Keeping It Casual
SocialPeta's casual & puzzle games report for Q1 finds advertiser ratio rising
The new SocialPeta report on casual & puzzle games for Q1 2024 finds advertiser ratio risen by two percent year-on-year
Advanced Ai Advertising
SocialPeta's evolution: advancing mobile game advertising with AI, Apple Search Ads, and STEAM game insights
Find out more about SocialPeta's new enhanced features and capabilities before the company's appearance at Gamesforum Hamburg
Xsolla State Of Play
Xsolla Releases Quarterly Insights Report
The Xsolla Report: State Of Play offers insight on the future of gaming and game development and a preliminary analysis of spring 2024 metrics and upcoming trends
Fabulous Fireside Chats
Hear MORE from the experts - eight MORE fabulous fireside chats from PGC London 2024
Top tips, tech and trends. Eight more fireside chats with industry thought leaders from PGC London 2024 courtesy of our friends HyprMX
Pgc Fireside Chats
Hear from the experts - eight fabulous fireside chats from PGC London 2024
At PGC London 2024 HyprMX sat down with the thought leaders, pioneers, creators and execs who are shaping mobile games. Here are eight of our favourites
Passive Activism
Games Go Green: Major studios join PlanetPlay’s Make Green Tuesday Moves initiative to fight climate change
Exclusive in-game items & boosted engagement fuel real-world sustainability efforts, harnessing #PassiveActivism
Optimising Opportunity
How Supply Path Optimisation can supercharge user acquisition for gaming advertisers
Ad expert Liftoff highlights how developers can get more from their ad campaigns through a smarter approach to the supply path.
Alternative App Store Argument
When It Comes To Alternatives, App Developers Want More Than Just A Store
Digital Turbine's Managing Director Shalom Michaeli tells PG.biz how app developers are looking for alternative solutions that go beyond traditional stores and aid in business growth
Build Or Buy?
Mobile Game Web Stores: Should You Build or Buy Your Tech?
AppCharge asks the question every developer and publisher should be thinking about in 2024 - When it comes to Web Stores - Should You Build or Buy?
Level Up Listener Leverage
The performance marketing channel you’re probably overlooking
Future-ready user acquisition strategies - five key reasons to add podcast-ads to your UA Mix
Gamelight Hits Top Five
Gamelight hits top five global ad networks
Singular's analysis reveals Gamelight Is among world's top five ad networks
Adikteev Online Webinar
Join our webinar today on why user churn scoring is essential for user retention
On Thursday, February 29th - join leaders from app marketing experts Adikteev for an exclusive online webinar with insight into user retention and churn scoring.
App Marketer Insights
What game marketers need to know about driving user acquisition through ad campaigns
Liftoff's VP of Global Sales, Joey Fulcher dives into the results of the company's recent survey to lift the lid on why App Marketers are optimistic about the future - despite market challenges
State Of Play 2024
Xsolla releases a new winter 2024 edition of the State Of Play report
Xsolla provides insights into video games by taking a look back and providing insights into what is to come in 2024
2024 Mobile Games Trends
Cracking the Code: CrazyLabs' Gaming Experts Reveal 2024 Mobile Gaming Trends
The CrazyLabs team dig into the key changes and challenges facing the mobile games market in the year ahead - with expert insight and advice for studios worldwide
Mobile Marketing Insights
New SocialPeta 2023 white paper highlights growth and emerging markets
New white paper analyses the core dynamics of the global mobile gaming market in 2023 and gives insight into the data behind the biggest marketing trends
Dmarmageddon Asteroid Incoming
DMArmageddon? It doesn’t have to be the end of the world
The EU Digital Markets Act will significantly impact the games market. Usercentrics reveals why game creators will have to get serious about user consent
Women In Games
Niantic’s Karen Tong shares her experience marketing the world’s biggest AR game, Pokémon GO
As part of its ongoing Women In Games series, Liftoff speaks to Karen Tong, Senior Director of Product Marketing at Niantic about her achievements, challenges and aspirations.
Growing Globally
Network Effect & Organic Growth - Effective Scaling In The Post-IDFA World
Social First's President and Founder Mikko Kähärä tells us how the studio has found a way to effectively scale its games - cost-effectively - in a post-IDFA world
Go Speed Racer!
Moving into high gear - see the brand new Triple-A Racing Kingdom at PGC London!
SuperGears Games' Racing Kingdom is one of over 90 new titles to be showcased at PGC London - PG.biz finds out more from studio CEO Yasin Demirden
Influencer Insider Information
Why you’re not seeing ROI on your influencer campaigns and how to fix them
Future-ready UA strategies: 5 steps to scale ROI on your influencer marketing campaigns
Direct To Consumer
How to choose a web store platform for your mobile game
In 2023, nearly every major mobile games publisher launched a web store - payment and platform expert AppCharge explains why - and how to go about creating your own
Women In Games
DoubleDown Interactive’s Faith Price on mobile marketing, privacy issues and learning from tabletop games
As part of its Women In Games series, Liftoff invites Faith Price, Director of Growth Marketing at DoubleDown Interactive to discuss her achievements, challenges and future aspirations
Live Laugh Love Liveops
How to effectively implement social features into your LiveOps strategy
What social features are trending in the world of LiveOps right now - and how can developers take advantage of them to keep players happy - let GameRefinery be your guide
Json
ByteBrew enhances live ops offering with new features for mobile developers
ByteBrew introduces remote config conditions and JSON editor in their latest launches on their all-in-one platform
Download State Of Play
Xsolla releases first ever State Of Play report, offering insight into the future of mobile games
Mobile services giant's State Of Play report created to be a 'strategic compass' for mobile games businesses, covering development, payments and key trends for 2024
Women In Games
Mattel163’s CEO Amy Huang on transforming classic brands into digital experiences
Liftoff's inspirational Women in Games series speaks to Amy Huang, CEO of Mattel163, about her career, achievements, challenges and work transforming classic brands into digital experiences
Pingle Partners
Perfecting partnerships - an interview with Pingle co-founders Dmytro Kovtun and Konstyantyn Shepilov
Pocketgamer.biz speaks to Dmytro Kovtun and Kostyantyn Shepilov, the co-founders of Pingle Studio about the company's approach to working with the biggest publishers & IP in games
Ai Ad Vantage
Replai’s New AI Service Offers Marketers a Revolution in Ad Creation
Mobile ad expert's new AI-enabled service enables developers and publishers to create and change ads from text prompts or the game itself
User Generated Universe
World Building - how Megamod plans to change user-generated content for every player
Industry veterans Alexey Kostarev and Dmitriy Semiriazhko plan to change the face of user-generated content with the new voxel-based Megamod platform. PG.biz finds out more...
