App Bidding
App bidding: The importance of automating monetisation in hypercasual games
Facebook Audience Network’s Thomas Coulon looks at the most efficient way to maximise your ad revenue potential
Bytebrew
ByteBrew shakes up the mobile game tech industry with their new free platform
The platform will launch its open beta in the near future
Starloop
The best mobile ads formats for user acquisition and how to plan your strategy
Starloop Studios digs into the most effective advertising methods for bringing in more players
Case Study
Case Study: Marvel Puzzle Quest grows even mightier with Lab Cave ASO
A deep dive into how Lab Cave worked to successfully grow the popular Marvel match-3
Going Remote
Yodo1 announces transition to a fully remote company from 1st December, 2020
The China-based company has employees across the globe
Tentuplay
TENTUPLAY on how Behavioural Segmentation grants valuable player insight
PGbiz caught up with Tentuplay co-founder Hyeyon Kwon following their talk at PGC Helsinki last month
Re-launch
From a flop to the top: how to re-launch a mobile game
PickFu's CMO discusses how to breath life into old titles
Myappfree
MyAppFree lets you promote games and acquire users for free
The latest feature introduced by MyAppFree lets developers boost their installs while performing link building and branding activities at the same time
Sponsored
Gameloft increases downloads by seven-fold on Huawei's AppGallery store
HMS Core suite and AppGallery marketing opportunities helped rapidly boost the developer's growth
Sustainable Growth
Post-COVID, a global approach is helping China’s mobile publishers achieve sustainable growth
NativeX's Jonathan Chan weighs in on how publishers can thrive through the pandemic
Sponsored
What do living room board games and mobile games have in common? Real-time interactions
"Being able to communicate in real-time with your teammates can make or break your gameplay."
Sponsored
Jam City's John Peterson on the continued growth of the studio through M&A
"We are extremely committed to Finland and are looking forward to having a presence there soon."
Sponsored
External vs in-game communities: Which is right for your studio?
Yodo1 discusses whether it's worth investing resources to build a community.
Sponsored
Starloop Studios CEO Jesus Bosch discusses why developers are looking to partner more closely with outsourcing firms
"What they are looking for are real partners, deeply engaged with the customer objectives, and providing quick solutions to their demands"
Sponsored
Webinar: eCommerce App and Vertical Trends in 2020
Join Nativex alongside expert speakers from industry leaders
Wechat Mini Games
Unprecedented growth in China's HTML5 games market: WeChat Mini Game revenue up 18%
Yodo1 explores the growing world of WeChat Mini Games
My Little World
Hasbro's My Little Pony IP engages millions of fans in prominent Chinese mobile game
Yodo1 details how it brought the iconic IP to Mini World
Sponsored
Huawei commits to AppGallery as applications continue growth
Since launching, AppGallery has exceeded 400 million monthly active users
Not So Mini
What top mobile publisher Miniclip can offer developers
Three billion downloads and 60 million DAUs later, Miniclip isn't planning on slowing down
Performance Index
Appodeal's 2020 monetisation performance index unveils impact of COVID-19 on eCPMs of in-app ads
The report grants valuable insights on the top-earning mobile ad networks
Hdc 2020
Huawei HDC 2020 begins September 10th with development updates, product reveals and expert keynotes
The annual conference will showcase news and updates from the mobile giant
Serving Strategy
Mintegral’s ad serving strategy and click analysis explained
Mintegral CEO Erick Fang provides an in-depth look at how the company serves and shows ads, as well as the data it collects
China Weekly
Player registration for games in China: how to comply and keep your title alive
Yodo1 discusses how to navigate user retention in China's market
Unlocking The Audience
Unlocking the power of gaming's resilient audience
Unity Operate Solutions VP of revenue Julie Shumkaer digs into the data on "pandemic players"
Ai Monetisation
How to improve your mobile game monetization strategy with AI
Yodo1 explains the benefits of using AI in your monetisation
Community Engagement
The art of improving your community engagement
Yodo1 looks at getting your players even more involved
Local Servers
What game developers need to know about China's local server requirements
Yodo1 explores the world of local servers and breaks down the advantages of using them
Three Minutes With Nexon
Three minutes with Nexon
Bango speaks to Nexon team manager Lee WooChang about the studio's UA strategy
Hybrid Monetisation
Gaming Spotlight: Why hybrid monetisation is a sustainable business solution
Join us and Facebook Audience Network for a webinar discussing best hybrid monetisation practices
Regenerated
Blockchain-powered trading card game Doctor Who: Worlds Apart coming to mobile in 2021
Reality Gaming Group becomes the first developer to ever use a BBC IP on the blockchain
The Lightneer Approach
The Voodoo Approach: Lightneer on making the pivot to hyper-casual
"We really like that Lightneer and Voodoo are very aligned on the need to test as frequently as makes sense"
China Ua
User Acquisition in China: Capturing the world's largest mobile gaming audience
Yodo1 explains the audience and channels you should be using
Post-idfa Winners
Who will be the winners and losers in the post-IDFA app industry?
