Hot Five
Hot Five: Zynga, Rovio, ustwo games, Bluestacks interviews, and how to avoid UX/UI dark patterns
The hottest interviews and features on PG.biz
Dark Times
How to prevent ‘purposefully neglectful’ UI/UX dark patterns in F2P mobile games
Game UI Database’s Edd Coates gives his tips to developers looking to gain player trust, avoid manipulative dark patterns, and distinguish their F2P mobile game
Listen Up
Quality and quantity: inside Take-Two studio Socialpoint’s AudioMob partnership
AudioMob looks at why the mobile studio famed for the quality of its games picked audio ads - and what it means for brands
Sky High
Jenova Chen on Sky’s arduous seven-year development and monetising his way
Journey and Sky: Children of the Light creator opens up about being outpaced by the mobile playerbase, altruistic IAPs, and belief in the metaverse
Mobile First
Xsolla: Indian game developers should continue a mobile-first approach
Focus on porting games to console after mobile release
Yodo1 Ads Up
Yodo1 introduces native ads to its MAS platform
Yodo1 puts players and profits first with introduction of its new native ad service on its Managed Ads Service platform
Mobile Mediation
InMobi launches mobile mediation platform Meson
Targets publishers core needs: transparency, neutrality, control, and diversity
Make More Money
Why are indie game developers losing money?
Yodo1 urges developers to consider monetisation earlier in your game plan
Hypercasual Takes The Pie
Unity: Hypercasual game creation increased 137% in 2021
Report looks at revenue, monetisation, retention, engagement, and more
Server Services
Overwolf acquires server monetisation firm Tebex for $29 million
Generated over $500 million for creators since launching
In Game Ads
50% of mobile publishers will be using in-game ads by the end of 2022
Half of the world's game publishers will be making use of in-game ads by the end of 2022 according to bullish predictions from ad-specialist Adverty CEO Thorbjorn Warin
International Women's Day
Emma Raz: How I found my way into gaming
NumberEight's Emma Raz profiles her change from cybersecurity to mobile gaming, what she loves about the industry, and ways it can better support women
Tis The Season
Sensor Tower: Half of top grossing mobile games in 2021 feature season pass
Ad removal is the most widely used monetisation mechanic
Dynamic Segmentation
IronSource launches new feature to change ad strategy in real-time
Claims will improve user engagement and maximise revenues
Master Monetisation
Why hypercasual gaming app marketers need their own playbook
Adjust's Alexandre Pham breaks down the monetisation of hypercasual games, player retention, and in-game ads in a new world of privacy
Pg Connects London
PG Connects London: How to monetise beyond the App Store and Google Play
Xsolla's Miika Luotio and Black Block's Robin Squire talk ways to take back financial control from app marketplaces
Still Completely Free
Rocket League Sideswipe swiped 20 million downloads in 40 days
Reached number one in US and UK for December 2021
Player First Always
How to balance game monetisation with a player-first mindset
Meta Audience Network explores the ways in which leading developers and publishers utilise monetisation strategies to complement the player experience and drive engagement
No Mystery Here
Case Study: How Panteon bucked the hypercasual trend with ironSource LevelPlay
Panteon got 100 Mystery Buttons back into the top of the charts with increased installs and ARPDAU thanks to a partnership with ironSource
Strategic Signing
Azerion extends partnership to exclusively publish Ubisoft Nano titles
Will manage distribution and monetisation of titles
Hyping Hypercasual
Apple’s privacy changes level the playing field for hypercasual games
Moloco's Henry Wang details the shift in hypercasual growth models under Apple’s new privacy policies, and how savvy marketers can strike while the iron is hot.
Meta Money
What does the future hold for mobile games advertising?
Playable Factory's Gökçe Nur Oguz presents her tips for disrupting the mobile games advertising space.
Gaze Into The Crystal Ball
PocketGamer.biz’s predictions for 2022 mobile gaming
NFTs, the metaverse, and hybrid monetisation
Make That Money
Hypercasual mobile monetisation in 2021
Matthaus Krzykowski, Co-Founder of Growth FullStack, details the out-of-the-box options that led the charge for indie and mid-sized publishers to monetising hypercasual games in 2021
Global Mobile
How to plan and build a successful mobile game
Fuelled by Game IQ, App Annie’s new Mobile Gaming Overview report gives developers all of the data required to plan and build a winning title
Naughty Or Nice?
