March 11, 2022

In Game Ads

50% of mobile publishers will be using in-game ads by the end of 2022

Half of the world's game publishers will be making use of in-game ads by the end of 2022 according to bullish predictions from ad-specialist Adverty CEO Thorbjorn Warin

March 9, 2022

International Women's Day

Emma Raz: How I found my way into gaming

NumberEight's Emma Raz profiles her change from cybersecurity to mobile gaming, what she loves about the industry, and ways it can better support women

March 4, 2022

Tis The Season

Sensor Tower: Half of top grossing mobile games in 2021 feature season pass

Ad removal is the most widely used monetisation mechanic

February 23, 2022

Dynamic Segmentation

IronSource launches new feature to change ad strategy in real-time

Claims will improve user engagement and maximise revenues

February 18, 2022

Master Monetisation

Why hypercasual gaming app marketers need their own playbook

Adjust's Alexandre Pham breaks down the monetisation of hypercasual games, player retention, and in-game ads in a new world of privacy

February 14, 2022

Pg Connects London

PG Connects London: How to monetise beyond the App Store and Google Play

Xsolla's Miika Luotio and Black Block's Robin Squire talk ways to take back financial control from app marketplaces

January 19, 2022

Still Completely Free

Rocket League Sideswipe swiped 20 million downloads in 40 days

Reached number one in US and UK for December 2021

January 12, 2022

Player First Always

How to balance game monetisation with a player-first mindset

Meta Audience Network explores the ways in which leading developers and publishers utilise monetisation strategies to complement the player experience and drive engagement

January 11, 2022

No Mystery Here

Case Study: How Panteon bucked the hypercasual trend with ironSource LevelPlay

Panteon got 100 Mystery Buttons back into the top of the charts with increased installs and ARPDAU thanks to a partnership with ironSource

January 10, 2022

Strategic Signing

Azerion extends partnership to exclusively publish Ubisoft Nano titles

Will manage distribution and monetisation of titles

January 6, 2022

Hyping Hypercasual

Apple’s privacy changes level the playing field for hypercasual games

Moloco's Henry Wang details the shift in hypercasual growth models under Apple’s new privacy policies, and how savvy marketers can strike while the iron is hot.

December 28, 2021

Meta Money

What does the future hold for mobile games advertising?

Playable Factory's Gökçe Nur Oguz presents her tips for disrupting the mobile games advertising space.

December 27, 2021

Gaze Into The Crystal Ball

PocketGamer.biz’s predictions for 2022 mobile gaming

NFTs, the metaverse, and hybrid monetisation

December 8, 2021

Make That Money

Hypercasual mobile monetisation in 2021

Matthaus Krzykowski, Co-Founder of Growth FullStack, details the out-of-the-box options that led the charge for indie and mid-sized publishers to monetising hypercasual games in 2021

December 6, 2021

Global Mobile

How to plan and build a successful mobile game

Fuelled by Game IQ, App Annie’s new Mobile Gaming Overview report gives developers all of the data required to plan and build a winning title

December 6, 2021

Naughty Or Nice?

N3TWORK explains how to leverage the holiday spirit to boost mobile game revenues

How can developers and publishers use the spike in games over the holiday period to drive greater revenue? N3TWORK offers some suggestions for a happy holiday season

November 30, 2021

It Could Be You

Yodo1 mobile game competition: enter today and win up to $1000

Cash prizes and coaching on offer to winning developers in gameplay, game design, music and monetisation categories

November 29, 2021

In-game Insight

How in-game ads have taken APPS to the next level

In the first of a new Knowledge Base series, in partnership with Anzu, PocketGamer.biz explores how APPS implementation of in-game ads reimagined the studio's monetisation

November 23, 2021

Happy Holidays

What does the holiday season have in store for developers and publishers?

Fyber digs into the data for the holiday season to help us understand the opportunities coming up in 2021

November 23, 2021

What's Next?

Why hypercasual publishers should start exploring IAP monetisation

Matina Thomaidou explains the options

November 15, 2021

Pgc Digital Next

PGC Digital: How to monetise mobile games beyond the app stores

Xsolla’s Miika Luotio talks how to expand monetisation methods

November 15, 2021

Monetisation Mix

Anchor your game monetisation strategy around these 4 pillars

Meta Audience Network explores the key elements for developers and publishers who want diversify and add resilience to their monetisation mix

November 15, 2021

Pgc Digital Next

PGC Digital: How to monetise your virtual real estate using in-play ads

Admix's Samuel Huber talks maximising viewability and the importance of virtual real estate