Nativex head of sales EMEA Ilya Gitlin explores the potential outcomes of the death of the IDFA
China Game Removals
Mass delisting by Apple China: Over 26,000 games without ISBN removed
Yodo1 looks at the impact of so many games suddenly disappearing from the App Store
Tapjoy Offerwall
The evolution of the Tapjoy offerwall on iOS
How Tapjoy has changed its offerwall following Apple's policy changes
![[Updated Daily] Apple China News: Complete timeline of App Store ISBN developments](https://media.pocketgamer.biz/images/106075/73977/apple-china-isbn-yodo-1-image_s470.jpg)
China Isbn Developments
[Updated Daily] Apple China News: Complete timeline of App Store ISBN developments
Keeping track of all the changes coming to the App Store in China
Changing Ads
Interview: AdInMo CEO Kristan Rivers discusses how dynamic in-game advertising can improve revenue and retention
"For developers it's a no-brainer: the benefit of incremental revenue without driving users out of their games is huge."
Html5 Games
HTML5 games: a new way to enter the China market
Yodo1 explores the benefits of developing for HTML5
Taking Care Of Others
How Wooga levels up to premium player support: A ModSquad case study
Wooga head of customer care Richard Kiernan on why he would 100% recommend ModSquad to others
Random Dice
Unique gameplay, intelligent marketing fuels the growth of 111 Percent's Random Dice
How the dice-focused defence game found success
Audio Ads
Rewarded Audio: More monetising opportunities than Rewarded Video - with none of the interruptions
AudioMob co-founder and CEO Christian Facey explains why this latest ad format is showing rapid popularity amongst game developers and players alike
Tie Dye
Seventies fashion trend meets DIY madness in the new hyper hit Tie Dye by CrazyLabs
A dive into the world of gamifying DIY
Rewarded Surveys
Socialpoint finds stability during a global pandemic with Rewarded Surveys
TapResearch looks into how rewarded surveys boosted revenues
Mintegral Webinar
Webinar: Trends, opportunities & learnings for apps in 2020
Join Mintegral to learn about the current state of app performance, mobile growth strategies, and more
China Success
Will China be able to make a long-term success of its short-term gaming boom?
Nativex head of sales for Europe Ilya Gitlin digs into the data
Gamerefinery Podcast
Learn all about player motivations and archetypes with GameRefinery's Mobile GameDev Playbook podcast
Jon Jordan and Joel Julkunen chat with Oscar Clark and Kieran O'Leary about archetypes and motivations
The Rise Of Hyper-casual
Charting the rise of hyper-casual gaming
Adjust reports on the hyper-casual industry, in partnership with Unity
Heroic Cloud
The Heroic Cloud - Hosted games infrastructure at scale
Heroic Labs VP of Product Alim Jaffer announces the public release of Heroic Cloud
My Talking Tom Friends
Interview: How Outfit7 started a virtual pet revolution with its new game
"What's been wonderful is that the final product is actually very similar to our first concepts"
Careers Week
How to get a job at Trials developer Ubisoft RedLynx
Part of our careers week at Pocket Gamer Connects Digital #2