N3TWORK explains how to leverage the holiday spirit to boost mobile game revenues
How can developers and publishers use the spike in games over the holiday period to drive greater revenue? N3TWORK offers some suggestions for a happy holiday season
It Could Be You
Yodo1 mobile game competition: enter today and win up to $1000
Cash prizes and coaching on offer to winning developers in gameplay, game design, music and monetisation categories
In-game Insight
How in-game ads have taken APPS to the next level
In the first of a new Knowledge Base series, in partnership with Anzu, PocketGamer.biz explores how APPS implementation of in-game ads reimagined the studio's monetisation
Happy Holidays
What does the holiday season have in store for developers and publishers?
Fyber digs into the data for the holiday season to help us understand the opportunities coming up in 2021
What's Next?
Why hypercasual publishers should start exploring IAP monetisation
Matina Thomaidou explains the options
Pgc Digital Next
PGC Digital: How to monetise mobile games beyond the app stores
Xsolla’s Miika Luotio talks how to expand monetisation methods
Monetisation Mix
Anchor your game monetisation strategy around these 4 pillars
Meta Audience Network explores the key elements for developers and publishers who want diversify and add resilience to their monetisation mix
Pgc Digital Next
PGC Digital: How to monetise your virtual real estate using in-play ads
Admix's Samuel Huber talks maximising viewability and the importance of virtual real estate
Bidding Wars
GameAnalytics launches mediation platform HyperBid
Promises developers will get the highest bid from the highest offer every time
Ad Insight
How to prepare your game’s monetisation strategy for the future
Learn about the growing trends in app monetisation and what you can do to stay ahead of the curve in Episode 5 of the PocketGamer.biz Podcast
Idle World
How N3TWORK grew Idle Inn Tycoon’s revenue to $2 million in three months
The Idle Opportunity
Monetise The Metaverse
Anzu partners with Roblox creators, bringing in-game ads to platform
Will provide an additional revenue stream for creators
In Play Insight
How mobile games can monetise to their full potential with In-Play
Admix's Chloe Cave and Natalia Pakhomova share their insights on how to make the most of brands' unprecedented focus on gaming
Open To Offers
The Offer Wall brings new opportunities for publishers and advertisers
Create more seamless monetisation
Pgc Digital #8
PGC Digital: How to balance monetisation and increase retention
Facebook strategic partner managers talk boosting ad exposure
Pgc Digital #8
PGC Digital: How to design in-game ad placements
AdInMo head of game design Nathan Bell gives 8 top tips
Listen Learn Love
PGbiz Podcast #5 - The future of app monetisation with Facebook
Imran Khan from Facebook Audience Network joins the team
Tapping Into Video
Tappx acquires video generation and monetisation platform PlayOn Content
Will expand operations outside of Spain and Latin America
Residual Value Calculator
How much are your players really worth?
What is your residual cohort value - and why is it important? Pollen VC highlights the real value of your existing user base
Smashing Times
PopCap co-founder Jason Kapalka on bringing web hit Shell Shockers to mobile
Finding the sweet spot
Plugged In Publishing
From concept to creation: Plug Head, a hypercasual hit game
How Sunday supported the creators of Plug Head through rejection, to achieve their dream and build a hypercasual hit
Stream For Success
Why the mobile games industry should start caring about cloud gaming
GameStream co-founder explores the rapidly evolving streaming games market
Disruption Sparks Innovation
Disruption accelerates three shifts for gaming businesses
Facebook's Michael Bertaut explores new opportunities for success in the rapidly evolving global mobile market
In-game Awesome
Rovio VP of advertising Jarkko Rajamäki discusses in-game ads approach
"There is necessarily no one size fits all solution..."
Roll The Dice
How to grow a profitable audience within a niche genre
How taking a holistic approach to user acquisition and monetisation helped WildCard grow the audience for its classic games