Deltadna Ad Survey
Mobile developers are becoming more cautious about showing too many ads in game
DeltaDNA says interstitial ads are much less popular too
Vungle Dynamic Templates
Vungle introduces modular Dynamic Templates to boost LTVs for video advertisers
More revenue without sacrificing UX
Vungle Fever
Vungle helped increase rewarded ad revenues in Magic Jigsaw Puzzles from $200 to $6,000 a day
Revenues rise by 29x
Keep It Casual
The best practices for mobile ad monetisation with casual gamers
Tamalaki's Martine Spaans explains
Vungle X Kakao
Vungle partners with Kakao to launch rewarded video ad service Kakao Game Ad+
Brings expertise to fledgling platform
Pick 'n' Mix
MoPub helps devs reduce app size and pick select ad formats with new modular SDK
Pick and choose which ads you want to implement
Futureplay Funding
View-to-play pioneer Futureplay Games raises $2.5 million to boost its business
Increasing its team and production capabilities
Free Range
Why Egg, Inc is the new gold standard for idle game monetization
One farm game has reinvented idle games
From Our Sponsors
How game developers can optimize their in-app advertising strategies even further
Pavel Golubev has his finger on the pulse
Watch The Uplift
Tapjoy and comScore detail the power of rewarded in-game ads for brands
The right way to advertise
Sweetspot
How do mobile game developers balance their ad and IAP monetization strategies?
DeltaDNA asks the question
Pokkt Change
Adways opens India office and acquires POKKT's reward-based platform Pocket Money
POKKT doubles down on gaming as Adways takes Pocket Money forward
Know Your Players
From engine to ad: How Unity helps you better understand and monetise your players
Deep insight
United?
Unity isn't an engine. It's about a providing successful games-as-a-service. So why don't developers get it?
Unity is making F2P easier, but is anyone listening?
Ad Battle
It ain't broke but mNectar reckons its new interactive ads are going to 'kill video ads'
Claims higher conversion and retention rates
Square Eyes
Video ads are the preferred method of earning hard currency for mobile players
And signing up for promotions the least favoured, says
Iap Inspector
Join the club: Monetisation and VIP privileges in RAID HQ
IAPs from the players' perspective
Want Not Need
Futureplay, Next Games, and Madfinger on how to make the most of rewarded video ads in your game
A panel of experts talk implementation and psychology
Mix It Up
Unity CEO John Riccitiello on why devs need to mix IAPs with video ads
We know how hard it is to make money
Beyond Ads
The downsides of and alternatives to incentivised video ads
Nick Hatter on new revenue streams
A Level A Day
How Nitrome committed to retention, promising a new level every day for Leap Day
Mat Annal on keeping the customer satisfied
Rolling Stone Gathers $$$
How Bandai Namco balanced IAPs and rewarded video monetisation in Tap My Katamari
Designer Peter Qumsieh explains
Making Of
Back on track: The making of Train Conductor World
Simon Joslin on bringing the franchise to free-to-play
Eyes Glued
Next Games enjoys 80% opt-in rate for rewarded video ads, driving ARPDAU of $0.06
Sustained revenue
Cultural Differences
The Chinese mobile games market: bigger but still different
Winding roads
Rewarded Action
As Unity highlights the power of rewarded video ads, ex-Tapjoy exec Paul Bowen joins as VP for Unity Ads
Different incentive
Color Switch Success
How Color Switch found financial success with rewarded video ads
Zeb Jaffer offers his thoughts
Power Of Rewards
How Ubisoft worked with MoPub to add rewarded videos and double LTV
Another string to the publisher's revenue bow
Video Action
Google now enables devs to integrate video recording and live streaming into their mobile games
YouTube Gaming goes in-game
New Face
Ex-Fuse, Fyber exec Jeff Sue joins HyprMX as Senior Director of BizDev
Sue to handle HyprMediate strategy
The Right Ads
The power of rewarded ads within your monetization mix
Adam Salamon has the right present for you
Md Your App
How painkillers, vitamins, and drugs can improve your ARPDAU ailments
Adam Salamon will see you now
Time To Gift
Why you should be giving thanks with rewarded mobile video ads
Dale Carr on seasonal treats
Watch This
Next Games' top tips for making money from incentivised video ads
Mitchell Smallman on the watching economy
Iap Inspector
Ad to play: the continuous harvesting cycle of Farm Away
IAPs from the players' perspective
Raining Success
Futureplay's Farm Away is already generating $0.082 ARPDAU from its incent ads model
Jami Laes is harvesting
Search This
Strange Flavour's incentivised search approach to Apple TV's discovery issues
A little encouragement
Iap Inspector
Risen again: the monetisation of The Walking Dead: No Man's Land
IAPs from the players' persepctive
Value Proposition
How Game Hive's Tap Titans leverages rewarded video
Tap and view to win
Finding The Sweet Spot
From F2P to premium and back again: the making of Storm Casters Ultra
Creative Director Nick Coombes discusses the four phases of development
Respun
A second wind: the monetisation of Storm Casters Ultra
IAPs from the players' perspective
Covering Fire
In good health: the monetisation of Unkilled
IAPs from the players' perspective
Iap Inspector
Pulled taut: the monetisation of Angry Birds 2
The IAP Inspector examines Rovio's F2P sequel
Value Proposition
How Compass Point West generates $0.06 a day per player from incent video ads
Mitchell Smallman love rewards
Branded Good
HyprMX launches its simple video incent ad management system HyprMediate
Highest paying videos selection
Free Money
Why Helsinki start-up Futureplay is going ad-first but not ad-only
Jami Laes on combining ad revenues with IAP
Expert System
Futureplay Games decloaks as Finland's mobile game dream team
Says video ads are the future
Gift Impulse
Could Trophit's gift-voucher approach to UA increase your LTV 3-fold?
A better approach to acquire
Watch And Earn
Video mediation platform AerServ launches incentivised ads
New platform promises more flexibility
Watch Ads To Stop Ads
Noodlecake's Ryan Holowaty on the experimental monetisation of Tiltagon
Bridging the gap between free-to-play and premium