Tiktok's Terrific Tools
How TikTok’s LiveOps program is elevating mobile game engagement
Discover how TikTok’s LiveOps program can help you boost player engagement, retention, and in-game success.
Don't Panic!
The Hitchhiking Developer’s Guide to The Alternative App Galaxy
Navigating Your Alternative Options On the Heels of A Historic Ruling
Music Mobile Magic
Amanotes Embraces Hybrid-Casual Movement to Enhance User Experience and Drive Growth
Music-based mobile game developer Amanotes is making a major strategic shift towards developing hybrid-casual games - with it's first new releases already underway
Women In Games
From Candy Crush to Love & Pies: Trailmix’s Philippa Layburn shares her mobile marketing journey
As part of the Women In Games series, Liftoff speaks to Philippa Layburn, User Acquisition Lead at Trailmix Games about her career, the challenges of UA and the changing face of the games market
Spain Special Report
Spain: A thriving hub for global video game development
With over 790 active companies, employing over 9,200 people and generating more than €1.3 billion, Spain is emerging as a key region for game development in the global games market
Ad Spending Trends H124
Global Revenue Growth and the Rise of Mini Games
SocialPeta and Tenjin release new white paper: Insights into Global Mobile Game Marketing & Ad Spend Trends for H1 2024
Women In Games
Ad monetisation: Fanatee’s Beatriz Dias on the importance of preserving user experience
As part of Liftoff's Women In Games series, Beatriz Dias, the monetisation manager at Fanatee discusses her work with ad revenue, quality and the balance with optimising the player experience
Xsolla At Gamescom
Xsolla to showcase latest solutions empowering game developers at Gamescom and Devcom 2024
Experience Live Demonstrations of How to Enable Cross Play and Cross Pay Opportunities for Video Games
Enduring And Delightful Experiences
Spinning a great yarn: Webby winning developers on creating captivating narratives
Following its recent Webby Award win for Beyond Hogwarts, Jam City’s Harry Potter: Hogwarts Mystery team shares its strategies for creating stories that delight and endure.
Metrics And Upcoming Trends
Xsolla releases quarterly report on the future of gaming and game development for summer 2024
Key trends include the rapid growth of indie games, the power of influencer marketing and the impact of recent legal and regulatory changes in mobile gaming
Growing Chinese Games Overseas
SocialPeta Partnered with Liftoff to Release the Guide to Growing Chinese Gaming Apps Overseas
SocialPeta and Liftoff, have jointly released the report 'Guide to Growing Chinese Gaming Apps Overseas' based upon 133 billion ad impressions, 7.9 billion clicks, and 18 million installs gathered in 2023-24
Women In Games
PLAYSTUDIOS’ Ravid Sela on the importance of data-driven decisions in ad monetisation
As part of Liftoff's Women In Games Series, PocketGamer.biz speaks to Ravid Sela, Ad Monetisation Manager at PLAYSTUDIOS.
Direct To Consumer
The Future of Gaming: Transitioning to D2C with cutting-edge payment solutions
Discover how Direct-to-Consumer is transforming the gaming industry in our exclusive interview with Sebastian Totté, Noda's Head of Gaming
Women In Games
Navigating privacy and boosting one of mobile’s biggest hits: Miaomiao Li on her work at Rovio
As part of Liftoff's Women In Games Series, Pocketgamer.biz speaks to Miaomiao Li, Performance Marketing Manager at Rovio.
Everything Everything
ByteBrew launches support for web games in their all-in-one platform
ByteBrew, the all-in-one analytics platform, has expanded their product to support web games and developers.
Keeping It Casual
SocialPeta's casual & puzzle games report for Q1 finds advertiser ratio rising
The new SocialPeta report on casual & puzzle games for Q1 2024 finds advertiser ratio risen by two percent year-on-year
Advanced Ai Advertising
SocialPeta's evolution: advancing mobile game advertising with AI, Apple Search Ads, and STEAM game insights
Find out more about SocialPeta's new enhanced features and capabilities before the company's appearance at Gamesforum Hamburg
Xsolla State Of Play
Xsolla Releases Quarterly Insights Report
The Xsolla Report: State Of Play offers insight on the future of gaming and game development and a preliminary analysis of spring 2024 metrics and upcoming trends
Fabulous Fireside Chats
Hear MORE from the experts - eight MORE fabulous fireside chats from PGC London 2024
Top tips, tech and trends. Eight more fireside chats with industry thought leaders from PGC London 2024 courtesy of our friends HyprMX
Pgc Fireside Chats
Hear from the experts - eight fabulous fireside chats from PGC London 2024
At PGC London 2024 HyprMX sat down with the thought leaders, pioneers, creators and execs who are shaping mobile games. Here are eight of our favourites
Passive Activism
Games Go Green: Major studios join PlanetPlay’s Make Green Tuesday Moves initiative to fight climate change
Exclusive in-game items & boosted engagement fuel real-world sustainability efforts, harnessing #PassiveActivism
Optimising Opportunity
How Supply Path Optimisation can supercharge user acquisition for gaming advertisers
Ad expert Liftoff highlights how developers can get more from their ad campaigns through a smarter approach to the supply path.
Alternative App Store Argument
When It Comes To Alternatives, App Developers Want More Than Just A Store
Digital Turbine's Managing Director Shalom Michaeli tells PG.biz how app developers are looking for alternative solutions that go beyond traditional stores and aid in business growth
Build Or Buy?
Mobile Game Web Stores: Should You Build or Buy Your Tech?
AppCharge asks the question every developer and publisher should be thinking about in 2024 - When it comes to Web Stores - Should You Build or Buy?
