What's Next?
Get your holiday season all wrapped up
Discover ways to help grow your game downloads and increase your year-end sales
Inspiration Online
Mobile marketing is crucial for a successful app in the post-COVID-19 era
SocialPeta provides insight into global ad campaigns to help developers find their inspiration
Pgc Digital #7
PGC Digital: 'Real enthusiasm about the product or service cannot be faked,' says Aftershock Media's Matt Rutledge
"The benefit of influencer marketing is that you get that instant rapport..."
Making Gamers Tick
How to launch a successful mobile gaming app
Huawei's head of global gaming partnerships offers insight into the telco giant's support for new games from developers and publishers worldwide
Pgc Digital #7
PGC Digital: Sega's Rowan Tafler breaks down marketing basics and why 'no one really cares about your game'
Sega Searchlight brand director spoke at PGC Digital #7 on the do's and don'ts of marketing
Pretty Nifty
Nifty Games brings on new executives from EA, Zynga and LucasArts
“This is an incredible time of growth..."
Pgc Profile
Bytro's David Westerman Talks TikTok
Everything you ever wanted to know about marketing on TikTok but didn't know to ask
Authenticity Is All
Games as a luxury product: the opportunity for brands
Brotherhood of Brand's Lucy Rissik on the growing opportunities for brands in games
Ua Ok Hun?
User acquisition masterclass for app marketers on July 1st
Learn the trade secrets of successful mobile marketing from experts including Bango, Appvertiser, Adikteev and Uptime
Bid Accepted
Voodoo acquires user-acquisition expert Bidshake
Company launched in January 2020
The Game Has Changed
How mobile game developers are using football sponsorship to reach new audiences
SportQuake explores the ongoing evolution of the beautiful game
Jobs In Games
Aspyr Media's Mallie Rust on the "happy accident" that lead to games
Marketing is a broad umbrella
Pgc Digital #6
PGC Digital: Esports marketing practices
"Marketing within esports is an absolute minefield"
Pgc Digital #6
PGC Digital: Choosing the right influencer for your brand
Kukouri Mobile Entertainment marketing manager Sophie Riordan discusses
Poc In Mobile
"More investments need to be made for creating a career path for members of diverse communities"
Tencent marketing senior director Anthony Crouts discusses the need for better education
Jobs In Games
Devolver Digital's Robbie Paterson on how to get a job as a marketing manager
"Seeing a game's success change someone's life will never get boring"
Lessons From Voodoo
How Voodoo is driving creativity and innovation in the creation of mobile game ads
Voodoo creative marketing manager weighs in how to craft in-game ads that resonate with your users
Money Money Money
Mobile app marketing specialist Liftoff secures backing from Blackstone
“We’re excited to be partnering with Blackstone, one of the premier private equity firms in the world"
Partnered Up
Adjust joins the Adobe Exchange Partner Program
"We are excited to see the business benefits both our current and future clients will see from this new relationship"
Partnered Up
Lab Cave forms marketing partnership with Invictus Games
"We have decided to stay with the development and will partner with Lab Cave on how our games appear in the marketplace"
Welcome Aboard
Riot Games welcomes Jason Bunge as its first-ever CMO
"I'm thrilled to join Riot, a company with an unwavering commitment to players and one of the leaders in gaming and entertainment"
Re-launch
From a flop to the top: how to re-launch a mobile game
PickFu's CMO discusses how to breath life into old titles
Acquisition
Keywords acquires creative agency Maverick Media
"Maverick is a strong brand with a 25-year body of work in servicing video games publishers and developers and has grown successfully with the industry"
Welcome Aboard
Entravision hires Stephen Chung as its new chief revenue officer
"I'm thrilled to join Entravision and help extend the company's global market position"
Idfa Is Dead
What Apple killing the IDFA means for mobile marketing
An excerpt from Eric Seufert's comprehensive guide to what the mobile marketing landscape looks like post-IDFA
Understanding Gamers
Understanding gamer motivations
AppLovin senior director of marketing operations Alice Guillaume
Remote Working
Remote Working: How NaturalMotion’s Tobi Fink is marketing CSR Racing from home
In the first weeks of Covid-19 most of the team has experienced greater productivity than in the office.
Yoke On Tiktok
Why influencer marketing firm Yoke thinks TikTok is "the platform of the future"
Yoke founder and CEO Jidé Maduako on why the firm is now exploring CPI campaigns
Plenty Of Play
Google Play gathered 116 billion downloads of games and apps in 2019
New developer tools are coming, including Google Play Asset Delivery, Android GPU Inspector and Android Performance Tuner.
Jobs In Games
Jobs in Games: Bandai Namco's Jihoon Kim on marketing a mobile game for the US
"The trailer that our team created outperformed in every placement we put into the market at the time"
New Behaviour
Behaviour Interactive names former Microsoft director David Reid as chief marketing officer
"The company has a tremendous pedigree built on decades of success"
Aided Advertising
Adjust launches new feature to simplify mobile advertisement
The control centre is part of the Adjust Automate suite
Mobile Game Marketing
Game of Phones: Why it's time for a smarter approach to mobile game app marketing
Mobile acquisition specialist Saikala Sultanova explains all
Lacking Influence
Futureplay: We blew our brand marketing budget on influencers
"It failed miserably. So we donated $10k to charity instead"
Jobs In Games
Jobs in Games: Futureplay's Chris Wilson on going from food apps to marketing manager
"Though food tech and gaming are very different industries on the face of it, there are many similarities in the foundations of app marketing"
Actor Playing Games
Zynga brings in Alec Baldwin to celebrate Words With Friends 10th anniversary.
The game launched in 2009
Pr Tips
The beginner’s guide for games trade PR
Raptor PR founder Rana Rahman offers his top tips
New Tech
Appier launches new marketing solution to re-engage mobile gamers
“Aictivate is powered by Appier’s tried and tested AI, helping gaming companies recoup lost revenue”
Marketing Strategies
The 2019 mobile game marketing strategies that work
App Radar's Genie Patrathiranond offers some key tips
Still Together
Tencent denies overseas marketing and sales team was disbanded over Arena of Valor woes
But does not touch on whether it will continue to support the game in Western markets
Guide To Ua
User acquisition for beginners: A checklist
How to put together your marketing campaign and what to consider
Jobs In Games
Jobs in Games: CD Projekt Red’s Hollie Bennett on going from midwife to head of communications
"Rome wasn’t built in a day. It’s going to hurt. You're going to see rejections, you might not even see responses. That’s okay. It’s not going to happen overnight"
Jobs In Games
Jobs in Games: Gameloft’s Hugues Ossart on organising international events and esports
"The most important thing in esports is keeping the player at the heart of the experience"
Full Tilt
Tilting Point revenue quintupled to $45 million in 2018
Company president Samir El Agili discusses the philosophy behind the company's explosive growth
Marketing Design
How marketing can be baked into game design
"You can't spell marketing without design," says Those Awesome Guys founder
Influencer Marketing
43% of influencers paid to do a sponsored video for a game will do it again for free
Nevaly MD looks into the benefits of sponsored videos
Live Streaming
The cost of running an influencer marketing campaign on streaming channels
A 24-hour campaign over 100 channels could cost around $60,000
Layoffs
Update: EA's latest layoffs include the closure of its offices in Japan and Russia
Publisher vows to help newly-redundant staff find new roles in the local games industry
Cinemagraph Ads
Facebook partner on using UnrealFront’s Cinemagraph ad creative to market your mobile game
High definition images offer an eye-catching solution to getting user attention
For England
Bidalgo expands into UK with new London office
Former managing director of mobile ad tech company YOC Oliver Gold heads up branch