Pgc Helsinki
Speaker Spotlight: Chloe Cave of Adverty talks monetisation strategies for 2023
Pocket Gamer Connects Helsinki takes place on September 12 - 13. We catch up with some of the stars from the mobile industry who'll be taking part
Acquisition
InMobi acquires consent management platform Quantcast Choice
The acquisition comes amid a growing push for stricter privacy regulations worldwide
Mobile Monetisation
Take-Two CEO Strauss Zelnick wants to monetise 100% of its audience
The company is currently monetising only 10% of its players
Feature
Navigating Google TCF 2.2 requirements with GamesBiz Consulting's Božo Janković
Game on or game over? We take a deep dive into the consent management landscape of Google TCF framework
Monetisation
Can Amazon Anywhere open up a new monetisation channel for mobile games?
Layer co-founder Rachit Moti explores Amazon Anywhere's moves to monetise your game with physical purchases
Week That Was
Week in Views - What caught our eyes in the last seven days
The Pocketgamer.biz team take their pick of this weeks big news including game ad revenue, some best practices for monetising and the moment that one of gaming's giants went mobile first
Monetisation
Free-to-play's finest: A games lawyer's guide to getting monetisation right
Isabel Davies shares her pick of great games design from across the world of mobile free-to-play
Live-ops
Trevor Williams of RallyHere: "We want to ensure that we can democratise live ops games for any size studio."
The chief revenue officer for the live service platform spoke to us about humble beginnings at Hi-Rez and plans for the future
Feature
Unity's Anna Popereko on monetising strategy games
Discover the mistakes to avoid and opportunities to consider with rewarded videos
Catappult Smashes Global Records
Catappult achieves record-breaking $7.4m GMV and more than $240 ARPPU
Catappult the alternative mobile games distribution and monetisation platform hits record highs as it helps developers worldwide find new audiences and monetise more effectively.
Feature
Is this the end of GAM networks on mobile?
Ad Monetisation Manager Felix Braberg explains GAM networks and what publishers should do as the end is in sight for GAM resellers
Feature
Case Study: How Jackpot Party Casino keeps on winning
Oxana Fomina shares the winning formula of Jackpot Party Casino’s continued success
Newzoo Report
79% of all gamers play on their phones, with 35% only gaming on mobile devices
47% of gamers play on multiple platforms, but mobile dominates single-platform play
Unity Report
Mixed ad strategies come out on top, with offerwalls leading the way
Unity’s new report delves into the state of mobile game monetisation
If You Build It No More
Lessons to be learned from the telecoms saturation in the late 2000s to counter mobile gaming’s latest market figures
How can game developers deliver growth in a mature market? Product Madness's Matt Labbat offers insight - from the earliest days of the telecoms market
Financials
Unity hits $500m of revenue in Q1 financials
John Riccitiello: “The very nature of our platform will benefit from AI tools”
Voodoo Strategy
Voodoo's hybridcasual strategy is working
The company has built a portfolio of ten hybridcasual games which are generating between $20 and $100 million a year
Maximising Game Revenue
Maximising game revenue: the role of rewarded surveys and offerwalls in revenue diversification
Diversify your monetisation and maximise your game revenue with expert insight and advice from the team at TapResearch
Expert Insight
Fundamentally Games’ Oscar Clark: The secrets of successful live ops and monetisation
Author, CEO and games industry insider, Oscar Clark reveals his strategy for making great games that win fans and make money
Hypercasual
What's next for hypercasual marketing in 2023?
Google industry manager Anastasia Selchuk shares the state of hypercasual and outlines the marketing trends ahead
Streamers
Netflix underpins commitment to games but says 'no' to in-game ads in Q1 2023 investor call
55 games released and 41 more planned as the company outlines plans to build a fan-engaging games pillar alongside film and TV
Mintegral Joins Google Admob
Mintegral Joins Google AdMob as a Bidding and Waterfall SDK Network
Mintegral's bidding solution simplifies in-app advertising and connects demand to app businesses to scale global revenue.
