The company has launched an internal review into its processes to increase monetisation.

The new service will help developers market their titles directly to the consumer

Multi-Platform Publishing also makes it easier to port to web and PC platforms for more monetisation options

Here’s what the gaming ads sector thinks about the controversial decision

Pangle, the ad network of TikTok for Business, is now available in Australia, New Zealand, South Africa, Pakistan, Kuwait, Iraq, Morocco, Qatar, Jordan, Oman, Bahrain and Lebanon

Director of Product Chase Shi says that 'monetisation is a part of the gameplay'

Adverty, in-game ad provider and multi-patent-holding creator of Metaverse-ready ad opportunities signs an exclusive partnership with Dodreams, publisher of Drive Ahead!

Indie dev lowiro's Anton Prydatko discusses development, monetisation models, and weathering changes in the mobile games industry over the last five years

New partnership enables every Appodeal user to access UA and attribution data from a single dashboard

Fundamentally Games' Glyn Fairweather looks at one of the most infamous examples of early in-game monetisation, Elder Scrolls Oblivion's Horse Armour, understanding value, and how to exchange it with your players

Unity's John Riccitiello and Marc Whitten discuss the merger with ironSource, demystifying monetisation and feedback, and bullishness towards the mobile market

Greg Hartrell, Director of Product Management at Google Play/Android, tells PocketGamer.biz how Google is helping mobile game developers make their games more successful in the long run

Flexion CEO Jens Lauritzson explains how the company helped ONEMT give their game a revenue boost

Meet the mobile games and Web3 experts at Pocket Gamer Connects Toronto on July 6-7 2022

GameRefinery report examines the US gaming landscape

Developer's top-grossing Matchington Mansion hits the 'alternative app stores' in just six weeks thanks to Flexion

Meet the mobile games and Web3 experts at Pocket Gamer Connects Toronto on July 6-7 2022

Gacha and battle pass elements are integrating into many genres

Flexion CEO Jens Lauritzson explains how the company helped Top Games give their game a revenue boost

Ampere Analysis' Piers Harding-Rolls explores the rapid explosion and caution of gaming subscription services, and if it will be the dominant form of monetisation

Space Ape Games' Simon Hade and Charmie Kim discuss the importance of ad monetisation and Beatstar's take on the battle pass

AdInMo’s Chris Wright shares his insight from the Pocket Gamer Monetiser Summit, including his excitement at the seismic disruption the ad industry is experiencing

Find out how CrazyLabs helped a game with high CPI become a global success with over 20 million downloads and counting

Fairness is “one of our tentpost pillars”, says Activision Blizzard as the team moves away from multiple and premium in-game currencies.

Studio looks back to Warcraft’s roots with its latest strategy game with tower defence elements

Meet the mobile games and Web3 experts at Pocket Gamer Connects Seattle, May 9-10

Experts from AudioMob, Dataseat, Kempt&Co, Two Way Media, and Tilting Point present the core takeaways Microsoft and Sony need to adopt if they want to pursue ads in F2P console titles

Ducky's Ilya Trofimov provides his quick, step-by-step guidance on preparing your hypercasual game for monetisation

Editor Khai Trung Le gives his lineup of essential talks, panels, and sessions in PG Connects Seattle, taking place on May 9-10

Meet the mobile games and Web3 experts at Pocket Gamer Connects Seattle, May 9-10

Meta Audience Network and Fingersoft explore the reasons for adopting a diverse revenue model within mobile games and the impact it had on the Hill Climb Racing franchise

The hottest interviews and features on PG.biz

Game UI Database’s Edd Coates gives his tips to developers looking to gain player trust, avoid manipulative dark patterns, and distinguish their F2P mobile game

AudioMob looks at why the mobile studio famed for the quality of its games picked audio ads - and what it means for brands

Journey and Sky: Children of the Light creator opens up about being outpaced by the mobile playerbase, altruistic IAPs, and belief in the metaverse

Focus on porting games to console after mobile release

Yodo1 puts players and profits first with introduction of its new native ad service on its Managed Ads Service platform

Targets publishers core needs: transparency, neutrality, control, and diversity

Yodo1 urges developers to consider monetisation earlier in your game plan

Report looks at revenue, monetisation, retention, engagement, and more

Generated over $500 million for creators since launching

Half of the world's game publishers will be making use of in-game ads by the end of 2022 according to bullish predictions from ad-specialist Adverty CEO Thorbjorn Warin

NumberEight's Emma Raz profiles her change from cybersecurity to mobile gaming, what she loves about the industry, and ways it can better support women

Ad removal is the most widely used monetisation mechanic

Claims will improve user engagement and maximise revenues

Adjust's Alexandre Pham breaks down the monetisation of hypercasual games, player retention, and in-game ads in a new world of privacy

Xsolla's Miika Luotio and Black Block's Robin Squire talk ways to take back financial control from app marketplaces

Reached number one in US and UK for December 2021

Meta Audience Network explores the ways in which leading developers and publishers utilise monetisation strategies to complement the player experience and drive engagement

Panteon got 100 Mystery Buttons back into the top of the charts with increased installs and ARPDAU thanks to a partnership with ironSource