Performance Index
Appodeal's 2020 monetisation performance index unveils impact of COVID-19 on eCPMs of in-app ads
The report grants valuable insights on the top-earning mobile ad networks
Hdc 2020
Huawei HDC 2020 begins September 10th with development updates, product reveals and expert keynotes
The annual conference will showcase news and updates from the mobile giant
Serving Strategy
Mintegral’s ad serving strategy and click analysis explained
Mintegral CEO Erick Fang provides an in-depth look at how the company serves and shows ads, as well as the data it collects
China Weekly
Player registration for games in China: how to comply and keep your title alive
Yodo1 discusses how to navigate user retention in China's market
Unlocking The Audience
Unlocking the power of gaming's resilient audience
Unity Operate Solutions VP of revenue Julie Shumkaer digs into the data on "pandemic players"
Ai Monetisation
How to improve your mobile game monetization strategy with AI
Yodo1 explains the benefits of using AI in your monetisation
Community Engagement
The art of improving your community engagement
Yodo1 looks at getting your players even more involved
Local Servers
What game developers need to know about China's local server requirements
Yodo1 explores the world of local servers and breaks down the advantages of using them
Three Minutes With Nexon
Three minutes with Nexon
Bango speaks to Nexon team manager Lee WooChang about the studio's UA strategy
Hybrid Monetisation
Gaming Spotlight: Why hybrid monetisation is a sustainable business solution
Join us and Facebook Audience Network for a webinar discussing best hybrid monetisation practices
Regenerated
Blockchain-powered trading card game Doctor Who: Worlds Apart coming to mobile in 2021
Reality Gaming Group becomes the first developer to ever use a BBC IP on the blockchain
The Lightneer Approach
The Voodoo Approach: Lightneer on making the pivot to hyper-casual
"We really like that Lightneer and Voodoo are very aligned on the need to test as frequently as makes sense"
China Ua
User Acquisition in China: Capturing the world's largest mobile gaming audience
Yodo1 explains the audience and channels you should be using
Post-idfa Winners
Who will be the winners and losers in the post-IDFA app industry?
Nativex head of sales EMEA Ilya Gitlin explores the potential outcomes of the death of the IDFA
China Game Removals
Mass delisting by Apple China: Over 26,000 games without ISBN removed
Yodo1 looks at the impact of so many games suddenly disappearing from the App Store
Tapjoy Offerwall
The evolution of the Tapjoy offerwall on iOS
How Tapjoy has changed its offerwall following Apple's policy changes
![[Updated Daily] Apple China News: Complete timeline of App Store ISBN developments](https://media.pocketgamer.biz/images/106075/73977/apple-china-isbn-yodo-1-image_s470.jpg)
China Isbn Developments
[Updated Daily] Apple China News: Complete timeline of App Store ISBN developments
Keeping track of all the changes coming to the App Store in China
Changing Ads
Interview: AdInMo CEO Kristan Rivers discusses how dynamic in-game advertising can improve revenue and retention
"For developers it's a no-brainer: the benefit of incremental revenue without driving users out of their games is huge."
Html5 Games
HTML5 games: a new way to enter the China market
Yodo1 explores the benefits of developing for HTML5
Taking Care Of Others
How Wooga levels up to premium player support: A ModSquad case study
Wooga head of customer care Richard Kiernan on why he would 100% recommend ModSquad to others
Random Dice
Unique gameplay, intelligent marketing fuels the growth of 111 Percent's Random Dice
How the dice-focused defence game found success
Audio Ads
Rewarded Audio: More monetising opportunities than Rewarded Video - with none of the interruptions
AudioMob co-founder and CEO Christian Facey explains why this latest ad format is showing rapid popularity amongst game developers and players alike
Tie Dye
Seventies fashion trend meets DIY madness in the new hyper hit Tie Dye by CrazyLabs
A dive into the world of gamifying DIY
Rewarded Surveys
Socialpoint finds stability during a global pandemic with Rewarded Surveys
TapResearch looks into how rewarded surveys boosted revenues
Mintegral Webinar
Webinar: Trends, opportunities & learnings for apps in 2020
Join Mintegral to learn about the current state of app performance, mobile growth strategies, and more
China Success
Will China be able to make a long-term success of its short-term gaming boom?
