Company Spotlight
Company Spotlight: Hazel Mobile
Find out more about this games and apps development studio with a 1.5 billion-strong community of mobile users
Company Spotlight
Company Spotlight: The Game Storm Studios
Find out more about this award-winning studio whose games have scored millions of downloads and attracted rave reviews
Now Hiring: Sunday
Sunday: Your Next Opportunity for a Career Leap
Looking for your next role in mobile games? Find out more about the company, culture and team at Sunday - the Hamburg headquartered publisher with a bold vision for the future
Company Spotlight
Company Spotlight: Finz Games
Find out more about Finz Games, the developer and publisher, based in Pakistan who've scored hits with their innovative sports and fighting games
Company Spotlight
Company Spotlight: Sunday
Find out more about Sunday, the hypercasual specialist, headquartered in Hamburg, Germany, responsible for titles including Cat Escape, Spinner Merge and Mr Pain
Clarity Commitment Collaboration
Navigating hypercasual through the changing landscape of mass-market casual games
From hypercasual to the future. Sunday's head of publishing explains why focusing on players is helping the company navigate the rapid evolution of the free-to-play market
Meet Madness Ventures
Meet Madness Ventures, the unique incubator programme from Product Madness
As Madness Ventures, the incubator programme for chance-based games, heads for its first anniversary, PG.biz speaks to Product Director Tali Tzukerman about the project's success
Tune Into Connected Tv
Get connected: How to leverage connected TV for growth - webinar
What new opportunities does Connected TV offer to app marketers? Hear from a panel of experts as they outline the tips tricks and best practice for making it work.
Women In Games
Zynga's Paula Neves shares her journey from psychology to mobile marketing
From a psychology major in Brazil to a Senior Product manager with Zynga in Montreal, Pocketgamer.biz finds out more about Paula Neves' journey in games
Next Level Hypercasual
It’s the end of an era in hypercasual - we can turn it into a new opportunity
Christoph Sachsenhausen, the managing director of Sunday, explains how the company is leveraging its success in a rapidly changing market
A Crazy Idea
Want expert help to make your next project awesome? Meet F2P CAMPUS
Spend two months in Spain developing your game surrounded by industry professionals
If You Build It No More
Lessons to be learned from the telecoms saturation in the late 2000s to counter mobile gaming’s latest market figures
How can game developers deliver growth in a mature market? Product Madness's Matt Labbat offers insight - from the earliest days of the telecoms market
Appointments
MWM promotes Rémi Thivolle to Chief Financial Officer
MWM, the publisher behind the AI-powered colouring app Color Pop has appointed a new CFO for its next phase of growth
Speaker Spotlight
Speaker Spotlight Seattle: Maintain UA and performance within the changing privacy landscape with Mark Menery of Dataseat
We get up close with the speakers at our upcoming Pocket Gamer Seattle event. Don't miss out!
Ten Million And Counting
Spinner Merge Live Ops: How Sunday is Driving the Game Straight to Ten Million Downloads!
As Spinner Merge sails past 10 million downloads, the team at Sunday explain how they are balancing and updating the game - and putting player experience first
Speaker Spotlight
Speaker Spotlight Seattle: Phil Shpilberg of GameChangerSF by Pixis outlines the future of AI in games marketing
We get up close with the speakers at our upcoming Pocket Gamer Seattle event. Don't miss out!
Speaker Spotlight
Speaker Spotlight Seattle: Delivering premium live services with Kazutomo Niwa of Game Server Services (GS2)
We get up close with the speakers at our upcoming Pocket Gamer Seattle event. Don't miss out!
New Data For Q1 2023
Mobile eCPMs grow by 20 percent this March 2023 in mature markets
The Appodeal Mobile eCPM Report 2023 Q2 reveals fresh data on the first quarter of 2023, and provides valuable insights for mobile publishers and advertisers
Speaker Spotlight
Speaker Spotlight Seattle: Moloco's Donghwan Jeon on AI, big data, machine learning and more
With just a couple of weeks to go, we get up close with the speakers at our upcoming Pocket Gamer Seattle event. Don't miss out!
Action! Adventure! Cards?
Mobile Players: Can We Have Your Attention, Please?
adjoe and Statista’s latest report reveals adventure, card, and action games now draw the longest engagement
Maximising Game Revenue
Maximising game revenue: the role of rewarded surveys and offerwalls in revenue diversification
Diversify your monetisation and maximise your game revenue with expert insight and advice from the team at TapResearch
User Acquisition Masterclass
Take control of your user acquisition campaigns - a masterclass with Bango
As the challenges facing app marketers grow, how do you understand what players want - and find audiences more effectively? Find out from our industry experts
Own Your Ua Webinar
Webinar: Take back ownership of your user acquisition with help from Bango
App marketers - do you feel hostage to changing data regulations and self-serving ad platform targeting approaches?
Mintegral Joins Google Admob
Mintegral Joins Google AdMob as a Bidding and Waterfall SDK Network
Mintegral's bidding solution simplifies in-app advertising and connects demand to app businesses to scale global revenue.
