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Tag: Retargeting
Industry Insights
Boosting app engagement with retargeting: Proven tactics for games and beyond
Mintegral’s Jenny Lin shares why retargeting is such a popular tactic for games and e-commerce companies
Pgc London 2025
Vera Manhoso: Focusing on UA is "holding back your mobile game" - focus on retargeting too
RTB House gaming account director Vera Manhoso talks UA and retargeting working in tandem
Xsolla X Youappi
Xsolla announces new partnership with marketing platform YouAppi
The new partnership sees the companies collaborate to increase engagement with users
Retain Retarget Reduce Churn
Retain your players with retargeting - a masterclass from Adikteev
Adikteev offers expert insight into the latest techniques to predict churn, retain players and increase revenues
Join The Webinar
Retargeting Masterclass: How to retain and retarget players
How can developers and publishers keep their users, reduce churn and increase retention?
find out more in this expert webinar from Adikteev and PocketGamer.biz
Hard Core Know The Score
64% of hardcore and mid-core paying users generate 97% of revenue-Are you leveraging your gaming app audience?
Adikteev offers key advice on how to make the most of mid-core and hardcore gaming app marketing
Seventh Day Advocate
Why day seven may be too late to retarget mobile gamers
User acquisition and retention are skills that every game creator needs to know. Remerge's Director of Account Management provides insight into the crucial first few days
Retargeting
Here's how retargeting supports app growth for gaming
Remerge looks at how retargeting can add value to your game
New Motto, New Tech
Applift rebrands to focus on UA and retargeting
Company launches new toolset Mobile Journey Advertising, along with new website, slogan and logo
Optimal
Customer marketing cloud Optimove integrates services with Google Ads
Improved retention through targeted ads
Retargeting Problems
Video: GSN Games on the pitfalls to avoid when retargeting users
Save money and get better results
Keep In Touch
Make sure your player segmentation isn't too granular, says Fiksu
"They just need a little nudge."
Cheaper Better Users
Retargeting your way to success in 2015
Don't let your players get away
Reanimator: Fiksu announces new cross-platform Retargeting service
Also deal with users who are 'stuck in the funnel'