Xsolla Drops
Xsolla increases community engagement with Xsolla Drops
The campaign-based tool helps developers accelerate user acquisition and retain current players
Expansion
AppsFlyer keeps pace with cross-platform marketing and measurement tools
Game makers can get the stats they need and feel the benefit across multiple platforms
Keep Play Safe
Roblox ads come under fire from the Children’s Advertising Review Unit
The platform was found to have breached the industry watchdog’s guidelines
Socialpeta Report
More than 7.8 million new ad creatives were released in Q1 2023, with video ads on the rise
North America had the highest number of unique advertisers for the period, but lagged in creatives per advertiser
New Ad Markets
AppLovin brings performance-based buying to CTV to AppDiscovery
App marketers can now tap into massive CTV supply across hundreds of ad-supported TV apps and 300 channels
Industry Insights
How combining UA and ASO learnings can enhance store performance
UA and ASO play an important part of a mobile app strategy so why not combine the efforts of both, asks Gameloft's Claudia Trujillo
Marketing Report
Longer ads lead to a 23% boom in purchasing intent
A new report analyses the impact of various factors in game marketing
User Acquisition Masterclass
Take control of your user acquisition campaigns - a masterclass with Bango
As the challenges facing app marketers grow, how do you understand what players want - and find audiences more effectively? Find out from our industry experts
Hypercasual
What's next for hypercasual marketing in 2023?
Google industry manager Anastasia Selchuk shares the state of hypercasual and outlines the marketing trends ahead
Ai Ads
Creative.Ai Aims To Redefine Gaming Ad Production With Generative AI
Chief creative officer says, ‘It’s time for the industry to evolve, and leverage the advancements in Generative Al’
Interview
Nexters’ head of marketing Anton Yakovlev on misleading advertising
We spoke to Yakovlev following a recent study the company carried out examining the world of advertising
Clever Stuff
CleverTap's new platform aims to boost live ops revenue and more
Unveiled at GDC 2023, CleverTap Gaming is an all-in-one solution for customer engagement
Startups
App Radar wants to use AI to make advertising easier
The startup wants their AI tool to make analysing reviews and understanding player sentiment easier
Reports
UK attracts $545m in ad spend in 2022 and role-playing games top for growth
A new report suggests that 2023 will see increased scrutiny of marketing strategies
A Taste Of Mobile
Fanta rebrand includes mobile game launch to better reach Gen Z
Fanta Digital Ride n Sip includes motion control gameplay
Marketing
Minigames and visual effects drive casual and simulation game marketing
New insights into the marketing of casual and simulation games reveals the latest techniques to generate impressions and installs
Socialpeta Report
Casual games drew almost 28% of all game advertisers last year
A new report by SocialPeta delves into the state of mobile marketing in 2022
Marketing Skills
How to form a successful influencer marketing strategy in 2023
The social landscape is always moving but the right, powerful, influencer-led social media campaign can still deliver results
Speaker Spotlight
Speaker Spotlight: Piyush Mishra discusses the importance of marketing
Meet the industry pioneers and business leaders who are speaking at Pocket Gamer Connects London on January 23rd and 24th 2023.
Mobile Revenue
Nintendo sees mobile gaming as a marketing strategy as opposed to a revenue generator
The company may see success in mobile gaming, but console remains the top earner
User Acquisition
New tech aims to boost user acquisition in a post-IDFA world
With Google set to follow suit with Apple’s ‘walled garden’ approach to data privacy, companies are finding new ways of understanding their audience and marketing to them
Alternative App Stores
Flexion to sign third alternative app store publishing deal with tap4fun
The games marketing company has been signed on for a third consecutive deal to publish tap4fun’s game Age of Apes to alternative app stores
Hires
SYBO appoints Rovio Vet, Philip Hickey, as new Chief Marketing Officer
Philip Hickey will replace outgoing Naz Amarchi-Cuevas, as Chief Marketing Officer at SYBO
2023 In Marketing
Representation, Privacy, and AR: What will marketing look like in 2023?
Google has unveiled its predictions for the top digital marketing trends of 2023
Socialpeta Report
Bucking the downturn: Q3 Daily Active Users and Downloads are both on the up
SocialPeta's new report also shows that Android continues to dominate in terms of advertising
Hard Core Know The Score
64% of hardcore and mid-core paying users generate 97% of revenue-Are you leveraging your gaming app audience?