Level Up Listener Leverage
The performance marketing channel you’re probably overlooking
Future-ready user acquisition strategies - five key reasons to add podcast-ads to your UA Mix
Gamelight Hits Top Five
Gamelight hits top five global ad networks
Singular's analysis reveals Gamelight Is among world's top five ad networks
Adikteev Online Webinar
Join our webinar today on why user churn scoring is essential for user retention
On Thursday, February 29th - join leaders from app marketing experts Adikteev for an exclusive online webinar with insight into user retention and churn scoring.
App Marketer Insights
What game marketers need to know about driving user acquisition through ad campaigns
Liftoff's VP of Global Sales, Joey Fulcher dives into the results of the company's recent survey to lift the lid on why App Marketers are optimistic about the future - despite market challenges
State Of Play 2024
Xsolla releases a new winter 2024 edition of the State Of Play report
Xsolla provides insights into video games by taking a look back and providing insights into what is to come in 2024
2024 Mobile Games Trends
Cracking the Code: CrazyLabs' Gaming Experts Reveal 2024 Mobile Gaming Trends
The CrazyLabs team dig into the key changes and challenges facing the mobile games market in the year ahead - with expert insight and advice for studios worldwide
Mobile Marketing Insights
New SocialPeta 2023 white paper highlights growth and emerging markets
New white paper analyses the core dynamics of the global mobile gaming market in 2023 and gives insight into the data behind the biggest marketing trends
Dmarmageddon Asteroid Incoming
DMArmageddon? It doesn’t have to be the end of the world
The EU Digital Markets Act will significantly impact the games market. Usercentrics reveals why game creators will have to get serious about user consent
Women In Games
Niantic’s Karen Tong shares her experience marketing the world’s biggest AR game, Pokémon GO
As part of its ongoing Women In Games series, Liftoff speaks to Karen Tong, Senior Director of Product Marketing at Niantic about her achievements, challenges and aspirations.
Growing Globally
Network Effect & Organic Growth - Effective Scaling In The Post-IDFA World
Social First's President and Founder Mikko Kähärä tells us how the studio has found a way to effectively scale its games - cost-effectively - in a post-IDFA world
Go Speed Racer!
Moving into high gear - see the brand new Triple-A Racing Kingdom at PGC London!
SuperGears Games' Racing Kingdom is one of over 90 new titles to be showcased at PGC London - PG.biz finds out more from studio CEO Yasin Demirden
Influencer Insider Information
Why you’re not seeing ROI on your influencer campaigns and how to fix them
Future-ready UA strategies: 5 steps to scale ROI on your influencer marketing campaigns
Direct To Consumer
How to choose a web store platform for your mobile game
In 2023, nearly every major mobile games publisher launched a web store - payment and platform expert AppCharge explains why - and how to go about creating your own
Women In Games
DoubleDown Interactive’s Faith Price on mobile marketing, privacy issues and learning from tabletop games
As part of its Women In Games series, Liftoff invites Faith Price, Director of Growth Marketing at DoubleDown Interactive to discuss her achievements, challenges and future aspirations
Live Laugh Love Liveops
How to effectively implement social features into your LiveOps strategy
What social features are trending in the world of LiveOps right now - and how can developers take advantage of them to keep players happy - let GameRefinery be your guide
Json
ByteBrew enhances live ops offering with new features for mobile developers
ByteBrew introduces remote config conditions and JSON editor in their latest launches on their all-in-one platform
Download State Of Play
Xsolla releases first ever State Of Play report, offering insight into the future of mobile games
Mobile services giant's State Of Play report created to be a 'strategic compass' for mobile games businesses, covering development, payments and key trends for 2024
Women In Games
Mattel163’s CEO Amy Huang on transforming classic brands into digital experiences
Liftoff's inspirational Women in Games series speaks to Amy Huang, CEO of Mattel163, about her career, achievements, challenges and work transforming classic brands into digital experiences
Pingle Partners
Perfecting partnerships - an interview with Pingle co-founders Dmytro Kovtun and Konstyantyn Shepilov
Pocketgamer.biz speaks to Dmytro Kovtun and Kostyantyn Shepilov, the co-founders of Pingle Studio about the company's approach to working with the biggest publishers & IP in games
Ai Ad Vantage
Replai’s New AI Service Offers Marketers a Revolution in Ad Creation
Mobile ad expert's new AI-enabled service enables developers and publishers to create and change ads from text prompts or the game itself
User Generated Universe
World Building - how Megamod plans to change user-generated content for every player
Industry veterans Alexey Kostarev and Dmitriy Semiriazhko plan to change the face of user-generated content with the new voxel-based Megamod platform. PG.biz finds out more...
First Round Funding
Istanbul-based game studio SuperGears successfully completes first investment round led by TMRW foundation
SuperGears first investment round is based upon a valuation of $10 million and will add Crytek founder Cevat Yerli to the board of directors
Women In Games
Product Madness’ Ayşe Betül Eser on building a winning user acquisition strategy
The quest for successful user acquisition has undergone radical changes in recent times. Here Ayşe Betül Eser explains how to win hearts and minds while keeping costs down
Empowering Everyone
Empowering Everyone - How Xsolla Plans To Give Developers The Power To Find And Keep Players Content
In the era of ‘forever games’ Xsolla CEO Chris Hewish outlines the company’s goals of empowering developers to own and understand their players directly
Women In Games
Big Fish Games’ Janice Gao on how keeping an open mind helped build up her mobile marketing skillset
Janice Gao talks to PG.biz about the value of marketing, the need for strategy, sustaining growth and the challenges of forging a career in the rapidly evolving global games market
Podcast
Xsolla CEO Chris Hewish on creative commerce solutions to take control of your game | Podcast
The PocketGamer.biz podcast team welcome Xsolla's Chris Hewish to the studio to talk about the company's creative commerce solutions and putting power back into the hands of developers worldwide