Alternative App Stores
Flexion to sign third alternative app store publishing deal with tap4fun
The games marketing company has been signed on for a third consecutive deal to publish tap4fun’s game Age of Apes to alternative app stores
Hires
SYBO appoints Rovio Vet, Philip Hickey, as new Chief Marketing Officer
Philip Hickey will replace outgoing Naz Amarchi-Cuevas, as Chief Marketing Officer at SYBO
2023 In Marketing
Representation, Privacy, and AR: What will marketing look like in 2023?
Google has unveiled its predictions for the top digital marketing trends of 2023
Socialpeta Report
Bucking the downturn: Q3 Daily Active Users and Downloads are both on the up
SocialPeta's new report also shows that Android continues to dominate in terms of advertising
Hard Core Know The Score
64% of hardcore and mid-core paying users generate 97% of revenue-Are you leveraging your gaming app audience?
Adikteev offers key advice on how to make the most of mid-core and hardcore gaming app marketing
Seventh Day Advocate
Why day seven may be too late to retarget mobile gamers
User acquisition and retention are skills that every game creator needs to know. Remerge's Director of Account Management provides insight into the crucial first few days
Mobile Marketing
Android accounts for over 70 percent of ad creatives in Q2 2022
AdQuantum and SocialPeta data suggests that publishers are shifting focus to Android devices following the introduction of Apple's new IDFA
Guest Post
Data.ai on how to safely and effectively monetise kids’ games
Kids’ games are ripe for monetisation, but require a different approach than other genres
Development Details
Azur Games on how it created a top three simulator game
The blog post covers topics such as creating the right visuals and learning from metric analysis
Helsinki Highlights
What does it take to self-publish your game?
Another talk from PGC Helsinki discusses the pros and cons of self-publishing your game, on mobile or otherwise.
Monetisation And Marketing
74% of consumers use mobile ads to discover new apps
An ironSource report finds that relaxation is key both for downloads and usage
Guest Post
The difference with mobile: How to market and pitch your mobile game to media and influencers
Big Games Machine co-founder James Kaye discusses steps that mobile developers can take to increase their profile
Make Marketing Matter
Big or small - marketing must be part of your plan
Where does marketing sit within game development? Behaviour Interactive's Luc Duchaine argues that it's at the heart of the core team, from the very beginning of production
A New Partnership
Xsolla partners with Adikteev to accelerate game monetisation
The new service will help developers market their titles directly to the consumer
Interactive Influencer Insight
Influencer marketing in gaming: How to promote RPGs on Twitch
How can developers and influencers work together to successfully launch a new game? Hypefactory goes behind the headlines...
Congratulations Patty
4Players appoints Patty Toledo as marketing director
Toledo will help the company expand its brand worldwide
Move On To Idfv
Next-best-action: 3 best practice tips to level up your portfolio strategy
With the traditional UA script becoming increasingly fruitless, wappier's Ted Verani offers his guidance on making next-best-action marketing your portfolio-driven growth strategy
Pg Connects Seattle
Post-lockdown period led to an increase in mobile gamers, says Xsolla's Nick Yama
The mobile audience is increasingly identifying as gamers – opening new marketing opportunities, says Xsolla's Nick Yama
Developer Dash
Liniad Unleashes Playable Dashboard
New 'power dashboard' enables app marketers unlimited variations across all channels
Infinite Appointments
Infinite Arcade appoints former Visa exec Andrew Dubatowka
Dubatowka held senior positions in Intel, Google, Visa, and AdColony among others
Designer Acquisition
Mobile game marketers can use game design to build better UA campaigns
Liftoff's Dennis Mink wants mobile game marketers to take inspiration from a source close to home: game design itself
The Never-ending Search
ironSource launches Luna Search Ads to tackle App Store ad campaigns
Allows marketers to streamline and automate ad campaign creation
Seeing Red
Rovio CEO talks ATT, protecting Angry Birds, and blockchain exploration
A whirlwind chat with Rovio CEO Alex Pelletier-Normand traverses the company’s brand strategy for Angry Birds, privacy changes, and Rovio’s blockchain development
