Bouncing Into Basketball
Niantic partners with the NBA to create an AR basketball game
Basketball in the "real-world metaverse"
Get That Brand
How to land your first in-game brand advertising partnership
Vungle's Scott Silverman provides his step-by-step advice on securing in-game brand advertising deals that are ripe within the mobile games ecosystem and beyond
Investment With Intent
MSA Novo invests in Tamatem Games' Chinese expansion
New partnership forged between companies to bring "top-tier" mobile games to the Arabic-speaking market
Co-development Deal
Mighty Kingdom and Lion Studios partner to develop unnamed title
Partnering for 12 months of co-development
Get In The Sea
Infinite Arcade partners with blockchain gaming community YGG SEA
Collaboration with Southeast Asia subsidiary of Yield Guild Games intended to bring half a million players to Web3 gaming
Alternative App Store Agreement
Flexion to publish FunPlus’ King of Avalon on alternative app stores
Releasing on Huawei App Gallery and Samsung Galaxy App Store Q2 2022
Party Like It’s 2009-2011
Minecraft is Angry Bird’s latest official collaboration
DLC created by Oreville Studios
Discord Dealings
Backbone adds Discord to growing list of partners
Microsoft and Discord now partnering with Backbone following Series A funding round.
Viva!
Horizon Chase devs reach publishing agreement with Epic Games
Brazil-based AQUIRIS has signed a multi-title publishing agreement
Tcg Creator Enters Blockchain Brawl
Magic: The Gathering creator Richard Garfield enters Web3 with WAX Studios partnership
Bringing PVP elements to the newly released Blockchain Brawlers
Platform And Publisher Partnership
ironSource extends advertising app partnership with Tilting Point
LevelPlay tool used across more than 95 per cent of Tilting Point apps
Getting Serious
Moonlighter is Netflix Games' first non-exclusive title
Moonlighter delisted from App Store and Google Play in February 2022
Joining The Ranks
Netflix partners with East Side Games Group to bring Dragon Up to service
Coming to the service in May 2022
Esports Events
Gameloft and Nodwin Gaming to launch mobile esports events in India
Events for Gameloft's Asphalt IP
Anzu In Apac
Anzu and InMobi partnership brings 3D in-game ads to APAC region
Will utilise Anzu’s SDK
Gamification
Socios.com and Wave partner to bring mobile games to blockchain rewards platform
13 "bite-sized' sports games will come to the service in mid-April
Defi Payments
DeFi Kingdoms and Ramp partner to bring easier cryptocurrency payment options
Offering a "fast and secure" in-game crypto payments
Indie Inclusive
Netflix partners with Brazilian indie games dev Rogue Snail
Will bring Relic Hunters Rebel to the platforms mobile games portfolio in April
Automobile Addition
Lamborghini cars race into PUBG Mobile and Rocket League
Latest of luxury car brand and mobile game collaborations
Boost The Blockchain
Wemade and YouAppi partner to market blockchain mobile games
Will begin "aggressive" onboarding campaigns
Partnering For A Platform
FanDuel and Game Taco partner to launch iOS gaming platform
Skills-based casual games platform offers cash and other prizes
Coca-cola Cooperation
Riot Games and Coca-Cola partner for Wild Rift mobile esports
Partnership will span over 100 countries
Esports With Sony
PUBG Mobile partners with Sony to use Xperia as official smartphone for 2022 tournaments
For use by the pro PUBG Mobile teams
Mobile Martial Arts
Skillz signs multi-year partnership with UFC to license branded mobile games
UFC-branded mobile games to arrive in 2023
Taking The Plunge
Krafton and Solana partner to develop blockchain and NFT games
Will collaborate on Web3 investment opportunities
Building With Blockchain
Netmarble partners with Klaytn to accelerate blockchain ecosystem maturity
Using a Klaytn mainnet-based blockchain ecosystem
In-game Ads Analysis
Anzu and Oracle Moat unveil first-to-market viewability measurement
Gives access to third-party in-game ad metrics on PC and mobile
Play-to-earn Partnership
Bayz partners with Ignite Tournaments to encourage entry into play-to-earn
Removing barriers to entry to improve global accessibility
Investing In New Experiences
Qualcomm launches $100 million fund to invest in XR experiences
Partnership with Square Enix to explore extended reality
More Choice
Flexion to publish King’s Choice on alternative app stores
Will bring ONEMT’s mediaeval RPG to Amazon App Store and Samsung Galaxy App Store
Integration For Indies
Tilting Point and Stardust partner to help indies integrate NFTs
Providing access to metaverse-building tools
Retro Revival
SNK to bring 10 retro games to cloud games platform Piepacker
Metal Slug, Samurai Shodown IV, The King of Fighters ‘98, and more
Bringing Bloom
Orlando Bloom joins King of Avalon as a limited-time playable character
Orlando the Nightshard enters medieval Europe
Experienced Team
Scopely makes $20 million investment in Burlingame Studios
Studios will partner to develop an "all new experience"
Cricket Collab
Vorto Gaming partners up to bring blockchain to Cricket Star Manager
Vorto Gaming, Gold Town Games, and CS Games collaborate
Ad Partnership
Bidstack partners with Xaxis to provide ads across portfolio
Will provide access to Bidstack's 70+ games portfolio
Partnership Pact
Infinity Games and Nerd Monkeys partner to port more games
From mobile to Xbox and Switch
Bidstack Banners
Bidstack partners with Stork Limited to bring in-play ads to mobile farming sim Goodville
Will integrate billboard and banner ads to not interrupt player experience
Crypto And Nft Collab
Enthusiast Gaming signs multi-year partnership with digital asset miner Hut 8
Will collaborate towards blockchain, cryptocurrency, NFTs experiences
Across The Line
Wicket Gaming partners with cricket legend AB de Villiers for Cricket Manager Pro
Batsman will act as ambassador and figurehead for upcoming mobile title
Part Game, Part Tv
Genvid to launch The Walking Dead: Last Mile on Facebook Gaming in Summer 2022
Users will be able to experience and impact a persistent world
Siege Once More
Square Enix to bring Dungeon Siege to The Sandbox
Will operate Dungeon Siege Land from virtual real estate plot
Smooth Like Butter
Garena to bring K-Pop band BTS to Free Fire in March 2022
Musical group will be part of "never-before-seen" event
Adding Adtech
NBCUniversal partners with Anzu to expand in games and esports
Gaining access to adtech integrations
Platform Boost
Wemade and RedFox Games partner to bring Kingdom Hunter to WEMIX blockchain platform
Targeting the play and earn mobile community in South America
Premium Brand Ads
Bidstack partners with Game Tap Studios to bring in-game and in-menu ads
Will be included in 3 Game Tap titles, including Flying Car Real Driving
Blending Ads
Anzu to bring in-game ads to Dakar Desert Rally
Will integrate in-game ads onto vehicles, roadside signs, and more
Metaverse Music
Yahaha partners with Spitfire to bring The Dead Daisies into the metaverse
Making rock music more accessible through the metaverse
For The Future
FunPlus and Creative Art Works launch second character design apprenticeship
Targeting "underserved" NYC teenagers and young adults
Ar Audio
Niantic and Sony partner for bring hi-fidelity audio AR
Starting with AR mobile game Ingress