Games Go Crazy
CrazyLabs achieves six billion downloads in six million years of play!
the hyper and hybrid-casual games specialist has announced that it has had over six billions downloads of its titles around the world
Retain Retarget Reduce Churn
Retain your players with retargeting - a masterclass from Adikteev
Adikteev offers expert insight into the latest techniques to predict churn, retain players and increase revenues
Playx4 May 2023
Korea's leading B2B games event - PlayX4 - returns for 2023 - with online and live events supported
PlayX4 Korea’s leading B2B games event PlayX4 will be held on May 11th & 12th 2023 with both on and offline participation supported
Xp Developer Summit 2023
XP Game Developer Summit returns to Toronto in April 2023
Canadian B2B Video Game Conference returns to Toronto Connecting the Industry, Partners, and Speakers at the XP Game Developer Summit, April 20-21
Google Ads Attribution Integration
ByteBrew, the all-in-one mobile game analytics platform, gets access to Google Ads attribution integration
This new integrated access allows ByteBrew to offer game developers free Google attribution measurement
Prototyping Unpacked
justDice’s mobile game prototyping process unpacked!
Breaking down the rewarded games and apps studios' mobile game prototyping methodology
Put Players First
Are in-game ads the answer for developers? We asked Marc Merrill of Riot Games
Anzu co-founder and CEO Itamar Benedy talks to Riot Games co-founder and president of games Marc Merrill about the growing value of in-game advertising to indie and AAA developers alike
Life Is Game
Wemade Championed a Paradigm Shift in Envisioning the Future of Blockchain Gaming at GDC 2023
CEO Henry Chang and core WEMADE members presented a vision of the future of blockchain gaming centred around the company’s WEMIX PLAY platform
User Acquisition Augmented
Start with UA Automation: Scale your mobile apps, while saving time & costs
With the costs and complexities of user acquisition campaigns increasing - how can games companies utilise automation to keep costs down - and stay in control?
German Gamers Graded
Mobile Gamers of Germany 2023: Who’s a Heavy Player?
adjoe and Appinio report reveals that over a quarter of German mobile gamers play for more than five hours per week
New Live Events Tracker
How to keep track of the myriad of live service events across mobile games
GameRefinery's new live events tracker offers game creators a new way to stay in control of multiple events in multiple titles - quickly, simply and cost effectively
Living Legends At Gdc23
Virtual influencer Babka and cyber-cat sidekick Nushi team up to celebrate game developers around the world at GDC
Developers will be interviewed live on Twitch to discuss their latest games. Babka and Nushi are showcased at a prime location in GDC Moscone South Lobby
Fireside Chats Part Two
Seven more fireside chats with the mobile world's movers & shakers from PGC London 2023
Another seven pioneers, founders, creators and leaders from the world of mobile games speak to the HyprMX team about the tools, tech and trends from Pocket Gamer Connects London 2023
Creation Operating System
Fragnova unveils Creation Operating System to revolutionise game creation
Fragnova unveils its network and exclusive games creation system that will shape how future generations create User Generated Content
Please Welcome Gamelight
Spotlight becomes Gamelight
Game marketing platform Spotlight rebrands as Gamelight as growth continues
Tech Trends Talks
Eight fireside chat interviews with the industry’s best and brightest at PGC London 2023
Hear from the creators, leaders, movers and shakers from across the mobile games world about the tools, trends and tech at Pocket Gamer Connects, with the team from HyprMX
Wemade At Gdc 2023
Wemade – diamond sponsor at GDC 2023 – shares valuable blockchain gaming knowledge and experience
Join in the conversations with company experts on trending industry topics, wins and challenges in open sessions during the event
Monetisation Masterclass
Monetisation via in-game ads: why hypercasual studio Balzo works with Growzee
Balzo co-founder Giuseppe Lapenta talks to PocketGamer.biz about the studio's journey in the hypercasual genre and why it works with mobile ad expert Growzee
Boost Your Ad Strategy
Boost your ad strategy in 2023 with Appodeal's new insights report
How will inflation affect ad revenues? Let Appodeal reveal all the Mobile eCPM insights to boost your ad strategy in 2023!
Company Spotlight
Company Spotlight: LeanPlum, a CleverTap company
Meet LeanPlum, the California-based marketing automation expert
Global Games Growth
NetEase Games Global Developer Network Benefits Studios and Gamers
Games giant offering freedom, autonomy and resources to games studios who join partner programme
Marketing And Retargeting
The future of app retargeting with Google’s Privacy Sandbox
Adikteev and Google explore the capabilities of Google’s new Privacy Sandbox and the opportunities it will create for app marketing
Four Force Multipliers
Four key tactics for giving your ad campaigns a force multiplier
Neasa Bannon, Industry Manager with Facebook Gaming, explains how to maximise your performance in a privacy-first advertising landscape
Creative Masterclass
The ultimate cheat sheet for successful creatives - genre by genre
Let the CrazyLabs experts teach you the secrets of success when it comes to creating the best hypercasual advertising creative
Intrinsic In Game Ads
A recipe for success: bringing intrinsic in-game ads to Cooking Diary
As game developers continue to explore ways to monetise their titles, intrinsic in-game advertising has emerged as a popular solution that isn’t going anywhere.
Believe In Better Adtech
Company Spotlight: adjoe
Meet adjoe, the Hamburg-based advertising tech and monetisation specialist