Marketing Movement
InnoGames appoints Felix Janzen as chief marketing officer
Former CMO moves up to lead Modern Times Group’s games marketing efforts
Boost The Blockchain
Wemade and YouAppi partner to market blockchain mobile games
Will begin "aggressive" onboarding campaigns
Gdc
GDC: Supercell talks expanding the Clash of Clans IP
Supercell’s John Cipriani discusses the evolution of the Clash IP throughout its many titles
Lovely Luna
IronSource launches app marketing platform Luna
Combines capabilities of subsidiaries Bidalgo and Luna Labs
Automation For The People
How automated app ads allowed Rec Room to achieve their business goals
How Meta’s Automated App Ads helped Rec Room improve efficiency, decrease CPI, and achieve their business goals
Meet The Experts
Speaker Spotlight: AppLovin's David White on creating authentic and engaging ads
Meet the mobile gaming ad and branding experts at Pocket Gamer Connects London, February 14-15
Marketing Mavens
Get the most out of your marketing strategies at Pocket Gamer Connects London
Discover the latest tips and techniques from the personalities and agencies that are changing the media world
Meet The Experts At Pg Connects
Speaker Spotlight: Bango Audience's Brett Orlanski on apps successfully marketing post-IDFA
Meet the mobile gaming marketing experts at Pocket Gamer Connects London, February 14-15
Adtech Adept
Mollie Spilman joins Digital Turbine board of directors
Bringing an 'accomplished track record' of adtech experience
Under The Influence
Flexion invests in influencer marketing startup Liteup Media
Acquiring an initial 20% to boost revenue for partnered developers
Pg Connects London
Road to Connects London: Gadsme's Simon Spaull on in-game advertising's untapped potential
Gadsme's Simon Spaull presents a sneak-peak into his PG Connects talk on overcoming the misconceptions of in-game
Exmox Executive
Exmox appoints Caglar Eger as CEO
Will be responsible for the expansion of the company
Controlling The Cloud
Singular launches marketing measurement platform Private Cloud
Following an 18-month private beta
Growing Globally
Tencent appoints Zoran Roso as marketing director of global publishing
Continuing its overseas expansion strategy
Shirt Sponsorship
How Plarium made esports sponsorship history with Natus Vincere
Plarium become the first mobile game developer to appear on an esports team uniform.
Influencer Insight
How to step up your mobile game advertising with influencer marketing
HypeFactory explores the challenges and opportunities of working with influencers to build successful marketing campaigns
What's Next?
Get your holiday season all wrapped up
Discover ways to help grow your game downloads and increase your year-end sales
Inspiration Online
Mobile marketing is crucial for a successful app in the post-COVID-19 era
SocialPeta provides insight into global ad campaigns to help developers find their inspiration
Pgc Digital #7
PGC Digital: 'Real enthusiasm about the product or service cannot be faked,' says Aftershock Media's Matt Rutledge
"The benefit of influencer marketing is that you get that instant rapport..."
Making Gamers Tick
How to launch a successful mobile gaming app
Huawei's head of global gaming partnerships offers insight into the telco giant's support for new games from developers and publishers worldwide
Pgc Digital #7
PGC Digital: Sega's Rowan Tafler breaks down marketing basics and why 'no one really cares about your game'
Sega Searchlight brand director spoke at PGC Digital #7 on the do's and don'ts of marketing
Pretty Nifty
Nifty Games brings on new executives from EA, Zynga and LucasArts
“This is an incredible time of growth..."
Pgc Profile
Bytro's David Westerman Talks TikTok
Everything you ever wanted to know about marketing on TikTok but didn't know to ask
Authenticity Is All
Games as a luxury product: the opportunity for brands
Brotherhood of Brand's Lucy Rissik on the growing opportunities for brands in games
Ua Ok Hun?
User acquisition masterclass for app marketers on July 1st
Learn the trade secrets of successful mobile marketing from experts including Bango, Appvertiser, Adikteev and Uptime
Bid Accepted
Voodoo acquires user-acquisition expert Bidshake
Company launched in January 2020
The Game Has Changed
How mobile game developers are using football sponsorship to reach new audiences
SportQuake explores the ongoing evolution of the beautiful game