In-depth Analysis
Deconstructing Save the Doge one of the top draw to mesh puzzle games
Azur Games publishing lead, Sergey Martinkevich once again goes under the hood of a popular mobile title to see what makes it tick
In-depth Analysis
Under the hood: Deconstructing one of the top idle arcade games
Azur Games publishing lead, Sergey Martinkevich takes a deep dive into hypercasual games starting with Supersonic Studios My Mini Mart
Retain Retarget Reduce Churn
Retain your players with retargeting - a masterclass from Adikteev
Adikteev offers expert insight into the latest techniques to predict churn, retain players and increase revenues
State Of Play
Case study: Boosting revenue in Solitaire Grand Harvest
Game mechanics go under the microscope… We go in deep with a case study that boosted its revenue despite key industry challenges
Put Players First
Are in-game ads the answer for developers? We asked Marc Merrill of Riot Games
Anzu co-founder and CEO Itamar Benedy talks to Riot Games co-founder and president of games Marc Merrill about the growing value of in-game advertising to indie and AAA developers alike
Q&a
Looty on monetising Roblox: “You need to throw away a lot of what you already know about building games”
Chris Haga, president of Looty Games, the creators of fantasy roguelite game Ruin, explains what makes Roblox a winner
Monetisation Masterclass
Monetisation via in-game ads: why hypercasual studio Balzo works with Growzee
Balzo co-founder Giuseppe Lapenta talks to PocketGamer.biz about the studio's journey in the hypercasual genre and why it works with mobile ad expert Growzee
Live And Kicking
Is it game over for Live Ops games?
We've seen some huge live games get the plug pulled, but are reports of their demise exaggerated? And what makes a LiveOps game fail? Oscar Clark of Fundamentally Games explains
Expert Analysis
Angry Birds Match: Empowering ads with perfectly pitched puzzles
Get your gameplay and monetisation balance right and you'll have a hit on your hands, explains Rovio's UA lead Claire Rozain
Self-publishing
Robot Teddy brings on Vampire Survivors developer Poncle
Big moves are afoot at Robot Teddy with new team members and valuable signings
Four Force Multipliers
Four key tactics for giving your ad campaigns a force multiplier
Neasa Bannon, Industry Manager with Facebook Gaming, explains how to maximise your performance in a privacy-first advertising landscape
Interview
Why mobile games need a diverse monetisation strategy
Mintegral GM Hector Almedia shares how to survive in an increasingly competitive market
Monetisation Model
F2P scores a win with Retro Goal’s monetisation strategy changes
Football-style game will still be free from ads
Cloud Gaming
Xsolla jump into the cloud gaming scene with new solutions
Xsolla’s newest venture leaps squarely into the world of cloud gaming as they bring payment solutions to cross-platform play
Intrinsic In Game Ads
A recipe for success: bringing intrinsic in-game ads to Cooking Diary
As game developers continue to explore ways to monetise their titles, intrinsic in-game advertising has emerged as a popular solution that isn’t going anywhere.
Comment & Opinion
Devolver Tumble Time’s Monetisation - Genius or Devious?
While the new match3 game from indie publisher Devolver may seem like a humorous take on the world of mobile games, it still pulls a few tricks to dip into your wallet
New Launch
Bidstack launches dedicated Sports Division and partnership with SimWin Sports
Bidstack's new sports division allows the management of virtual advertising on a whole new level
Trends 2023
Mobile Games Industry Trends 2023: Revenue models
MobileGroove's Peggy Anne Salz looks at the hottest new ways to monetise games, from subscription models to independent game stores
Boosting Growth
Zynga's ad monetisation platform Chartboost announces Chartboost Mediation
Chartboost Mediation provides game makers with an easy-to-use solution for increasing revenue
Speaker Spotlight
Speaker Spotlight: Adam Smart talks supply side ads
Meet the industry pioneers and business leaders who are speaking at Pocket Gamer Connects London on January 23rd and 24th 2023.
Speaker Spotlight
Speaker Spotlight: Don Reilley, Scuti talks about the evolution of monetisation and retention
Pocket Gamer Connects London is coming 23-24 January 2023. Time to meet some of the leading industry names that will be on stage at the event
Grow Your Game
Ready to scale your game? Learn from top experts at Pocket Gamer Connects London
It’s time to take your game to the next level - get the top strategies to accelerate your growth
2023 Predictions
Industry experts pick their 2023 trends
Experts from AppLovin, Digital Turbine and ironSource give their thoughts and predictions for 2023
Make More Of Monetisation
Five reasons why it’s more critical than ever to look to in-game advertising
Anzu's Guy Ben-dov, executive vice president of business development explains why in-game advertising is more important than ever for making your mobile game a success
Funding
Mobile game subscription start-up Multiscription announces $1.6m funding round
Multiscription seeks to offer developers a way to incorporate subscription services into their games
Do More With Data
A deep dive into CrazyLabs transparency
CrazyLabs explains how developers and publishers can use data to inform and optimise every stage of hypercasual game design, development and live operations.
Views Week
Week in Views - What caught our editorial eyes in the last seven days
The Pocketgamer.biz team look forward to the year ahead and ponder player-friendly monetisation
Monetisation
Vampire Survivors developer takes new approach to monetisation
In a Steam update, poncle, the developers of popular roguelike action game Vampire Survivors discussed their difficulties in bringing the game to mobile