Jobs In Games
Aspyr Media's Mallie Rust on the "happy accident" that lead to games
Marketing is a broad umbrella
Pgc Digital #6
PGC Digital: Esports marketing practices
"Marketing within esports is an absolute minefield"
Pgc Digital #6
PGC Digital: Choosing the right influencer for your brand
Kukouri Mobile Entertainment marketing manager Sophie Riordan discusses
Poc In Mobile
"More investments need to be made for creating a career path for members of diverse communities"
Tencent marketing senior director Anthony Crouts discusses the need for better education
Jobs In Games
Devolver Digital's Robbie Paterson on how to get a job as a marketing manager
"Seeing a game's success change someone's life will never get boring"
Lessons From Voodoo
How Voodoo is driving creativity and innovation in the creation of mobile game ads
Voodoo creative marketing manager weighs in how to craft in-game ads that resonate with your users
Money Money Money
Mobile app marketing specialist Liftoff secures backing from Blackstone
“We’re excited to be partnering with Blackstone, one of the premier private equity firms in the world"
Partnered Up
Adjust joins the Adobe Exchange Partner Program
"We are excited to see the business benefits both our current and future clients will see from this new relationship"
Partnered Up
Lab Cave forms marketing partnership with Invictus Games
"We have decided to stay with the development and will partner with Lab Cave on how our games appear in the marketplace"
Welcome Aboard
Riot Games welcomes Jason Bunge as its first-ever CMO
"I'm thrilled to join Riot, a company with an unwavering commitment to players and one of the leaders in gaming and entertainment"
Re-launch
From a flop to the top: how to re-launch a mobile game
PickFu's CMO discusses how to breath life into old titles
Acquisition
Keywords acquires creative agency Maverick Media
"Maverick is a strong brand with a 25-year body of work in servicing video games publishers and developers and has grown successfully with the industry"
Welcome Aboard
Entravision hires Stephen Chung as its new chief revenue officer
"I'm thrilled to join Entravision and help extend the company's global market position"
Idfa Is Dead
What Apple killing the IDFA means for mobile marketing
An excerpt from Eric Seufert's comprehensive guide to what the mobile marketing landscape looks like post-IDFA
Understanding Gamers
Understanding gamer motivations
AppLovin senior director of marketing operations Alice Guillaume
Remote Working
Remote Working: How NaturalMotion’s Tobi Fink is marketing CSR Racing from home
In the first weeks of Covid-19 most of the team has experienced greater productivity than in the office.
Yoke On Tiktok
Why influencer marketing firm Yoke thinks TikTok is "the platform of the future"
Yoke founder and CEO Jidé Maduako on why the firm is now exploring CPI campaigns
Plenty Of Play
Google Play gathered 116 billion downloads of games and apps in 2019
New developer tools are coming, including Google Play Asset Delivery, Android GPU Inspector and Android Performance Tuner.
Jobs In Games
Jobs in Games: Bandai Namco's Jihoon Kim on marketing a mobile game for the US
"The trailer that our team created outperformed in every placement we put into the market at the time"
New Behaviour
Behaviour Interactive names former Microsoft director David Reid as chief marketing officer
"The company has a tremendous pedigree built on decades of success"
Aided Advertising
Adjust launches new feature to simplify mobile advertisement
The control centre is part of the Adjust Automate suite
Mobile Game Marketing
Game of Phones: Why it's time for a smarter approach to mobile game app marketing
Mobile acquisition specialist Saikala Sultanova explains all
Lacking Influence
Futureplay: We blew our brand marketing budget on influencers
"It failed miserably. So we donated $10k to charity instead"
Jobs In Games
Jobs in Games: Futureplay's Chris Wilson on going from food apps to marketing manager
"Though food tech and gaming are very different industries on the face of it, there are many similarities in the foundations of app marketing"
Actor Playing Games
Zynga brings in Alec Baldwin to celebrate Words With Friends 10th anniversary.
