Billion Brilliance
Monopoly GO makes $2 billion in 10 months with "less than a quarter" of that spent on UA
Over 70% of the game's 10 million+ players play the game every day
App Marketer Insights
What game marketers need to know about driving user acquisition through ad campaigns
Liftoff's VP of Global Sales, Joey Fulcher dives into the results of the company's recent survey to lift the lid on why App Marketers are optimistic about the future - despite market challenges
Mena
How to engage Middle Eastern gamers and get ahead of the curve
Tactical’s Gaynelle Brautigam on why understanding culture, context and impact is important for marketers looking for Middle East growth
2024 Mobile Games Trends
Cracking the Code: CrazyLabs' Gaming Experts Reveal 2024 Mobile Gaming Trends
The CrazyLabs team dig into the key changes and challenges facing the mobile games market in the year ahead - with expert insight and advice for studios worldwide
Mobile Marketing Insights
New SocialPeta 2023 white paper highlights growth and emerging markets
New white paper analyses the core dynamics of the global mobile gaming market in 2023 and gives insight into the data behind the biggest marketing trends
Influencer Insider Information
Why you’re not seeing ROI on your influencer campaigns and how to fix them
Future-ready UA strategies: 5 steps to scale ROI on your influencer marketing campaigns
Track Rundown
Pocket Gamer Connects London: The Audience Accelerator and Marketing Mavens tracks
Discover tips and guides for growing your game using the best UA and marketing techniques this January 23rd
Women In Games
DoubleDown Interactive’s Faith Price on mobile marketing, privacy issues and learning from tabletop games
As part of its Women In Games series, Liftoff invites Faith Price, Director of Growth Marketing at DoubleDown Interactive to discuss her achievements, challenges and future aspirations
About Apple Ads
Apple Search Ads and SKAdNetwork make waves as marketing attributions rise 55% in two years
Kochava’s State of Mobile Measurement 2023 report reveals how the landscape has changed since ATT
Marketing Magic
Supercell's marketing head Iwo Zakowski: "We need to make our games f**king famous and become part of pop culture"
68% of Clash players discover via word of mouth, Chess.com promotion drives 1M+ additional players and more insights from RovioCon 23
Super Creators
Supercell opens up Creator Program to up-and-coming influencers
Finnish developer lowers the threshold for Creator Academy access
Women In Games
Product Madness’ Ayşe Betül Eser on building a winning user acquisition strategy
The quest for successful user acquisition has undergone radical changes in recent times. Here Ayşe Betül Eser explains how to win hearts and minds while keeping costs down
Free To Paid
Facebook and Instagram to introduce ad-free subscriptions in EU
Meta aims to appease EU privacy regulators with €9.99 per month subscription fee
Women In Games
Big Fish Games’ Janice Gao on how keeping an open mind helped build up her mobile marketing skillset
Janice Gao talks to PG.biz about the value of marketing, the need for strategy, sustaining growth and the challenges of forging a career in the rapidly evolving global games market
Marketing And Demographics
78% of gamers play on mobile, with 44% considering it their primary device
Tinuiti examines the primary motivations of gamers, and how brands can appeal to them
Legacy
Why good legacy mobile games deserve a new lease of life
SuperScale’s Ivan Trancik discusses legacy game management and how publishers have revived old games through new methods
Deep Dive
Ultrahorse Entertainment: Navigating the new wave of game industry changes (Part 2)
In part two of this deep dive we hear about the challenges of building browser based games, transmedia marketing and the rewards of cross-platform
Promoted Position
My.Games appoints Elena Grigorian as CEO as Vladimir Nikolsky steps down
Grigorian has helped optimise 70+ games’ potential
Pgc Helsinki
Speaker Spotlight: Adam Smart shares his extensive marketing experience
Pocket Gamer Connects Helsinki takes place on September 12 - 13. We catch up with some of the stars from the mobile industry who'll be taking part
Women In Games
Nordcurrent’s Laura Savickaite on communicating with mobile audiences through copywriting
From copywriting and communication to community management, voiceovers and scripts, Laura Savickaite tells PG.biz about her journey into games
Pgc Helsinki
AppsFlyer's Adam Smart talks AI, advertising solutions and why he'll be at PGC Helsinki 2023
The director of product for gaming at AppsFlyer give us his take on the state of play and reveals his hot topics for PGC Helsinki 2023
Q&a
Colossi Games' Manuel Prueter: “We stay bullish for mobile and keep working to entertain players everywhere.”
