The Ohm Approach
The Voodoo Approach: OHM Games on what sets its hit titles apart from the crowd
"We are really proud that all our games have extra long session lengths for hyper-casual"
The Tarboosh Approach
The Voodoo Approach: Tarboosh Games CEO Rani Hammad H. on learning how to make hit games with Voodoo
"It is hard to always meet their KPIs, but when you do, the game is usually sustainable and successful."
China Regulations
Will China’s new regulations push game publishers towards other emerging markets?
Nativex general manager Tiffany Ou looks at what's to come
Agora Live Video
Nobody cares about your app idea - here's how to change that
Harness live video for the next generation of gaming & apps
The Aya Approach
The Voodoo Approach: Why AYA Games feels like Voodoo is the only publisher it wants to work with
"Voodoo was willing to support us in pretty much every possible way"
Production In Pandemic
Audio production in times of pandemic
Four things Covid-19 has taught us about maintaining production standards
The Orbital Knight Approach
The Voodoo Approach: Orbital Knight publishing director Jan Chichlowski on the importance of testing
"If you test something for the fifth time and the results are not good, this means the concept is not good"
The Lawson He Approach
The Voodoo Approach: Tower Run creator Lawson He on why partnering with a publisher is crucial
"I would say that Voodoo has increased my business' revenue by infinite %"
In-app Bidding Webinar
In-App Bidding Webinar: Mintegral, ironSource, AppLovin, MoPub and Fyber
Join Mintegral to find out more about adopting in-app bidding
Retargeting
Here's how retargeting supports app growth for gaming
Remerge looks at how retargeting can add value to your game
Gamedev Toolbox
GameAnalytics launches The GameDev Toolbox - the first one-stop directory of mobile game service providers
The free web resource includes information and links to hundreds of companies and platforms offering everything from ad monetization to user attribution
The Cassette Approach
The Voodoo Approach: How AquaPark.io developer Cassette grew with help from the hyper-casual publisher
"These guys are experts of feeling the thin line between giving advice and letting you make your own decisions"
Scrabble Go Success
Interview: Why Scopely and PierPlay spent three years perfecting Scrabble GO
Speaking with PierPlay CEO Lorenzo Nuvoletta about the game's huge initial success
Mediatel Sms Payments
How Mediatel is helping mobile game developers access SMS payments for their games
Director Mike Charlesworth explains what the firm can do for you
The Voodoo Approach
The Voodoo Approach: How the world's biggest hyper-casual publisher makes its hit games
An inside look at the company's development process
The Right Ua
Are you in bed with the right UA agency (and, is an agency even the right way to go)?
AdQuantum breaks down the arguments for staying in-house or working with an agency
Hyper-casual Success
How to find hyper-casual success with rapid testing and development
Hyper-casual isn't just a mobile game genre—it's a very specialist process of game development
Mmorpgs Rule
South Korean mobile games market still grinding
Crunching the data with App Annie
Performance Advisor
Catch performance issues early with profiling and optimization insights for your entire team in Arm Mobile Studio Performance Advisor
A detailed look at how Arm Mobile Studio Performance Advisor can help you improve your game
Lockdown Analytics
Covid-19 lockdown prompts in-app purchases to spike by 30%
Data from GameAnalytics’ Benchmarks+ shows the profound effect that Covid-19 is already having on player behaviour around the world
Learning From China
What western publishers can learn from China's Coronavirus response
Nativex's general manager of EMEA Leticia Ye takes a closer look
Hyper-casual Design
Five things to consider when designing hyper-casual games
Hyper-casual publishing experts, JoyPac, share key things any developer should know when creating hit casual games
New Relationships
Azur Games: building a strong relationship between a developer and its publisher
A chat with founder Artem Nikolayev on what the studio can do for you
Keep On Slicing
Winter, spring, summer in quarantine - All you have to do is keep on slicing
CrazyLabs introduces a new initiative for partners
Efficient Android Games
New advice for more efficient games on Android
ARM breaks down its tools for developers to make their Android titles perform even better
C'est La Vie
Anime, Supercell and Playrix dominate the French lockdown charts
Crunching the data with App Annie
Transport It Tycoon
Mobile Monsters partners with Huuuge Publishing to scale Transport It Tycoon
"It became very clear that Huuuge and us share a mutual understanding of how to run things"
Huawei Developer Day
Be quick: Sign ups for Huawei's Developer Day For Games end tomorrow!
Grab your ticket to this free event - but you better be quick
Market Differences
The latest differences in casual games between the global and Chinese mobile game market
TopOn VP of marketing monetisation Harry Yang compares two high-performing games
Black Desert Mobile
100 days on: How Black Desert Mobile is drawing in new players while keeping its hardcore fans happy
Black Desert Mobile lead producer Yongmin Jo on what the new update means for the game
Consent Management
How consent and preference management can increase ad revenue and improve user retention
Ogury chief publishers and strategic data partnerships officer Christophe Bize talks us through it
Openmediation For All
AdTiming on why it's made its OpenMediation platform completely open source
Chief product officer Yobo Zhang on what the platform can do for you
Hero Dash
One year on: How Talking Tom Hero Dash continues to draw in 39 million players a month
Outfit7's Senior VP of Product Development Ante Odić on the collaborative efforts behind the endless runner
Make It Yourself
Roblox rules in self-isolated UK
Crunching the data with App Annie
Yoke On Tiktok
Why influencer marketing firm Yoke thinks TikTok is "the platform of the future"
Yoke founder and CEO Jidé Maduako on why the firm is now exploring CPI campaigns
China Isbn
What does China’s tightened ISBN policy mean for developers entering the market?
Nativex Europe's general manager Leticia Ye digs in
Family & Friends
Words With Friends booms in troubled times
Crunching the data with App Annie
Hyprmx Interviews
15 exclusive one-on-one chats with games industry experts from Pocket Gamer Connects London 2020
The HyprMX interview sessions return for another year
Transformers Roll Out
China’s largest sandbox game sees sales spike with Hasbro brand
Mini World sold 360,000 Transformers character skins in just three months
Matchland
Create your fantasy amusement park in this relaxing match-3 game from Dream Team and Huuuge Games
Matchland - Build Your Theme Park is now in soft launch
Hypercasual Surge
Hypercasual surges with the top 3 most downloads mobile games from Voodoo
Crunching the data with App Annie
Designing Screenshots
Designing mobile game screenshots that actually convert players
App Radar marketing manager Genie Patrathiranond on how to make the most of your screenshots
Shaking It Up
Candy Crush Soda Saga splashes onto global top grossing chart
Crunching the data with App Annie
Track Your Metrics
A simple user acquisition template to track your most important metrics
Pollen VC shares some insights into tracking and understanding your metrics
Top Pedigree
Lineage titles dominate the South Korean mobile games chart
Crunching the data with App Annie
Big Launch
Monster Hunter Riders storms to the top of the Japanese download chart
Crunching the data with App Annie
Regional Taste
Moon Active, Playrix and Supercell dominate the German mobile game charts
Crunching the data with App Annie
Local Info Usa
Why the US mobile games market is more casual than the global market
Crunching the data with App Annie
Hypercasual 2.0?
Is the mobile gaming market ready for hypercasual 2.0?
Mobvista looks at how the hypercasual market can start to evolve
Bow Land
Huuuge Games teams up with Double Star to release Bow Land - a ground-breaking mobile game
"We strongly believe that thanks to our knowledge and support Bow Land will be a global success."