Defi Payments
DeFi Kingdoms and Ramp partner to bring easier cryptocurrency payment options
Offering a "fast and secure" in-game crypto payments
Indie Inclusive
Netflix partners with Brazilian indie games dev Rogue Snail
Will bring Relic Hunters Rebel to the platforms mobile games portfolio in April
Automobile Addition
Lamborghini cars race into PUBG Mobile and Rocket League
Latest of luxury car brand and mobile game collaborations
Boost The Blockchain
Wemade and YouAppi partner to market blockchain mobile games
Will begin "aggressive" onboarding campaigns
Partnering For A Platform
FanDuel and Game Taco partner to launch iOS gaming platform
Skills-based casual games platform offers cash and other prizes
Coca-cola Cooperation
Riot Games and Coca-Cola partner for Wild Rift mobile esports
Partnership will span over 100 countries
Esports With Sony
PUBG Mobile partners with Sony to use Xperia as official smartphone for 2022 tournaments
For use by the pro PUBG Mobile teams
Mobile Martial Arts
Skillz signs multi-year partnership with UFC to license branded mobile games
UFC-branded mobile games to arrive in 2023
Taking The Plunge
Krafton and Solana partner to develop blockchain and NFT games
Will collaborate on Web3 investment opportunities
Building With Blockchain
Netmarble partners with Klaytn to accelerate blockchain ecosystem maturity
Using a Klaytn mainnet-based blockchain ecosystem
In-game Ads Analysis
Anzu and Oracle Moat unveil first-to-market viewability measurement
Gives access to third-party in-game ad metrics on PC and mobile
Play-to-earn Partnership
Bayz partners with Ignite Tournaments to encourage entry into play-to-earn
Removing barriers to entry to improve global accessibility
Investing In New Experiences
Qualcomm launches $100 million fund to invest in XR experiences
Partnership with Square Enix to explore extended reality
More Choice
Flexion to publish King’s Choice on alternative app stores
Will bring ONEMT’s mediaeval RPG to Amazon App Store and Samsung Galaxy App Store
Integration For Indies
Tilting Point and Stardust partner to help indies integrate NFTs
Providing access to metaverse-building tools
Retro Revival
SNK to bring 10 retro games to cloud games platform Piepacker
Metal Slug, Samurai Shodown IV, The King of Fighters ‘98, and more
Bringing Bloom
Orlando Bloom joins King of Avalon as a limited-time playable character
Orlando the Nightshard enters medieval Europe
Experienced Team
Scopely makes $20 million investment in Burlingame Studios
Studios will partner to develop an "all new experience"
Cricket Collab
Vorto Gaming partners up to bring blockchain to Cricket Star Manager
Vorto Gaming, Gold Town Games, and CS Games collaborate
Ad Partnership
Bidstack partners with Xaxis to provide ads across portfolio
Will provide access to Bidstack's 70+ games portfolio
Partnership Pact
Infinity Games and Nerd Monkeys partner to port more games
From mobile to Xbox and Switch
Bidstack Banners
Bidstack partners with Stork Limited to bring in-play ads to mobile farming sim Goodville
Will integrate billboard and banner ads to not interrupt player experience
Crypto And Nft Collab
Enthusiast Gaming signs multi-year partnership with digital asset miner Hut 8
Will collaborate towards blockchain, cryptocurrency, NFTs experiences
Across The Line
Wicket Gaming partners with cricket legend AB de Villiers for Cricket Manager Pro
Batsman will act as ambassador and figurehead for upcoming mobile title
Part Game, Part Tv
Genvid to launch The Walking Dead: Last Mile on Facebook Gaming in Summer 2022
Users will be able to experience and impact a persistent world
Siege Once More
Square Enix to bring Dungeon Siege to The Sandbox
Will operate Dungeon Siege Land from virtual real estate plot
Smooth Like Butter
Garena to bring K-Pop band BTS to Free Fire in March 2022
Musical group will be part of "never-before-seen" event
Adding Adtech
NBCUniversal partners with Anzu to expand in games and esports
Gaining access to adtech integrations
Platform Boost
Wemade and RedFox Games partner to bring Kingdom Hunter to WEMIX blockchain platform
Targeting the play and earn mobile community in South America
Premium Brand Ads
Bidstack partners with Game Tap Studios to bring in-game and in-menu ads
Will be included in 3 Game Tap titles, including Flying Car Real Driving
Blending Ads
Anzu to bring in-game ads to Dakar Desert Rally
Will integrate in-game ads onto vehicles, roadside signs, and more
Metaverse Music
Yahaha partners with Spitfire to bring The Dead Daisies into the metaverse
Making rock music more accessible through the metaverse
For The Future
FunPlus and Creative Art Works launch second character design apprenticeship
Targeting "underserved" NYC teenagers and young adults
Ar Audio
Niantic and Sony partner for bring hi-fidelity audio AR
Starting with AR mobile game Ingress
Digital Dancing
The Sandbox and DanceFight partner to bring street dance battles to the metaverse
Featuring dance-move NFTs
Target Without Tracking
AdInMo and NumberEight partner to create targeted in-game ads
Will be done without the use of identifiers or cookies
Adding Ads
Anzu partners with Top Down Games to integrate ads in All Star Tower Defense Roblox experience
In-game ads integrated as billboards, banners or on buildings
Bwah
The Sandbox and Ubisoft partner to bring Rabbids to the metaverse
Ubisoft will host interactive experiences and integrate voxel characters and items in The Sandbox metaverse
Oh Thank Heaven
Haegin brings 7-Eleven to casual mobile metaverse Play Together
Will bring 7-Eleven Korea mascots and products into the game
Partnering Platforms
Anzu partners with Smart to reach new audiences
Successfully utilising banners and videos
Metaworms
Update: Team17 U-turns on NFT MetaWorms collections
Follows backlash from fans and partnered development studios
Enter The Guetta-verse
David Guetta to perform DJ set on Roblox
Intergalactic-themed set will last 45 minutes
Muscles, Brain, And Determination
Rovio partners with Popeye and The SeaCleaners to clean the sea
Hosting a week-long event in Angry Birds Friends to promote awareness
Growing Games
RocketRide partners with Netflix to bring more games
Two games brought to the service so far
Precision Targeting
Anzu partners with mobile-first data marketplace Kochava Collective
Will offer precision targeting for advertisers to reach new audiences
Acquisition Alliance
DECA Games: from being acquired to acquiring others
Ken Go, CEO of DECA, on the company's journey – from acquisition by Embracer to its own acquisition of multiple development studios and games
Selfie Services
Pixelynx and Ready Player Me to bring selfie-generated 3D avatars to music metaverse
Will feature in upcoming music metaverse AR mobile game
Cross-platform Compatible
Tilting Point to bring mobile games to PC, Mac, and Browser
Starting with Warhammer: Chaos & Conquest and Operation: New Earth
Sci-fi Surprise
East Side Games Group is developing a F2P Doctor Who mobile game
A multi-year partnership with BBC Studios will see the game launched this year
Apac Advertising
Anzu partners with Livewire to boost APAC ad reach in Roblox
Follows the increasing MAUs on the platform