December 28, 2020

One Million

Survival Hunter Games: American Archer achieves over 1 million downloads in five months through AppGallery partnership

The already popular mobile game leveraged AppGallery’s marketing capabilities to boost its growth in new markets

December 24, 2020

Marketing Types

Mobile marketing creatives in 2020: trends, types, visions

AdQuantum's Pavel Shishkin discusses marketing trends in 2020

December 23, 2020

Nailed It

A hypercasual love story: how Acrylic Nails utilised the CLIK Dashboard to cross 30 million downloads in less than 8 weeks

The app hit the milestone in less than 8 weeks

December 22, 2020

Wide Appeal

Toca Boca still riding high on US kids download chart

Crunching the data with App Annie

December 21, 2020

Case Study

Securing fair play in mobile games: Traplight and Battle Legion

Check out how Denuvo’s Mobile Protection technology helps games combat cheaters and hacks

December 18, 2020

Firm Foundations

Rise of Kingdoms leads Chinese build-and-battler subgenre

Crunching the data with App Annie

December 18, 2020

Clawee

Play with in-app claw machines and win real prizes with arcade app Clawee

Clawee is a mobile app that lets players win real, physical prizes, by controlling in-app machines

December 17, 2020

Mixing It Up

The infinite variation of top grossing nijigen-themed mobile RPGs laid bare

Crunching the data with App Annie

December 10, 2020

Inno-vating

Meet Inno Studio, winners of Voodoo's 2020 runner competition

The studio won a sizeable investment and a partnership with hypercasual giant

December 10, 2020

Building Up

Gardenscapes beats out local heroes Everyone’s Marble and Anipang in Korean puzzle market

Crunching the data with App Annie

December 9, 2020

Ad Practices

90% of your players prefer ads over paying - now what?

Four industry execs discuss the best ways to implement rewarded ads

December 8, 2020

Hutch

Racing ahead: Hutch COO Andy Watson on 2020 successes, future plans, and the importance of community management

PGbiz chats to Hutch COO Andy Watson

December 8, 2020

Better Together

The enduring thematic flexibility of Merge games

Crunching the data with App Annie

December 7, 2020

Back On Track

The games market in China is back on track after a quietly impressive 2020

Nativex's Alexander Janssens comments on the resurgence of China's mobile industry

December 7, 2020

Regeneration

Doctor Who: Worlds Apart launches its first digital item sale

Reality Gaming's blockchain project materialises

December 4, 2020

Keeping It Casual

Joining mobile’s most exclusive members club

Voodoo senior designer Niek Tuerlings talks hybridcasual, and the games that are crushing it

December 3, 2020

Looking Out

Imperia Online on the lookout for new games

Company CBDO Mariela Tzvetanova on the benefits of acquisition

December 2, 2020

Rob0

rob0: What is it and how can it help playtest a mobile game?

Learn how rob0's platform can aid in arduous game testing

December 1, 2020

233

233 Playground - the first step for your game in China

MetaApp's platform can help you navigate publishing hurdles in Asia

December 1, 2020

A Deeper Deck

Hearthstone led the way but the card-battler genre is moving on

Crunching the data with App Annie

November 30, 2020

Totalsms

How phone billing solutions can help increase conversions

Total SMS manager Dani Garick discusses the benefits of different mobile payment solutions

November 26, 2020

Wormhole

Jinke Culture launches new publishing label Wormhole, under guidance of CEO Monte Singman

Wormhole is the latest addition to Jinke’s entertainment portfolio

November 24, 2020

Blown To The Top

Nexon’s The Kingdom of the Winds: Yeon is #1 Korean action RPG

Crunching the data with App Annie

November 19, 2020

Yodo1

Android app stores in China: many stores, one solution

Yodo1 discusses the different app stores in China and how to get listed on them

November 17, 2020

Beautiful Games

Square Enix Montréal design team on crafting beautiful gaming experiences for small screens

PGbiz chats to the design team behind mobile titles Lara Croft GO and Hitman GO

November 16, 2020

Redforce

RedForce Games founder discusses benefits of partnering with Voodoo

Anand talks RedForce's journey to hypercasual and how Voodoo's support saw the company flourish