As their Daisho: Survival of a Samurai notches one million downloads, the Colossi CEO explains how the studio navigates the current gaming market
Partnership
Xsolla partners with AppsFlyer to streamline cross-platform data-driven insights
The companies are combining forces in order to better serve their clients
Women In Games
Nordcurrent’s Gintarė Maraulė on her transition from e-commerce to mobile gaming
Gintarė Maraulė, Head of Digital Marketing at Nordcurrent talks to PG.biz about her career in games and where she had to leave e-commerce behind.
Growing Your Game
Socialisation in gaming: The trend for increased retention and revenue
Gameram’s chief partnerships manager Valeriia Diu explains how your community can help your game grow
Marketing
Federica Nocerino: “Marketing is connecting at the right time with the right person”
Women in Games ambassador Federica Nocerino shares her marketing expertise with the attendees at Develop Brighton
Q&a
King's Luken Aragon talks 10 years of keeping Candy Crush on top
Their 10 Years of Fun campaign recently reasserted Candy Crush's dominance and won our best marketing/PR award at the MGAs
Survey
Apple’s VR headset will be “iPhone moment” say industry professionals
Attention is currently focused outside of games, but if the price comes down the scene may be set for another App Store explosion
Company Spotlight
Company Spotlight: Optimove
Xsolla Drops
Xsolla increases community engagement with Xsolla Drops
The campaign-based tool helps developers accelerate user acquisition and retain current players
Expansion
AppsFlyer keeps pace with cross-platform marketing and measurement tools
Game makers can get the stats they need and feel the benefit across multiple platforms
Keep Play Safe
Roblox ads come under fire from the Children’s Advertising Review Unit
The platform was found to have breached the industry watchdog’s guidelines
Socialpeta Report
More than 7.8 million new ad creatives were released in Q1 2023, with video ads on the rise
North America had the highest number of unique advertisers for the period, but lagged in creatives per advertiser
New Ad Markets
AppLovin brings performance-based buying to CTV to AppDiscovery
App marketers can now tap into massive CTV supply across hundreds of ad-supported TV apps and 300 channels
Industry Insights
How combining UA and ASO learnings can enhance store performance
UA and ASO play an important part of a mobile app strategy so why not combine the efforts of both, asks Gameloft's Claudia Trujillo
Marketing Report
Longer ads lead to a 23% boom in purchasing intent
A new report analyses the impact of various factors in game marketing
User Acquisition Masterclass
Take control of your user acquisition campaigns - a masterclass with Bango
As the challenges facing app marketers grow, how do you understand what players want - and find audiences more effectively? Find out from our industry experts
Hypercasual
What's next for hypercasual marketing in 2023?
Google industry manager Anastasia Selchuk shares the state of hypercasual and outlines the marketing trends ahead
Ai Ads
Creative.Ai Aims To Redefine Gaming Ad Production With Generative AI
Chief creative officer says, ‘It’s time for the industry to evolve, and leverage the advancements in Generative Al’
Interview
Nexters’ head of marketing Anton Yakovlev on misleading advertising
We spoke to Yakovlev following a recent study the company carried out examining the world of advertising
Clever Stuff
CleverTap's new platform aims to boost live ops revenue and more
Unveiled at GDC 2023, CleverTap Gaming is an all-in-one solution for customer engagement
Startups
App Radar wants to use AI to make advertising easier
The startup wants their AI tool to make analysing reviews and understanding player sentiment easier
Reports
UK attracts $545m in ad spend in 2022 and role-playing games top for growth
A new report suggests that 2023 will see increased scrutiny of marketing strategies
A Taste Of Mobile
Fanta rebrand includes mobile game launch to better reach Gen Z
Fanta Digital Ride n Sip includes motion control gameplay
Marketing
Minigames and visual effects drive casual and simulation game marketing
New insights into the marketing of casual and simulation games reveals the latest techniques to generate impressions and installs
Socialpeta Report
Casual games drew almost 28% of all game advertisers last year
A new report by SocialPeta delves into the state of mobile marketing in 2022
Marketing Skills
How to form a successful influencer marketing strategy in 2023
The social landscape is always moving but the right, powerful, influencer-led social media campaign can still deliver results
Speaker Spotlight
Speaker Spotlight: Piyush Mishra discusses the importance of marketing
Meet the industry pioneers and business leaders who are speaking at Pocket Gamer Connects London on January 23rd and 24th 2023.
Mobile Revenue
Nintendo sees mobile gaming as a marketing strategy as opposed to a revenue generator
The company may see success in mobile gaming, but console remains the top earner
User Acquisition
New tech aims to boost user acquisition in a post-IDFA world
With Google set to follow suit with Apple’s ‘walled garden’ approach to data privacy, companies are finding new ways of understanding their audience and marketing to them