November 10, 2021

Bidding Wars

GameAnalytics launches mediation platform HyperBid

Promises developers will get the highest bid from the highest offer every time

October 25, 2021

Ad Insight

How to prepare your game’s monetisation strategy for the future

Learn about the growing trends in app monetisation and what you can do to stay ahead of the curve in Episode 5 of the PocketGamer.biz Podcast

October 21, 2021

Idle World

How N3TWORK grew Idle Inn Tycoon’s revenue to $2 million in three months

The Idle Opportunity

October 13, 2021

Monetise The Metaverse

Anzu partners with Roblox creators, bringing in-game ads to platform

Will provide an additional revenue stream for creators

October 7, 2021

In Play Insight

How mobile games can monetise to their full potential with In-Play

Admix's Chloe Cave and Natalia Pakhomova share their insights on how to make the most of brands' unprecedented focus on gaming

October 7, 2021

Open To Offers

The Offer Wall brings new opportunities for publishers and advertisers

Create more seamless monetisation

September 29, 2021

Pgc Digital #8

PGC Digital: How to balance monetisation and increase retention

Facebook strategic partner managers talk boosting ad exposure

September 29, 2021

Pgc Digital #8

PGC Digital: How to design in-game ad placements

AdInMo head of game design Nathan Bell gives 8 top tips

September 23, 2021

Listen Learn Love

PGbiz Podcast #5 - The future of app monetisation with Facebook

Imran Khan from Facebook Audience Network joins the team

September 22, 2021

Tapping Into Video

Tappx acquires video generation and monetisation platform PlayOn Content

Will expand operations outside of Spain and Latin America

September 8, 2021

Residual Value Calculator

How much are your players really worth?

What is your residual cohort value - and why is it important? Pollen VC highlights the real value of your existing user base

September 8, 2021

Smashing Times

PopCap co-founder Jason Kapalka on bringing web hit Shell Shockers to mobile

Finding the sweet spot

August 11, 2021

Plugged In Publishing

From concept to creation: Plug Head, a hypercasual hit game

How Sunday supported the creators of Plug Head through rejection, to achieve their dream and build a hypercasual hit

August 5, 2021

Stream For Success

Why the mobile games industry should start caring about cloud gaming

GameStream co-founder explores the rapidly evolving streaming games market

July 29, 2021

Disruption Sparks Innovation

Disruption accelerates three shifts for gaming businesses

Facebook's Michael Bertaut explores new opportunities for success in the rapidly evolving global mobile market

July 7, 2021

In-game Awesome

Rovio VP of advertising Jarkko Rajamäki discusses in-game ads approach

"There is necessarily no one size fits all solution..."

July 7, 2021

Roll The Dice

How to grow a profitable audience within a niche genre

How taking a holistic approach to user acquisition and monetisation helped WildCard grow the audience for its classic games

July 1, 2021

Kill Your Darlings

How To Evaluate Mobile Game Ideas

How can developers evaluate the potential of new game concepts, before committing time and resources to them? AppMagic explains

June 25, 2021

Pgc Profile

Facebook's Michael Bertaut talks the future of app monetisation

PocketGamer.biz profiles Facebook Audience Network's EMEA regional director as a speaker at PocketGamer Connects

June 23, 2021

Shake Your Moneymakers

Introducing MoneyMaker, an exciting new fringe event for Pocket Gamer Connects Digital #7

Pairing developers and publishers with monetisation companies

June 7, 2021

Sponsored

ByteBrew open beta attracts over 1000 developers

The ByteBrew platform offers a suite of features to help developers and publishers better understand their games and players.

June 7, 2021

In-game Innovation

Interview: AdInMo CEO Kristan Rivers

As part of In-Game Ad Month, the founder and CEO of AdInMo speaks to PocketGamer.biz about the company's innovative approach to in-game advertising

April 20, 2021

Check Those Ads

Vulcron partners with ADInMo for Pixel Strike 3D monetisation

Earning more plus better retention

April 8, 2021

New Tricks

Mastering Monetization: Using Facebook solutions to build resilience and sustainable growth

An industry conversation with Facebook Audience Network - 22 April at 2pm BST

April 6, 2021

Trust, Scale And Arpdau

How Zynga manages its ad strategy in an era of consolidation

In conversation with MoPub

March 23, 2021

Welcome To The Family

Digital Turbine to acquire Fyber for $600 million

"Fyber has delivered impressive growth over the last quarters"

March 23, 2021

Jobs In Games

"Monetisation outside traditional ad formats in the games industry is sometimes received with a lot of scepticism"

Pollfish COO Andres Vourkos discusses his route into games