Market Differences
The latest differences in casual games between the global and Chinese mobile game market
TopOn VP of marketing monetisation Harry Yang compares two high-performing games
Black Desert Mobile
100 days on: How Black Desert Mobile is drawing in new players while keeping its hardcore fans happy
Black Desert Mobile lead producer Yongmin Jo on what the new update means for the game
Consent Management
How consent and preference management can increase ad revenue and improve user retention
Ogury chief publishers and strategic data partnerships officer Christophe Bize talks us through it
Openmediation For All
AdTiming on why it's made its OpenMediation platform completely open source
Chief product officer Yobo Zhang on what the platform can do for you
Hero Dash
One year on: How Talking Tom Hero Dash continues to draw in 39 million players a month
Outfit7's Senior VP of Product Development Ante Odić on the collaborative efforts behind the endless runner
Make It Yourself
Roblox rules in self-isolated UK
Crunching the data with App Annie
Yoke On Tiktok
Why influencer marketing firm Yoke thinks TikTok is "the platform of the future"
Yoke founder and CEO Jidé Maduako on why the firm is now exploring CPI campaigns
China Isbn
What does China’s tightened ISBN policy mean for developers entering the market?
Nativex Europe's general manager Leticia Ye digs in
Family & Friends
Words With Friends booms in troubled times
Crunching the data with App Annie
Hyprmx Interviews
15 exclusive one-on-one chats with games industry experts from Pocket Gamer Connects London 2020
The HyprMX interview sessions return for another year
Transformers Roll Out
China’s largest sandbox game sees sales spike with Hasbro brand
Mini World sold 360,000 Transformers character skins in just three months
Matchland
Create your fantasy amusement park in this relaxing match-3 game from Dream Team and Huuuge Games
Matchland - Build Your Theme Park is now in soft launch
Hypercasual Surge
Hypercasual surges with the top 3 most downloads mobile games from Voodoo
Crunching the data with App Annie
Designing Screenshots
Designing mobile game screenshots that actually convert players
App Radar marketing manager Genie Patrathiranond on how to make the most of your screenshots
Shaking It Up
Candy Crush Soda Saga splashes onto global top grossing chart
Crunching the data with App Annie
Track Your Metrics
A simple user acquisition template to track your most important metrics
Pollen VC shares some insights into tracking and understanding your metrics
Top Pedigree
Lineage titles dominate the South Korean mobile games chart
Crunching the data with App Annie
Big Launch
Monster Hunter Riders storms to the top of the Japanese download chart
Crunching the data with App Annie
Regional Taste
Moon Active, Playrix and Supercell dominate the German mobile game charts
Crunching the data with App Annie
Local Info Usa
Why the US mobile games market is more casual than the global market
Crunching the data with App Annie
Hypercasual 2.0?
Is the mobile gaming market ready for hypercasual 2.0?
Mobvista looks at how the hypercasual market can start to evolve
Bow Land
Huuuge Games teams up with Double Star to release Bow Land - a ground-breaking mobile game
"We strongly believe that thanks to our knowledge and support Bow Land will be a global success."
And Relax
ASMR games Soap Cutting and Woodturning hit top 5 on global most downloaded chart
Crunching the data with App Annie
New Vancouver Games
Three new games (and one innovative voice converter) launched by Vancouver gaming studios post-PG Connects
From FUBAR: Just Give'r to Dragon Up: Idle Adventure
Accelerating
Winners take more: The most successful mobile games are growing fastest
Insights from App Annie’s State of Mobile 2020 report
Tenjin Free Api
Tenjin is releasing a new set of automation APIs and making it free
Campaign Management and Reporting APIs free for all
Esports In China
China has a big plan to become the global centre of the games industry
Mobvista CEO Clement Cao talks us through the moves that China is making
Huawei Appgallery
How Huawei's AppGallery can rapidly grow your app in the Middle East and beyond
Huawei head of AppGallery MENA mobile services Naji Robehmed tells all from Pocket Gamer Connects Jordan 2019
China On The Up
Honour of Kings, PUBG Mobile and AFK Arena climb global top grossing chart
Crunching the data with App Annie
Sustainable Gaming Apps
Grow a sustainable gaming app: 2020 trends
How Facebook Audience Network's App Growth Academy can help your app this year
Improve App Rating
How to improve your App Store rating
App Radar marketing manager Genie Patrathiranond talks us through boosting your ratings
In-app Bidding From Applovin
In-App Bidding: Boost your bottom line
AppLovin MD of Europe Daniel Tchernahovsky talks us through the company's in-app bidding solution MAX
Changes
AFK Arena powers onto the global top grossing chart
Crunching the data with App Annie
Facebook Instant Games
Developer Spotlight: Tips for success with Instant Games
A Facebook Gaming panel discussion with Ubisoft, Lotum and Game Closure
Offensive & Defensive Aso
The offensive and defensive ASO strategies to score high in the gaming league
Two different approaches to your App Store optimisation
Turning Japanese
It’s a JRPG 1-2 as Fate/Grand Order and Monster Strike head global top grossing chart
Crunching the data with App Annie
Golden Data
Time for a new free app analytics tool
New ways to track what’s going on
Gameanalytics Benchmarks+
GameAnalytics announces powerful new Benchmarks+ features
Benchmarks+ releases several new features, including regional filtering, sub-genres, top 2-4% performance quantiles, and more
Buildbox Free
How Buildbox is opening the doors of game development for everyone
Buildbox co-founder Trey Smith on why now is the time for a free edition of the no-code development tool
Next Big Thing
Rollic, hyper-casual publishing star of 2019, launching its SDK equipped with analytic features powered by AI
Rollic co-founder and managing director Burak Vardal tells the story behind the huge scale his company achieved in less then a year, and Rollic's plans for 2020
Playable Platform
Playable Platform introduces self-optimizing ads
“Self-optimizing playable ad technology is probably the greatest creative invention we’ve seen since video ads were first introduced”
Holiday Spending
Roblox enters the global top grossing chart at #4
Crunching the data with App Annie
Push Notifications
Mobile engagement platform Openback on lower cost, child privacy friendly push notifications using edge computing
New on-device approach to app messaging and push notifications now ensures privacy for kids, increases control to more than double click through, all while lowering costs using edge computing
Fabulous Vancouver
Here’s why Vancouver's gaming industry is setting the bar for the rest of the world
The Vancouver Economic Commission on why you should be talking to them at PG Connects London 2020
Big Year Coming
Ambitious Chinese publisher YOOZOO on its relentless vision for global success
Investing heavily in AI, esports and India
Ads And You
94% of mobile devs use ads in their free-to-play games: deltaDNA's in-game advertising study 2019
How in-game advertising shaped the free-to-play landscape over the last year
Playables Best Practice
After making hundreds of playable ads, these are the key things we’ve learned
Mindworks' Creative Director Stella Zhu offers best practice tips for playables
Bang Bang
Call of Duty: Mobile’s grip on the charts starts to loosen
Crunching the data with App Annie
Vancouver Vips
Ten Vancouver developers you need to meet at PG Connects London 2020
A Thinking Ape, East Side Games, Monstercat... the list goes on
Pvp = $$$
Casual drives downloads but competition is what you need for monetisation
Crunching the data with App Annie