on her transition from e-commerce to mobile gaming

August 10, 2023

Nordcurrent’s Gintarė Maraulė on her transition from e-commerce to mobile gaming

Gintarė Maraulė, Head of Digital Marketing at Nordcurrent talks to PG.biz about her career in games and where she had to leave e-commerce behind.

Socialisation in gaming: The trend for increased retention and revenue

Growing Your Game

Socialisation in gaming: The trend for increased retention and revenue

Gameram’s chief partnerships manager Valeriia Diu explains how your community can help your game grow

Federica Nocerino: “Marketing is connecting at the right time with the right person”

Federica Nocerino: “Marketing is connecting at the right time with the right person”

Women in Games ambassador Federica Nocerino shares her marketing expertise with the attendees at Develop Brighton

King's Luken Aragon talks 10 years of keeping Candy Crush on top

King's Luken Aragon talks 10 years of keeping Candy Crush on top

Their 10 Years of Fun campaign recently reasserted Candy Crush's dominance and won our best marketing/PR award at the MGAs

Apple’s VR headset will be “iPhone moment” say industry professionals

Apple’s VR headset will be “iPhone moment” say industry professionals

Attention is currently focused outside of games, but if the price comes down the scene may be set for another App Store explosion

Company Spotlight: Optimove

Company Spotlight

Company Spotlight: Optimove

Xsolla increases community engagement with Xsolla Drops

The campaign-based tool helps developers accelerate user acquisition and retain current players

AppsFlyer keeps pace with cross-platform marketing and measurement tools

AppsFlyer keeps pace with cross-platform marketing and measurement tools

Game makers can get the stats they need and feel the benefit across multiple platforms

Roblox ads come under fire from the Children’s Advertising Review Unit

Roblox ads come under fire from the Children’s Advertising Review Unit

The platform was found to have breached the industry watchdog’s guidelines

More than 7.8 million new ad creatives were released in Q1 2023, with video ads on the rise

Socialpeta Report

More than 7.8 million new ad creatives were released in Q1 2023, with video ads on the rise

North America had the highest number of unique advertisers for the period, but lagged in creatives per advertiser

AppLovin brings performance-based buying to CTV to AppDiscovery

AppLovin brings performance-based buying to CTV to AppDiscovery

App marketers can now tap into massive CTV supply across hundreds of ad-supported TV apps and 300 channels

How combining UA and ASO learnings can enhance store performance

Industry Insights

How combining UA and ASO learnings can enhance store performance

UA and ASO play an important part of a mobile app strategy so why not combine the efforts of both, asks Gameloft's Claudia Trujillo

Longer ads lead to a 23% boom in purchasing intent

Marketing Report

Longer ads lead to a 23% boom in purchasing intent

A new report analyses the impact of various factors in game marketing

Take control of your user acquisition campaigns - a masterclass with Bango

User Acquisition Masterclass

Take control of your user acquisition campaigns - a masterclass with Bango

As the challenges facing app marketers grow, how do you understand what players want - and find audiences more effectively? Find out from our industry experts

What's next for hypercasual marketing in 2023?

What's next for hypercasual marketing in 2023?

Google industry manager Anastasia Selchuk shares the state of hypercasual and outlines the marketing trends ahead

Creative.Ai Aims To Redefine Gaming Ad Production With Generative AI

Creative.Ai Aims To Redefine Gaming Ad Production With Generative AI

Chief creative officer says, ‘It’s time for the industry to evolve, and leverage the advancements in Generative Al’