November 12, 2020

Hdc

Huawei facilitates developer access to Chinese market with AppGallery

The company shared legal tips and Chinese app market insights in the webinar

November 11, 2020

Adjoe

Adjoe expects rewarded advertising revenues to grow by 400% in 2020

Ad revenues soar, as publishers seek diversification in their monetisation stack

November 6, 2020

Yodo1

Yodo1’s guide to publishing your mobile game in China, part 2: content and system changes

Part two of Yodo1's short series on how to publish in China

November 6, 2020

Webinar

2021 predictions and growth strategy - an industry conversation with Facebook Audience Network

The webinar will take place on Thursday 3rd November at 3pm

November 5, 2020

Publishing Tips

3 key things to look for in a publisher

ironSource GM Nadav Ashkenazy discusses the key things to consider before partnering with a publisher

November 3, 2020

Hdc

Discover how to break into China's app market with the Huawei Developer Webinar on November 9th

The Huawei Developer Webinar will feature representatives from successful Chinese developers and partners, including Tencent, iDreamSky, Jinke and Feiyu

November 2, 2020

Voodoo

Voodoo opens Android testing to all partner studios

"Until this year, Voodoo was not immune to the charm of the US gold standard of iOS exclusive testing"

October 29, 2020

Automated App Ads

Automated App Ads delivers performance at scale with powerful machine learning

As gaming audiences become more diverse, it’s not just about who’s playing, but how and why they play as well

October 29, 2020

Mistplay

Mistplay, the disruptive new startup shaking up Appsflyer's Performance Index

Mistplay, which describes itself as "the ultimate loyalty platform for Android gamers," commands the attention of millions of players in over a dozen different countries

October 28, 2020

App Bidding

App bidding: The importance of automating monetisation in hypercasual games

Facebook Audience Network’s Thomas Coulon looks at the most efficient way to maximise your ad revenue potential

October 26, 2020

Bytebrew

ByteBrew shakes up the mobile game tech industry with their new free platform

The platform will launch its open beta in the near future

October 22, 2020

Starloop

The best mobile ads formats for user acquisition and how to plan your strategy

Starloop Studios digs into the most effective advertising methods for bringing in more players

October 21, 2020

Case Study

Case Study: Marvel Puzzle Quest grows even mightier with Lab Cave ASO

A deep dive into how Lab Cave worked to successfully grow the popular Marvel match-3

October 16, 2020

Going Remote

Yodo1 announces transition to a fully remote company from 1st December, 2020

The China-based company has employees across the globe

October 15, 2020

Tentuplay

TENTUPLAY on how Behavioural Segmentation grants valuable player insight

PGbiz caught up with Tentuplay co-founder Hyeyon Kwon following their talk at PGC Helsinki last month

October 12, 2020

Re-launch

From a flop to the top: how to re-launch a mobile game

PickFu's CMO discusses how to breath life into old titles

October 9, 2020

Myappfree

MyAppFree lets you promote games and acquire users for free

The latest feature introduced by MyAppFree lets developers boost their installs while performing link building and branding activities at the same time

October 2, 2020

Sponsored

Gameloft increases downloads by seven-fold on Huawei's AppGallery store

HMS Core suite and AppGallery marketing opportunities helped rapidly boost the developer's growth

September 30, 2020

Sustainable Growth

Post-COVID, a global approach is helping China’s mobile publishers achieve sustainable growth

NativeX's Jonathan Chan weighs in on how publishers can thrive through the pandemic

September 29, 2020

Sponsored

What do living room board games and mobile games have in common? Real-time interactions

"Being able to communicate in real-time with your teammates can make or break your gameplay."

September 28, 2020

Sponsored

Jam City's John Peterson on the continued growth of the studio through M&A

"We are extremely committed to Finland and are looking forward to having a presence there soon."

September 25, 2020

Sponsored

External vs in-game communities: Which is right for your studio?

Yodo1 discusses whether it's worth investing resources to build a community.

September 25, 2020

Sponsored

Starloop Studios CEO Jesus Bosch discusses why developers are looking to partner more closely with outsourcing firms

"What they are looking for are real partners, deeply engaged with the customer objectives, and providing quick solutions to their demands"

September 24, 2020

Sponsored

Webinar: eCommerce App and Vertical Trends in 2020

Join Nativex alongside expert speakers from industry leaders