Nativex head of sales for Europe Ilya Gitlin digs into the data
Gamerefinery Podcast
Learn all about player motivations and archetypes with GameRefinery's Mobile GameDev Playbook podcast
Jon Jordan and Joel Julkunen chat with Oscar Clark and Kieran O'Leary about archetypes and motivations
The Rise Of Hyper-casual
Charting the rise of hyper-casual gaming
Adjust reports on the hyper-casual industry, in partnership with Unity
Heroic Cloud
The Heroic Cloud - Hosted games infrastructure at scale
Heroic Labs VP of Product Alim Jaffer announces the public release of Heroic Cloud
My Talking Tom Friends
Interview: How Outfit7 started a virtual pet revolution with its new game
"What's been wonderful is that the final product is actually very similar to our first concepts"
Careers Week
How to get a job at Trials developer Ubisoft RedLynx
Part of our careers week at Pocket Gamer Connects Digital #2
The Ohm Approach
The Voodoo Approach: OHM Games on what sets its hit titles apart from the crowd
"We are really proud that all our games have extra long session lengths for hyper-casual"
The Tarboosh Approach
The Voodoo Approach: Tarboosh Games CEO Rani Hammad H. on learning how to make hit games with Voodoo
"It is hard to always meet their KPIs, but when you do, the game is usually sustainable and successful."
China Regulations
Will China’s new regulations push game publishers towards other emerging markets?
Nativex general manager Tiffany Ou looks at what's to come
Agora Live Video
Nobody cares about your app idea - here's how to change that
Harness live video for the next generation of gaming & apps
The Aya Approach
The Voodoo Approach: Why AYA Games feels like Voodoo is the only publisher it wants to work with
"Voodoo was willing to support us in pretty much every possible way"
Production In Pandemic
Audio production in times of pandemic
Four things Covid-19 has taught us about maintaining production standards
The Orbital Knight Approach
The Voodoo Approach: Orbital Knight publishing director Jan Chichlowski on the importance of testing
"If you test something for the fifth time and the results are not good, this means the concept is not good"
The Lawson He Approach
The Voodoo Approach: Tower Run creator Lawson He on why partnering with a publisher is crucial
"I would say that Voodoo has increased my business' revenue by infinite %"
In-app Bidding Webinar
In-App Bidding Webinar: Mintegral, ironSource, AppLovin, MoPub and Fyber
Join Mintegral to find out more about adopting in-app bidding
Retargeting
Here's how retargeting supports app growth for gaming
Remerge looks at how retargeting can add value to your game
Gamedev Toolbox
GameAnalytics launches The GameDev Toolbox - the first one-stop directory of mobile game service providers
The free web resource includes information and links to hundreds of companies and platforms offering everything from ad monetization to user attribution
The Cassette Approach
The Voodoo Approach: How AquaPark.io developer Cassette grew with help from the hyper-casual publisher
"These guys are experts of feeling the thin line between giving advice and letting you make your own decisions"
Scrabble Go Success
Interview: Why Scopely and PierPlay spent three years perfecting Scrabble GO
Speaking with PierPlay CEO Lorenzo Nuvoletta about the game's huge initial success
Mediatel Sms Payments
How Mediatel is helping mobile game developers access SMS payments for their games
Director Mike Charlesworth explains what the firm can do for you
The Voodoo Approach
The Voodoo Approach: How the world's biggest hyper-casual publisher makes its hit games
An inside look at the company's development process
The Right Ua
Are you in bed with the right UA agency (and, is an agency even the right way to go)?
AdQuantum breaks down the arguments for staying in-house or working with an agency
Hyper-casual Success
How to find hyper-casual success with rapid testing and development
Hyper-casual isn't just a mobile game genre—it's a very specialist process of game development
Mmorpgs Rule
South Korean mobile games market still grinding
Crunching the data with App Annie
Performance Advisor
Catch performance issues early with profiling and optimization insights for your entire team in Arm Mobile Studio Performance Advisor
A detailed look at how Arm Mobile Studio Performance Advisor can help you improve your game