The game launched in 2009
Pr Tips
The beginner’s guide for games trade PR
Raptor PR founder Rana Rahman offers his top tips
New Tech
Appier launches new marketing solution to re-engage mobile gamers
“Aictivate is powered by Appier’s tried and tested AI, helping gaming companies recoup lost revenue”
Marketing Strategies
The 2019 mobile game marketing strategies that work
App Radar's Genie Patrathiranond offers some key tips
Still Together
Tencent denies overseas marketing and sales team was disbanded over Arena of Valor woes
But does not touch on whether it will continue to support the game in Western markets
Guide To Ua
User acquisition for beginners: A checklist
How to put together your marketing campaign and what to consider
Jobs In Games
Jobs in Games: CD Projekt Red’s Hollie Bennett on going from midwife to head of communications
"Rome wasn’t built in a day. It’s going to hurt. You're going to see rejections, you might not even see responses. That’s okay. It’s not going to happen overnight"
Jobs In Games
Jobs in Games: Gameloft’s Hugues Ossart on organising international events and esports
"The most important thing in esports is keeping the player at the heart of the experience"
Full Tilt
Tilting Point revenue quintupled to $45 million in 2018
Company president Samir El Agili discusses the philosophy behind the company's explosive growth
Marketing Design
How marketing can be baked into game design
"You can't spell marketing without design," says Those Awesome Guys founder
Influencer Marketing
43% of influencers paid to do a sponsored video for a game will do it again for free
Nevaly MD looks into the benefits of sponsored videos
Live Streaming
The cost of running an influencer marketing campaign on streaming channels
A 24-hour campaign over 100 channels could cost around $60,000
Layoffs
Update: EA's latest layoffs include the closure of its offices in Japan and Russia
Publisher vows to help newly-redundant staff find new roles in the local games industry
Cinemagraph Ads
Facebook partner on using UnrealFront’s Cinemagraph ad creative to market your mobile game
High definition images offer an eye-catching solution to getting user attention
For England
Bidalgo expands into UK with new London office
Former managing director of mobile ad tech company YOC Oliver Gold heads up branch
Gold Rush
PlayStack’s new mobile game Dig That Gold gives away real 24k gold bars to players
Publisher partners with UK start-up Project M on title
Marketing
Google introduces new ad campaign tools aimed at re-engaging lapsed players
App Campaigns for engagement and smart segregation look to hone your advertising efforts
Global Branding
WeQ launches influencer marketing agency for campaigns on YouTube, Instagram and TikTok
Led by former Live.me senior director Elena Kutsopal and Playcom chief sales officer Olga Wese
Research
Newzoo: Mobile gamers are more receptive to brands than non-gamers
The Activision-Blizzard partnered Betting on Billions paper makes key insights into mobile gaming demographics
But Why?
THQ Nordic hosts AMA on infamous message board 8chan then clarifies it "does not condone child pornography"
PR and marketing director Philipp Brock claims to have no knowledge of site's history
Big Investment
Mobile marketing tech firm Ogury picks up $21m investment
Company generated $100m in 2018
Phwoar
Facebook rules Gris' launch trailer too sexual to air
Publisher Devolver Digital claims the platformer’s launch trailer was rejected for “sexually suggestive” content
Case Study
How Zorka.Mobi and Azur Games put together a pre-release influencer marketing campaign for Infinity Ops
Racking up 1.3 million pre-registrations by focusing on Latin America
Ua Tool
IronSource launches ROAS Optimiser tool
Solution aims to help user acquisition managers automatically bid on dynamic cost-per-install rates
It’s Always Sunny
Keywords acquires marketing services outfit Sunny Side Up for $4.3m
Clients for Quebec City outfit include Ubisoft, EA and Eidos
Report
Report: There's been an 80 per cent rise in Western game installs in East Asia
Research from Appsflyer shows a market dominated by midcore and strategy games