Siege Once More
Square Enix to bring Dungeon Siege to The Sandbox
Will operate Dungeon Siege Land from virtual real estate plot
Smooth Like Butter
Garena to bring K-Pop band BTS to Free Fire in March 2022
Musical group will be part of "never-before-seen" event
Adding Adtech
NBCUniversal partners with Anzu to expand in games and esports
Gaining access to adtech integrations
Platform Boost
Wemade and RedFox Games partner to bring Kingdom Hunter to WEMIX blockchain platform
Targeting the play and earn mobile community in South America
Premium Brand Ads
Bidstack partners with Game Tap Studios to bring in-game and in-menu ads
Will be included in 3 Game Tap titles, including Flying Car Real Driving
Blending Ads
Anzu to bring in-game ads to Dakar Desert Rally
Will integrate in-game ads onto vehicles, roadside signs, and more
Metaverse Music
Yahaha partners with Spitfire to bring The Dead Daisies into the metaverse
Making rock music more accessible through the metaverse
For The Future
FunPlus and Creative Art Works launch second character design apprenticeship
Targeting "underserved" NYC teenagers and young adults
Ar Audio
Niantic and Sony partner for bring hi-fidelity audio AR
Starting with AR mobile game Ingress
Digital Dancing
The Sandbox and DanceFight partner to bring street dance battles to the metaverse
Featuring dance-move NFTs
Target Without Tracking
AdInMo and NumberEight partner to create targeted in-game ads
Will be done without the use of identifiers or cookies
Adding Ads
Anzu partners with Top Down Games to integrate ads in All Star Tower Defense Roblox experience
In-game ads integrated as billboards, banners or on buildings
Bwah
The Sandbox and Ubisoft partner to bring Rabbids to the metaverse
Ubisoft will host interactive experiences and integrate voxel characters and items in The Sandbox metaverse
Oh Thank Heaven
Haegin brings 7-Eleven to casual mobile metaverse Play Together
Will bring 7-Eleven Korea mascots and products into the game
Partnering Platforms
Anzu partners with Smart to reach new audiences
Successfully utilising banners and videos
Metaworms
Update: Team17 U-turns on NFT MetaWorms collections
Follows backlash from fans and partnered development studios
Enter The Guetta-verse
David Guetta to perform DJ set on Roblox
Intergalactic-themed set will last 45 minutes
Muscles, Brain, And Determination
Rovio partners with Popeye and The SeaCleaners to clean the sea
Hosting a week-long event in Angry Birds Friends to promote awareness
Growing Games
RocketRide partners with Netflix to bring more games
Two games brought to the service so far
Precision Targeting
Anzu partners with mobile-first data marketplace Kochava Collective
Will offer precision targeting for advertisers to reach new audiences
Acquisition Alliance
DECA Games: from being acquired to acquiring others
Ken Go, CEO of DECA, on the company's journey – from acquisition by Embracer to its own acquisition of multiple development studios and games
Selfie Services
Pixelynx and Ready Player Me to bring selfie-generated 3D avatars to music metaverse
Will feature in upcoming music metaverse AR mobile game
Cross-platform Compatible
Tilting Point to bring mobile games to PC, Mac, and Browser
Starting with Warhammer: Chaos & Conquest and Operation: New Earth
Sci-fi Surprise
East Side Games Group is developing a F2P Doctor Who mobile game
A multi-year partnership with BBC Studios will see the game launched this year
Apac Advertising
Anzu partners with Livewire to boost APAC ad reach in Roblox
Follows the increasing MAUs on the platform
Requiescat In Pace
Free Fire World Series to be held on Singapore island, Sentosa
Welcomes first collaboration of the year with Assassin’s Creed crossover event
Real World Racing
Adverty launches In-Play ad technology in first major racing title from Wolves Interactive
Adverty’s multi-patented In-Play ad technology is coming to Wolves Interactive global hit Motorbike - Traffic Racer.
Breaking New Ground
Adverty adds two new mobile first-person shooter games through partnership with Blayze Games
In-Play ads bring new revenue to Bullet Force and Forward Assault, which have more than 30 million combined global downloads
Prevailing Partnership
Anzu and Ubisoft extend partnership after 'exceptional results'
The 2020 partnership continues
Four New Games
Mighty Kingdom and East Side Games partner to co-develop four mobile games
Two-year partnership will leverage original and existing IP
Strategic Signing
Azerion extends partnership to exclusively publish Ubisoft Nano titles
Will manage distribution and monetisation of titles
Green Footprint
Kolibri Games partners with Planetly to attain carbon neutrality
Makes contribution for past two years of business operations
Indian Innovation
Zupee partners with Jio Platforms, raises $102 million
Now with the largest reach of any India-based games company
Electric Hypercar
Krafton partners with Bugatti Rimac to bring Rimac Nevera to New State
First big collaboration for Krafton's latest entry
Mega City Metaverse
The Sandbox partners with Hong Kong companies to create Mega City metaverse
Including Adrian Cheng, PwC Hong Kong, and Times Capital
Renewed
Pearl Abyss and Amazon extend Black Desert Mobile partnership
Will run for next six months
Charitable Collaboration
Playtika partners with Make-A-Wish for holiday event in Bingo Blitz
Will donate $100,000 if goal is reached
Powered By Speech
Sayollo partners with Speechly for voice control support in GComm
Will integrate voice recognition and navigation features in GComm
Blockchainville
Zynga partners with Forte to develop blockchain games
Will leverage existing Zynga IP
Platform Partnership
Voodoo launches 5 hypercasual titles on Facebook Gaming
Including Cube surfer and Paper.io 2
More Monetary Choice
AppGallery partners with Revolut to offer additional financial choice
Accepting more options across its apps and games
Country Cruise
Belka Games brings Dolly Parton to Solitaire Cruise
Continuing until April 2022
Better Bidding
Unity partners with Meta Audience Network for in-app bidding access
Available within Unity Ads via Unity Mediation
Metaverse Merchandise
Forever 21 partners with Virtual Brand Group to launch Roblox retail experience
Buying and selling merch in the metaverse
Exclusive Partnership
Azerion signs exclusive two-year partnership with Bidstack to bolster ad reach
Gains access to around 40 million users
Deadmau5 Metaver5e
Globant partners with Pixelynx to create music metaverse mobile game
Striving to create leading ecosystem for music, fashion, and entertainment
Expanding Reach
Flexion partners with 37Games to release Puzzles & Survival on Amazon, Samsung and Xiaomi
The free-to-play game originally launched on Google Play last year
What's Next?
Next Games signs $16.5 million co-development agreement for new mobile game
To be paid over the next five years
Gallery Expansion
Socialpoint brings Dragon City and Monster Legends to Huawei’s AppGallery
Will gradually bring its remaining portfolio to the service
Swinging By
Tencent brings Spider-Man to PUBG Mobile
Comes with Version 1.8 update