First Round Funding
Istanbul-based game studio SuperGears successfully completes first investment round led by TMRW foundation
SuperGears first investment round is based upon a valuation of $10 million and will add Crytek founder Cevat Yerli to the board of directors
Women In Games
Product Madness’ Ayşe Betül Eser on building a winning user acquisition strategy
The quest for successful user acquisition has undergone radical changes in recent times. Here Ayşe Betül Eser explains how to win hearts and minds while keeping costs down
Empowering Everyone
Empowering Everyone - How Xsolla Plans To Give Developers The Power To Find And Keep Players Content
In the era of ‘forever games’ Xsolla CEO Chris Hewish outlines the company’s goals of empowering developers to own and understand their players directly
Women In Games
Big Fish Games’ Janice Gao on how keeping an open mind helped build up her mobile marketing skillset
Janice Gao talks to PG.biz about the value of marketing, the need for strategy, sustaining growth and the challenges of forging a career in the rapidly evolving global games market
Podcast
Xsolla CEO Chris Hewish on creative commerce solutions to take control of your game | Podcast
The PocketGamer.biz podcast team welcome Xsolla's Chris Hewish to the studio to talk about the company's creative commerce solutions and putting power back into the hands of developers worldwide
Simon, Paul & Simon's Cat
Creating Simon's Cat - an interview with Tactile Games and artist Simon Tofield
How do Tactile Games and artist Simon Tofield work together? Pocketgamer.biz finds out more about the future of feline fun.
Credit Where Its Due
Appodeal & Pollen VC partner to offer a new kind of mobile growth platform
New Appodeal & Pollen VC partnership offers a mobile growth platform with credit lines to scale your monthly revenues
Monopoly Go's Top Ten Secrets
Ten things you may have missed in the #1 mobile game “MONOPOLY GO!”
Learn how Scopely tapped into creative freedom and nostalgia - from iconic 80’s movies to classic literature and more - to build a timeless MONOPOLY universe
More Metacoreans
Careers Spotlight: Metacore
Find out more about Metacore, the Helsinki-based mobile studio behind Merge Mansion and the studio's approach to careers and building an effective, happy team
Inspiring Women In Games
Candywriter’s Gabby Bradford Pigott on the value of partnerships
Liftoff's series of inspirational women working in mobile games welcomes Candywriter's Gabby Bradford Pigott to talk about the value of partnerships
Average Revenue Per User
Introducing CrazyLabs' New Ad Report & How It Can Improve Your Game’s Performance
The latest report from CrazyLabs gives developers actionable data on improving ARPU using rewarded video and interstitial ads
Maximise Revenue Improve User Experience
Liftoff's Sven Elstermann on monetising in today's competitive app landscape
In an ever more challenging market, how can mobile marketers and publishers drive revenue and boost in-app ad performance? Liftoff's Sven Elstermann explains...
Women In Games
Nordcurrent’s Laura Savickaite on communicating with mobile audiences through copywriting
From copywriting and communication to community management, voiceovers and scripts, Laura Savickaite tells PG.biz about her journey into games
Tips Tricks And Trends
How you benefit from CrazyLabs' industry-leading trend report
Find out more about CrazyLabs' monthly trend report, which offers every developer the chance to discover the trends, tactics and tricks used by the latest chart-topping games
He Shoots He Scores
Goalscorer – the football world’s most inclusive strategy game
When is a football game not a football game? PG.biz interviews game designer Paul Carpenter about the origins of Goalscorer which combines 'speed chess' with soccer
Women In Games
Nordcurrent’s Gintarė Maraulė on her transition from e-commerce to mobile gaming
Gintarė Maraulė, Head of Digital Marketing at Nordcurrent talks to PG.biz about her career in games and where she had to leave e-commerce behind.
Its Heart Of Vegas Baby!
Heart of Vegas - celebrating 10 years at the top of its game
PG.biz speaks to Product Madness' Bryan Hurwitz and Joraynee Sarno about the 10 year anniversary of the studios' social casino game Heart Of Vegas
Major Milestone
Nekki celebrates 20 years of mobile gaming innovation after surpassing one billion installs
95 percent of installs are organic
Women In Games Series
Jam City’s Radostina Zhekova and Winnie Wen on UA creativity and the rise of female gaming audiences
In part two of their series exploring inspirational women working in games, Liftoff invites Radostina Zhekova and Winnie Wen to discuss user acquisition, creativity and more
Global Games Network
ByteBrew achieves 10,000 developers in its first two years
ByteBrew celebrates its second anniversary with the news that over 10,000 developers around the world are now active on its platform.