Adikteev offers key advice on how to make the most of mid-core and hardcore gaming app marketing
Seventh Day Advocate
Why day seven may be too late to retarget mobile gamers
User acquisition and retention are skills that every game creator needs to know. Remerge's Director of Account Management provides insight into the crucial first few days
Mobile Marketing
Android accounts for over 70 percent of ad creatives in Q2 2022
AdQuantum and SocialPeta data suggests that publishers are shifting focus to Android devices following the introduction of Apple's new IDFA
Guest Post
Data.ai on how to safely and effectively monetise kids’ games
Kids’ games are ripe for monetisation, but require a different approach than other genres
Development Details
Azur Games on how it created a top three simulator game
The blog post covers topics such as creating the right visuals and learning from metric analysis
Helsinki Highlights
What does it take to self-publish your game?
Another talk from PGC Helsinki discusses the pros and cons of self-publishing your game, on mobile or otherwise.
Monetisation And Marketing
74% of consumers use mobile ads to discover new apps
An ironSource report finds that relaxation is key both for downloads and usage
Guest Post
The difference with mobile: How to market and pitch your mobile game to media and influencers
Big Games Machine co-founder James Kaye discusses steps that mobile developers can take to increase their profile
Make Marketing Matter
Big or small - marketing must be part of your plan
Where does marketing sit within game development? Behaviour Interactive's Luc Duchaine argues that it's at the heart of the core team, from the very beginning of production
A New Partnership
Xsolla partners with Adikteev to accelerate game monetisation
The new service will help developers market their titles directly to the consumer
Interactive Influencer Insight
Influencer marketing in gaming: How to promote RPGs on Twitch
How can developers and influencers work together to successfully launch a new game? Hypefactory goes behind the headlines...
Congratulations Patty
4Players appoints Patty Toledo as marketing director
Toledo will help the company expand its brand worldwide
Move On To Idfv
Next-best-action: 3 best practice tips to level up your portfolio strategy
With the traditional UA script becoming increasingly fruitless, wappier's Ted Verani offers his guidance on making next-best-action marketing your portfolio-driven growth strategy
Pg Connects Seattle
Post-lockdown period led to an increase in mobile gamers, says Xsolla's Nick Yama
The mobile audience is increasingly identifying as gamers – opening new marketing opportunities, says Xsolla's Nick Yama
Developer Dash
Liniad Unleashes Playable Dashboard
New 'power dashboard' enables app marketers unlimited variations across all channels
Infinite Appointments
Infinite Arcade appoints former Visa exec Andrew Dubatowka
Dubatowka held senior positions in Intel, Google, Visa, and AdColony among others
Designer Acquisition
Mobile game marketers can use game design to build better UA campaigns
Liftoff's Dennis Mink wants mobile game marketers to take inspiration from a source close to home: game design itself
The Never-ending Search
ironSource launches Luna Search Ads to tackle App Store ad campaigns
Allows marketers to streamline and automate ad campaign creation
Seeing Red
Rovio CEO talks ATT, protecting Angry Birds, and blockchain exploration
A whirlwind chat with Rovio CEO Alex Pelletier-Normand traverses the company’s brand strategy for Angry Birds, privacy changes, and Rovio’s blockchain development
Marketing Movement
InnoGames appoints Felix Janzen as chief marketing officer
Former CMO moves up to lead Modern Times Group’s games marketing efforts
Boost The Blockchain
Wemade and YouAppi partner to market blockchain mobile games
Will begin "aggressive" onboarding campaigns
Gdc
GDC: Supercell talks expanding the Clash of Clans IP
Supercell’s John Cipriani discusses the evolution of the Clash IP throughout its many titles
Lovely Luna
IronSource launches app marketing platform Luna
Combines capabilities of subsidiaries Bidalgo and Luna Labs
Automation For The People
How automated app ads allowed Rec Room to achieve their business goals
How Meta’s Automated App Ads helped Rec Room improve efficiency, decrease CPI, and achieve their business goals
Meet The Experts
Speaker Spotlight: AppLovin's David White on creating authentic and engaging ads
Meet the mobile gaming ad and branding experts at Pocket Gamer Connects London, February 14-15