The global games market is forecast to reach $197bn in 2025
| Date | Type | Companies Involved | Key Datapoint |
|---|---|---|---|
| Dec 18, 2025 | report | Newzoo | $197bn |
- Newzoo revised its 2025 outlook upward, citing stronger-than-expected PC and mobile performance.
- New hits and evergreen titles continue to drive mobile player spending.
- Mobile’s second consecutive year of growth signals stabilisation after post-pandemic disruption.
- A strong release slate and the launch of Nintendo’s Switch 2 helped make 2025 a standout year.
The global games market is forecast to reach $197 billion in 2025, up 7.5% year-on-year.
That's according to Newzoo's State of Gaming in 2025 report, which showed that the annual increase follows an upward revision driven by stronger-than-expected PC and mobile performance.
The report estimates that mobile games will generate $108bn in 2025, up 7.7% year-on-year, spurred on by new hits and strong evergreen titles.
The segment’s second straight year of growth suggests mobile has stabilised after post-pandemic normalisation.
A standout year
Newzoo found that a strong slate of game releases, the launch of Nintendo’s Switch 2, and continued mobile momentum made 2025 an exceptional year, driving games market growth beyond expectations.
Despite ongoing pressures on development and publishing, including studio closures and restructuring, consumer spending and engagement remained resilient across major franchises.
The report also found that the games industry’s 2025 growth performance is increasingly driven by long-term engagement, pricing strength, and established franchises.
You can access the full report here.
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